The Broadwater Group

What The Broadwater Group does

The Broadwater Group is a privately held, solo financial advisory practice operating under the joannebroadwater.com domain, headquartered in Williamsport, Indiana, and serving individual clients in Central Indiana with personalized financial planning and insurance placement services. The firm's service offering spans insurance (home, auto, life, disability, umbrella), estate and wealth preservation planning (wills, trusts, ILITs, long-term care), retirement planning (Social Security, IRAs, 401(k)/403(b)/457, rollovers, asset allocation), investment advisory (mutual funds, ETFs, annuities), tax planning, college savings (529, Coverdell ESA), and Social Security/Medicare guidance. Revenue is generated through professional-services fees and insurance product placement under a relationship-based, quote-based pricing model with no publicly disclosed fee schedule.

The firm's only material technology asset is its deployment of the FlippingBook HTML5 digital publishing platform, which converts Broadridge-prepared static PDFs into interactive, mobile-compatible ebooks with embedded lead-capture forms and engagement analytics. The seven branded flipbooks (Financial Protection 2026, Wealth Preservation 2026, Envisioning Your Retirement 2026, Tax-Savvy 2025, Investing Basics 2026, Higher Education 2026, and Understanding Social Security and Medicare 2026) are licensed educational content produced by Broadridge Advisor Solutions, not proprietary IP. These flipbooks function primarily as client-education and lead-nurturing marketing assets supporting the underlying advisory practice rather than as standalone commercial products.

Go-to-market is direct-to-consumer, with the named individual advisor as the primary engagement point and educational content serving as the inbound funnel. No API, mobile app, integrations, funding rounds, management team, headcount, geographic footprint beyond Central Indiana, or institutional ownership are disclosed in the source material, and the firm appears to be a stable, low-scale solo practice with an annual content-refresh cadence.

Name

The Broadwater Group

Legal name

The Broadwater Group

Website

https://joannebroadwater.com

Company type

Private

Operating status

Operating

Short description

The Broadwater Group is a privately held solo financial advisory practice in Williamsport, Indiana, offering personalized financial planning and insurance placement services across insurance, estate, retirement, investing, tax, and college-savings topics to individual clients in Central Indiana.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

Keywords

• Financial advisory services
• Insurance planning
• Retirement planning
• Estate planning
• Investment advisory

Headquarters

HQ city

Williamsport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Financial advisory and insurance placement services: Personalized financial advisory services where Joanne Broadwater addresses client questions and helps compare insurance options across home, auto, life, disability, and umbrella coverage. Revenue is generated through insurance product placement and ongoing advisory relationships.
2. Estate and wealth preservation planning services: Advisory services covering estate planning, wills, trusts (revocable, irrevocable, special-needs, charitable, incentive), durable powers of attorney, long-term care planning, and life insurance strategies including irrevocable life insurance trusts (ILITs).
3. Retirement planning advisory services: Retirement-needs analysis, Social Security claiming strategy, tax-advantaged retirement account (IRA/401k/403b/457) planning, rollover management, and investment portfolio recommendations.
4. Investment advisory services: Investment guidance covering asset allocation, diversification, mutual funds, ETFs, annuities (fixed and variable), rebalancing, and tax-conscious investing strategies.

Go-to-market motion2 records

Core offering

The Broadwater Group is a private financial advisory practice that provides personalized financial planning and insurance placement services to individual consumers and households. Its core service spans insurance, estate/wealth preservation, retirement, investment, tax, college savings, and Social Security/Medicare advisory, supported by an online library of educational flipbooks that introduce the firm and its planning topics to prospects.

Product overview

The Broadwater Group delivers a portfolio of branded, single-purpose educational flipbooks organized by financial-planning topic rather than as a unified software platform with modules. The named publications — Financial Protection Flipbook 2026 (insurance), Wealth Preservation Flipbook 2026 (estate planning), Envisioning Your Retirement Flipbook 2026, Tax-Savvy Flipbook 2025, Investing Basics Flipbook 2026, Higher Education Flipbook 2026, and Understanding Social Security and Medicare Flipbook 2026 — function as standalone client-education resources, each hosted on the company's website (joannebroadwater.com) as a separate FlippingBook. The offerings are content deliverables used to support the firm's financial-advisory services; they share a common Broadridge-prepared content lineage but are not interlinked modules of a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Advisory and Placement Services Personalized insurance advisory and placement services for individual consumers and households, helping clients assess coverage needs, evaluate options, and place policies. Delivered one-to-one by the firm's insurance professional.
• Estate and Wealth Preservation Planning Advisory service helping individual clients and families plan for the transfer and preservation of household wealth, including strategies relevant to legacy and estate outcomes. Delivered as part of the firm's integrated financial planning offering.
• Retirement Planning Services Personalized retirement planning advisory for individuals and households, addressing retirement readiness, income strategies, and the transition from accumulation to distribution. Delivered one-to-one by the firm's financial professional.
• Investment Advisory Services Personalized investment advisory for individual clients, providing guidance aligned with the firm's broader financial plan and household goals. Delivered as part of the integrated advisory engagement.
• Tax Planning Advisory Tax-aware planning advisory for individual clients, integrated with the firm's retirement, investment, and estate recommendations to support household tax efficiency.
• College Savings Advisory Advisory service helping families plan and save for college education costs, integrated with the firm's broader household financial plan.
• Social Security and Medicare Advisory Advisory service guiding individual clients through Social Security claiming decisions and Medicare planning, integrated with retirement income and healthcare planning.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Personal Capital (now Empower Personal Dashboard): Hybrid digital-and-human advisory platform combining planning tools with advisor access for retirement, investment, and wealth management - a tech-enabled competitor in the same planning categories.
• Betterment: Leading robo-advisor and digital wealth platform addressing retirement, investing basics, and college saving - the same topics in The Broadwater Group's flipbooks, delivered at a fraction of the cost via automation.

Direct peers

• Edward Jones: Large U.S. financial advisory franchise built around local-branch, relationship-based financial planning, insurance placement, retirement, and estate services - the same full-life-stage advisory model The Broadwater Group offers to households.
• LPL Financial: Largest independent broker-dealer supporting thousands of independent financial advisors who deliver insurance, retirement, and wealth advisory - the infrastructure and competitor ecosystem in which The Broadwater Group operates.
• Ameriprise Financial: Independent-franchise financial advisory platform offering holistic planning across investment, retirement, insurance, and estate topics - directly comparable service mix and advisor-led delivery model.
• Cetera Financial Group: Independent broker-dealer network providing compliance, technology, and product access to independent financial advisors offering retirement, estate, insurance, and investment planning.
• Northwestern Mutual: Insurance-led financial planning practice combining life and disability insurance with retirement and wealth advisory, sold through individual advisors - closely aligned with the firm's insurance-anchored revenue stream.
• Cambridge Investment Research: Independent broker-dealer supporting financial advisors in insurance, retirement, and wealth advisory practices - comparable independent-advisor business model and service scope.

Broad incumbents

• Waddell & Reed Financial (Macquarie Asset Management): Long-standing U.S. financial advisory franchise acquired by Macquarie, offering planning, investment, and insurance solutions through a large advisor network - a scaled incumbent in the same niche.
• Robert W. Baird: Diversified wealth management and investment bank offering private wealth advisory, retirement, and insurance services through regional offices - a broader incumbent competing for the same mass-affluent households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheBroadwaterGroupFinancialServices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Broadwater Group