Spine Institute of North America

What Spine Institute of North America does

Spine Institute of North America (DBA: Spine INA) is a privately held, single-site interventional spine and pain management medical practice headquartered at 385 Cranbury Rd, East Brunswick, New Jersey. The practice is led by Dr. Baher Yanni, a double board-certified physician in interventional pain medicine and anesthesia, supported by two physician assistants (Amanda Morris and Michael Desch). It serves patients across Central New Jersey and the broader mid-Atlantic region, with occasional international patients, and has cumulatively treated more than 50,000 people for spine, joint, and nerve pain conditions.

The practice's core offering is a comprehensive portfolio of least-invasive procedures rather than open surgery. The portfolio is organized around two anchors: (1) pain management injections, including epidurals, medial branch blocks, radiofrequency ablations, sacroiliac joint injections, sympathetic nerve blocks, discography, and vertebral augmentation (kyphoplasty/vertebroplasty); and (2) endoscopic spine procedures, including endoscopic discectomy, foraminoplasty, laminotomy, and rhizotomy. Add-on offerings include neuromodulation (spinal cord stimulation, dorsal root ganglion stimulation, peripheral nerve stimulation), regenerative medicine (PRP and prolotherapy), the Minuteman procedure, the Vertiflex interspinous spacer, CornerLoc SI joint augmentation, MILD (minimally invasive lumbar decompression), intrathecal pain pumps, Botox, ketamine infusions, and medical marijuana. The practice markets an 80%+ success rate and 2–3 day average recovery time.

The business model is a fee-for-service medical practice operating on a direct-to-consumer basis: patients self-refer or are referred by primary care physicians, with intake via phone, website contact forms, and an eClinicalWorks patient portal. Revenue is generated from office consultations, diagnostic evaluations, and interventional procedures, with billing processed through InstaMed and standard insurance reimbursement. Customer acquisition is driven by educational content marketing, SEO for condition-specific queries, patient testimonials, and professional reputation (Top Doctor award). The patient base spans trauma, athletes, post-stroke/heart attack patients, seniors with degenerative conditions, and adolescents with scoliosis, giving the practice a horizontally segmented but locally concentrated demand profile.

Name

Spine Institute of North America

Legal name

Spine Institute of North America

Website

https://spineina.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Spine Institute of North America is a privately held, single-site spine and pain management practice in East Brunswick, NJ, offering least-invasive procedures for spine, joint, and nerve pain to patients across Central New Jersey.

Ownership category

akta.pro rank

Product category

Spine and Pain Management Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Spine (Orthopedic Spine) (HLAKALAE)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Pain Medicine (Interventional/Neuropathic Pain) (HLAKAIAM)

Keywords

• Spine treatment services
• Pain management injections
• Minimally invasive spine procedures
• Interventional pain medicine
• Endoscopic spine surgery

Headquarters

HQ city

East Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from office consultations, diagnostic evaluations, and interventional spine procedures including pain management injections, endoscopic spine procedures, regenerative medicine treatments, and neuromodulation therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spine Institute of North America (Spine INA) is a Central New Jersey spine and pain management medical practice that diagnoses and treats spine, joint, and nerve pain using least-invasive procedures. Its service portfolio spans pain management injections (epidurals, medial branch blocks, radiofrequency ablations, kyphoplasty), endoscopic spine procedures (discectomy, foraminoplasty, laminotomy, rhizotomy), neuromodulation (spinal cord and DRG stimulation), and regenerative medicine (PRP, prolotherapy), delivered on an outpatient basis at its East Brunswick, NJ clinic.

Product overview

Spine Institute of North America is a spine and pain management practice in Central New Jersey offering a comprehensive portfolio of least-invasive treatment options for spine, joint, and nerve pain. The practice operates as a unified service offering organized around two core treatment philosophies: (1) Pain Management Injections encompassing epidurals, medial branch blocks, radiofrequency ablations, discography, and vertebral augmentation procedures (kyphoplasty and vertebroplasty); and (2) Endoscopic Spine Procedures providing surgical alternatives including endoscopic discectomy, foraminoplasty, laminotomy, and rhizotomy. The portfolio includes add-on modules such as Neuromodulation (spinal cord stimulation, DRG stimulation, peripheral nerve stimulation), Regenerative Medicine (PRP and prolotherapy), the Minuteman Procedure, Vertiflex Interspinous Spacer, CornerLoc SI Joint Augmentation, MILD (Minimally Invasive Lumbar Decompression), intrathecal pain pumps, Botox treatment, ketamine therapy, and medical marijuana. The practice emphasizes least-invasive approaches with reported 80%+ success rates and recovery times of 2-3 days for most procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Pain Management Injections
• Endoscopic Spine Procedures
• Neuromodulation
• Regenerative Medicine
• Minuteman Procedure
• Vertiflex Interspinous Spacer
• CornerLoc SI Joint Augmentation
• Minimally Invasive Lumbar Decompression (MILD)
• Intrathecal Pain Pump
• Ketamine Pain Treatment

Quantifiable outcome

• 80%+ success rate for least invasive spine procedures
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hospital for Special Surgery (HSS): Leading orthopedic and spine specialty hospital in the Northeast offering spine surgery and conservative spine care — comparable as a regional incumbent for spine care demand but with vastly broader scope, brand, and capital resources.
• U.S. Physical Therapy: National outpatient physical and occupational therapy provider serving musculoskeletal patients — comparable as a downstream provider in the spine care continuum but focused on conservative therapy rather than interventional procedures.
• Surgery Partners: National operator of ambulatory surgery centers including orthopedic and spine-focused ASCs — comparable as a site-of-care platform for outpatient spine procedures but operating at a fundamentally different scale and capital structure.
• The Spine Center at NewYork-Presbyterian: Hospital-affiliated academic spine program offering comprehensive surgical and non-surgical spine care — comparable as a regional spine care destination but operating within a much larger health system with broader brand and payer leverage.

Direct peers

• Resurgens Orthopaedics: Large multi-specialty musculoskeletal practice group offering spine surgery, interventional pain, and orthopedic services on an outpatient basis — comparable as a multi-physician specialty practice competing in the same musculoskeletal care category.
• National Spine & Pain Centers: Large multi-site U.S. interventional pain management practice group offering a similar mix of epidural injections, radiofrequency ablation, spinal cord stimulation, and regenerative therapies on an outpatient basis — directly comparable in service line and physician-led delivery model.
• Texas Back Institute: Specialty spine center offering minimally invasive spine surgery, pain management, and rehabilitation across multiple Texas locations — comparable as a physician-led spine specialty brand with similar procedure mix and outpatient orientation.
• DISC Sports & Spine Center: Specialty spine and orthopedic center providing minimally invasive spine surgery, interventional pain management, and orthopedic care — directly comparable as a specialist-driven, outpatient-focused spine practice competing for similar self-referred patients.

Others

• Boston Scientific (Vertiflex): Medical device company whose Vertiflex interspinous spacer is offered by Spine INA and whose neuromodulation portfolio shapes available therapies — comparable as a key supplier rather than a competitor, but influential on procedure economics.
• Medtronic (Spine & Pain Therapies): Major medical device manufacturer of spinal cord stimulators, interspinous spacers, and other spine implants used by Spine INA — adjacent rather than competitive, but its product roadmap and pricing directly shape the practice's clinical options and device costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spine-institute-of-north-america-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spine Institute of North America