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Amwal

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uuid003fu76

Namestring
Amwal
Legal namestring
Amwal
Websiteurl
amwal.om
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Amwal is an Omani advisory firm headquartered in Muscat, founded in 2016, delivering integrated financial, administrative, and digital solutions to clients ranging from startups to large enterprises operating in the Sultanate of Oman. The firm organizes its work into four core practices: Advisory Services (feasibility studies, business valuation, due diligence, custom business modeling, and business planning), Audit and Accounting (external and internal audit, financial investigation, bookkeeping, and taxation under IFRS and Omani regulation), Digital Transformation (Odoo ERP implementation, data analytics and BI, web development, and iOS/Android applications), and Corporate Finance (financial modeling, funding and banking support, and restructuring and M&A advisory). Its technology stack centers on the Odoo ERP platform alongside analytics and BI tooling, with proprietary delivery know-how in implementation and customization rather than owned software products.

Amwal monetizes through project-based and retainer engagements priced custom to client scope, with no public pricing. The go-to-market is consultative and direct: clients reach the firm through its website, email, phone, or WhatsApp, and engagements are staffed by certified professionals (IFRS, CPA, ACCA) registered with the Omani Capital Market Authority. The customer base spans roughly 22 named accounts across enterprise, government, and SME segments, including Oman Air, ASYAD Group, Shell, Oman Oil, Oman Development Bank, the Diwan of Royal Court, and the SMEs Development Authority. The firm is privately held, founder-owned, and operates exclusively within Oman with no disclosed institutional investors, subsidiaries, or public valuation.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMuscat, Oman
HQ citystring
Muscat
HQ countrystring
Oman
HQ regionstring
Middle East
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
management consulting, financial advisory, audit and accounting, corporate finance, digital transformation services
Industry4 codes
1Corporate Strategy Advisory
CodeBPAHADAAPrimaryYes
2M&A Advisory (Buy-side/Sell-side)
CodeBPAHADACPrimaryNo
3Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps)
CodeFSAEAGAEPrimaryNo
4Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory)
CodeBPAHAOALPrimaryNo
NAICS code2 codes
  • Management Consulting Services54161
  • Miscellaneous Financial Investment Activities523999
SIC code2 codes
  • Services-Engineering, Accounting, Research, Management8700
  • Investment Advice6282
Product category
Financial Advisory Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Advisory and Consulting Services
TypeProfessional Services
Description

Project-based and retainer-based advisory engagements covering feasibility studies, business valuations, due diligence, business planning, and custom business modeling. Services target capital commitment decisions before clients commit resources.

amwal.om
2Audit and Accounting Services
TypeProfessional Services
Description

Assurance and compliance services including external audit, internal audit, financial investigation, external accounting/bookkeeping, and taxation services (VAT, Income Tax, WHT) held to IFRS and Omani regulation standards.

amwal.om
3Digital Transformation Services
TypeProfessional Services
Description

ERP implementation, data analytics, web development, and mobile application development services delivered as project engagements.

amwal.om
4Corporate Finance Services
TypeProfessional Services
Description

Capital structure, funding, and transaction advisory including financial modeling, funding and banking support, and restructuring and M&A advisory.

amwal.om
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Amwal is an Omani advisory firm delivering integrated financial, management, and digital solutions across four practice areas: Advisory Services (economic feasibility studies, business valuation, due diligence, custom business modeling, and business planning), Audit & Accounting (external and internal audit, financial investigation, external accounting/bookkeeping, and VAT/Income Tax/WHT taxation held to IFRS and Omani regulation), Digital Transformation (Odoo ERP implementation, data analytics and business intelligence, web development, and iOS/Android mobile applications), and Corporate Finance (financial modeling, funding and banking support, and restructuring and M&A advisory). The firm serves startups, SMEs, large corporations, and government entities across Oman from concept through IPO.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Amwal is an Omani advisory firm offering an integrated suite of four core service practices: Advisory Services (feasibility studies, business valuation, due diligence, business planning), Audit & Accounting (external/internal audit, financial investigation, taxation), Digital Transformation (ERP implementation via Odoo, data analytics/business intelligence, web and mobile app development), and Corporate Finance (financial modeling, funding support, restructuring and M&A advisory). These four practices work together to deliver comprehensive financial, administrative and digital solutions from concept to IPO, serving startups to large enterprises.

Product and service4 records
1Advisory Services
CategoryManagement and Financial Advisory
Description

Decision-grade analysis services delivered before capital is committed, covering economic feasibility studies, business valuation, due diligence, custom feasibility and business modeling, and business planning for startups, SMEs, large enterprises, and government entities.

2Audit & Accounting
3Digital Transformation
4Corporate Finance
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Odoo
Strategic tierCoreTypeTechnology or Integration
Description

Odoo ERP implementation and customization is listed as a core service offering under Digital Transformation practice. Amwal provides Odoo ERP implementation services to clients, suggesting an implementation partnership or certification relationship with Odoo.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1RSM Oman
TypeDirect peer
Description

Mid-tier international advisory network providing audit, tax, and consulting services across the Middle East. Competes with Amwal for SME and mid-market advisory work in Oman.

2Deloitte Oman
TypeBroad incumbent
Description

Big 4 firm in Oman offering audit, consulting, and corporate finance services. Directly comparable to Amwal across advisory, audit, and transaction advisory, but with vastly larger scale and global resources.

3EY Oman
TypeBroad incumbent
Description

Big 4 firm offering audit, consulting, and transaction advisory in Oman. Directly competes for corporate finance, IPO readiness, and assurance mandates that Amwal also targets.

4KPMG Oman
TypeBroad incumbent
Description

Big 4 firm with Oman presence delivering audit, tax, and advisory services. Comparable across audit, due diligence, and corporate finance work, with stronger international network.

5Baker Tilly Oman
TypeDirect peer
Description

International mid-tier accounting and advisory network with presence in Oman. Offers audit, advisory, and corporate finance services similar to Amwal's integrated practice.

6Grant Thornton Oman
TypeDirect peer
Description

Mid-tier international advisory network active in Oman delivering audit, tax, and corporate finance services. Comparable to Amwal's positioning in serving mid-market and government-linked clients.

7PwC Oman
TypeBroad incumbent
Description

Big 4 firm with a strong Oman presence providing audit, tax, and advisory services including M&A and capital markets advisory. Competes with Amwal for enterprise and government mandates across all four practice areas.

8BDO Oman
TypeDirect peer
Description

Mid-tier international accounting network competing in Oman on audit, tax, and advisory services. BDO is the closest head-to-head peer to Amwal on integrated mid-market and SME advisory work.

9Protiviti Middle East
TypeEmerging player
Description

Risk consulting and internal audit firm with a growing Middle East presence. Overlaps with Amwal's internal audit, financial investigation, and risk/compliance advisory offerings.

10Crowe Oman
TypeDirect peer
Description

Mid-tier international accounting and advisory network serving Omani clients with audit, tax, and advisory services. Compares directly to Amwal in mid-market segment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers22 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Amwal

Financial Advisory Servicesamwal.om

What Amwal does

Amwal is an Omani advisory firm headquartered in Muscat, founded in 2016, delivering integrated financial, administrative, and digital solutions to clients ranging from startups to large enterprises operating in the Sultanate of Oman. The firm organizes its work into four core practices: Advisory Services (feasibility studies, business valuation, due diligence, custom business modeling, and business planning), Audit and Accounting (external and internal audit, financial investigation, bookkeeping, and taxation under IFRS and Omani regulation), Digital Transformation (Odoo ERP implementation, data analytics and BI, web development, and iOS/Android applications), and Corporate Finance (financial modeling, funding and banking support, and restructuring and M&A advisory). Its technology stack centers on the Odoo ERP platform alongside analytics and BI tooling, with proprietary delivery know-how in implementation and customization rather than owned software products.

Amwal monetizes through project-based and retainer engagements priced custom to client scope, with no public pricing. The go-to-market is consultative and direct: clients reach the firm through its website, email, phone, or WhatsApp, and engagements are staffed by certified professionals (IFRS, CPA, ACCA) registered with the Omani Capital Market Authority. The customer base spans roughly 22 named accounts across enterprise, government, and SME segments, including Oman Air, ASYAD Group, Shell, Oman Oil, Oman Development Bank, the Diwan of Royal Court, and the SMEs Development Authority. The firm is privately held, founder-owned, and operates exclusively within Oman with no disclosed institutional investors, subsidiaries, or public valuation.

Amwal firmographics

Firmographics
Name
Amwal
Legal name
Amwal
Website
https://amwal.om
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Amwal industry classification

Industry
Product category
Financial Advisory Services
NAICS
Management Consulting Services (54161), Miscellaneous Financial Investment Activities (523999)
SIC
Services-Engineering, Accounting, Research, Management (8700), Investment Advice (6282)
akta.pro primary industry
Corporate Strategy Advisory (BPAHADAA)
akta.pro secondary industries
M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

  • Management consulting
  • Financial advisory
  • Audit and accounting
  • Corporate finance
  • Digital transformation services

Where Amwal is headquartered

Location

Headquarters

HQ city
Muscat
HQ country
Oman
HQ region
Middle East

Offices1 record

Markets served

Amwal business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Advisory and Consulting Services: Project-based and retainer-based advisory engagements covering feasibility studies, business valuations, due diligence, business planning, and custom business modeling. Services target capital commitment decisions before clients commit resources.
  2. Audit and Accounting Services: Assurance and compliance services including external audit, internal audit, financial investigation, external accounting/bookkeeping, and taxation services (VAT, Income Tax, WHT) held to IFRS and Omani regulation standards.
  3. Digital Transformation Services: ERP implementation, data analytics, web development, and mobile application development services delivered as project engagements.
  4. Corporate Finance Services: Capital structure, funding, and transaction advisory including financial modeling, funding and banking support, and restructuring and M&A advisory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Amwal product offering

Product offering

Core offering

Amwal is an Omani advisory firm delivering integrated financial, management, and digital solutions across four practice areas: Advisory Services (economic feasibility studies, business valuation, due diligence, custom business modeling, and business planning), Audit & Accounting (external and internal audit, financial investigation, external accounting/bookkeeping, and VAT/Income Tax/WHT taxation held to IFRS and Omani regulation), Digital Transformation (Odoo ERP implementation, data analytics and business intelligence, web development, and iOS/Android mobile applications), and Corporate Finance (financial modeling, funding and banking support, and restructuring and M&A advisory). The firm serves startups, SMEs, large corporations, and government entities across Oman from concept through IPO.

Product overview

Amwal is an Omani advisory firm offering an integrated suite of four core service practices: Advisory Services (feasibility studies, business valuation, due diligence, business planning), Audit & Accounting (external/internal audit, financial investigation, taxation), Digital Transformation (ERP implementation via Odoo, data analytics/business intelligence, web and mobile app development), and Corporate Finance (financial modeling, funding support, restructuring and M&A advisory). These four practices work together to deliver comprehensive financial, administrative and digital solutions from concept to IPO, serving startups to large enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

  • Advisory Services Decision-grade analysis services delivered before capital is committed, covering economic feasibility studies, business valuation, due diligence, custom feasibility and business modeling, and business planning for startups, SMEs, large enterprises, and government entities.
  • Audit & Accounting
  • Digital Transformation
  • Corporate Finance

Companies that use Amwal

Customer profile

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Amwal technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Amwal partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • OdoocoreTechnology or IntegrationOdoo ERP implementation and customization is listed as a core service offering under Digital Transformation practice. Amwal provides Odoo ERP implementation services to clients, suggesting an implementation partnership or certification relationship with Odoo.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Amwal competitors and assessment

Company assessment

Direct peers

  • RSM Oman: Mid-tier international advisory network providing audit, tax, and consulting services across the Middle East. Competes with Amwal for SME and mid-market advisory work in Oman.
  • Baker Tilly Oman: International mid-tier accounting and advisory network with presence in Oman. Offers audit, advisory, and corporate finance services similar to Amwal's integrated practice.
  • Grant Thornton Oman: Mid-tier international advisory network active in Oman delivering audit, tax, and corporate finance services. Comparable to Amwal's positioning in serving mid-market and government-linked clients.
  • BDO Oman: Mid-tier international accounting network competing in Oman on audit, tax, and advisory services. BDO is the closest head-to-head peer to Amwal on integrated mid-market and SME advisory work.
  • Crowe Oman: Mid-tier international accounting and advisory network serving Omani clients with audit, tax, and advisory services. Compares directly to Amwal in mid-market segment.

Broad incumbents

  • Deloitte Oman: Big 4 firm in Oman offering audit, consulting, and corporate finance services. Directly comparable to Amwal across advisory, audit, and transaction advisory, but with vastly larger scale and global resources.
  • EY Oman: Big 4 firm offering audit, consulting, and transaction advisory in Oman. Directly competes for corporate finance, IPO readiness, and assurance mandates that Amwal also targets.
  • KPMG Oman: Big 4 firm with Oman presence delivering audit, tax, and advisory services. Comparable across audit, due diligence, and corporate finance work, with stronger international network.
  • PwC Oman: Big 4 firm with a strong Oman presence providing audit, tax, and advisory services including M&A and capital markets advisory. Competes with Amwal for enterprise and government mandates across all four practice areas.

Emerging players

  • Protiviti Middle East: Risk consulting and internal audit firm with a growing Middle East presence. Overlaps with Amwal's internal audit, financial investigation, and risk/compliance advisory offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Amwal social profiles

Digital presence

Amwal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Amwal leadership team

Management profile

Number of profiles

Amwal funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Amwal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amwal

What does Amwal do?

Amwal is an Omani advisory firm delivering integrated financial, management, and digital solutions across four practice areas: Advisory Services (economic feasibility studies, business valuation, due diligence, custom business modeling, and business planning), Audit & Accounting (external and internal audit, financial investigation, external accounting/bookkeeping, and VAT/Income Tax/WHT taxation held to IFRS and Omani regulation), Digital Transformation (Odoo ERP implementation, data analytics and business intelligence, web development, and iOS/Android mobile applications), and Corporate Finance (financial modeling, funding and banking support, and restructuring and M&A advisory). The firm serves startups, SMEs, large corporations, and government entities across Oman from concept through IPO.

Is Amwal a public or private company?

Amwal is a private company. It is classified as unknown and is currently operating.

When was Amwal founded?

Amwal was founded in 2016. It employs 51 to 100 people.

Where is Amwal based?

Amwal is headquartered in Muscat, Oman, in the Middle East region.

How does Amwal make money?

Four revenue lines are on record. Advisory and Consulting Services are the primary driver. The others are audit and Accounting Services, digital Transformation Services and corporate Finance Services.

Who are Amwal's main competitors?

Direct peers on record are RSM Oman, Baker Tilly Oman, Grant Thornton Oman, BDO Oman and Crowe Oman. Broad incumbents are Deloitte Oman, EY Oman, KPMG Oman and PwC Oman. Protiviti Middle East is listed as an emerging player.

Does Amwal have an API?

No public API is recorded for Amwal.

What industry is Amwal in?

Amwal's product category is Financial Advisory Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHADAC, M&A Advisory (Buy-side/Sell-side). Its NAICS code is 54161 and its SIC code is 8700.

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