The Brazilian Report

What The Brazilian Report does

The Brazilian Report is a Brasília-based, English-language media and intelligence company founded in 2017 that serves international professionals and institutions who need decision-grade analysis of Brazilian and Latin American politics, economics, and business. Its core product is a daily email newsletter that filters and contextualizes developments in Brazil for investors, executives, diplomats, advisors, and analysts, supplemented by afternoon and weekend editions covering agribusiness, the environment, Latin America, and sports, with full archive access from day one of subscription. The company operates with a six-person beat-reporter newsroom whose members have cultivated decade-long relationships with Brazilian lawmakers, regulators, Supreme Court justices, and business leaders, and pairs this journalistic base with a retainer-based Brazil Intelligence practice that delivers political risk assessments, sector deep dives, executive briefings, and ongoing monitoring to institutional clients.

The underlying technology is a straightforward email newsletter distribution platform (newsletters.brazilian.report) for daily briefing delivery, with the proprietary value residing in the content archive and human analytical access rather than in software infrastructure. The company has won the WAN-IFRA Best Newsletter in the Americas award in both 2023 and 2025, establishing it as the leading English-language newsletter in its category.

The business model combines a freemium product-led growth motion for individuals (7-day free trial, no credit card, monthly billing) with an enterprise direct-sales motion for institutional clients and intelligence retainers (multi-year contracts with scope and cadence agreed at first call). Customers include foreign governments and diplomatic missions, law firms, asset managers, multilateral institutions, corporations, think tanks, media organizations, and risk consultancies — collectively 80+ institutional clients across eight verticals. The company is privately held with no disclosed venture capital, private equity backing, or M&A activity.

Name

The Brazilian Report

Legal name

The Brazilian Report

Website

https://brazilian.report

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brazilian Report is a Brasília-based, English-language media and intelligence company founded in 2017 that delivers daily newsroom-driven analysis of Brazilian politics, economics, and business to international professionals and 80+ institutional clients via newsletter subscriptions and retainer-based political risk and sector intelligence services.

Ownership category

akta.pro rank

Product category

News Media & Business Intelligence

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Management Consulting Services (8742)

akta.pro primary industry

Newsletter Publishing Platforms (MPACAIAA)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Political risk analysis
• Business news newsletter
• Market intelligence services
• Latin America coverage
• Executive strategic briefings

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Newsletter Subscriptions: Freemium model offering a 7-day full-access free trial for individual professionals. Subscribers who continue receive daily briefings and full archive access.
2. Intelligence Services Retainer: Custom political risk analysis, market intelligence, and strategic briefings delivered on a retainer basis. Scope and cadence are agreed upon at the initial call for institutions requiring tailored insights.
3. Team/Enterprise Plans: Organizational subscriptions for teams, with pricing provided upon contact. Organizations requiring tailored insights can explore bespoke Brazil Intelligence offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Brazilian Report is a news and intelligence media company that publishes daily email briefings covering Brazilian politics, economics, and business for international professional audiences. It also offers retainer-based bespoke intelligence services — including political risk assessment, sector monitoring, executive briefings, and ongoing monitoring — produced by a team of six beat reporters with on-the-ground access to Brazilian lawmakers, regulators, and business leaders.

Product overview

The Brazilian Report operates as a news intelligence platform offering a multi-tiered product portfolio centered on daily newsletters and bespoke intelligence services. The core offering consists of daily email briefings delivered to subscribers, supplemented by afternoon and weekend editions providing longer-form analysis across sectors like agribusiness, environment, Latin America, and sports, with full archive access included. Beyond the newsletter subscription product, the company provides retainer-based intelligence services including Political Risk Assessment, Sector Monitoring & Market Entry, Executive Briefings & Country Immersions, and Ongoing Monitoring & Retainer Access — all produced by journalists with on-the-ground coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Newsletter Daily briefings delivered to subscribers covering the most important stories in Brazilian politics and economics, filtering noise and explaining why each development matters and where things are headed. Targeted at international professionals whose decisions are affected by developments in Brazil.
• Afternoon and Weekend Editions Longer-form analysis editions covering specific areas including agribusiness, environment, Latin America, and sports, complementing the daily briefings for subscribers.
• Full Archive Access Complete historical access to all past briefings and analysis included with every subscription from day one, providing eight years of continuous on-the-ground coverage.
• Political Risk Assessment Retainer-based forward-looking analysis of electoral scenarios, institutional shifts, regulatory risk, and coalition dynamics with probabilistic framing and scenario mapping for institutional clients.
• Sector Monitoring & Market Entry Retainer-based deep dives into specific sectors such as energy, agribusiness, fintech, and infrastructure, covering regulatory landscape, key actors, and risk horizon for institutions entering or expanding within Brazilian industries.
• Executive Briefings & Country Immersions Retainer-based structured sessions for leadership teams covering the political, economic, and regulatory context needed before entering or expanding in Brazil.
• Ongoing Monitoring & Retainer Access Retainer-based continuous intelligence relationship with regular briefings, direct analyst access, and rapid-response analysis when events require it for institutional clients.

Quantifiable outcome

• Identified Brazil as a strategic opportunity three years before Bank of America issued its 'new gold' 2026 call
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Reuters: Global news wire serving the same institutional client base with international Brazil coverage. Overlaps as a source for diplomats, corporations, and financial professionals making Brazil-related decisions.
• Control Risks: Established global political and security risk advisory firm serving multinational corporations and governments. Competes for the same retainer-based intelligence budgets on Brazil and Latin America exposure, with broader geographic and risk scope.
• Stratfor (RANE): Geopolitical intelligence subscription platform providing country-level political and economic analysis. Overlaps with The Brazilian Report's intelligence product for institutional subscribers tracking global political risk including Brazil.
• Eurasia Group: Global political risk consultancy whose six-figure intelligence notes The Brazilian Report explicitly positions against. Comparable buyer set (corporations, financial institutions, governments) and overlapping methodology (political risk, scenario mapping), but with global rather than Brazil-focused coverage.
• Bloomberg: Global financial news and data incumbent with substantial Brazil and Latin America coverage. Competes for the same institutional decision-maker attention and discretionary news budget, though as part of a much broader multi-asset offering.

Direct peers

• Latinvex: English-language Latin America business and legal news service focused on cross-border deal activity, energy, and policy. Comparable as a paid subscription intelligence product for professionals tracking the same institutional customer base.
• Brazil Journal: Subscription-based Brazilian business and political news service covering markets, power, and policy in real time. Directly comparable in subject matter (Brazil political/economic news) and subscription business model, though distributed in Portuguese.
• The Rio Times: English-language news outlet covering Brazilian politics, business, and culture for international audiences. Closest direct comparable to The Brazilian Report's consumer newsletter product targeting non-Brazilian professionals.
• MLEX: Specialist legal and regulatory news service covering Latin America including Brazil. Comparable as a subscription-driven, English-language, decision-grade intelligence product serving in-house counsel, law firms, and regulators on the same buyer personas.

Emerging players

• Americas Market Intelligence: Specialist market intelligence consultancy focused on Latin American financial services, healthcare, and consumer sectors. Comparable in offering bespoke political-risk and sector intelligence to multinationals and financial institutions entering or expanding in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BrazilianReport
• Facebookfacebook.com/TheBrazilianReport
• LinkedInlinkedin.com/company/brazilian-report

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brazilian Report