What Bronx Zoo does

The Bronx Zoo is a 265-acre zoological park operated by the Wildlife Conservation Society (WCS), a private nonprofit founded in 1895 as the New York Zoological Society. The park houses more than 4,000 animals across approximately 25 major exhibits including Congo Gorilla Forest (6.5 acres), JungleWorld, Madagascar!, Tiger Mountain, World of Birds (30,000 square feet), and World of Reptiles. WCS operates four additional wildlife parks in New York City (Central Park Zoo, Queens Zoo, Prospect Park Zoo, New York Aquarium) and runs global conservation programs spanning nearly 60 countries and all the world's oceans.

The zoo's digital visitor experience platform includes live animal webcams streaming daily from multiple exhibits, an interactive GPS-enabled park map, and accessibility features through AudioEye (WCAG 2.2 Level AA) and KultureCity sensory accommodations. Core products comprise general admission with flex pricing (adults starting at $38.20+, seniors $33.20+, children $28.20+), tiered annual memberships ($80-$830), Wild Encounters premium experiences ($29.95-$375 per group), and ancillary services including parking, equipment rentals, and gift/retail. Recent product launches include Daniel Tiger's Neighborhood (2025) and World of Darkness exhibit (2025).

Revenue is generated through a hybrid GTM model: direct-to-consumer ticket sales (online and gate), annual subscriptions (memberships), event-driven programming (Holiday Lights, Summer of Soccer, Daniel Tiger), and sales-led group bookings for schools and organizations. Customer segments center on families with children and repeat members, with secondary school groups and corporate/group events. The organization also operates Zoo To You virtual programs and live webcams as digital extensions of the on-site experience.

Name

Bronx Zoo

Legal name

Wildlife Conservation Society

Website

https://bronxzoo.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bronx Zoo is a 265-acre zoological park operated by the Wildlife Conservation Society (WCS), housing more than 4,000 animals across approximately 25 exhibits and serving families, school groups, and tourists in the New York City metropolitan area through admissions, memberships, and premium animal encounters.

Ownership category

akta.pro rank

Product category

Zoological Park Operations

NAICS

Zoos and Botanical Gardens (71213), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

Keywords

• Zoological park operations
• Wildlife conservation education
• Animal encounter programs
• Annual zoo membership
• Premium experience ticketing

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D

Revenue model

1. General Admission Tickets: Daytime admission tickets with flex pricing model. Adults starting at $38.20+, seniors $33.20+, children $28.20+. Includes unlimited Star Attractions with full admission.
2. Membership Subscriptions: Annual membership fees ranging from $80 (Individual Limited Zoos) to $830 (Conservation Partner). Provides unlimited admission to WCS parks with tiered benefits including free attractions, parking, and event access.
3. Wild Encounters Programs: Premium animal encounter experiences including Private Cart Tours ($175), Giraffe Connection ($375), Cheetah Connection ($79.95), Penguin Connection, and other themed encounters ranging from $29.95 to $375.
4. Donations and Contributions: Charitable donations supporting WCS's global conservation mission working in nearly 60 countries to save wildlife and wild places.
5. Parking and Rentals: Parking fees: $22 per car, $24 per bus, $30 for weekend preferred. Equipment rentals including strollers ($14.70-$20.25), ECVs ($50.63), and wheelchairs (free).
6. Gift Shop and Retail: Gift admissions, symbolic animal adoptions, gift certificates, and merchandise sales through physical store and online.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bronx Zoo is a 265-acre zoological park operating daily admission with unlimited access to Star Attractions, plus premium Wild Encounters programs (paid animal close-up experiences), annual WCS memberships, parking and equipment rentals, educational programs for schools, special ticketed events (Holiday Lights, Daniel Tiger's Neighborhood), and symbolic animal adoptions. Owned and operated by the Wildlife Conservation Society (WCS), the park doubles as the public engagement face for WCS's field conservation work in nearly 60 countries.

Product overview

Bronx Zoo is a zoological park operated by the Wildlife Conservation Society (WCS) offering a diverse portfolio of products and services centered on wildlife conservation, education, and visitor entertainment. The core product is Bronx Zoo Admission (starting at $38.20 for adults), which includes unlimited access to Star Attractions such as Congo Gorilla Forest, JungleWorld, Madagascar!, Tiger Mountain, Children's Zoo, Nature Trek, Wild Asia Monorail, Bug Carousel, and Butterfly Garden. Beyond admission, the zoo offers over 12 distinct Wild Encounters programs (ages 3+, priced per person or group) including Penguin Connection ($29.95), Cheetah Connection ($79.95), Sloth Connection ($69.95), Private Cart Tour ($175/group), and more. Additional fee-based services include equipment rentals (ECVs $50.63, strollers $14.70-$20.25), parking ($22-$30), and Symbolic Animal Adoption. The zoo maintains approximately 25 major exhibits including World of Birds, World of Reptiles, Himalayan Highlands, African Plains, and others. Membership options range from $80 (Individual Limited Zoos) to $830 (Conservation Partner), providing year-round admission to WCS parks. Recent product launches include Daniel Tiger's Neighborhood interactive experience (2025) and the World of Darkness exhibit.

Differentiator

Problem solved

Functional benefit

Brands

• WCS (Wildlife Conservation Society): The parent organization of the Bronx Zoo and other wildlife parks including Central Park Zoo, Queens Zoo, Prospect Park Zoo, and New York Aquarium.

Products and services

• Bronx Zoo Admission (Full Day) Core daytime admission providing park entry and unlimited access to all Star Attractions available on the visit date. Adults $38.20+, Seniors (65+) $33.20+, Children (3–12) $28.20+, ages 2 and under free. Includes Bug Carousel, Butterfly Garden, Congo Gorilla Forest, JungleWorld, Children's Zoo, Nature Trek, Wild Asia Monorail, and Zoo Shuttle.
• Limited Admission Ticket Park-entry-only ticket priced $7 less than full admission, excluding Star Attractions; individual Star Attractions can be purchased separately for $7 per attraction.
• Wild Encounters Program Premium, paid animal encounter experiences including Connection programs (Penguin, Cheetah, Sloth, Giraffe, Rhino, Fennec, Bird, Reptile, Camel, Wildlife Neighbors, Fan Favorites, Keeper's Choice) and Private Cart Tour, Inca Tern Feeding, with age-based eligibility and durations from 30–60 minutes.
• WCS Membership Plans Annual membership tiers including Family Zoos Plus ($230), Family Land & Sea ($325), Conservation Supporter ($430), Conservation Fellow ($555), and Conservation Partner ($830), with benefits spanning free admission to WCS parks, free Star Attractions, parking, discounts, and member-only events; individual and zoo-specific tiers start at $80.
• Parking On-site parking at car ($22), bus ($24), and weekend preferred ($30) rates.
• Equipment Rentals Single stroller ($14.70), double stroller ($20.25), wheelchair (free loan), and ECV ($50.63) rentals for guests needing mobility assistance.
• Symbolic Animal Adoption Adopt an animal on behalf of a friend or family member, including a plush, fact card, and adoption certificate.
• Gift Tickets & Certificates Gift admission tickets (Adult $43.95, Child $33.95) and Wild Encounter gift certificates (Connection $79.95/person, Private Cart Tour $175/group).
• Live Animal Webcams Virtual zoo access with live streaming from Congo Gorilla Forest, African Plains, Madagascar!, Sea Lion Pool, and JungleWorld, operating daily 10am–4pm EST with time-lapse playback.
• Zoo To You Virtual Programs Virtual zoo experiences and encounters available for remote participants to share animal experiences with family around the world.
• Daniel Tiger's Neighborhood Interactive Experience Ticketed interactive experience featuring PBS KIDS characters with hands-on activities, character meet & greets, and bilingual activity books, in partnership with Fred Rogers Productions.
• World of Darkness Exhibit Exhibit experience showcasing animals that thrive in darkness, their adaptations, and biological surprises, accessed with standard park admission.
• Charitable Donations to WCS Conservation Charitable contribution program supporting WCS's conservation work in nearly 60 countries and all the world's oceans to save wildlife and wild places, channeled through [email protected].

Quantifiable outcome

• 275+ nyala calves born at Bronx Zoo since 1941
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core, supporting and flagship.

• KultureCitycoreStrategic or Co-development Partner · 1 January 2021Sensory accessibility partnership providing resources for guests with sensory processing needs. Includes sensory bags with fidget tools and noise-reducing headphones available for checkout at Guest Relations. Staff trained on SPD awareness and accommodation strategies.
• AudioEyesupportingTechnology or IntegrationThird-party web accessibility testing and monitoring service. Provides automated and manual testing to ensure WCAG 2.2 Level AA conformance. Includes free customizable assistive tools for website visitors.
• Fred Rogers ProductionsflagshipStrategic or Co-development PartnerDaniel Tiger's Neighborhood interactive experience at the Bronx Zoo, world premiere of all-new experience through September 7. Includes hands-on activities, character meet & greets, and bilingual activity books.
• Animal PlanetflagshipGTM or Marketing PartnerTHE ZOO television docuseries filmed at Bronx Zoo and other WCS parks. National media exposure showcasing animals, keepers, and conservation work.
• Madagascar Crocodile Bank TrustcoreStrategic or Co-development PartnerConservation partnership for Indian Gharial protection. JungleWorld gharials serve as ambassadors as part of ongoing conservation collaboration with the Madras Crocodile Bank Trust Center for Herpetology.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bronxzoo
• YouTubeyoutube.com/user/WCSMedia
• Facebookfacebook.com/bronxzoo
• Instagraminstagram.com/bronxzoo
• LinkedInlinkedin.com/company/bronx-zoo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bronx Zoo