Hodge Life Assurance Co Ltd

Name

Hodge Life Assurance Co Ltd

Website

https://hodgeequityrelease.com

Company type

Private

Founded year

1965

Short description

Hodge Life Assurance Co Ltd is a Cardiff-headquartered UK life insurance underwriter founded in 1965, focused on life cover products for the UK market, with a web presence indicating equity release-linked policies as a core offering.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Life insurance
• Insurance underwriting
• Life assurance
• Equity release
• Insurance services

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Core offering

Hodge Life Assurance Co Ltd is a UK-based provider of life insurance underwriting services. Founded in 1965 and headquartered in Cardiff, the company underwrites life assurance products for individual consumers, and its web presence at hodgeequityrelease.com indicates a focus on equity release-linked life insurance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Underwriting Underwriting of life insurance policies for individual consumers in the United Kingdom. The company operates from Cardiff and provides life assurance services to policyholders.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• British Friendly: UK mutual income protection specialist that has expanded into life and over-50s cover; an emerging UK life and protection player targeting similar adviser-distributed, later-life customer segments.
• Scottish Friendly: UK mutual life and savings provider offering life cover and investment products through intermediary and direct channels; a smaller, specialist life carrier overlapping in the UK protection and savings market.

Direct peers

• LV= (Liverpool Victoria): UK mutual life and retirement insurer offering life cover, over-50s plans, and retirement products through intermediary channels; comparable mid-sized UK life carrier focused on protection and retirement segments.
• Just Group plc: UK-listed specialist in retirement and equity release life insurance; most directly comparable peer given shared focus on lifetime mortgages and whole-of-life back-book underwriting for older UK customers.
• Canada Life (UK): UK arm of Canada Life underwriting life insurance, pensions, and equity release products for UK intermediaries and customers; directly comparable as a specialist life carrier with equity release exposure.

Regional players

• OneFamily: UK mutual providing life cover, savings, and junior products to UK families; comparable as a smaller UK life carrier with a community/mutual orientation and similar intermediary distribution focus.

Broad incumbents

• Legal & General Group: Major UK life insurer with a significant equity release and lifetime mortgage origination business alongside broader life, pension, and asset management operations; a broader incumbent serving the same UK customer base.
• Aviva plc: One of the largest UK life and pensions carriers, offering life insurance and retirement income solutions including equity release options through its UK Life business; competes in the same regulator and distribution channels.
• Scottish Widows (Lloyds Banking Group): UK life, pension, and investment provider within Lloyds Banking Group, distributing life and retirement products across the UK; broad incumbent with overlapping life assurance and retirement income offerings.
• Standard Life (Phoenix Group): UK heritage life and pensions brand now part of Phoenix Group, offering life and savings products through UK advisers; broad incumbent operating in the same UK life market with retirement-adjacent products.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hodge Life Assurance Co Ltd