Shenzhen Jinjia Group

What Shenzhen Jinjia Group does

Shenzhen Jinjia Group Co., Ltd. (深圳劲嘉集团股份有限公司) is a publicly listed (Shenzhen Stock Exchange, ticker 002191) comprehensive packaging and printing industrial group founded in October 1996 and headquartered in Shenzhen's Nanshan High-tech Industrial Park. The group operates two core business segments: 'Large Packaging' (大包装), which delivers end-to-end packaging solutions — creative design, new materials, precision manufacturing, IoT-enabled smart packaging and supply chain finance — for cigarette, wine (baijiu), 3C electronics, pharmaceutical, food and consumer goods customers; and 'New Tobacco Products' (新型烟草), a vertically integrated new-tobacco business spanning raw materials, device manufacturing and finished packaging. Its largest manufacturing footprint is the nearly 250,000 sqm Jinjia Industrial Park in Bao'an, Shenzhen (RMB 1.5 billion invested, described as Asia's largest single-site packaging and printing industrial park), complemented by production subsidiaries across Anhui, Guizhou, Chongqing, Jiangsu, Jiangxi, Shandong, Jilin, Yunnan and Shanghai, plus overseas operations in Indonesia, Malaysia and branches in the UK and France. Underlying technology includes the world's first Cerutti gravure press with independent IP (developed 2003), 1,072 cumulative patents (193 invention patents), IoT packaging integrating microfluid electronic printing, RFID/AR/VR and GPS/GIS on a 'Cloud PLUS' platform, CNAS-accredited testing capabilities, and a new electronic materials business via Shenzhen Jinjia Juneng Technology for composite current collectors.

The company makes money primarily through B2B contract manufacturing and design services on negotiated, project-based pricing. Revenue streams include cigarette packaging (over 10,000 logo designs for 100+ Chinese tobacco brands), premium wine/spirits packaging under long-term strategic partnerships with Moutai (Shenren Packaging) and Wuliangye (Jiamei Packaging), 3C electronics packaging, specialty packaging materials (laser transfer films, laser paper, tobacco film), and hardware sales of new tobacco devices. Adjacent monetization layers include supply chain finance services (logistics/business/information/capital flow integration), IoT-enabled traceability and anti-counterfeiting data services, and — from September 2023 — electronic materials (composite current collectors) for the lithium battery supply chain. The go-to-market is a sales-led direct enterprise model executed through a nationwide service network of nearly 60 subsidiaries, with go-to-market emphasis on precise sales, rapid response and intensive service for high-end brand customers. Strategic joint ventures with state-owned China Tobacco subsidiaries (Anhui, Jiangsu, Yunnan) embed Jinjia deeply in the Chinese tobacco value chain, while overseas manufacturing in Indonesia targets Southeast Asian new tobacco markets.

Name

Shenzhen Jinjia Group

Legal name

深圳劲嘉集团股份有限公司

Website

https://jinjia.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shenzhen Jinjia Group is a publicly listed (SZSE: 002191) Chinese packaging and printing enterprise serving 100+ tobacco brands, Moutai, Wuliangye, and consumer electronics clients through nearly 60 subsidiaries, Asia's largest packaging industrial park, and new tobacco, IoT packaging and electronic materials businesses.

Ownership category

akta.pro rank

Product category

Packaging & Printing Manufacturing

NAICS

Tobacco Manufacturing (3122), Printing and Related Support Activities (3231), Packaging and Labeling Services (561910), Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100), Commercial Printing (2750), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Tobacco & Nicotine Contract Manufacturing & Private Label (CRADAJAM)

akta.pro secondary industries

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), Heated Tobacco Products (HTP) & Consumables Manufacturing & Brands (CRADAJAH), Cigarette & Thin Paper Manufacturing (IMAMAEAF)

Keywords

• Packaging printing services
• Cigarette packaging
• New tobacco products
• Smart IoT packaging
• Premium carton packaging

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cigarette Packaging: High-tech and high-value-added cigarette packaging. The group has designed more than 10,000 cigarette logos for over 100 tobacco brands nationwide. This represents a core, established revenue stream with long-term customer relationships.
2. Premium Carton Packaging (Consumer Brands): Mid to high-end carton packaging for renowned consumer brands including wine, 3C electronics, medicine, food, and daily use products. Provides full-process packaging service from design concept to specialized paper application.
3. Packaging Materials (Laser Paper/Film, Tobacco Film): New packaging materials including laser transfer films, laser paper, tobacco film, and other specialty materials. Produces environment-friendly transfer papers, positioning laser papers, and other advanced materials for the packaging industry.
4. Electronic Materials: Entry into electronic materials sector in September 2023 through Shenzhen Jinjia New Energy Technology Group. Shenzhen Jinjia Juneng Technology handles composite current collectors R&D, production, and sales.
5. New Tobacco Products: Vertically integrated new tobacco business covering raw material supply, device manufacturing, and finished product packaging. Building ecosystem combining domestic deep cultivation with overseas expansion.
6. IoT Packaging and Digital Services: IoT packaging ecosystem providing traceability, precision marketing, finance services, certification testing, and big data mining services. Cloud-based platform services.
7. Supply Chain Finance: Provides logistics, commerce flow, information flow, and capital flow integration services. Reduces inventory and operation costs, optimizes procurement, logistics, and supplier management for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shenzhen Jinjia Group manufactures and supplies comprehensive packaging printing solutions spanning cigarette packaging, premium wine/spirits packaging, 3C consumer electronics packaging, and pharmaceutical/food packaging, alongside new packaging materials (laser films, transfer papers, environment-friendly inks). The group also produces new tobacco products through vertically integrated operations covering raw materials, device manufacturing, and finished product packaging, supported by an IoT-enabled Cloud PLUS platform providing traceability, anti-counterfeiting, precision marketing, and supply chain finance services.

Product overview

Shenzhen Jinjia Group is a comprehensive packaging industrial chain solutions provider with two core business segments: Large Packaging (大包装) offering full-scope packaging printing solutions from creative design through new material development, process technology, precision manufacturing, IoT-enabled smart packaging, and supply chain finance; and New Tobacco Products (新型烟草) providing vertically integrated new tobacco solutions. The company serves high-end markets including cigarettes, wine, electronics, and social products, supported by an IoT packaging technology platform enabling traceability, authentication, and big data services. The group operates through nearly 60 subsidiaries and maintains international presence in Indonesia and Malaysia. The product portfolio includes cigarette packaging, wine packaging, 3C electronics packaging, new material products, and IoT-enabled packaging solutions. Supporting functions include the Jinjia College training platform, 《劲嘉》Periodical enterprise journal established in 2003, and the high-tech 《劲嘉彩韵》Exhibition Hall.

Differentiator

Problem solved

Functional benefit

Brands

• 劲嘉学院 (Jinjia College): The group's internal training and talent development institution covering leadership improvement, investment and M&A, administrative logistics, enterprise culture, procurement, storage, equipment, and operations management.

Products and services

• Comprehensive Packaging Solutions (大包装) Full industrial chain packaging solutions covering creative design, new material development, process technology, precision manufacturing, and sales services. Serves high-end customers with professional packaging and printing solutions for cigarettes, wine, 3C electronics, medicine, food, and daily-use products.
• New Tobacco Products (新型烟草) New tobacco business ecosystem combining domestic market penetration with overseas expansion. Provides vertically integrated services from raw material supply, device manufacturing to finished product packaging, positioning as comprehensive solutions provider in new tobacco field.
• Cigarette Packaging Products Tobacco packaging solutions. Has designed over 10,000 cigarette logo designs for over 100 tobacco brands nationwide. Award-winning designs including Pentawards Gold Award 2014 for Jiaozi (Kung Fu细支) original packaging.
• Wine Packaging Products Premium wine packaging services providing complete packaging solutions from design concept to specialty paper application, holding significant market share in high-end wine packaging sector. Strategic partnerships include Moutai Distillery Group and Wuliangye.
• 3C/Smart Electronics Packaging Intelligent electronics packaging with complete supply chain system including procurement, incoming inspection, RF monitoring, and finished product testing, ensuring efficient and high-quality cost control.
• IoT Packaging Platform (Cloud PLUS) Smart packaging platform using microfluid electronic printing, RFID/AR/VR, GPS/GIS technologies. Builds 'cloud+' IoT core infrastructure enabling product traceability, authentication, precision marketing, e-commerce, and big data services through Cloud PLUS customization platform.
• Supply Chain Finance Services Integrated supply chain financial services providing four-flow integration (logistics, business flow, information flow, capital flow) to reduce inventory and operation costs while optimizing procurement and supplier management.
• New Packaging & Electronic Materials Packaging new materials and electronic new materials including environment-friendly transfer gold-silver cardboards, positioning laser papers, transparent media pearls, water-based inks, and temperature/optical variable inks. Composite current collectors for electronic materials via Shenzhen Jinjia Juneng Technology.
• Jinjia Intelligent Health Cigarette Device (劲嘉智能健康烟具) Intelligent health-oriented cigarette device product line, representing Jinjia's entry into intelligent health product manufacturing under the new tobacco products segment.
• 《劲嘉》Periodical (Enterprise Journal) Enterprise humanistic journal established in 2003 serving as bridge between enterprise and society, customers, and employees. Won Enterprise Journal Elite Award and Shenzhen Top Ten Enterprise Journals multiple times.
• 《劲嘉彩韵》Exhibition Hall High-tech intelligent exhibition platform featuring printing culture wall, time tunnel, maglev display, and electronic page turning technologies, showcasing company history and innovations.
• Jinjia College (劲嘉学院) Corporate university providing leadership development, investment and merger training, administrative logistics, enterprise culture, procurement, storage, equipment, and operations management training for the group's workforce.

Quantifiable outcome

• Designed more than 10,000 cigarette logos for over 100 tobacco brands
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Shandong Heze Holotek Technology Co., Ltd. (山东菏泽中丰田光电科技有限公司)minorStrategic or Co-development Partner · 1 September 2020Established as implementing entity for Shandong New BOPP Film and Composite Paper Material Project in December 2020 to boost comprehensive service capabilities in packaging raw materials.
• Sichuan Yibin Wuliangye Jingyin Printing Co., Ltd. (四川宜宾五粮液精美印务有限责任公司)coreStrategic or Co-development Partner · 1 April 2019Joint venture Jiamei Packaging (嘉美包装) established April 2019 for wine packaging business development. Combined Yibin Lili Color Printing's industry resources with Jinjia's packaging expertise.
• Yunnan China Tobacco Industrial Co., Ltd. (云南中烟工业有限责任公司)coreStrategic or Co-development Partner · 1 August 2018Strategic cooperation framework agreement signed August 2018 for new tobacco products development. Also established joint venture Jiayu Technology with Yunnan China Tobacco's subsidiary to advance new tobacco business layout.
• Beijing Miwu Technology Co., Ltd. (北京米物科技有限公司)coreStrategic or Co-development Partner · 1 August 2018Established joint venture Inwei Technology (因味科技) in August 2018 to accelerate development of new tobacco products through combined technological and market expertise.
• Moutai Distillery Group Technology Development Co., Ltd. (茅台酒厂集团技术开发公司)flagshipStrategic or Co-development Partner · 1 December 2017Strategic alliance formed December 2017 to jointly build Shenren Packaging (贵州省仁怀市申仁包装印务有限责任公司) into a 'nationally leading and globally renowned' integrated packaging solution provider. The group invested to increase direct shareholding to 35% in 2018, strengthening cooperation with Moutai. Project investment of RMB 630 million for production expansion.
• Yadong Foxing Ruizhe Antai Development Co., Ltd. (亚东复星瑞哲安泰发展有限公司)minorStrategic or Co-development Partner · 1 June 2016Strategic cooperation agreement signed June 2016 for potential investment and business development collaboration.
• Sun Yat-sen University Anti-Aging Research Center (中山大学抗衰老研究中心)minorStrategic or Co-development Partner · 1 December 2015Strategic cooperation signed December 2015 for biotechnology research including 'gene editing and cell therapy' areas. Industry-university-research collaboration in advanced biotechnology.
• Shenzhen FirstUnion Technology Co., Ltd. (合元科技)coreTechnology or Integration · 1 February 2014Cooperation agreement signed February 2014 to explore entry into electronic technology field. Foundation for subsequent new tobacco product development.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Amcor: Global flexible and rigid packaging giant (NYSE: AMCR) serving food, beverage, healthcare, and tobacco end markets. Overlaps with Jinjia in tobacco/alcohol/consumer packaging categories but at much broader global scale.
• Ball Corporation: Global packaging manufacturer (NYSE: BALL) with beverage can, aerosol, and specialty packaging operations. Comparable as a broad incumbent in consumer packaging, though portfolio is more skewed toward metal packaging.
• Toppan Printing: Japanese diversified printing and packaging conglomerate with global operations in electronics, packaging, and decorative films. Comparable to Jinjia in printing technology, decorative films, and electronic materials, though much larger in scale.

Direct peers

• Smoore International: Leading global vaping device technology company (HKEX: 06969) supplying atomization components and devices to e-cigarette brands. Comparable to Jinjia's new tobacco device manufacturing line as both compete in the global new-tobacco supply chain.
• Shenzhen Yuto Packaging: China's largest publicly listed packaging company (SZSE: 002229), serving consumer electronics, tobacco, alcohol, and cosmetics customers with paper-based and plastic packaging. Directly comparable to Jinjia in scale, customer mix, and B2B packaging solutions across multiple verticals.
• Hongta Plastic Industry Group: Specialized plastic packaging manufacturer closely tied to tobacco and consumer goods customers in China, overlapping with Jinjia in BOPP film, packaging materials, and tobacco-adjacent customer relationships.
• Shenzhen FirstUnion Technology: Major Chinese e-cigarette and HNB device manufacturer, and an existing Jinjia partner (Feb 2014 cooperation agreement). Directly comparable as a new tobacco device/OEM peer with overlapping customer channels.
• RLX Technology: China's leading closed-system e-cigarette brand (NYSE: RLX). Comparable to Jinjia in the new tobacco value chain — RLX on the brand side, Jinjia on the device manufacturing and packaging supply side.

Regional players

• Shanghai Zijiang Enterprise Group: Chinese flexible packaging and composite materials supplier serving food and consumer goods customers. Comparable to Jinjia in flexible packaging materials and printing, though with a different end-market emphasis.

Emerging players

• Yunnan Energy New Material: Leading Chinese battery separator film manufacturer (SZSE: 002812). Comparable to Jinjia's electronic materials/composite current collector expansion as both are diversified packaging/materials firms pivoting into lithium battery components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Jinjia Group