Farisur

What Farisur does

Farisur is a Brazilian importer, processor, and distributor of wheat flour and ready-to-use baking mixtures, founded in 1996 as the commercial arm of Argentine milling conglomerate Grupo Andres Lagomarsino e Hijos S.A. The company operates as a wholly-owned subsidiary distributing products manufactured by its parent group's mill in Argentina, one of the three largest milling groups in Argentina established in 1933. Farisur runs three regional offices in Rio de Janeiro (headquarters), São Paulo, and Espírito Santo, and sells products under four brands — Farisur, Artesana, Caserita, and Triguenha — covering industrial flour users, artisan bakeries, and regional distributors.

The product portfolio spans bulk wheat flour grades (Type 052, 065, Tipo 1, and Premium), ready-made baking mixtures for French bread (pão francês) and sweet bread (pão doce), and a line of ready-to-use cake mixes in five flavors (orange, coconut, chocolate, corn, and neutral). Products are packaged primarily in industrial sizes (25kg and 50kg bags) with limited smaller retail packs (5kg). The company's stated mission is to be recognized as the leading importer of Argentine flour in Brazil, supplying consistent quality to large food processors and medium-sized bakeries.

Farisur generates revenue through one-time sales of its product portfolio via a distributor-led go-to-market model supplemented by direct sales to large industrial accounts. Pricing is not publicly disclosed and is conducted via direct phone-based contact. As a privately held Brazilian subsidiary of an Argentine parent, Farisur does not disclose revenue, detailed headcount, or financial performance, and operates with an 11–50 employee footprint. The business is a traditional commodity distribution operation with no digital platform, proprietary technology stack, software product, or AI components.

Name

Farisur

Legal name

Farisur

Website

https://farisur.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Farisur is a Brazilian importer and distributor of Argentine wheat flour and ready-to-use baking mixtures, serving large industries, medium bakeries, and distributors across Rio de Janeiro, São Paulo, and Espírito Santo under four brands.

Ownership category

akta.pro rank

Product category

Wheat Flour and Baking Mixes

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040), Bakery Products (2050)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Wheat flour import
• Baking mixes
• Flour distribution
• Bakery supplies
• Industrial flour

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wheat Flour and Baking Mixture Sales: Farisur imports, processes, and commercializes wheat flours and ready-made baking mixtures produced by Andres Lagomarsino y Hijos SA in Argentina. Products are distributed to representatives, distributors, industries, and bakeries across Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Farisur imports wheat flour and ready-made baking mixes from Argentine miller Andres Lagomarsino e Hijos SA, processes them in Brazil, and commercializes them under four brands (Farisur, Artesana, Caserita, Triguenha) to industries, bakeries, and distributors. Products include wheat flour grades (052, 065, 085, Tipo 1, Premium), ready-mixes for French bread and sweet bread, and flavored cake mixes in orange, coconut, chocolate, corn, and neutral variants. The company operates three regional branches in Rio de Janeiro, São Paulo, and Espírito Santo to serve the Brazilian market.

Product overview

Farisur is an Argentine wheat flour import and distribution company that operates as a single-product focused business centered on wheat flour and bakery mixtures. The company imports, processes, and commercializes wheat flours and bread-making mixtures produced in Argentina by Andres Lagomarsino e Hijos SA. The product portfolio is organized across four main brands: the Farisur own-brand (offering wheat flours in various types and ready-to-use mixtures for French bread and sweet bread), the Artesana sub-brand (wheat flours and ready-to-use mixtures), the Caserita sub-brand (wheat flours and mixtures), and the Triguenha sub-brand (type 1 wheat flours and bread mixtures). Additionally, the company offers a line of ready-to-use cake mixes in five flavors (orange, coconut, chocolate, corn, and neutral). Products are distributed nationwide from branch offices in Rio de Janeiro, São Paulo, and Espírito Santo, serving customers ranging from large industries to medium-sized bakeries.

Differentiator

Problem solved

Functional benefit

Brands

• Farisur: Wheat flour brand imported, processed, and commercialized by Farisur.
• Artesana
• Caserita
• Triguenha

Products and services

• Farisur Wheat Flour (Grades 052, 065, Tipo 1, and Premium) Wheat flour of multiple grades (052, 065, Tipo 1, Premium) imported from Argentina and produced by Andres Lagomarsino e Hijos SA, sold under the Farisur own-brand for industrial bakeries and large food processors in Brazil. Available in 5kg, 25kg, and 50kg packaging.
• Farisur Ready-Mix for French Bread (Mistura Pronta Para Pão Francês) Ready-to-use flour mixture formulated for French bread (pão francês) production, sold under the Farisur brand in 25kg packaging for bakeries and foodservice operations in Brazil.
• Farisur Ready-Mix for Sweet Bread (Mistura Pronta Para Pão Doce) Ready-to-use flour mixture formulated for sweet bread (pão doce) production, sold under the Farisur brand in 25kg packaging for bakeries in Brazil.
• Artesana Wheat Flour (Grades 085, 065) Wheat flour of grades 085 and 065 marketed under the Artesana sub-brand, imported from Argentina and produced by Andres Lagomarsino e Hijos SA, available in 50kg packaging for industrial and artisan bakeries.
• Artesana Ready-Mix for French Bread Ready-to-use flour mixture under the Artesana sub-brand for French bread production, available in 25kg packaging for bakeries.
• Artesana Ready-Mix for Sweet Bread Ready-to-use flour mixture under the Artesana sub-brand for sweet bread production, available in 25kg packaging for bakeries.
• Caserita Wheat Flour (Grade 0.65) Wheat flour of grade 0.65 marketed under the Caserita sub-brand, imported from Argentina and produced by Andres Lagomarsino e Hijos SA, available in 50kg packaging for industrial and artisan bakeries.
• Caserita Ready-Mix for French Bread Ready-to-use flour mixture under the Caserita sub-brand for French bread production, available in 25kg packaging for bakeries.
• Triguenha Wheat Flour (Tipo 1) Type 1 wheat flour marketed under the Triguenha sub-brand, imported from Argentina and produced by Andres Lagomarsino e Hijos SA, available in 25kg and 50kg packaging for bakeries.
• Triguenha Ready-Mix for French Bread Ready-to-use flour mixture under the Triguenha sub-brand for French bread production, available in 25kg packaging for bakeries.
• Ready-Mix Cake Mixes (Orange, Coconut, Chocolate, Corn, and Neutral flavors) Ready-to-use cake mixes offered in five flavors (orange, coconut, chocolate, corn, and neutral), available in ready-to-use packaging for bakeries and foodservice operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Andres Lagomarsino y Hijos SAcoreStrategic or Co-development PartnerParent company and primary manufacturer. Founded in 1933, it is a leader in wheat flour exports to Brazil and considered one of Argentina's three largest milling groups. They created Farisur in 1996 to expand into the Brazilian market, providing all products sold under Farisur, Artesana, Caserita, and Triguenha brands.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rosa Branca: Brazilian wheat flour brand with industrial and retail presence. Comparable to Farisur as a multi-tier flour supplier to bakeries and industrial customers in Brazil.
• Anaconda Industrial: Brazilian wheat flour brand with broad distribution to bakeries and foodservice operators. Comparable to Farisur as a multi-tier wheat flour supplier serving Brazilian bakery customers.
• Moinho Globo: Brazilian wheat flour miller producing industrial and retail flour brands. Directly comparable to Farisur as a flour manufacturer/distributor serving Brazilian bakeries, though Moinho Globo is domestically produced rather than imported.
• Moinho Paulista: Brazilian wheat miller supplying flour to industrial bakeries and retail channels. Directly comparable to Farisur in product category, though Moinho Paulista is domestic rather than an importer of Argentine flour.
• Dona Benta: One of Brazil's most recognized wheat flour brands for retail and bakery use. Comparable to Farisur's branded flour lines (Artesana, Triguenha) as a consumer-facing flour brand sold through Brazilian retail and foodservice channels.

Broad incumbents

• Bunge (Brazil): Global agribusiness with significant wheat milling and flour operations in Brazil. Comparable as a major flour supplier to Brazilian bakeries and industries, though Bunge operates across many commodities and geographies beyond Farisur's niche.
• Molinos Río de la Plata: Argentina's largest flour miller and a major exporter to Brazil. Comparable to Farisur's parent (Lagomarsino) as another top-tier Argentine flour group with Brazilian export presence; serves as an indirect competitor in the Argentine-to-Brazil flour supply chain.
• Cargill (Brazil): Diversified agribusiness with wheat milling and bakery ingredient offerings in Brazil. Comparable as a large-scale flour supplier to industrial bakeries, though Cargill is far broader in product portfolio and geographic scope.

Regional players

• Moinho Capelli: Brazilian regional wheat miller with focus on southern Brazil. Comparable to Farisur in wheat flour milling and bakery supply, though geographically focused on a different Brazilian region.

Others

• Grupo Andres Lagomarsino e Hijos (Parent): Farisur's Argentine parent and sole product supplier, and one of the top three milling groups in Argentina. Comparable as the upstream manufacturer whose products Farisur distributes; relevant for understanding Farisur's supply economics and competitive positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farisur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farisur