What Fair City Amusements does

Fair City Amusements is a privately held, family-run distributor and operator of coin-operated amusement, gaming, and hospitality equipment, headquartered in Perth, Scotland, and founded in 1964. The company sells, rents, leases, and places fruit machines (traditional, digital, and club variants), jukeboxes (including internet-connected Sound Leisure VHub and NSM Fusion units), pool tables, quiz machines, big-screen TVs and projectors, cranes, and children's play systems. It complements this core amusement portfolio with bar and catering equipment (Hobart glasswashers/dishwashers, Hoshizaki ice machines, Hurricane bottle coolers) and digital CCTV systems, positioning itself as a one-stop supplier to the Scottish licensed trade.

The underlying technology is predominantly conventional coin-operated hardware with selective digital integration: internet-connected jukeboxes that auto-update their music catalogues, digital CCTV systems with internet monitoring up to 16 cameras, and proprietary Playtouch® touch-screen software for children's play equipment. The company is licensed and regulated by the UK Gambling Commission (Operating Licence 000-000609-N-300989-003) and is a member of BACTA and the Independent Operators Association.

The business operates through a field-sales and managed-service go-to-market model. Sixteen engineers based across mainland Scotland deliver direct sales consultation, equipment installation, and 7-day maintenance cover (9am–10pm), supported by four regional depots in Perth, Edinburgh, Aberdeen, and Dundee. Revenue is generated through three primary streams: outright hardware sales (with lease-purchase and rental options), coin-operated placement on a revenue-share basis with venue operators, and recurring maintenance/service contracts. Customers span free-trade licensed venues (pubs, clubs, registered clubs), national retail chains, and a smaller consumer/home-use segment, all concentrated within mainland Scotland.

Name

Fair City Amusements

Legal name

Fair City Amusements Ltd.

Website

https://faircityamusements.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair City Amusements is a family-run Perth-based distributor and operator of coin-operated gaming, amusement, and hospitality equipment for the Scottish licensed trade, offering fruit machines, jukeboxes, pool tables, CCTV, and bar/catering products supported by a four-depot field-engineering network.

Ownership category

akta.pro rank

Product category

Amusement and Gaming Equipment Supply

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Amusement equipment supplier
• Fruit machine operator
• Licensed trade gaming
• Pub amusement machines
• Commercial catering equipment

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of gaming machines, fruit machines, pool tables, jukeboxes, CCTV systems, bar/catering equipment (glass washers, ice machines, bottle coolers), and children's play systems. Sales can be outright purchase, lease purchase, or rental arrangements.
2. Coin-Operated Equipment Placement and Commission: Placement of coin-operated amusement machines (fruit machines, pool tables, jukeboxes, cranes) in licensed venues with revenue shared between the company and venue operator. Equipment is maintained and serviced by the company's engineering team.
3. Equipment Maintenance and Service: Ongoing maintenance cover on gaming, fruit, and amusement machines, jukeboxes, quiz machines, and pool tables. 7-day-a-week service from 9am to 10pm provided by 16 engineers, backed by 4 depots and secure collection service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Fair City Amusements supplies, installs, and services coin-operated amusement and gaming equipment (fruit machines, digital gaming, jukeboxes, pool tables, quiz machines, cranes), commercial bar/catering equipment (glasswashers, ice machines, bottle coolers), big screen TVs, children's play systems, and digital CCTV for pubs, clubs, and licensed venues across Scotland. Products are available for outright purchase, lease purchase, or rental, and supported by a Scotland-wide engineer service network.

Product overview

Fair City Amusements is a family-run Scottish entertainment and hospitality equipment provider established in 1964, offering a comprehensive portfolio of amusement and gaming machines alongside commercial catering and security equipment. The core product line centres on revenue-generating entertainment: Fruit Machines (traditional reel-based, digital, and club variants), Video Games, Juke Boxes (digital, video, and CD systems), Pool Tables (6ft, 7ft, 8ft in standard or electric versions), and Quiz Machines. The company complements this with Big Screen TV and projector rental/sales, Kids Play Systems featuring Playtouch® touch screen software and console-based play, Cranes and vending equipment, and an extensive bar/catering range including Hobart glasswashers/dishwashers, Hoshizaki ice machines, and Hurricane bottle coolers. CCTV systems are offered as an add-on security product. Products are available for purchase, lease purchase, or rental, supported by a Scotland-wide maintenance network of 16 engineers operating from depots in Perth, Edinburgh, Aberdeen, and Dundee.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Machines Coin-operated reel-based gaming machines providing traditional fruit machine gameplay and income generation for pubs, clubs, and licensed venues. The company advises on Local Authority Permits and Machine Games Duty compliance.
• Digital Fruit Machines Modern digital fruit machines offering themed gameplay, sounds, and multiple game options including Poker, Blackjack, and Roulette on a single machine, for licensed trade establishments.
• Club Fruit Machines Gaming machines designed specifically for Registered Clubs, available in both reel-based and digital formats, with advice on Machine Games Duty, price of play, and jackpot sizing.
• Video Games and Coin-Operated Arcade Equipment Wide range of arcade-style entertainment equipment including Double Driving Video games, Dance Stages, Multi Game Arcade Classic Cabinets, Table Football, Boxing Machines, and Air Hockey Tables, supplied to licensed venues.
• Juke Boxes Music entertainment systems available as digital, video, or CD-based units, including internet-connected VHub (Sound Leisure) and Fusion (NSM) models with automatic hit updates and extensive music libraries, for licensed venues.
• Coin-Operated Pool Tables Coin-operated pool tables available in 6ft, 7ft, or 8ft sizes with various cloth colours, including Spirit, Mayfair, and Silver models, with electric versions accepting multi-coins and programmable pricing for licensed venues.
• Home Use Pool Tables Pool tables and accessories for residential use, ranging from new dining table conversions to reconditioned ex-pub tables, for homeowners and home leisure buyers.
• Quiz Machines Interactive quiz machines providing entertainment and revenue generation in licensed premises.
• Big Screen TVs and Projectors Large-format display systems including LCD, LED, and Plasma TVs and projectors, available for rent, lease, or outright purchase, including new and second-hand options with fitting services, for licensed venues.
• CCTV Systems Digital surveillance systems from leading manufacturers, supplied with full site surveys, ranging from single covert cameras to 16-camera systems with internet monitoring capability, for licensed venues and commercial premises.
• Kids Play Systems Interactive children's play systems including wall-mounted and free-standing units combined with play modules and play wheels, using PlayStation and Xbox360 console technology, with installation and maintenance services, for family-friendly venues.
• Cranes and Vending Machines Prize redemption equipment including cranes, capsule dispensers, and novelty vending machines offering prize-every-time options or percentage-controlled cranes with higher-quality toys, for licensed venues.
• Commercial Glass and Dish Washers Commercial washing equipment supplied in partnership with Hobart, offering glasswashers and dishwashers with accessories including baskets, rinse aid, detergent, and glass dryers, for licensed venues and commercial kitchens.
• Ice Machines Ice making equipment from Hoshizaki producing Cube, Cubelet, Cylinder, Crescent, Flake, Nugget, Ball, Star-shaped, and Heart-shaped ice, ranging from small café models to large industrial modular units, for licensed venues and commercial kitchens.
• Hurricane Bottle Coolers Refrigerated display units for bottled and canned drinks, available in H60 (135-bottle) and H90 (204-bottle) models in silver or black with optional locks, for licensed venues.
• Equipment Maintenance and Service Cover Ongoing maintenance cover on gaming, fruit, and amusement machines, jukeboxes, quiz machines, and pool tables, delivered 7 days a week from 9am to 10pm by 16 engineers, backed by 4 depots and a secure collection service across mainland Scotland.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered industry trade association, charitable support, key supplier and referral partner.

• Independent Operators Association (IOA)industry trade associationOthersFair City Amusements is a member of the Independent Operators Association, an industry trade body representing independent operators in the amusement and gaming sector.
• British Amusements Catering Trade Association (BACTA)industry trade associationOthersFair City Amusements is a member of BACTA, the British Amusements Catering Trade Association, representing the amusement and gaming industry.
• Responsible Gambling Trustcharitable supportOthersFair City Amusements is a supporter of the Responsible Gambling Trust, the leading UK charity committed to minimising gambling-related harm through education, prevention, and treatment services.
• Hobartkey supplierTechnology or IntegrationKey relationship with Hobart to offer their range of glasswashers and dishwashers described as the most efficient and effective range on the market, featuring thoughtful design for ease of use and consistent results with low running costs.
• Hoshizakikey supplierTechnology or IntegrationMain ice machine manufacturer, described as one of the world's leading manufacturers committed to outstanding reliability and performance. Japanese R&D team of over 150 engineers, with precision engineered parts for global market efficiency in temperatures from 40°C to 1°C.
• Sound Leisurekey supplierTechnology or IntegrationUK jukebox manufacturer providing VHub internet-connected digital jukeboxes with endless music selection and automatic hit updates.
• NSM (NSM Music)key supplierTechnology or IntegrationUK jukebox manufacturer providing Fusion internet-connected jukeboxes with extensive music libraries and automatic content delivery.
• SL Kidsreferral partnerChannel Partner/ Reseller/ DistributorReferral partnership directing customers to SL Kids website for full range of children's play products. Fair City Amusements offers installation and maintenance of SL Kids systems.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Nisbets: UK-based supplier of catering, bar, and hospitality equipment including glasswashers, ice machines, and bottle coolers. Directly comparable to Fair City's bar and catering equipment line sold into UK licensed venues.
• Reflex Gaming: UK-based gaming machine manufacturer and supplier of slot-style and digital amusement machines to pubs and arcades. Directly comparable to Fair City's fruit machine and gaming equipment business in the UK licensed trade.
• Lockhart Catering Equipment: UK supplier of commercial catering, bar, and kitchen equipment to the hospitality trade. Overlaps with Fair City in supplying glasswashers, refrigeration, and bar equipment to UK pubs and clubs.

Broad incumbents

• Scientific Games: Major gaming, lottery, and amusement technology provider with products spanning gaming machines and digital amusement. Overlaps with Fair City's amusement equipment supply at the enterprise scale.
• Bandai Namco Amusement: Operates amusement arcades and supplies amusement equipment in the UK. Comparable to Fair City in the broader amusement and gaming equipment industry, though focused on arcade operation rather than pub trade distribution.
• Novomatic: One of the largest international gaming equipment manufacturers with active UK operations. Comparable in supplying gaming machines and amusement devices, but operates a global portfolio beyond Fair City's regional focus.
• Inspired Entertainment: Global provider of gaming technology, server-based gaming, and amusement equipment with significant UK presence. Operates across the amusement and gaming value chain at a much larger scale than Fair City.
• International Game Technology (IGT): Global leader in gaming machines, lottery, and amusement equipment. Overlaps with Fair City in supplying gaming and amusement devices to the licensed trade, though at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FairCityAmuse
• Facebookfacebook.com/FairCityAmusements
• LinkedInlinkedin.com/company/fair-city-amusements-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair City Amusements