Rephouse

What Rephouse does

Rephouse is a privately held rubber flooring manufacturer founded in 1985 by Mike Brinkers in Hong Kong and now headquartered in Kuala Lumpur, Malaysia, operating through its manufacturing entity Rephouse (M) Sdn. Bhd. The company designs and produces a diversified portfolio of rubber flooring systems — organized across nine application categories including commercial, fitness, pool surround, sports, equine, playground, safety, industrial acoustic underlay, and ballistic — using state-of-the-art production technology that processes recycled tire and rubber waste combined with new synthetic rubbers and polyurethanes into tiles, rolls, pavers, and seamless surfaces. Its core brands are Neoflex (commercial/fitness series 500–800 plus Natural), Decoflex (Universal indoor multi-sport, D-series outdoor, Softcourt, and IAAF-certified athletic tracks), Playflex (playground safety tiles), Evoflex (seamless polyurethane equine), and a ballistic rubber line; supporting products include Isodec acoustic underlay, Versatile modular pavers, ArmorGrip coatings, and Stikibak dry adhesive.

The business runs on an enterprise, project-quotation B2B model: there are no public price lists, and customer engagement is handled through regional sales offices covering America, Europe, Australia, Asia/Middle East, and Africa combined with an exclusive country-distributor network that secures government tenders and large commercial projects (e.g., DIDSA Mexico, Al Ryadh Group Kuwait, Fenno Scandia UAE, Far Eastern Sports Malaysia). Named customers include Boeing, Saudi Aramco, Cleveland Clinic Abu Dhabi, Melbourne Cricket Ground, Ferrari World Abu Dhabi, the Hong Kong Football Club, True Fitness, Celebrity Fitness, and the Ministry of Education Kuwait (50,000+ sqm Decoflex D10 across schools), spanning eight industries from aerospace and energy to sports, education, healthcare, and defense. Pricing is contract-driven, with project sizes ranging from hundreds of square meters (single gym floors) to tens of thousands of square meters (multi-site government programs).

Rephouse holds ISO 9001:2015 and ISO 14001:2015 certifications for quality and environmental management, plus multiple international sports federation approvals (IAAF Classes 1 and 2, FIBA, FIVB, BWF, IHF, Asian Hockey Federation) and Good Environmental Choice Australia (GECA) accreditation. The company employs 101–250 people, has no disclosed outside capital, remains under founder-ownership concentration, and references installations across more than 50 countries, supported by ISO-certified Malaysian manufacturing.

Name

Rephouse

Legal name

Rephouse Ltd.

Website

https://rephouse.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Rephouse is a Malaysia-headquartered, privately held rubber flooring manufacturer (founded 1985) that designs and globally distributes certified rubber flooring systems — commercial, sports, playground, equine, pool, acoustic, and ballistic — through regional sales offices and an exclusive country-distributor network across 50+ countries.

Ownership category

akta.pro rank

Product category

Rubber Flooring Manufacturing

NAICS

Rubber Product Manufacturing (3262), Plastics and Rubber Products Manufacturing (326)

SIC

Carpets & Rugs (2273), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Rubber flooring manufacturing
• Sports flooring systems
• Playground safety tiles
• Equine flooring solutions
• Ballistic rubber products

Headquarters

HQ city

Bandar

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rubber Flooring Products: One-time sale of rubber flooring products including commercial, sports, playground, equine, pool surround, industrial acoustic underlay, and ballistic rubber products. Products sold in various forms: tiles, pavers, rolls, and seamless systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rephouse manufactures and sells rubber flooring products across nine application categories: commercial/recreational flooring, fitness flooring, pool surround flooring, sports flooring (including IAAF-certified athletic tracks), equine flooring, playground flooring, safety rubber tiles and pavers, industrial acoustic underlay, and ballistic rubber products for indoor shooting ranges. Products are produced from recycled tire and rubber waste combined with new synthetic rubbers and polyurethanes, and are sold primarily as one-time project-based purchases to enterprise and institutional buyers through global sales offices and exclusive country distributors.

Product overview

Rephouse is a leading manufacturer of innovative rubber flooring products with a diversified portfolio organized across multiple specialized product lines. The core offering includes Neoflex Rubber Flooring (available in 500, 600, 700, 800 series and Natural variants) for commercial and fitness applications; the Decoflex sports flooring family comprising Universal (indoor multi-sport), D-series (outdoor courts/tracks), Softcourt (tennis/multi-purpose), and Athletic Track systems (T14/SW14 IAAF-certified); Playflex safety tiles for playgrounds; and specialized products including Evoflex seamless polyurethane and ballistic rubber products for shooting ranges. Supporting products include Isodec acoustic underlay, Versatile modular pavers, and ArmorGrip coatings. The company also offers the ThinkColor interactive floor design program. All products utilize recycled rubber materials and are designed for applications ranging from fitness centers and sports venues to equestrian facilities and shooting ranges.

Differentiator

Problem solved

Functional benefit

Brands

• Decoflex: Indoor and outdoor sports flooring systems including Decoflex Universal, Decoflex D, Decoflex Softcourt, Decoflex T14/SW14 athletic tracks
• Neoflex
• Playflex
• Evoflex
• Versatile
• Isodec
• Stikibak
• ArmorGrip
• Thinkcolor
• Neoflex Natural

Products and services

• Neoflex Rubber Flooring A comprehensive commercial rubber flooring product line available in 500, 600, 700, and 800 series plus Natural variants, sold as tiles and rolls in various thicknesses for commercial, fitness, and recreational applications including gym flooring, free-weight areas, cardio zones, retail and public spaces, and pool surrounds.
• Decoflex Universal Indoor Sports Flooring System Multi-purpose indoor sports flooring certified by FIBA, FIVB, IHF (handball), and BWF (badminton) and Asian Hockey Federation, featuring point-elastic and combi-elastic constructions for basketball, volleyball, handball, badminton, futsal, and indoor hockey venues.
• Decoflex Outdoor Sports Flooring (D Series) Outdoor sports flooring systems in D6 through D18 thicknesses designed for tennis courts, basketball courts, jogging tracks, and multi-purpose outdoor sports areas, approved by the Hong Kong Housing Authority.
• Decoflex Athletic Track Flooring Systems IAAF-certified athletic track surfacing systems in T14, SW14, and T18 variants achieving both Class 1 and Class 2 IAAF certification for competition-level running tracks and field facilities.
• Decoflex Softcourt Sports Flooring Flexible outdoor sports flooring available in 3mm to 13mm thicknesses for tennis courts and multi-purpose courts.
• Playflex Rubber Safety Tiles Impact-absorbing rubber safety tiles including the AMP 50mm variant designed for playgrounds and play areas to reduce injury risk from falls.
• Evoflex Seamless Polyurethane Flooring Seamless polyurethane flooring system designed for equestrian applications including horse stalls and parade rings, as well as large animal teaching facilities.
• Evopave Rubber Interlocking Pavers Rubber interlocking pavers with brick pattern (BRT) options designed for equestrian flooring, jogging tracks, and walkway applications.
• Rephouse Ballistic Rubber Products Specialized ballistic rubber tiles, blocks, seamless flooring, and fragmentation rubber sheets tested for anti-ricochet and penetration properties across common small arms calibers, designed for indoor shooting ranges used by military, law enforcement, and civilian operators.
• Isodec Rubber Underlay Rubber and rubber/cork acoustic underlay product providing sound absorption and thermal insulation properties when installed under hardwood flooring and other surfaces.
• Versatile Rubber Tiles and Pavers Modular rubber safety tile flooring available in tile and paver patterns for playgrounds, walkways, and safety surfaces as an alternative to hard surfaces.
• Neoflex Pool Surround Flooring Slip-resistant rubber flooring from the Neoflex series, including BFC (Ballistic Friction Coefficient) variants, designed for pool decks, spa areas, and aquatic facilities in hotels, resorts, schools, and aquatic centers.

Quantifiable outcome

• Millions of square meters of recycled rubber flooring product produced to date
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• International Handball Federation (IHF)coreStrategic or Co-development Partner · 2 July 2010World governing body for handball that granted Decoflex Universal Indoor Sports Flooring the Seal of Approval for handball competition.
• FIVB - Fédération Internationale de VolleyballcoreStrategic or Co-development Partner · 12 March 2010World governing body for volleyball that officially certified Decoflex Universal Indoor Sports Flooring for volleyball competitions.
• Badminton World Federation (BWF)coreStrategic or Co-development Partner · 3 July 2009Governing body for badminton that approved Decoflex Universal Indoor Sports Flooring as permanent resilient badminton floor.
• Distribuciones e Instalaciones Deportivas (DIDSA) - MexicocoreChannel Partner/ Reseller/ Distributor · 10 June 2008Exclusive distributor and installer in Mexico for Rephouse flooring products. DIDSA has secured major projects including multiple IAAF certified athletic tracks and large sports facility installations across Mexico. Contact: Mr. German Aello.
• E-Sports - PhilippinescoreChannel Partner/ Reseller/ DistributorExclusive distributor in Philippines that has secured projects with prestigious developers like Ayala Land Premier Properties and various educational institutions.
• Far Eastern Sports - MalaysiacoreChannel Partner/ Reseller/ DistributorExclusive distributor in Malaysia promoting Rephouse sports flooring products including Asian Hockey Federation approved Decoflex Universal IH for indoor hockey.
• Al Ryadh Group Company - KuwaitcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Kuwait that has secured multiple large orders from Kuwait Ministry of Education totaling over 50,000 sqm of Decoflex D10 outdoor sports surface for schools.
• Fenno Scandia - UAEcoreChannel Partner/ Reseller/ DistributorExclusive distributor in UAE that has secured prestigious projects including Emirates National School with 5,000 sqm of Playflex tiles.
• Sport Business PerucoreChannel Partner/ Reseller/ DistributorDistributor in Peru that secured Club Regatas de Lima project (IAAF Class 2 certified track) and multiple Gold's Gym installations.
• HiBiz Sdn Bhd - BruneiminorChannel Partner/ Reseller/ DistributorDealer in Brunei that secured Maktab Sains Secondary School 7,000 sqm athletic track project - Rephouse's first athletic track in Brunei.
• Raymond Sport LLC - UAEminorChannel Partner/ Reseller/ DistributorDistributor in UAE that secured Fitness First Dubai installation and Al Raha International School project.
• PT Murti Cahaya Wirasaba - IndonesiaminorChannel Partner/ Reseller/ DistributorDealer in Indonesia that secured two athletic tracks (Makassar and Kupang) for Ministry of Sports and Youth.
• AIM Protech - VietnamminorChannel Partner/ Reseller/ DistributorTeam in Vietnam that secured projects including Saigon Star City Hotel fitness gym.
• Floorspec / Floorspect SingaporeminorChannel Partner/ Reseller/ DistributorInstaller in Singapore that performed installations for Singapore Turf Club (26 stable boxes and 3,000 sqm parade ring) and Pure Fitness Asia Square.
• Wallthings Corporation - TaiwanminorChannel Partner/ Reseller/ DistributorDealer in Taiwan that secured ASE Group semiconductor manufacturing services staff gym installation.
• International Association of Athletics Federations (IAAF)coreStrategic or Co-development PartnerWorld governing body for athletics that certifies Rephouse Decoflex athletic track systems as Class 1 and Class 2 compliant for international competition.
• FIBA - Fédération Internationale de BasketballcoreStrategic or Co-development PartnerWorld governing body for basketball that has granted Rephouse Certificate of Compliance for Decoflex Universal Indoor Sports Flooring products.
• Asian Hockey FederationcoreStrategic or Co-development PartnerContinental governing body for hockey that approved Decoflex Universal IH Indoor Sports Flooring for indoor hockey - installed at Sultan Azlan Shah Cup venues.
• General Presidency for Youth Welfare - Saudi ArabiaminorOthersGovernment agency responsible for sports in Saudi Arabia that installed 4,536 sqm Decoflex Universal Indoor Sports Flooring in various sports halls.
• Higher Colleges of Technology - UAEminorOthersLargest higher education institution in UAE with 17 campuses and 19,000+ students - installed Decoflex Universal Indoor Sports Flooring at Women's College in Abu Dhabi.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• nora systems (Interface): Manufacturer of premium commercial rubber flooring owned by Interface. Comparable to Rephouse's commercial Neoflex line in product material and commercial-vertical positioning, but Interface is a much larger, broader flooring platform.
• Tarkett Sports: Sports flooring division of Tarkett, a global flooring incumbent, producing indoor and outdoor athletic surfaces including running tracks. Overlaps with Rephouse in athletic track and indoor sports flooring, but Tarkett's portfolio spans vinyl, wood, and carpet—broader than Rephouse's rubber-only focus.
• Gerflor: French global flooring manufacturer with sports, commercial, and specialty rubber/PVC products including Taraflex sports flooring. Overlaps Rephouse in sports and commercial verticals but at significantly larger scale and a wider product portfolio.

Direct peers

• Burke Flooring: US-based manufacturer of rubber and vinyl flooring for commercial, healthcare, and education markets. Direct overlap with Rephouse's commercial and high-traffic rubber flooring offerings in material and target verticals.
• SPORTEC (Getzner Werkstoffe): Manufacturer of recycled rubber flooring and elastic underlay products for sports, fitness, and acoustic applications. Highly comparable to Rephouse's Neoflex and Isodec lines in recycled-rubber composition and sports/fitness vertical.
• Flexco Floors: US manufacturer of rubber and vinyl wall base, stair treads, and floor tiles for commercial and institutional markets. Comparable to Rephouse's commercial rubber flooring in product format (tiles), customer base (commercial/institutional), and North American distribution focus.
• Mondo: Italian manufacturer of rubber and polyurethane sports flooring and athletic tracks, including IAAF-certified running surfaces. Closely comparable to Rephouse's Decoflex product family in product category, customer base (sports federations, schools, stadiums), and certification-driven positioning.
• Regupol (BSW): German manufacturer of elastic sports and safety floorings made from recycled rubber, with IAAF and FIFA-related certifications. Direct overlap with Rephouse's recycled rubber composition, sports federation approvals, and global sports-facility channel.
• Ecore International: US-based manufacturer of recycled rubber flooring for fitness, sports, commercial, and acoustic applications. Highly comparable to Rephouse's Neoflex and Isodec product lines in materials (recycled rubber), verticals served, and ESG-led go-to-market.

Emerging players

• Beijing Certification (Sport Group / GreenFields): Specialist in synthetic and rubber athletic surfaces and tracks with IAAF certifications. Comparable to Rephouse's Decoflex athletic track product line in certification profile and end customers, though with stronger European/Asian sports-venue focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rephouse
• LinkedInlinkedin.com/company/rephouse-m-sdn-bhd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rephouse