Spiral Reihs & Co.

What Spiral Reihs & Co. does

Spiral Reihs & Co. KG is a Vienna-based, family-owned industrial tools and supplies distributor operating since 1961 as a limited partnership (KG) under Managing Director Dr. Helmuth Reihs. The company sells professional tools, machinery, welding technology, occupational safety/PPE, machining supplies, fastening systems, electrical and cleaning products across more than 260 product categories through its own e-commerce platforms (spiral.at, shop.spiral.at) and a physical showroom at Heizwerkstraße 1, 1230 Vienna. The technology stack centers on an e-commerce storefront with B2B-specific features including OCI/EDI ERP integration, multi-user accounts with budget controls and permissions, customer-specific material numbers, and scanner-based ordering via the Spiral Easy Order mobile app; complementary proprietary solutions include Storefix automated dispensing machines, a Regalkonfigurator (shelf configurator), and the CHECK+TRACK tracking service. Supporting infrastructure is provided by third parties — Stripe/PayPal for payments, Cloudflare and Google Cloud CDN for delivery and security, FINDOLOGIC for catalog search, Brevo for email, and DPD, Österreichische Post, and Raben for logistics.

Revenue is generated through one-time product sales (durable tools and capital equipment plus consumables and recurring supplies), complemented by repair services and training programs. The go-to-market is hybrid: self-serve e-commerce for both business and private customers, dedicated sales consultation by phone and email during business hours with each business customer assigned a personal contact, and specialized channel access for public-sector buyers via the BBG framework and dedicated procurement arrangements for ÖBB. Pricing follows unit-based list pricing with personalized business pricing after UID-number verification, free-shipping thresholds of €100 (Austria) and €250 (Germany), and invoicing/SEPA options for verified business accounts. Primary customer segments are tradespeople and craftsmen, industrial and manufacturing companies, and public institutions, with safety officers and facility managers as a secondary persona. The company is ISO 9001, ISO 14001, and ISO 45001 certified, holds memberships in VAS, VOESI, and AustrianSkills, and distributes brands including Bosch, Makita, 3M, and JSP.

Name

Spiral Reihs & Co.

Legal name

Spiral Reihs & Co. KG

Website

https://spiral.at

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Spiral Reihs & Co. KG is a Vienna-based, family-owned distributor of professional tools, industrial supplies, welding technology, and occupational safety equipment serving tradespeople, industrial manufacturers, and public institutions in Austria and Germany via e-commerce, a mobile ordering app, and a physical showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Tools and Equipment: One-time sales of professional tools, machinery, industrial supplies, welding technology, occupational safety equipment, and machining solutions through the online shop
2. Product Sales - Consumables and Supplies: Ongoing sales of consumable products including cleaning supplies, protective equipment, fasteners, chemicals, and packaging materials
3. Service and Training: Repair services and training programs offered as additional services to complement product sales

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Spiral Reihs & Co. KG distributes professional tools, machinery, industrial supplies, welding technology, occupational safety equipment, and machining solutions through its own e-commerce platform and Vienna showroom. It bundles products with expert sales consultation, repair services, training programs, OCI/EDI procurement integration, and B2B ordering tools such as the Spiral Easy Order mobile app and Storefix automated dispensing systems.

Product overview

Spiral Reihs & Co. KG is a Viennese B2B industrial tools and equipment distributor operating primarily as an e-commerce platform (spiral.at/shop.spiral.at) alongside physical shop locations. The company offers a diverse portfolio organized into digital solutions (Spiral Easy Order mobile app, Storefix automated warehouse dispensing machines, Regalsystem shelf configuration tool, CHECK+TRACK inventory management) and physical product categories (Werkzeuge & Werkstatteinrichtung, Arbeitsschutz/PSA, Schweißtechnik, Zerspanung, Maschinen, Befestigungstechnik, Reinigung, Chemisch-technische Produkte). The platform integrates payment processing (Stripe, PayPal), logistics services (DPD, Österreichische Post, Raben), and electronic procurement via OCI/EDI for ERP integration. Key brand partners include Bosch, Makita, 3M, and JSP. The company serves both business customers (with company account verification and role-based permissions) and private customers, offering services including repair, training, and Click & Collect.

Differentiator

Problem solved

Functional benefit

Brands

• SPIRAL Easy Order: Mobile application for efficient ordering solutions
• CHECK+TRACK
• Storefix
• SPIRAL Multival

Products and services

• Spiral Easy Order (Mobile App) Mobile ordering application enabling 24/7 ordering of tools and industrial supplies with scanner functionality for efficient reordering, targeted at professional tradespeople, business accounts, and enterprise customers.
• Storefix Warewirtschaftungs-Automaten Automated goods dispensing machines for warehouse management and 24/7 self-service equipment retrieval, targeted at industrial and manufacturing customers needing on-site inventory automation.
• Regalsystem / Regalkonfigurator Online tool for configuring and planning shelving systems and workshop storage solutions, offered to business customers setting up workshops or warehouse facilities.
• CHECK+TRACK Tracking and inventory management service for tools and equipment, offered to business customers for quality control and equipment tracking.
• Reparaturservice (Repair Service) Repair service for tools and equipment performed at Spiral's Vienna location, offered to professional tradespeople and business customers as an add-on to product purchases.
• Schulungen (Training Programs) Training programs for professional tool usage and safety, targeted at professional tradespeople, apprentices, and business customers.
• Werkzeuge & Werkstatteinrichtung (Professional Tools and Workshop Equipment) Distribution of professional power tools, hand tools, machine tools, measuring instruments, and workshop furniture from leading brands (Bosch, Makita, 3M, JSP), targeted at professional tradespeople and industrial buyers.
• Arbeitsschutz / PSA (Occupational Safety Equipment) Distribution of personal protective equipment including safety glasses, helmets, protective gloves, sun protection, and seasonal safety gear, sold to professional users, industrial buyers, and private customers for workplace safety compliance.
• Schweißtechnik (Welding Technology) Distribution of welding technology equipment and supplies, targeted at metalworkers, welders, and industrial buyers.
• Zerspanung (Metal Cutting and Machining) Distribution of metal cutting and machining tools and equipment for industrial and metalworking customers.

Quantifiable outcome

• Same-day shipping for orders placed before 14:00
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, moderate and minor.

• DPD Direct Parcel Distribution Austria GmbHcoreTechnology or IntegrationDomestic Austrian parcel delivery service operating from Leopoldsdorf. Handles national shipments with tracking and notification services.
• Stripe Payments Europe Ltd.coreTechnology or IntegrationPayment processing infrastructure for online transactions. Supports credit card payments (Visa, Mastercard, American Express), SEPA direct debit, invoice purchasing, and other payment methods. Includes fraud protection and creditworthiness assessment capabilities.
• Cloudflare Inc.coreTechnology or IntegrationContent delivery network (CDN) and security services provider. Enables fast delivery of website content and protects against DDoS attacks and other security threats.
• Google Ireland Limited (Google Cloud CDN)coreTechnology or IntegrationCDN services for fast global content delivery and media file optimization. Supports website performance and user experience.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationEmail marketing and newsletter automation platform. Handles newsletter distribution with tracking capabilities including open rates and click-through measurements.
• FINDOLOGIC GmbHcoreTechnology or IntegrationSearch technology and navigation solutions provider. Enables error-tolerant product search, filtering, and navigation across the online catalog.
• Meta Platforms Ireland Ltd. (Instagram/Facebook)moderateGTM or Marketing PartnerSocial media integration and marketing partnership. Enables social login, sharing functionality, and social commerce capabilities.
• BBG (Bundesbeschaffungs GmbH)coreChannel Partner/ Reseller/ DistributorAustrian public procurement framework partner enabling government institutions to purchase through established contracts. Provides compliance with public procurement regulations.
• ÖBB (Österreichische Bundesbahnen)moderateChannel Partner/ Reseller/ DistributorCorporate customer with dedicated procurement arrangement for railway operations supplies. Special pricing and integration for Austrian Federal Railways.
• VAS (Verband Austria Select)minorGTM or Marketing PartnerIndustry association membership demonstrating commitment to quality and professional standards in the Austrian tools and equipment sector.
• VOESI (Verband der Elektrotechnik, Elektronik und Informationstechnik Österreich)minorGTM or Marketing PartnerProfessional association membership in the Austrian electrical engineering sector, validating expertise and industry standing.
• AustrianSkillsminorGTM or Marketing PartnerParticipation in AustrianSkills professional competition and training initiatives, showcasing commitment to vocational excellence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Würth Group: Global market leader in trade and industrial fastening and supply, headquartered in Germany. Würth operates a comparable B2B distribution model selling tools, fasteners, PPE, and consumables to trades and industry across DACH — directly overlapping with Spiral's core offering and customer base.
• Hoffmann Group: German quality tools and operating supplies specialist serving industrial customers. Overlaps directly with Spiral in professional tools, machining, and PPE categories, and runs its own digital procurement platform (Contorion) competing with Spiral's online shop.
• Berner Group: European B2B trade wholesaler selling tools, consumables, PPE, and chemicals to professional trades and industry. Closely comparable in product mix, multi-channel distribution, and DACH customer base to Spiral Reihs.
• Contorion: Online-first industrial supplies retailer owned by Hoffmann Group, selling tools, PPE, and consumables to SME and enterprise buyers. Competes head-to-head with Spiral's e-commerce platform for DACH professional customers.
• E/D/E (Einkaufsbüro Deutscher Eisenhändler): German technical wholesale cooperative supplying tools, machines, and industrial supplies to member specialist retailers. Comparable in distribution model to Spiral and serves overlapping trades/industry customers in the German-speaking market.

Broad incumbents

• Grainger: US-headquartered MRO industrial distributor with expanding European presence. Comparable broad-line industrial supplies model; competes with Spiral primarily for enterprise and facility-management customers in DACH.
• MSC Industrial: Large North American metalworking and MRO industrial distributor with growing European footprint. Comparable broad industrial-supply distribution model, though primarily a competitor for multinational accounts rather than Austrian SMBs.
• KAISER+KRAFT: European B2B catalogue and e-commerce distributor of workplace, warehouse, and industrial equipment. Comparable in serving industrial buyers with a broad catalogue and B2B procurement focus, though with a heavier workplace-equipment mix than Spiral.
• Hilti: Global direct-to-customer power tools and construction technology specialist with strong brand presence in DACH. Overlaps with Spiral's power-tools category and competes for the same trade and contractor customer base.

Emerging players

• ToolNation: Dutch online specialist retailer of professional power tools, hand tools, and workshop equipment. Comparable in online-first model and tool-category focus, but with a more limited geographic footprint and lighter B2B integration depth than Spiral.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/7136860
• YouTubeyoutube.com/@SpiralReihsCoKG
• Facebookfacebook.com/spiralwerkzeuge
• LinkedInlinkedin.com/company/7136860
• Instagraminstagram.com/spiralwerkzeuge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiral Reihs & Co.