Compelling Culture

Name

Compelling Culture

Legal name

Compelling Culture Ltd

Website

https://compellingculture.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Diversity, Equity & Inclusion Consulting

NAICS

Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industries

Cross-Cultural Competence & Inclusion (EDABAMAJ), Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)

Keywords

• Inclusion consulting
• Diversity diagnostics
• EDI strategy
• Workplace culture
• Inclusive leadership

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Inclusion Diagnostic Services: Consulting engagements delivering organisational inclusion diagnostics with a three-step process (Diagnose, Validate, Deliver) followed by ongoing consultancy support. Clients typically repeat the diagnostic 12-18 months later to track progress.
2. Keynote Speaking: Catherine Garrod delivers keynote speeches on inclusion topics at corporate events, conferences, and organisational gatherings. Speaking engagements booked through speaker pack inquiries.
3. Conscious Inclusion Book: Published book 'Conscious Inclusion: How to do EDI one decision at a time' available in print, eBook, and audio formats. Authored by Catherine Garrod, sold through major book retailers.
4. Ongoing Consultancy: Following diagnostic delivery, Catherine provides ongoing consultancy support to help organisations deliver actions identified in the diagnostic process.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Compelling Culture provides inclusion diagnostic and consultancy services that identify which demographic groups are being overserved or underserved within organisations, and help executive teams embed conscious inclusion into research, design and testing. The service is delivered through a three-step process (Diagnose, Validate, Deliver) with ongoing consultancy support, complemented by keynote speaking engagements and a published book, 'Conscious Inclusion: How to do EDI one decision at a time'.

Product overview

Compelling Culture offers a portfolio of professional services centered on embedding conscious inclusion into organisations. The core offering is the Inclusion Diagnostic, a deep-dive review service that analyses colleague and customer experience and identifies demographic gaps. This is complemented by Speaking Services featuring keynote presentations by founder Catherine Garrod, and the published book Conscious Inclusion which provides practical guidance on EDI decision-making across leadership, culture, policies, hiring, career progression, buildings, technology, business development, customer experience, supply chain, and social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Inclusion Diagnostic A deep-dive diagnostic service that reviews colleague experience, customer experience, infrastructure, and wider world impact to identify which demographic groups are being overserved or underserved, then produces prioritised action plans to embed conscious inclusion into research, design, and testing. Targeted at Chief People Officers, Managing Directors, and Executive Teams at enterprises across multiple industries.
• Speaking Services Keynote speaking engagements delivered by Catherine Garrod at corporate events, conferences, and industry gatherings, covering topics including inclusion in 2026, navigating fear and division, building diverse teams, and equipping leaders with practical actions for everyday inclusion.
• Conscious Inclusion (Book) Published book titled 'Conscious Inclusion: How to do EDI one decision at a time', featuring 99 decisions and 5 simple habits for creating more inclusive organisations. Available in print, eBook and audio formats through major retailers including Guardian Bookshop and Amazon.

Quantifiable outcome

• 15% improvement within 18 months for clients completing the inclusion diagnostic
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Direct peers

• Inclusive Employers: UK-based membership and consultancy organization focused on workplace inclusion, diversity, and equity. Direct comparable as a UK specialist in the same DEI advisory space serving executive leadership.
• Purple: UK disability inclusion and accessibility consultancy. Comparable as a specialist inclusion advisory firm working with enterprise clients on embedding inclusive practice.
• Capability Jane: UK D&I and inclusion-focused consultancy and recruitment firm. Comparable as a specialist UK DEI provider serving enterprise customers on culture and talent outcomes.
• EW Group: UK DEI consultancy providing inclusion strategy, training, and research. Comparable in service portfolio and enterprise customer base across multiple industries.
• The Unmistakables: UK-based D&I creative agency and consultancy serving enterprise clients on inclusive brand, culture, and communications. Comparable in targeting enterprise buyers seeking specialist DEI expertise.
• Pearn Kandola: UK D&I psychology consultancy offering inclusion diagnostics, unconscious bias training, and culture change. Highly comparable diagnostic-and-advisory model with similar mid-market to enterprise buyer base.
• The Clear Company: UK D&I consultancy offering inclusion strategy, training, and diagnostic-style services to enterprise clients. Closely comparable in offering mix and target buyer (CPOs and executive teams).

Emerging players

• Cloverleaf: DEI coaching and assessment platform that digitizes aspects of inclusion advisory. Comparable as an emerging tech-enabled player in the inclusion diagnostic and coaching space, though with a different delivery model (SaaS vs. consultancy).

Broad incumbents

• Deloitte (DEI Practice): Global professional services firm with a dedicated Inclusion and DEI advisory practice. Competes with Compelling Culture on enterprise inclusion mandates but as part of a much broader transformation portfolio.
• PwC (DEI Practice): Global professional services network with a Diversity, Equity, and Inclusion consulting practice. Adjacent competitor on enterprise DEI strategy work, though not specialist to Compelling Culture's everyday-decision framing.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/compelling-culture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compelling Culture