Magyar Bankholding

Name

Magyar Bankholding

Legal name

MBH Bank Nyrt.

Website

https://magyarbankholding.hu

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Offices of Bank Holding Companies (551111), Open-End Investment Funds (52591)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Consumer & Retail (CPG, Food, Apparel) (FSABACAM), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Retail banking services
• Corporate banking
• Mortgage lending
• Digital banking
• Wealth management

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Core banking revenue from interest rate spreads on loans and deposits. The bank offers various lending products including home loans (MBH Otthon Start with 3% fixed interest), personal loans, agricultural loans, and mortgage-backed lending. Deposit products include promotional 3-month deposits (7.00% annual interest).
2. Transaction and Account Fees: Fees from payment transactions, account management, card transactions, and other banking services. The bank operates extensive ATM and branch network for transaction processing.
3. Investment Products and Securities: Revenue from investment funds, government securities, equities, and wealth management services including Private Banking and Premium account services.
4. Insurance Distribution: Commission revenue from distribution of insurance products including travel insurance, life and pension insurance, home insurance, and credit protection insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Magyar Bankholding operates the MBH Bank universal banking platform in Hungary, serving retail consumers, small businesses, large corporations, agricultural enterprises, municipalities, religious organizations, and private banking clients. The group provides deposit and current account products, housing and personal loans, credit and debit cards, term deposits, investment funds, government securities, insurance distribution, and wealth management services, delivered through a national branch network, digital channels (Netbank, Mobilbank App, VideoBank, Telebank), and dedicated business units.

Product overview

MBH Bank operates as a universal banking group serving retail, business, corporate, agricultural, municipal, religious, and private banking segments. The product portfolio centers on a multi-channel digital banking platform (MBH Netbank, MBH Bank App, Videobank, Telebank) complemented by core banking products including account management packages (MBH Tripla, MBH Diák Számlacsomag), loan products (MBH Otthon Start Lakáshitel, MBH Munkáshitel, Babaváró kölcsön, MBH Minősített Fogyasztóbarát Személyi Hitel), savings and investment solutions (MBH Akciós betétek, Fundamenta-Lakáskassza, Befektetési Alapok, Állampapírok), card products (MBH Szép Kártya, bankkártyák), insurance offerings, and specialized services for various customer segments. The digital services layer (Netbank, Mobilbank App, SMS notifications, Video/Telebank, appointment booking) serves as the unified access mechanism across the product suite.

Differentiator

Problem solved

Functional benefit

Brands

• MBH Premium: Premium banking service for high-net-worth individuals
• MBH Private Banking
• MBH Részvény
• MBH Szép Kártya
• MBH Otthon Start Lakáshitel
• MBH Munkáshitel
• MBH Diák Számlacsomag
• MBH Tripla
• MBH Akciós 3 hónapos betét

Products and services

• MBH Netbank Online banking platform that allows retail and business customers to manage accounts, transactions, and financial services through a web browser interface.
• MBH Bank App (Mobilbank) Mobile banking application for smartphones and tablets that enables customers to perform banking transactions and manage accounts on the go.
• MBH Info SMS Service Transaction notification service that delivers account and card activity alerts to customers via SMS messages.
• Videobank Live video call banking service available on working days between 9:00 and 17:00, providing remote face-to-face consultations with bank advisors.
• Telebank Telephone banking service (06 80 350 350) available on weekends and public holidays for customer support and banking transactions.
• Branch Appointment Booking Online appointment booking system that lets customers reserve branch visits using their mobile number or email address.
• MBH Otthon Start Lakáshitel Government-subsidized home loan for first-time buyers purchasing new or used housing or building, featuring a fixed 3% annual interest rate for the entire term, up to 50,000,000 Ft over a maximum 25-year term.
• MBH Minősített Fogyasztóbarát Személyi Hitel Qualified consumer-friendly personal loan product meeting Hungarian regulatory standards for consumer protection.
• MBH Munkáshitel Workers' loan product designed for employed individuals seeking personal financing.
• Babaváró kölcsön Family-support loan program offering favorable terms for married couples and families with children or expecting children.
• MBH Lakossági Folyószámlahitel Overdraft credit facility linked to retail current accounts, providing flexible access to short-term funds.
• MBH Szép Kártya Széchenyi Recreation Card (SZÉP Card) employee benefit product providing tax-advantaged fringe benefits for Hungarian employees.
• MBH Akciós 3 hónapos betét Promotional 3-month term deposit offering 7.00% annual interest (EBKM 7.00%/7.10%), with minimum 100,000 Ft and maximum 50,000,000 Ft deposit amounts.
• MBH Diák Számlacsomag Student bank account package offering banking services with special conditions for young customers.
• MBH Tripla Számlacsomag Multi-benefit current account package offering up to 120,000 Ft cashback on combined banking services.
• Fundamenta-Lakáskassza Home savings plan (employee housing fund) offering state-subsidized savings with tax advantages for housing-related goals.
• MBH Befektetési Alapok Investment funds distributed through MBH Investment Bank, providing customers with diversified portfolio management strategies.
• MBH Állampapír forgalmazás Government securities distribution service enabling customers to purchase and manage Hungarian government bonds.
• Insurance Distribution Distribution of insurance products including travel insurance, individual life and pension insurance, home insurance, life-event insurance, and credit protection insurance.

Quantifiable outcome

• MBH Otthon Start Lakáshitel offers up to 50,000,000 Ft loan amount with fixed 3% interest rate for up to 25 years
• +2 more outcomes

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kiberpajzs (Cyber Shield)minorStrategic or Co-development PartnerMBH Bank participates in the national Cyber Shield initiative, a cybersecurity awareness and protection program. This is a cooperation between the Hungarian National Bank (MNB), Hungarian Banking Association, National Media and Communications Authority (NMHH), National Cyber Protection Institute, and National Police (Országos Rendőr-főkapitányság). The program provides educational resources to help customers protect themselves against online fraud and phishing attacks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raiffeisen Bank Zrt. Hungarian subsidiary of Raiffeisen Bank International providing universal banking services to retail and corporate clients. Overlaps with MBH in retail deposits, housing loans and corporate banking in Hungary.
• Erste Bank Hungary Zrt. Hungarian arm of Austrian Erste Group offering retail, corporate and SME banking. Competes with MBH across the same product set including mortgages, deposits and investment funds in the Hungarian market.
• UniCredit Bank Hungary Zrt. Hungarian operations of Italy's UniCredit, serving retail, SME and corporate customers with full universal banking products. Comparable to MBH in scale and segment coverage within Hungary.
• K&H Bank Zrt. Hungarian subsidiary of Belgium's KBC Group, providing universal retail, SME and corporate banking with strong digital channels. Closely matches MBH's universal banking model and Hungarian market footprint.
• OTP Bank Nyrt. Hungary's largest universal bank, offering retail, corporate, SME and private banking products through a national branch and digital network. Directly comparable to MBH in every primary segment, with MBH positioned as the #2 challenger across the same customer base.
• ING Bank Hungary: Hungarian branch of ING Group offering retail and wholesale banking products. Overlaps with MBH in retail deposits, mortgages and investment services in the Hungarian market.
• CIB Bank Zrt. Hungarian subsidiary of Intesa Sanpaolo, offering retail and corporate banking services. Competes with MBH for retail deposits, mortgages and SME financing across Hungary.
• BNP Paribas Hungary: Hungarian branch of BNP Paribas providing corporate and institutional banking with select retail offerings. Comparable to MBH's corporate and investment banking arms (MBH Befektetési Bank).

Emerging players

• Magyar Cetelem Bank Zrt. Hungarian consumer credit specialist bank focused on personal loans, auto financing and retail credit products. Partial overlap with MBH's personal loan and Lízing+ Autofinanszírozás business in the consumer credit segment.
• Gránit Bank Zrt. Hungarian digital-first challenger bank focused on retail and SME banking through mobile and online channels. Competes with MBH's Mobilbank and Netbank propositions, particularly for younger and digital-native customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mbhbank
• Facebookfacebook.com/mbhbankhungary
• LinkedInlinkedin.com/company/magyarbankholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magyar Bankholding