AUA
AUA — Agenti UnipolSai Associati — is an Italian non-profit association that represents and protects the professional interests of UnipolSai insurance agents. Founded in 2018 via merger of six prior agent groups, it is headquartered in Bologna and funded by annual membership dues.
- Company typePrivate
- Founded2018
- HeadquartersBologna, Italy
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What AUA does
AUA — Agenti UnipolSai Associati — is an Italian non-profit professional association that represents and protects the interests of UnipolSai insurance agents. Founded in 2018 by consolidating six prior agent groups (AAU, IUS, GASAI, GAAU, GALF, MAGAP), it is headquartered in Bologna with operational offices in San Donato Milanese and Turin, and a governance structure comprising a President (Enzo Sivori), Vice Presidents, an Executive Board (Giunta Esecutiva), a National Council (Consiglio Nazionale), a Secretariat, Treasury, Board of Auditors, and Board of Probiviri. Its core offering is institutional representation in industrial relations with UnipolSai Assicurazioni, conducted through bilateral thematic commissions and a permanent agent representative on the Unipol Board of Directors, supplemented by training, technical/union assistance, legal and fiscal support, collective insurance policies, and conventions negotiated on behalf of members.
The association operates on a standard WordPress-based website (auaonline.it) integrated with a member portal (desk.auaonline.it) that handles ordinary and senior member registration. There is no proprietary technology platform, no AI/ML capability, and no published API or SDK; delivery is relationship- and event-driven via territorial assemblies, a national congress, email/PEC notifications, and social channels (Facebook, Twitter/X). A separately constituted services subsidiary, AUA Soluzioni srl, extends the offering into member-facing commercial services.
AUA's revenue model is subscription-based annual membership contributions, with amounts set each year by the National Council across four member categories (Ordinary, Senior, Honorary, Supporting); specific fee levels are not publicly disclosed. The organization is a private, non-profit association — it has no equity funding, no parent company, no subsidiaries beyond AUA Soluzioni, and is owned and controlled by its member agents. End-customer reach is indirect: AUA members act as the distribution layer for UnipolSai insurance products across Italy, serving individual and business policyholders.
AUA firmographics
Firmographics- Name
- AUA
- Legal name
- AUA - Agenti UnipolSai Associati
- Website
- https://auaonline.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AUA — Agenti UnipolSai Associati — is an Italian non-profit association that represents and protects the professional interests of UnipolSai insurance agents. Founded in 2018 via merger of six prior agent groups, it is headquartered in Bologna and funded by annual membership dues.
- Ownership category
- akta.pro rank
Where AUA is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
AUA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership contributions: Annual membership fees paid by associates based on determinations of the National Council. Contributions are non-transferable and non-revaluable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ordinary Member (Socio Ordinario) |
| Subscription | Annual | Senior Member (Socio Senior) |
| Other | Annual | Honorary Member (Socio Onorario) |
| Other | Pay-as-you-go | Supporting Member (Socio Sostenitore) |
Distribution channels1 record
Marketing channels6 records
AUA product offering
Product offeringCore offering
AUA is a non-profit professional association that represents and protects the professional interests of UnipolSai insurance agents in Italy. It provides collective representation in industrial relations with UnipolSai Assicurazioni, technical and union assistance (legal, labor, social security, administrative, accounting and fiscal), training programs for members and their collaborators, negotiated conventions and collective insurance policies, and dispute resolution services between agents and the company. Membership is funded through annual contributions determined by the National Council.
Differentiator
Problem solved
Functional benefit
Companies that use AUA
Customer profileSegments1 record
Ideal customer profiles1 record
AUA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AUA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UnipolSai AssicurazionicoreAUA represents insurance agents who hold mandates from UnipolSai. The Association maintains industrial relations with the Company through the President and Executive Board, and through bilateral thematic commissions. The relationship is characterized by mutual cooperation on policy, technical, organizational, administrative and economic issues to improve efficiency and profitability of agency businesses.
Recent moves5 records
Expansion highlights4 records
AUA competitors and assessment
Company assessmentDirect peers
- SNA - Sindacato Nazionale Agenti di Assicurazione: Italian national trade union for insurance agents. Direct peer to AUA because both represent Italian insurance agents in industrial relations with carriers, though SNA operates as a broader, multi-carrier union whereas AUA is single-carrier.
- ANAGINA - Associazione Nazionale Agenti Generali Italia: National association representing agents of Generali Italia. Direct peer to AUA given the same single-carrier association model, parallel industrial-relations function, and similar governance structure.
- ASCA - Associazione Agenti Allianz: Italian association representing Allianz agents. Closely comparable to AUA as a single-carrier agent association providing representation, training, and bilateral commissions with its carrier partner.
- GAAI - Gruppo Agenti Axa Italia: Association of AXA Italia agents. Functionally equivalent to AUA in representing a single major carrier's agent network in Italy with collective bargaining and member services.
Broad incumbents
- ANIA - Associazione Nazionale fra le Imprese Assicuratrici: Italian national association of insurance companies (carriers, not agents). Adjacent peer because AUA's primary counterparty in industrial relations is a member of ANIA; it provides the broader industry context AUA operates within.
- BIPAR - European Federation of Insurance Intermediaries: European federation representing insurance intermediaries across EU markets. Broad peer to AUA because AUA operates within the same European intermediary-representation category and is exposed to the same EU distribution regulation (IDD).
Others
- IVASS - Istituto per la Vigilanza sulle Assicurazioni: Italian insurance regulator that oversees the R.U.I. registry in which AUA's agent members are enrolled. Not a peer but a key counterpart whose regulatory framework defines the agent eligibility criteria AUA's members must satisfy.
- UnipolSai Assicurazioni: The principal strategic partner of AUA rather than a competitor. Included as an 'Others' peer because the entire relationship of AUA is built around industrial relations and bilateral commissions with this carrier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AUA social profiles
Digital presenceAUA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUA leadership team
Management profileNumber of profiles
Profiles10 records
AUA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUA
What does AUA do?
AUA is a non-profit professional association that represents and protects the professional interests of UnipolSai insurance agents in Italy. It provides collective representation in industrial relations with UnipolSai Assicurazioni, technical and union assistance (legal, labor, social security, administrative, accounting and fiscal), training programs for members and their collaborators, negotiated conventions and collective insurance policies, and dispute resolution services between agents and the company. Membership is funded through annual contributions determined by the National Council.
Is AUA a public or private company?
AUA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AUA founded?
AUA was founded in 2018. It employs 5,001 to 10,000 people.
Where is AUA based?
AUA is headquartered in Bologna, Italy, in the Europe region.
How does AUA make money?
One revenue line is on record: membership contributions.
Who are AUA's main competitors?
Direct peers on record are SNA - Sindacato Nazionale Agenti di Assicurazione, ANAGINA - Associazione Nazionale Agenti Generali Italia, ASCA - Associazione Agenti Allianz and GAAI - Gruppo Agenti Axa Italia. Broad incumbents are ANIA - Associazione Nazionale fra le Imprese Assicuratrici and BIPAR - European Federation of Insurance Intermediaries. Others are IVASS - Istituto per la Vigilanza sulle Assicurazioni and UnipolSai Assicurazioni.
Does AUA have an API?
No public API is recorded for AUA.