Sure Trac
Sure Trac is a family-owned manufacturer and direct-to-consumer distributor of trailer axles, axle beams, tires and wheels, and related replacement parts, serving trailer owners, hobbyists, and small maintenance professionals across the continental United States from locations in South Carolina, Texas, and North Carolina.
- Company typePrivate
- Founded1995
- HeadquartersLoris, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sure Trac does
Sure Trac, Inc. is a family-owned manufacturer and distributor of trailer components, principally trailer axles, axle beams, tires and wheels, and related parts such as bearings, races, jacks, and couplers. The company traces its operating history to Powell's Tire and Axel (founded circa 1995) and operates under the Sure Trac brand, which was launched around 2005 to broaden the product line beyond the predecessor business.
The firm runs a direct-to-consumer distribution model, accepting orders through both an e-commerce storefront and a phone order line, with shipping available to addresses across the continental United States (explicitly excluding Alaska, Hawaii, Puerto Rico, Guam, US Virgin Islands, Canada, and Mexico). It supports that channel with three physical locations: the Loris, South Carolina headquarters and additional sites in Gatesville, Texas, and Henderson, North Carolina, giving it multi-region physical reach. The product catalog spans complete axles, raw axle beams, tire and wheel assemblies, and replacement parts, complemented in 2024 by an Axle Maintenance Manual intended to support trailer owners performing their own service.
Sure Trac appears to target individual trailer owners, hobbyists, and small trailer builders or maintenance professionals purchasing replacement parts rather than OEM-manufacturing customers, with no named enterprise accounts disclosed. Headcount is reported at 11–50 employees, reflecting a small privately held specialty manufacturer/retailer without external funding or public financial disclosure, which limits revenue transparency.
Sure Trac firmographics
Firmographics- Name
- Sure Trac
- Legal name
- Sure Trac, Inc.
- Website
- https://suretracaxle.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sure Trac is a family-owned manufacturer and direct-to-consumer distributor of trailer axles, axle beams, tires and wheels, and related replacement parts, serving trailer owners, hobbyists, and small maintenance professionals across the continental United States from locations in South Carolina, Texas, and North Carolina.
- Ownership category
- akta.pro rank
Sure Trac industry classification
Industry- Product category
- Trailer Axles and Parts
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Tire and Tube Merchant Wholesalers (42313), Automotive Parts and Accessories Retailers (44133)
- SIC
- Truck Trailers (3715), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
- akta.pro secondary industries
- Trailer Suspension, Axles & Alignment Services (TLAKACAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Sure Trac is headquartered
LocationHeadquarters
- HQ city
- Loris
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sure Trac business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Axle Sales: Revenue from manufacturing and selling complete axles and axle beams for trailers
- Tires and Wheels Sales: Revenue from tire and wheel product sales
- Parts and Accessories Sales: Revenue from selling parts including bearings, races, jacks, and couplers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sure Trac product offering
Product offeringCore offering
Sure Trac manufactures its own trailer axles and distributes a complete range of trailer products, including complete axles, axle beams, tires and wheels, replacement parts (bearings, races), jacks, and couplers. Products are sold directly to trailer owners and maintenance professionals through the company's own e-commerce storefront and toll-free phone ordering, with shipping limited to the continental United States.
Product overview
Sure Trac, Inc. is a family-owned manufacturer and distributor of trailer axle and tire products. The company operates a single unified product offering consisting of five core product lines: Complete Axles (fully assembled axles), Axle Beams (individual beam components), Tires and Wheels, Parts (bearings, races, and other maintenance components), and Jacks and Couplers. The company manufactures its own axles in-house while leveraging large buying capabilities to source tires, parts, and accessories at competitive prices. A complimentary Axle Maintenance Manual is also provided as a support resource for customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Axles
Companies that use Sure Trac
Customer profileSegments2 records
Ideal customer profiles2 records
Sure Trac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sure Trac partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Sure Trac competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
Sure Trac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Trac leadership team
Management profileNumber of profiles
Profiles1 record
Sure Trac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Trac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Trac
What does Sure Trac do?
Sure Trac manufactures its own trailer axles and distributes a complete range of trailer products, including complete axles, axle beams, tires and wheels, replacement parts (bearings, races), jacks, and couplers. Products are sold directly to trailer owners and maintenance professionals through the company's own e-commerce storefront and toll-free phone ordering, with shipping limited to the continental United States.
Is Sure Trac a public or private company?
Sure Trac is a private company. It is classified as family owned and is currently operating.
When was Sure Trac founded?
Sure Trac was founded in 1995. It employs 11 to 50 people.
Where is Sure Trac based?
Sure Trac is headquartered in Loris, United States, in the North America region.
How does Sure Trac make money?
Three revenue lines are on record. Axle Sales are the primary driver. The others are tires and Wheels Sales and parts and Accessories Sales.
Does Sure Trac have an API?
No public API is recorded for Sure Trac.
What industry is Sure Trac in?
Sure Trac's product category is Trailer Axles and Parts. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler), with a secondary code of TLAKACAB, Trailer Suspension, Axles & Alignment Services. Its NAICS code is 33621 and its SIC code is 3715.