William Land Golf Course

What William Land Golf Course does

William Land Golf Course is a municipal 9-hole executive golf facility located within the 160-acre William Land Park in the Land Park neighborhood of Sacramento, California. Established in 1924 as Sacramento's oldest golf course, it was designed by Scottish architect William Bell and is operated under a management agreement by Morton Golf on behalf of the City of Sacramento. The course is a Par 34 layout measuring 3,009 yards from the black tees and was reconfigured from its original 18-hole design to today's executive format. Designated a historic recreational site in 1987, the course is legally protected from commercial redevelopment.

The business operates a diversified revenue model across green fees, the $40/year City Play Card loyalty program, a four-hole Academy Practice Holes short-game facility ($15/hour), PGA-certified lessons delivered through the Northern California Institute of Golf, an on-site Pro Shop stocking Titleist, Srixon, and Callaway, and Mulligan's Cafe for casual F&B. Distribution is entirely direct-to-consumer: online tee-time booking, on-site retail, and physical F&B, with no third-party resellers. The facility serves over 40,000 rounds annually across a broad persona mix including general public, seniors, juniors, women, men's seniors, and organized club members (Land Park Golf Club, William Land Women's Golf Club, Land Park Weekenders, plus recurring play groups).

Name

William Land Golf Course

Legal name

William Land Golf Course

Website

https://williamlandgc.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

William Land Golf Course is Sacramento's oldest municipal golf course (est. 1924), operating as a 9-hole executive course within William Land Park. It serves over 40,000 rounds annually through green fees, the City Play Card loyalty program, lessons, practice holes, pro shop, and Mulligan's Cafe, managed by Morton Golf for the City of Sacramento.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from green fees for golf play, varying by day and time. Includes senior discounts and special pricing through City Play Card.
2. City Play Card Memberships: Annual loyalty card program priced at $40 per year providing up to 10-50% discounts on green fees and cart rates for adults, seniors (60+), and juniors (17 and under).
3. Golf Lessons: Individual and group lessons for all skill levels taught by PGA-certified teaching professionals through the Northern California Institute of Golf.
4. Pro Shop Sales: Retail sales of golf equipment, accessories, apparel, golf balls, gloves, tees, hats, and club headcovers. Brands include Titleist, Srixon, and Callaway. Gift cards also available.
5. Food and Beverage (Mulligan's Cafe): On-site cafe offering breakfast, lunch, and casual dining including sandwiches, burgers, tacos, appetizers, and kids' menu. Seasonal hours vary throughout the year.
6. Practice Holes: Short game practice facility charging $15 per hour with up to 2 players per reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

William Land Golf Course operates a public 9-hole executive golf course within William Land Park in Sacramento, providing affordable recreational golf to the general public. The facility complements the course with a 4-hole Academy Practice Holes short-game area, PGA-certified golf lessons, an on-site Pro Shop selling golf equipment and apparel, Mulligan's Cafe for casual dining, and the City Play Card loyalty program offering discounted green fees. Organized community golf groups and clubs round out the offering for women, seniors, and competitive players.

Product overview

William Land Golf Course operates as a municipal golf facility offering a 9-hole executive course as its core product, supplemented by an Academy Practice Holes short-game facility, PGA-certified lesson programs, an on-site Pro Shop, and Mulligan's Cafe restaurant. The course provides various membership and loyalty programs including the City Play Card for discounted green fees and organized community golf groups and clubs. As part of Sacramento City Golf, the facility serves over 40,000 rounds annually and hosts the First Tee program for youth development. The facility is managed by Morton Golf and is open to the public without membership requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Hole Executive Golf Course Sacramento's oldest golf course, established in 1924, offering a 9-hole executive course within William Land Park. Open to the public with no membership required, serving over 40,000 rounds annually.
• Academy Practice Holes A unique four-hole short course designed specifically for shots from 91 yards and in, allowing golfers to practice real on-course situations including chips, pitches, bunker shots, and approach shots. $15 per hour with up to 2 players per reservation.
• Golf Lessons Comprehensive golf instruction programs for all skill levels delivered by PGA-certified teaching professionals, including individual and group lessons for adults and juniors, offered through the Northern California Institute of Golf.
• Online Tee Time Booking Online booking platform enabling golfers to reserve tee times in advance at the 9-hole executive course, with walk-in availability also offered.
• Pro Shop On-site retail shop offering golf equipment, apparel, and accessories including golf balls, gloves, tees, hats, club headcovers, and branded merchandise. Also provides club repair, grip installation, ball fitting, and wedge fitting services.
• Mulligan's Cafe On-site restaurant and cafe featuring casual dining with outdoor patio overlooking the first fairway. Offers breakfast, lunch, and everyday favorites including sandwiches, burgers, tacos, and children's menu items.
• City Play Card A loyalty rewards program priced at $40 per year, valid for one year from purchase. Provides discounts on green fees and cart rates: up to 10% for adults, up to 20% for seniors (60+), and up to 50% for juniors (17 and under). Also enables the Kids Play Free promotion.
• Land Park Golf Club Membership Annual club membership offering organized competitive play, tournaments, and NCGA (Northern California Golf Association) affiliation. New Membership: $130, Renewing Membership: $120, Junior Membership: $45. Includes NCGA Membership Fees.
• William Land Women's Golf Club Women's golf club established in 1960 offering weekly group play with $50 to join plus weekly green fees. Thursday morning start time varies by season.
• Land Park Weekenders Women's Golf Club A women's golf club that is a member of the Pacific Women's Golf Association (PWGA), one of the oldest women's golf clubs in Sacramento with a tradition of competitive play and sportsmanship.
• Ladies Fun Golf Play Group A weekly women's golf group meeting on Thursdays, organized through Meetup for weekly group scheduling and sign-ups. Beginner-friendly open group play.
• Land Park Men's Senior Golf Play Group A weekly senior men's golf group meeting on Tuesdays at 9:00 AM. All skill levels welcome with no handicap required.
• Spring Break Scramble Tournament A seasonal golf tournament event priced at $99 per team of 2. Entry includes green fees, lunch, and prize fund. Limited to first 30 teams.
• 1st Annual Putting Party A special golf event featuring a putting contest priced at $200 per team of 4. Includes putting contest, dinner, 2 drink tickets per player, and contribution to prize fund. Limited to first 18 teams.

Quantifiable outcome

• Serves over 40,000 rounds annually
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Morton Golf / Morton Golf SalescoreTechnology or IntegrationMorton Golf operates William Land Golf Course as part of the Sacramento City Golf family of courses. The company provides the online booking system, manages the Morton Golf Sales online store, and operates employment and HR functions for the facility.
• Friends of William LandcoreStrategic or Co-development PartnerA nonprofit organization focused on preserving and improving William Land Golf Course. Supports course enhancements, long-term maintenance, and community initiatives through the '100 Year Master Plan' to ensure the course remains accessible for future generations.
• First TeeminorStrategic or Co-development PartnerThe course hosts the popular First Tee program, introducing golf to underserved youth in Sacramento. Provides youth development through the game of golf.
• Northern California Institute of GolfminorStrategic or Co-development PartnerProvides comprehensive adult and junior lesson programs at William Land Golf Course. PGA-certified teaching professionals deliver instruction through athlete-centered approach for all skill levels.
• Pacific Women's Golf Association (PWGA)minorChannel Partner/ Reseller/ DistributorLand Park Weekenders Women's Golf Club is a member of PWGA, one of the oldest women's golf clubs in Sacramento with tradition of competitive play and sportsmanship.
• Land Park Community AssociationminorStrategic or Co-development PartnerPartners with William Land Golf Course for community events such as Bunny on the Green, an annual family-friendly Easter event with face painting, crafts, games, and pictures with the Easter Bunny.
• Urban RootsminorGTM or Marketing PartnerBeverage partner for Friday Night Pitchers & Pints events. Special tap takeover evenings featuring Urban Roots beer with live musical entertainment and free drinks for LPCA members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@MortonGolfSales
• Facebookfacebook.com/WilliamLandGC
• Instagraminstagram.com/landparkgolf
• TikToktiktok.com/@mortongolfsales
• LinkedInlinkedin.com/company/william-land

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Land Golf Course