Southside

What Southside does

Southside is a lifestyle and events venue located at 80 Siloso Road on Sentosa Island, Singapore. The venue functions as a flexible experiential space that curates and hosts multiple independent attractions and brands under a single destination, including Singapore's first VR-theme park (Headrock VR), an optical illusion museum (Trickeye Museum), a racquet sports club (Mandala Racquet Club), and an open-concept food hall (Market Hall Sentosa). Southside supplements these resident attractions with a rotating calendar of community programming, including complimentary outdoor movie screenings (limited to the first 150 attendees on a first-come, first-served basis), waterfront wellness activities such as yoga by the beach, and seasonal events. Market Hall is currently in a soft opening phase operating Wednesday through Sunday.

The underlying business model is a destination real-estate and event-platform hybrid. Revenue is generated through multiple transaction-based streams: food and beverage sales via Market Hall, attraction admissions and operator partnerships with Headrock VR and Trickeye Museum, event space and lifestyle programming (Mandala Racquet Club), and ancillary event hosting. Pricing for individual attractions is not publicly disclosed. The go-to-market approach is event-driven footfall, supported by organic social presence on Instagram and Facebook and a content website at atsouthside.sg. Distribution is exclusively physical, with no e-commerce, mobile application, or digital channels evident.

The target customer base is consumer-facing, segmented across families and social groups, wellness and lifestyle enthusiasts, and local and international tourists visiting Sentosa Island. Southside operates as a privately held single-location venue with no disclosed ownership structure, parent company, funding history, headcount, or financial statements. The addressable market is geographically bounded to visitors of Sentosa Island, making demand sensitivity to tourism seasonality a primary operating consideration.

Name

Southside

Legal name

Southside

Website

https://atsouthside.sg

Company type

Private

Operating status

Operating

Short description

Southside is a lifestyle and events venue on Sentosa Island, Singapore, curating an experiential destination that houses attractions (Headrock VR, Trickeye Museum), Market Hall food hall, and Mandala Racquet Club, serving families, wellness seekers, and tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Operations: Market Hall Sentosa operates as an open-concept food hall featuring local independent F&B brands. Revenue is generated through food and beverage sales to visitors. The venue is currently in soft opening phase with operating hours on Wednesday through Sunday.
2. Event Space Rentals: Southside functions as a flexible event venue that can host various activities and experiences. Revenue is generated from hosting events, movie screenings, wellness activities, and other programmed experiences.
3. Attraction Admissions: The venue houses third-party attractions including Headrock VR (VR theme park) and Trickeye Museum (optical illusion museum), generating revenue through visitor admissions and partnerships with these operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southside is a flexible experiential lifestyle and events venue on Sentosa Island, Singapore that curates and operates attractions, dining, and programmed activities for visitors. Its core offering combines an open-concept food hall (Market Hall Sentosa), hosted partner attractions (Headrock VR theme park and Trickeye Museum), a racquet sports club (Mandala Racquet Club), complimentary outdoor movie screenings, and scheduled wellness activities such as yoga by the waterfront, all delivered at a single physical destination.

Product overview

Southside is a lifestyle and events venue operating as a flexible experiential space on Sentosa Island, Singapore. The venue functions as a platform that hosts multiple independent brands and attractions, including a food hall (Market Hall), Singapore's first VR-theme park (Headrock VR), an optical illusion museum (Trickeye Museum), and a racquet sports club (Mandala Racquet Club). The space supplements its core attractions with rotating wellness activities and community events such as outdoor movie screenings. Southside positions itself as a dedicated venue for up-and-coming local independent F&B, lifestyle, and event brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Hall Sentosa

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Market Hall SentosacoreStrategic or Co-development PartnerMarket Hall Sentosa is an open-concept food hall operating within Southside. It is currently in soft opening phase, offering dining, drinks, and socialisation options. Market Hall represents a core component of Southside's F&B offering.
• Mandala Racquet ClubcoreStrategic or Co-development PartnerMandala Racquet Club is described as 'A new way to spend time in motion & in good company' with 'ONE MEMBERSHIP, TWO DESTINATIONS.' It offers sports and social activities as part of Southside's lifestyle offerings.
• Headrock VRcoreTechnology or IntegrationSingapore's first ever VR-Theme Park featuring immersive virtual reality experiences. Headrock VR is positioned as one of Southside's key attractions and differentiators.
• Trickeye MuseumcoreTechnology or IntegrationTrickeye Museum offers a world of optical illusions with 2D and 3D art installations for interactive photography experiences. It is hosted as one of Southside's attractions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Skyline Luge Sentosa: Skyline Luge Sentosa is a long-established Sentosa ticketed attraction serving families and tourists on the island; it competes for the same Sentosa-bound leisure visitors that Southside's attractions and events target.
• ArtScience Museum (Marina Bay Sands): ArtScience Museum is a Singapore destination museum that combines ticketed exhibitions with interactive installations, conceptually parallel to Southside's Trickeye Museum optical-illusion art experience and shared Singapore tourist audience.
• Tanjong Beach Club: Tanjong Beach Club is a Sentosa-based beachfront F&B and lifestyle destination; it overlaps with Southside's waterfront positioning, F&B offering, and event programming, and shares the same Sentosa tourist and local-resort customer base.

Broad incumbents

• Fever: Fever is a global experiences and events marketplace that aggregates ticketed leisure experiences; it competes for the same Singapore consumer seeking unique local experiences and serves as a demand channel alternative to Southside's direct ticketing model.
• Universal Studios Singapore (Resorts World Sentosa): Universal Studios Singapore is the dominant ticketed theme-park attraction on Sentosa and the primary competitor for tourist entertainment dollars; it competes for the same family and group visitor segments that Southside targets with its VR and event programming.
• S.E.A. Aquarium (Resorts World Sentosa): S.E.A. Aquarium is one of the largest ticketed attractions on Sentosa and a major draw for family and tourist visitors; it competes with Southside's Trickeye Museum and Headrock VR for the same sightseeing and family-entertainment wallet on the island.

Emerging players

• Andsoforth Singapore: Andsoforth is a Singapore-based experiential events and pop-up venue operator that runs rotating themed experiences; it is comparable to Southside's event-driven, calendar-of-events programming model targeting Singapore families and groups.
• Mandala Club: Mandala Club is a Singapore members' lifestyle and social club and the parent brand behind Mandala Racquet Club at Southside; it shares the same local lifestyle-venue, experience-first DNA and overlapping Singapore customer base.

Direct peers

• Eataly: Eataly is a marketplace-restaurant hybrid that combines multiple food counters, retail, and dining experiences under one destination brand, conceptually similar to Southside's mix of Market Hall dining plus curated attractions and events.
• Time Out Market: Time Out Market is a global food-hall and curated-dining concept that aggregates local chef-driven F&B brands under one roof, directly comparable to Market Hall Sentosa's positioning as an open-concept food hall supporting independent local F&B operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atsouthside.sg
• Instagraminstagram.com/markethall.sentosa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southside