What Shanghai Yuyuan Tourist Mart Co.,Ltd does

Shanghai Yuyuan Tourist Mart (Group) Co., Ltd (600655.SH) is a Shanghai-listed, Fosun-controlled multi-brand consumer conglomerate operating across jewelry, watches, cultural F&B, beauty and health, pet care, cultural creativity, and urban real estate. Following a 2018 major asset restructuring, Yuyuan became the flagship platform of Fosun's 'Happy Industry' cluster, executing a '1+1+1' strategy that links family happy-consumption industries (jewelry and fashion, cultural cuisine, watches, beauty/health/pet, cultural creativity) with urban industrial landmark complexes (Fosun Property Development, Xinghong, Yunshang) and the online-offline Liyu Membership and Dongjia APP platforms. The company's five wholly-owned industry groups operate 17 China Time-honored Brands across 4,000+ jewelry retail stores (Lao Miao, Ya Yi, LUSANT, DJULA), eight heritage restaurants (Song He Lou, Nanxiang Mantou Dian, Shanghai Old Restaurant, Lübolang, Dexing Guan, Chunfeng Songyue Lou, Old City God Temple, Yuyuan), three watch brands via Hanchen Watch Group (Sea-Gull, Shanghai, Peacock), beauty and health brands (AHAVA, WEI, Yugan, Tong Han Chun Tang), and pet brands (Youyu, Aichong Doctor). Revenue is generated primarily through unit-priced hardware sales across these B2C channels, augmented by brand licensing (pre-packaged food, Ruyiqing mushrooms, Li Gaolu pear syrup), marketplace commissions via the Dongjia platform (6,600+ artisans), and real estate sales through 28 honeycomb-city projects across China. Most recent disclosed financials show Q1–Q3 2025 revenue of RMB 28.4 billion and Q1 2026 revenue of RMB 9.649 billion with 203% year-on-year net profit growth, indicating recovery.

Name

Shanghai Yuyuan Tourist Mart Co.,Ltd

Legal name

上海豫园旅游商城（集团）股份有限公司

Website

https://yuyuantm.com.cn

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shanghai Yuyuan Tourist Mart (600655.SH) is a Fosun-controlled, multi-brand Chinese consumer conglomerate operating 4,000+ retail stores and 17 China Time-honored Brands across jewelry, watches, cultural F&B, beauty, pet care, and urban real estate, serving Chinese families through integrated online-offline C2M platforms.

Ownership category

akta.pro rank

Product category

Diversified Retail Conglomerate

NAICS

Jewelry Retailers (458310), Hobby, Toy, and Game Retailers (45912), Grocery and Convenience Retailers (4451)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Jewelry, Watches & Accessories Resale (CRAFAGAJ)

akta.pro secondary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

Keywords

• Jewelry retail
• Time-honored restaurants
• Mechanical watch manufacturing
• Urban real estate development
• Cultural creative retail

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry and fashion retail: Hardware sales of gold, platinum, diamond, jade, and other jewelry through 4,000+ Laomiao (老庙) and Yayi (亚一) retail stores across China. Group is one of the flagship players in China's gold industry, with a "100+ billion RMB" sales scale. Includes LUSANT and DJULA premium brands.
2. Restaurant and food services: Dining revenue from 8 Chinese Time-honored restaurant brands (Songhelou 松鹤楼, Nanxiang Mantou Dian 南翔馒头店, Shanghai Laofandian 上海老饭店, Lübolang 绿波廊, Shanghai Dexingguan 上海德兴馆, Chunfeng Songyue Lou 春风松月楼, Lao Chenghuang Miao 老城隍庙, Yuyuan 豫园) plus Hefenglou, Ningbo Tangguan Dian, Qiaoye and others, including sit-down dining, casual dining, food courts, and packaged food (Zhenchangjia 真尝家, Ruyiqing 如意情, Li Gaolu 梨膏露).
3. Watch and timepiece sales: Sales of mechanical watches under Hanchen Watch Group brands Seagull (海鸥), Shanghai Watch (上海表), and Peacock (孔雀), including complex-movement tourbillon, military-style, aviation, diving, and women's collections.
4. Beauty, health, and pet products: Sales of skincare (AHAVA, WEI 蔚蓝之美, Yugan 愈感), traditional Chinese medicine (Tong Han Chun Tang 童涵春堂, founded 1783), pet food and services (Youyu 有鱼, Aichong Yisheng 爱宠医生), and pet brand distribution (Hill's, Spectrum Brands).
5. Urban real-estate and Beehive City development: Real-estate development income from Fodi (复地产发) and Xinghong (星泓产发) city-industry integration projects, including Chengdu Fosun International Finance Center, Nanjing Fosun Tomorrow City, Zhuhai Fosun Star Yuwan, Wuhan Yunshang International Fashion Center, Shanghai Xuhui Riverside Fosun Center, Hefei Yungu Financial City, and Ankang Tianmao City/Tianyue City.
6. Marketplace and e-commerce commissions: Transaction-based revenue from the Dongjia (东家) e-commerce/auction platform serving 6,600+ artisans and millions of users in cultural products, tea, jewelry, lifestyle, and apparel.
7. Brand licensing and pre-packaged food: Brand licensing of time-honored restaurants (Zhenchangjia pre-packaged foods based on Songhelou, Shanghai Laofandian, Dexingguan, Lübolang recipes) and product authorization (Ruyiqing mushrooms, Li Gaolu pear syrup, Lao Chenghuang Miao snacks).
8. Cultural and creative retail (Dongjia Shouyi Ren): Retail and licensing of proprietary cultural-creative brands (Dongjia Shouyi Ren, Yinxiangshu Xia De Shouyi Ren, Wangdalong, Liyunge, Yongqing Wig, Shanghai Chopsticks Shop) and operations of the Dongyang China Wood Carving City cultural tourism site.

Pricing tiers

Go-to-market motion4 records

Core offering

Shanghai Yuyuan Tourist Mart (Group) Co.,Ltd operates a multi-brand family-focused consumer conglomerate built around jewelry retail (4,000+ Laomiao and Yayi stores), time-honored Chinese restaurants (eight China Time-honored Brands including Song He Lou and Nanxiang Mantou Dian), mechanical watch brands (Sea Gull, Shanghai Watch, Peacock), beauty/health products (AHAVA, WEI, Yugan, Tong Han Chun Tang), pet products and services, cultural creative products, and urban industrial real estate development across 28 Chinese cities, all unified by a C2M (Customer-to-Manufacturer) strategy executed through the Liyu Membership platform and Dongjia APP.

Product overview

Yuyuan (上海豫园旅游商城（集团）股份有限公司, 600655.SH) is a multi-brand, family-focused consumer conglomerate built around the "1+1+1" strategy of (1) family happy-consumption industries, (2) urban industrial landmark complexes, and (3) online-offline member and service platforms, executed through a "core platform + sub-brand modules + heritage venue portfolio" architecture. The core platform is the Yuyuan Group itself, which houses the listed holding company and the 礼豫会员 (Liyu Membership) / 東家 (Dongjia) online member ecosystem; around it sit five industry groups and one landmark/real estate cluster. The 珠宝时尚 (Jewelry & Fashion) group brings together the 老庙 and 亚一 national chains plus LUSANT and DJULA across 4,000+ stores. The 文化饮食 (Cultural F&B) group operates eight China Time-honored Brands including 松鹤楼, 南翔馒头店, 上海老饭店, 绿波廊, 上海德兴馆, 春风松月楼, 老城隍庙 and 豫园, plus production brands 如意情, 真尝家 and 梨膏露. 汉辰表业 (Hanchen Watch Group) is the watch business built around 上海表, 海鸥表 and 孔雀表. 美丽健康 (Beauty & Health) combines traditional TCM (童涵春堂), heritage (AHAVA via equity), dermocosmetics (WEI, 愈感) and pet (爱宠医生, 有鱼, 豫宠代理). 文化创意 (Cultural Creativity) is anchored by 东家APP and 东家守艺人 plus heritage venues 湖心亭茶楼, 海上梨园, 华宝楼 and other time-honored craft brands (王大隆, 丽云阁, 永青假发, 上海筷子店, 东阳中国木雕城). The urban-landmark pillar includes the 豫园商城 / 大豫园片区 cultural commercial district, plus the 复地产发, 云尚产发 and 星泓产发 industrial real estate / honeycomb-city platforms. This portfolio sits under the Fosun "Happy Industry" flagship platform following Yuyuan's 2018 major asset restructuring.

Differentiator

Problem solved

Functional benefit

Brands

• 老庙 (Lao Miao): China Time-honored Brand gold and jewelry retailer, built around 'five fortunes' (福禄寿喜财) culture, founded in Shanghai's Old City God Temple area.
• 亚一 (Ya Yi)
• DJULA
• LUSANT
• 松鹤楼 (Song He Lou)
• 松鹤楼面馆 (Song He Lou Noodle House)
• 南翔馒头店 (Nanxiang Steamed Bun Shop)
• 春风松月楼 (Chunfeng Songyue Lou)
• 绿波廊 (Lübolang)
• 上海老饭店 (Shanghai Old Restaurant)
• 上海德兴馆 (Shanghai Dexing Guan)
• 宁波汤团店 (Ningbo Tangyuan Shop)
• 和丰楼 (Hefeng Lou)
• 老城隍庙 (Old City God Temple)
• 上海梨膏糖 (Shanghai Pear Syrup Candy)
• 梨膏露 (Pear Syrup Drink)
• 乔老爷 (Qiao Laoye)
• 如意情 (Ruyiqing)
• 真尝家 (Zhenchangjia)
• 童涵春堂 (Tong Han Chun Tang)
• AHAVA
• WEI 蔚蓝之美 (WEI)
• 愈感 (Yugan)
• 海鸥表 (Sea Gull Watch)
• 上海表 (Shanghai Watch)
• 孔雀表 (Peacock Watch)
• 汉辰表业 (Hanchen Watch Industry)
• 东家 (Dongjia)
• 东家守艺人 (Dongjia Craftsmen)
• 湖心亭茶楼 (Lake Heart Tea House)
• 海上梨园 (Hai Shang Li Yuan)
• 华宝楼 (Huabao Lou)
• 银杏树下的守艺人 (Craftsmen under the Ginkgo Tree)
• 永青假发 (Yongqing Wigs)
• 丽云阁 (Liyun Pavilion)
• 王大隆 (Wang Dalong)
• 上海筷子店 (Shanghai Chopsticks Store)
• 东阳中国木雕城 (Dongyang China Wood Carving City)
• 有鱼 (Youyu)
• 爱宠医生 (Aichong Doctor)
• 豫宠代理 (Yupets Agency)
• 复地产发 (Fosun Property Development)
• 星泓产发 (Xinghong Industry Development)
• 云尚产发 (Yunshang Industry Development)
• 大豫园片区 (Greater Yuyuan Area)
• 盛京龍城 (Shengjing Longcheng)

Products and services

• Yuyuan Jewelry & Fashion Group (Lao Miao, Ya Yi, LUSANT, DJULA jewelry) National gold and jewelry retail chain under the Yuyuan Jewelry & Fashion Group; the flagship consumer business of Yuyuan, operating 4,000+ stores across China under multiple sub-brands.
• Yuyuan Cultural Food & Beverage (Time-honored Restaurant Brands) Cultural F&B business of Yuyuan, ranked among national top-100 catering enterprises; operates eight China Time-honored Brands including Song He Lou (Su cuisine), Nanxiang Mantou Dian (xiaolongbao), Shanghai Laofandian (Benbang cuisine), Lvbolang, Shanghai Dexingguan, Chunfeng Songyue Lou, Old City God Temple snacks, and Yuyuan brand.
• Hanchen Watch Group (Sea Gull, Shanghai Watch, Peacock mechanical watches) Watch business group producing mechanical watches under the Sea Gull (海鸥, founded 1955), Shanghai Watch (上海表, founded 1955), and Peacock (孔雀, founded 1957) brands; develops complex movements including tourbillons, minute repeaters and perpetual calendars, holding 1,320+ patents.
• Yuyuan Beauty & Health Group (Skincare, TCM, Pet products) Family happy consumption business group focused on three core areas: beauty/cosmetics (AHAVA Dead Sea skincare, WEI herbal skincare, Yugan dermo-cosmetics), traditional Chinese medicine (Tong Han Chun Tang, founded 1783), and pet health (Youyu pet food, Aichong Doctor services platform).
• Yuyuan Cultural Creativity (Dongjia platform and heritage craft brands) Cultural creativity business aggregating Chinese classic craftsmanship and innovative design through the Dongjia APP platform (founded 2015), the Dongjia Shouyi Ren self-owned brand, and heritage venues including Huxin Ting Tea House (founded 1855), Shanghai Pear Garden, Huabao Building, and China Time-honored craft brands (Wang Dalong knives, Liyun Ge fans, Yongqing Wigs).
• Fosun Real Estate Development (Honeycomb City platform) Yuyuan's urban functional industry platform positioned as a 'Honeycomb City builder and happy-scene creator', serving 20M+ families across 28 cities through integrated industry-city development projects.
• Dongjia APP (Oriental lifestyle e-commerce platform) Social platform and interest-based e-commerce app based on Oriental lifestyle aesthetics; aggregates 6,600+ artisans across categories including tea, cultural art, jewelry, home living, fashion accessories, and food; mission 'making heritage a trend'.
• Liyu Membership Platform (Liyu Huiyuan) Cross-industry integrated membership management and industrial empowerment platform with member data integration, rights sharing, points interoperability, integrated marketing and data-intelligence capabilities, functioning as the unified online entry point for Yuyuan's happy-fashion-family ecosystem.
• Yu Garden Mall and Greater Yu Garden Area (Cultural commercial landmark) One million square-metre Shanghai urban cultural commercial district encompassing Yu Garden Phase I, Phase II, the Fuyou plots and the BFC Bund Financial Center, serving as Yuyuan's flagship cultural tourism destination.
• Yunshang Industrial Development (Fashion industry C2M platform) Technology-led C2M strategy practitioner and fashion-industry deep operator building a '4+4+4' industry model connecting online fashion resource platforms with four offline scene tiers (fashion centers, fashion towns, fashion clusters, fashion curated retail) to enable make-to-order fashion manufacturing.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chow Tai Fook Jewellery Group: Hong Kong-listed gold and jewelry retailer with thousands of stores across Greater China; the most directly comparable peer to Yuyuan's Laomiao/Yayi jewelry & fashion group given overlapping product mix (gold, diamond, jade), store-network model, and "China Time-honored" heritage positioning.
• Chow Tai Seng Jewellery: Shenzhen-listed Chinese gold and jewelry chain; directly comparable to Yuyuan's Ya Yi and Laomiao networks given similar gold-jewelry product mix and store-count-driven growth model across China.
• Lao Feng Xiang: Shanghai-headquartered China Time-honored gold and jewelry brand with deep heritage (founded 1848) and a comparable gold-focused retail model to Yuyuan's Laomiao, competing in the same urban tier-1/tier-2 Chinese consumer markets.

Broad incumbents

• Richemont: Swiss luxury group spanning jewelry (Cartier, Van Cleef & Arpels) and premium watches; broad incumbent comparable to Yuyuan's premium jewelry (DJULA) and Hanchen Watch Group (Seagull/Shanghai/Peacock) portfolios in targeting China's aspirational consumers.
• Fosun International Limited: Ultimate controlling shareholder of Yuyuan and a diversified global conglomerate spanning consumer, tourism, health and finance; overlapping exposure to the Fosun ecosystem (e.g., Fosun Tourism Group ski-resort assets) makes it a broad incumbent rather than a direct competitor.
• Swatch Group: World's largest watch group spanning Omega, Longines, Tissot and movement manufacturing; comparable to Hanchen Watch Group given Yuyuan's vertical ambition to scale Seagull's movement IP and premium mechanical watches under a multi-brand structure.
• Fosun Tourism Group: Fosun subsidiary operating Club Med, Atlantis Sanya and other global tourism assets; broadly comparable via Yuyuan's 2023 Napier TMK ski-resort acquisition in Hokkaido, which is adjacent to Fosun Tourism's resort portfolio.
• LVMH Moët Hennessy Louis Vuitton: Global luxury conglomerate spanning jewelry (Bulgari, Chaumet, Tiffany), watches (TAG Heuer, Hublot), F&B, beauty and hospitality; relevant incumbent peer to Yuyuan's luxury-and-heritage ambitions across Seagull tourbillons, LUSANT/DJULA jewelry and AHAVA skincare.

Regional players

• Shanghai Industrial Urban Development Group: Shanghai-listed Chinese real-estate and urban-development group; relevant regional peer to Yuyuan's Fosun Property Development and Xinghong Industry Development platforms operating multi-city "industry-city integration" projects.
• Tongcheng Travel Holdings: China-focused online travel and leisure platform; comparable to Yuyuan's cultural-tourism and Yuyuan Mall "Greater Yuyuan Area" landmark business given overlapping exposure to Chinese leisure consumption and destination traffic.

Market position

Strengths4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai Yuyuan Tourist Mart Co.,Ltd