Sincomerciários

What Sincomerciários does

Sincomerciários (Sindicato dos Empregados no Comércio de Taubaté e Região) is a Brazilian labor union founded on December 22, 1946, headquartered in Taubaté, São Paulo. It represents commerce-sector workers across the Taubaté region and operates as a private non-profit entity funded primarily through mandatory and voluntary membership dues, in line with Brazilian labor convention practices. The union's core functions are statutory: it is the exclusive representative body authorized to negotiate Collective Bargaining Agreements (CCTs) on behalf of its members and to act in labor disputes, such as the recent public case involving collective dismissals at Makro.

The organization's service model has evolved beyond pure representation into a member-benefits ecosystem. It maintains four physical locations across Taubaté, Campos do Jordão, Pindamonhangaba, and Ubatuba, and offers members access to dental care, legal assistance, a club, an inn, and a growing portfolio of sub-branded services including EducaSin (education), EmpregaSin (employment services), Sin Ecopark, and Centro de Estética e Beleza Sincomerciários (beauty center). It also conducts employer-engagement activities such as workplace training (e.g., at Shibata Hipermercado) and partnership events tied to retail openings (e.g., Tauste's new 500-job store announced on July 22, 2025).

Sincomerciários operates with a small internal team of 1–10 employees under President Carlos Dionísio de Morais. Its revenue mechanics are membership-dues-based rather than transactional, and it pursues growth through incremental geographic expansion and benefit-line extension rather than through external funding, acquisitions, or technology-led disruption. The 2025/2026 CCT cycle covering Taubaté and Pindamonhangaba is the central commercial lever by which it converts representational authority into member value and dues sustainability.

Name

Sincomerciários

Legal name

Sindicato dos Empregados no Comércio de Taubaté e Região

Website

https://sincomerciariosvp.org.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Sincomerciários is a Brazilian labor union founded in 1946 that represents commerce-sector workers in Taubaté and surrounding municipalities, negotiating collective bargaining agreements and providing member benefits such as dental, legal, education, and recreational services.

Ownership category

akta.pro rank

Headquarters

HQ city

Taubaté

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Member Dues (Contribuição Sindical): Sincomerciários is funded through mandatory and voluntary membership dues (contribuição sindical / mensalidade) paid by commerce workers (comerciários). Members pay annual or monthly fees, with contributor (contribuinte) members able to pay 12 months upfront or in installments to waive waiting periods for benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sincomerciários is a labor union representing commerce sector workers in Taubaté and surrounding municipalities of São Paulo state, Brazil. It negotiates and signs collective bargaining agreements (CCTs) establishing above-minimum wages and worker protections, and delivers member benefits including legal advisory, basic dental care, recreational facilities (Sin Ecopark club, Ubatuba inn, beach resort), education discounts, job placement (EmpregaSin), and a beauty center.

Product overview

Sincomerciários is a labor union representing commercial workers in Taubaté and the surrounding region of São Paulo, Brazil. Founded in 1946, it provides a portfolio of member services including legal advisory, basic dental care, and job placement assistance. The union operates several recreational facilities for members: Sin Ecopark (recreation club), Pousada Recanto dos Amigos (beachfront inn in Ubatuba), Centro de Lazer Fecomerciários (beach resort in Praia Grande), and Centro de Estética e Beleza (beauty center). Additional services include EducaSin (education discounts), Certidão Sindical (union certifications), and EmpregaSin (employment placement). The union also negotiates annual collective bargaining agreements covering wages and working conditions.

Differentiator

Problem solved

Functional benefit

Brands

• EducaSin: Educational program and courses for union members and commerce workers
• EmpregaSin
• Sin Ecopark
• Centro de Estética e Beleza Sincomerciários

Products and services

• Convenções Coletivas de Trabalho (Collective Bargaining Agreements) Annual collective labor agreements negotiated with employers covering wages, working conditions, job stability, maternity protections, and Worker's Day benefits for commercial sector employees in Taubaté, Pindamonhangaba, and surrounding regions.
• Associação/Membership Plans

Quantifiable outcome

• Negotiated salary floor of R$2,153.00 vs. legal minimum of R$1,518.00 — a 42% premium for unionized workers
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Tauste SupermercadominorGTM or Marketing Partner · 22 July 2025Tauste's HR representatives visited the Sincomerciários headquarters to announce the opening of a new store in Taubaté expected to generate 500 new jobs. The meeting aimed to align on employment opportunities for the local workforce and strengthen dialogue with the union.
• Makro Atacadista de TaubatéminorOthersSincomerciários is engaged in a legal dispute (processo judicial) with Makro Atacadista regarding collective dismissals carried out without prior negotiation with the union. The union is convening an Extraordinary General Assembly of ex-Makro employees to present information and deliberations on the legal action.
• Shibata Hipermercado (Taubaté)minorGTM or Marketing PartnerSincomerciários, led by President Carlos Dionísio, conducts workplace training sessions on harassment and moral damages for Shibata Hipermercado employees. The hypermarket initiated the partnership to promote healthy workplace relations. This engagement serves as a member recruitment and union visibility channel.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sincomerciários de Campinas: Commerce workers' union in Campinas, the third-largest São Paulo state metro. Comparable regional union structure serving retail and trade workers under Fecomerciários-SP.
• Fecomerciários-SP: State-level federation of commerce worker unions in São Paulo, to which Sincomerciários is affiliated. Provides second-tier representation, training, and policy coordination, and operates its own recreational facilities (e.g., Praia Grande Centro de Lazer) accessed by Sincomerciários members.
• Sincomerciários de Santos: Regional commerce workers' union in Santos, another key São Paulo state commercial hub. Comparable as a regional sindicato dos comerciários with similar CCT-negotiation mandate under the same state federation.
• Sincomerciários do ABC: Commerce workers' union serving the ABC industrial region of greater São Paulo. Comparable regional sindicato dos comerciários model with analogous benefit portfolio and collective bargaining function.
• Sincomerciários de São Paulo: Commerce workers' union in São Paulo capital, operating under the same Fecomerciários-SP federation as Sincomerciários Taubaté. Directly comparable in mandate, membership model, and CCT-negotiation function at larger scale.

Broad incumbents

• União Geral dos Trabalhadores (UGT): Brazilian national labor central with affiliated unions across sectors including commerce. Comparable as a competing national union structure representing organized workers, including the same commerce-worker demographic.
• Central Única dos Trabalhadores (CUT): Brazil's largest labor central, with member unions across commerce and retail. Comparable as a national labor-organization umbrella; not a direct competitor for individual members but operates in the same institutional advocacy space.
• Força Sindical: National-level labor central confederation in Brazil representing multiple sector unions including commerce. Comparable as a higher-order labor organization in the same ecosystem, with policy/advocacy rather than direct CCT-negotiation as core activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sincomvp
• Instagraminstagram.com/sincomerciariosvp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincomerciários