Sunrise Group

What Sunrise Group does

Sunrise Group (昇兴集团) is a Chinese metal packaging manufacturer founded in 1992 and listed on the Shenzhen Stock Exchange under ticker 002752. The company designs and produces two-piece and three-piece cans, aluminum bottles, and bottle caps for food, beverage, and beer customers, with anchor enterprise accounts that include China Resources Snow Beer (a 30-year continuous supply relationship), Pepsi, Wang Lao Ji under Guangzhou Pharmaceutical Holdings, Yinlu, Yangyuan Six Walnuts, Lulu, Lanbei Wine Industry, Three Squirrels, and Want Want China. Beyond core metal packaging, Sunrise operates a vertically integrated service portfolio that includes beverage filling, color and digital printing, equipment R&D and manufacturing, supply chain services, and an IoT-based intelligent packaging platform using one-object-one-code traceability; contract energy management is offered through its Changsheng Lighting subsidiary.

The company monetizes through long-term B2B supply contracts with branded FMCG and beer producers, complemented by per-unit filling, printing, and equipment sales, and recurring service revenue from supply chain and IoT traceability offerings. Its technical footprint includes 200+ patents, a Digital Embossed Printing technology that won an international gold award in December 2024, and an SAP-led enterprise digital transformation signed at CIIE in November 2023. Operations are managed through 33 subsidiaries covering more than 30 Chinese provinces and municipalities, plus Hong Kong, Cambodia (entered December 2019), Indonesia (entered July 2024), and Vietnam (entered August 2025), with 1,001-5,000 employees supporting 23 production bases.

Name

Sunrise Group

Legal name

Shengxing Group Co., Ltd. (昇兴集团股份有限公司)

Website

https://shengxingholdings.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunrise Group is a publicly listed Chinese metal packaging manufacturer producing two-piece and three-piece cans, aluminum bottles, and bottle caps for food, beverage, and beer industries, serving enterprises such as Pepsi, China Resources Snow Beer, and Wang Lao Ji across 33 subsidiaries in China and Southeast Asia.

Ownership category

akta.pro rank

Product category

Metal Packaging

NAICS

Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)

SIC

Metal Cans (3411)

akta.pro primary industry

Beverage Cans (Aluminum & Steel) (IMALADAA)

akta.pro secondary industry

Metal Can Ends, Lids & Components (Ends, Rings, Tabs) (IMALADAJ)

Keywords

• Metal packaging
• Beverage filling
• Two-piece cans
• Three-piece cans
• Aluminum bottles

Headquarters

HQ city

Foochow

HQ country

China

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Metal Packaging Products: Production and sales of metal cans (two-piece cans, three-piece cans), aluminum bottles, and bottle caps for food, beverage, and beer industries. Revenue from product manufacturing and sales.
2. Beverage Filling Services: Beverage filling processing services for well-known domestic brands including formula research and development, beverage filling, packaging design, and logistics support.
3. Digital Printing Services: Digital can printing services through diycan.com platform for personalized and customized metal packaging solutions.
4. Equipment R&D and Manufacturing: Equipment research, development, and manufacturing capabilities for packaging production lines.
5. Energy-saving Lighting Solutions: Changsheng Lighting provides contract energy management services for xenon street lighting with financing advantages backed by Sunrise Group's financial strength.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sunrise Group manufactures and sells metal packaging products (two-piece cans, three-piece cans, aluminum bottles, and claw-type unscrewing lids) for the food, beverage, and beer industries, while also providing beverage filling services, color and digital printing services, value-added specialty cans, and an IoT-based intelligent packaging platform. The company operates 33 manufacturing subsidiaries across China and Southeast Asia, supplying major brands such as China Resources Snow Beer, Wang Lao Ji, Pepsi, and others.

Product overview

Sunrise Group is a multi-functional composite listed enterprise (stock code: 002752) established in 1992, specializing in metal packaging products and related services for the food, beverage, and beer industries. The company's core product portfolio centers on Metal Packaging (金属包装) comprising three-piece cans, two-piece cans, and aluminum bottles, complemented by Filling Services (灌装服务), Color Printing Services (彩印服务), and Digital Printing Services (数码打印). The portfolio includes Value-added Services (增值服务) offering specialty cans such as Touch Cans, Temperature Change Cans, Photochromic Cans, and Matte Cans, as well as Photoelectric Lighting (光电照明) through its Changsheng Lighting subsidiary. An Intelligent Packaging Platform ('一物一码') provides IoT-based traceability and anti-counterfeiting capabilities. Claw-type Unscrewing Lids (爪式旋开盖) in multiple series (X30 through X82) serve as closure solutions. Overall Solution Services integrate intelligent marketing, IP marketing, and video production capabilities. The company operates manufacturing facilities across China and internationally in Cambodia and Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Packaging (金属包装) Metal can packaging products including three-piece cans (capacities from 145ml to 1000ml), two-piece cans (standard sizes 250ml, 330ml, 500ml and slim sizes 200ml–330ml), and aluminum bottles (355ml and 473ml) manufactured for food, beverage, and beer industry customers.
• Filling Services (灌装服务) Beverage filling and processing services providing comprehensive solutions including formula research and development, beverage filling, packaging design, and logistics support for well-known domestic brands.
• Color Printing Services (彩印服务) Coating and color printing services for metal packaging, provided through subsidiaries in Fujian, Beijing, Shandong, and Anhui, serving customers such as Yinlu, Yangyuan Six Walnuts, and Lulu.
• Digital Printing Services (数码打印) Digital can printing services through diycan.com platform offering personalized and customized metal packaging solutions, including the award-winning digital embossed printing technology (international gold medal, December 2024).
• Value-added Services - Specialty Cans (增值服务) Specialty can products including Touch Cans with convex/concave tactile surfaces, Temperature Change Cans with thermochromic pigments, Photochromic Cans with light-sensitive color change, and Matte/Matte-sand Cans with eggshell luster effects, designed for product differentiation and brand premiumization.
• Photoelectric Lighting (光电照明) Energy-saving lighting products and services including xenon street lights offered through contract energy management model, leveraging Sunrise Group's financial strength and financing capabilities, provided through subsidiary Guangdong Changsheng Lighting Technology Co., Ltd.
• Claw-type Unscrewing Lids (爪式旋开盖) Claw-type unscrewing lids in multiple series (X30, X38, X43, X48, X53, X58, X63, X66, X70, X77, X82) with variants including RTO, RTB, RTS, RSB, FTB, FSB, DTO, and DTB configurations, manufactured by Sunrise (Fuzhou) Bottle Cap Co., Ltd.
• One Object One Code Intelligent Packaging Platform (一物一码) IoT-based intelligent packaging platform enabling product traceability, anti-counterfeiting, anti-channel conflict control, and supply chain management through unique code identification for each packaged product.

Quantifiable outcome

• 30-year strategic partnership with China Resources Snow Beer demonstrating long-term customer relationships
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• China Resources Snow Beer (华润雪花啤酒)coreStrategic or Co-development Partner · 26 December 2024Strategic partnership spanning 30 years focused on win-win collaboration. Sunrise provides metal packaging products and services to China Resources Snow Beer. The partnership is highlighted as a model of long-term cooperation in the beverage packaging industry.
• SAPstrategicTechnology or Integration · 9 November 2023Strategic cooperation established at the 6th China International Import Expo (CIIE). SAP provides enterprise software solutions for Sunrise Group's digital transformation and operational efficiency improvement.
• Lanbei Wine Industry (兰碑酒业)strategicStrategic or Co-development Partner · 1 February 2022Awarded Strategic Partner designation, providing metal packaging solutions for Lanbei Wine Industry's products.
• PepsicoreStrategic or Co-development Partner · 1 January 2021Sunrise's two-piece cans have passed Pepsi third-party laboratory certification, enabling supply of packaging to Pepsi beverage products in China.
• Shougang Jingtang Iron and Steel Joint Co., Ltd.minorStrategic or Co-development Partner · 1 December 2018Awarded Partner status by Shougang Jingtang Iron and Steel, indicating a supplier partnership for steel materials used in metal packaging production.
• Wang Lao Ji and Bai Jinji (广药集团王老吉)coreStrategic or Co-development Partner · 1 November 2018Designated as partner of GPHL (Guangzhou Pharmaceutical Holdings) for Wang Lao Ji and Bai Jinji products. Sunrise supplies metal cans and provides filling services to Wang Lao Ji, receiving multiple supplier awards including Best Supply Support Award and Excellent Quality Award.
• Guangdong Changsheng Lighting Technology Co., Ltd.strategicStrategic or Co-development Partner · 1 June 2016Acquired in June 2016 to provide energy-saving lighting solutions. Operates under contract energy management model, leveraging Sunrise Group's financial strength and financing capabilities for large-scale energy-saving projects.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Sonoco Products Company: Diversified global packaging manufacturer with metal can, closure, and rigid container divisions serving beverage and food customers. Overlaps with Sunrise in metal packaging and closures but serves a much broader customer base.
• Crown Holdings: One of the largest global metal packaging manufacturers serving beverage, food, and consumer goods customers. Directly comparable to Sunrise on beverage cans and metal closures, with overlapping customer profiles in beer and carbonated soft drinks.
• Ball Corporation: Global leader in metal packaging for beverages, aerosol, and food, with a massive aluminum can and aerosol can portfolio. Directly comparable to Sunrise on two-piece aluminum beverage cans and aluminum bottles, though far larger and globally diversified.

Direct peers

• Ardagh Metal Packaging: Pure-play global metal beverage can producer spun out of Ardagh Group. Direct comparable to Sunrise on two-piece and three-piece beverage cans for beer and soft drinks, with similar product portfolio and customer mix.
• CPMC Holdings Limited: Hong Kong-listed Chinese metal packaging manufacturer producing three-piece cans, two-piece cans, and aluminum cans for beverage, food, and aerosol customers. Direct competitor to Sunrise across both PRC and Southeast Asian markets.
• ORG Technology (奥瑞金): Leading Chinese metal packaging company specializing in three-piece cans and two-piece cans for beverage customers including Red Bull. The closest domestic Chinese peer to Sunrise in product portfolio, customer base, and listed-equity profile.
• Can-Pack S.A. Polish-headquartered global manufacturer of beverage cans and metal packaging with operations across Europe, the Middle East, Africa, and Asia. Comparable to Sunrise on two-piece beverage cans and aluminum bottles for global beverage brands.

Regional players

• Orora Limited: Australian-listed packaging company with beverage can manufacturing (G3 Enterprises acquisition) and packaging distribution. Comparable to Sunrise on metal cans but primarily serves Oceania and North America rather than PRC/ASEAN markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shengxing-group-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Group