Seed PR

What Seed PR does

Seed PR is a Singapore-based B2B public relations and communications agency operating under the legal name "Seed PR Singapore." The firm is privately held, founder-led by two co-founders identified as Rachel and Brenda, with a combined 10+ years of marketing experience. Its core business is delivering integrated PR and communications services to brands, with a documented focus on the beauty and cosmetics vertical in Singapore. There is no institutional backing, parent company, or external funding disclosed.

The firm offers four integrated service pillars: public relations (brand pitching, media tracking, press release creation, media kit conceptualization and seeding), content creation (product photography and lifestyle videography), social media management (account management, KOL/influencer campaigns, ad buys), and events (media event conceptualization, on-ground event management, guest-list management, visual merchandising). Documented client work includes brand launches and consumer engagement events for Japanese beauty brands KOSÉ Cosmeport (2017), Cezanne (2018), and Canmake (Canmake x Aylna workshop). No proprietary technology, applications, API, or AI capabilities are present; service delivery is people-based.

The business model is professional services revenue generated through project-based engagements, with pricing not publicly disclosed and likely structured on per-project or retainer terms. Go-to-market is sales-led and direct, relying on the seedpr.co website contact form, direct email outreach, referrals, and the founders' personal networks. Customer concentration sits within a single vertical (beauty/cosmetics) and a single geography (Singapore), with no disclosed expansion into adjacent verticals or regional markets.

Name

Seed PR

Legal name

Seed PR Singapore

Website

https://seedpr.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Public relations services
• Media relations
• Brand communications
• Social media management
• Event management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Project-based fees for public relations services including brand pitching, media tracking, press release creation, and media kit conceptualisation. Services are tailored to client needs with pricing likely on a per-project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Seed PR is a Singapore-based PR and communications agency that provides brand pitching, media tracking, press release creation, content creation (product photography and videography), social media management (including KOL campaigns and ad buys), and event management (conceptualisation, on-ground execution, guest-list management and visual merchandising). Services are packaged as project-based or retainer engagements, primarily delivered to beauty and cosmetics brand clients in Singapore.

Product overview

Seed PR is a Singapore-based PR and communications company offering an integrated suite of services. The core offerings include Public Relations (brand pitching, media tracking, press release creation, and media kit services), Content Creation (product photography and videography), Social Media Management (account management, KOL campaigns, ad buys), and Events Services (conceptualisation, execution, guest-list management, visual merchandising). The company works primarily with beauty and cosmetics brands, managing product launches and brand events for clients such as KOSÉ Cosmeport, Cezanne, and Canmake.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Public relations services for brands including brand pitching to target audiences, media tracking, press release creation, and media kit conceptualisation and seeding. Designed for beauty, cosmetics and lifestyle brands looking to build media coverage and brand awareness.
• Content Creation Services Visual content production services including product photography and product + lifestyle videography to create engaging content for brand storytelling. Targeted at brands that need ongoing content assets for marketing, social media and launches.
• Social Media Services Social media management services including account management, KOL (influencer) campaign curation, and ad buys across key social media platforms. Built for brands seeking to grow and manage their social media presence and influencer engagement.
• Events Services Event management services covering media event conceptualisation and execution, on-ground event management, guest-list management with a pool of influencers, and visual merchandising for displays and events. Targeted at brands executing product launches, media events and influencer activations.

Quantifiable outcome

• Successful media launch for Cezanne with great turn out and wide social media coverage translating to social media platform growth.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• WE Communications: Global PR and communications agency with strong consumer/technology vertical expertise. Comparable as a broader incumbent that offers overlapping brand storytelling and influencer services to Seed PR's target clients.
• Havas PR: Global communications group with creative, media, and PR capabilities and a strong consumer/lifestyle footprint. Comparable as a broad incumbent competing for the same enterprise beauty brand budgets.
• FleishmanHillard: Global public relations network with consumer marketing and beauty expertise. Comparable as a broad incumbent that competes with Seed PR for enterprise beauty and lifestyle accounts in Asia-Pacific.
• Edelman: World's largest PR firm with significant consumer marketing practice and APAC presence. Comparable as a broad incumbent whose beauty and lifestyle clients could overlap with Seed PR's enterprise segment.
• Ogilvy PR: Global advertising and PR network with deep consumer/beauty client relationships across Asia. Comparable as a broad incumbent offering integrated communications services similar to Seed PR.

Direct peers

• SPRG (Singapore) Pte Ltd: Singapore-based public relations and communications agency offering brand storytelling, media relations, and events across multiple verticals. Directly comparable to Seed PR in geography, service mix, and target clients.
• Rice Communications: Singapore-headquartered PR and digital communications agency with strong lifestyle, beauty, and consumer focus. Closely comparable to Seed PR in target verticals and integrated service offering.
• Artemis Communications: Singapore-headquartered PR and communications consultancy with consumer and lifestyle mandates. Comparable to Seed PR in service scope and Singapore market positioning.
• Mutant Communications: Singapore-based brand communications and PR firm serving consumer and lifestyle clients. Comparable to Seed PR in service breadth (PR, social, events) and regional market focus.
• The Right Side: Singapore-based communications agency with a consumer and lifestyle specialisation. Comparable to Seed PR in size, vertical focus, and integrated PR-plus-social offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed PR