ActionCOACH

What ActionCOACH does

ActionCOACH is a privately held global business coaching franchise founded in 1993 and headquartered in Las Vegas, Nevada, operating under the corporate entity IPCo Ltd. The company licenses its proprietary Business Operating System (ABoS) — a codified methodology of more than 3,500 strategies and tactics, structured 90-day growth planning cycles, KPI measurement frameworks, and a 7-point/17-week money-back guarantee — to a network of more than 1,100 independent franchise coaches across 83+ countries. These franchise partners deliver one-to-one business coaching, executive coaching, group coaching, and seminars to small and medium business owners seeking to grow profits, build teams, and reduce founder dependency.

The company's core revenue mechanics are franchise licensing fees and ongoing royalties from its coach network, supplemented by end-customer coaching fees (session-based, weekly, fortnightly, or monthly subscriptions with no long-term contracts) and revenue from events and training programmes. A 2-week free coaching trial and a structured discovery-call process serve as primary acquisition funnels, supported by content marketing (eBooks, a Learning Center, SEO, email, social, and seminars). End customers are predominantly SMB owners and founders, with an added executive-coaching line targeting senior leaders. As of 2025, the network serves approximately 28,000 businesses weekly, has coached more than one million businesses cumulatively, and reports a 98% client recommendation rate. Brad Sugars serves as CEO and Founder.

Name

ActionCOACH

Legal name

ActionCOACH (IPCo Ltd.)

Website

https://actioncoach.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ActionCOACH is a global business coaching franchise founded in 1993, licensing its proprietary coaching methodology (ABoS) to 1,100+ independent coaches across 83+ countries who deliver coaching to SMB owners and executives seeking profit growth, team building, and reduced founder dependency.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance & Accountability Coaching (EDABANAD), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

Keywords

• Business coaching services
• Executive coaching programs
• Franchise business coaching
• Small business advisory
• Business operating system

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Licensing Fees: ActionCOACH generates revenue by recruiting and licensing franchise partners (business coaches) who pay fees to use the ActionCOACH brand, methodology (ABoS), marketing assets, and ongoing support infrastructure. Franchise partners build their own independent coaching businesses using the licensed system, paying franchise fees for the right to operate under the ActionCOACH brand. This is the primary revenue mechanism that funds the global network.
2. Business Coaching Services (End-Customer Fees): Revenue is generated from end-business-owner customers who pay for one-to-one business coaching, executive coaching, or group coaching programmes. Coaches deliver tailored sessions covering time management, team building, financial growth, and strategic planning. The 2-week free coaching trial serves as a low-friction entry point. Programs are available on session-by-session, weekly, fortnightly, or monthly bases with no long-term contracts required. Coaching is backed by the 17-week money-back guarantee.
3. Events and Training: ActionCOACH and its franchise partners generate revenue through business events, seminars, workshops, and training programmes. These events serve both as revenue streams and as marketing channels for recruiting new coaching clients and franchise partners.

Pricing tiers

Distribution channels4 records

Marketing channels11 records

Core offering

ActionCOACH is a global business coaching franchise that delivers one-to-one, group, and executive coaching to small and medium business owners through a network of over 1,100 licensed franchise partners operating in 83+ countries. Coaches apply a proprietary Business Operating System (ABoS) comprising more than 3,500 strategies, 90-day growth planning cycles, and KPI frameworks to help owners grow profits, build teams, and reclaim time.

Product overview

ActionCOACH is a global business coaching organization founded in 1993, operating a franchise model with over 1,100 partners across 83+ countries serving 28,000 businesses weekly. The company's core offering centers on its proprietary Business Operating System (ABoS), which provides a systematized framework for delivering business coaching. The product portfolio includes One-to-One Business Coaching and Executive Coaching as primary service offerings, backed by a distinctive 17-Week, 7-Point Guarantee that commits to results or free coaching until outcomes are achieved. The company also operates a franchise partnership program allowing coaching professionals to launch independent coaching practices under the ActionCOACH brand. Lead generation is supported through a 2 Weeks Free Coaching trial and Discovery Call program. Content marketing assets include multiple downloadable eBooks (25 Time Saving Tips, 25 Top Digital Marketing Tips, 25 Tips to Overcome Sales Objections, 28 Most Asked Questions About Working with ActionCOACH, 25 Tips for an Entrepreneurial Mindset) and a comprehensive Learning Center. A Business Coach Finder platform enables clients to locate local coaches. The company also offers business events and seminars throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• One-to-One Business Coaching Individualized coaching sessions where business coaches work directly with SMB owners to develop goals, map growth journeys, and achieve business outcomes through tailored strategies and accountability frameworks.
• Executive Coaching Coaching program for senior decision-makers and managing directors to align around performance standards, address leadership complexity, and improve strategic decision-making discipline.
• ActionCOACH Business Operating System (ABoS) Proprietary, systematized business coaching methodology that packages over 3,500 strategies and tactics, 90-day planning cycles, KPI measurement frameworks, and financial management tools into a replicable framework for franchise coaches.
• ActionCOACH Franchise Partnership Franchise offering that allows coaching professionals to launch their own business coaching practice under the ActionCOACH brand, providing access to the ABoS methodology, marketing assets, pricing frameworks, and a 90-day structured launch plan.

Quantifiable outcome

• Turnover grew from £400k to £1.4M; net profit from £45k to £100k (Wigwam Holidays)
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Growth Coach: Franchise business coaching brand serving SMB owners with sales, marketing, and operations coaching — same franchise-distribution model, similar SMB target customer, and overlapping coaching methodology.
• Gazelles (Scaling Up): Coaching and methodology company built around the Scaling Up / Rockefeller Habits framework for growth-stage companies — directly comparable methodology-and-coaching franchise model serving SMB and mid-market leaders.
• Strategic Coach: Subscription coaching program for entrepreneurs and founders focused on strategy, team, and growth — comparable product positioning to ActionCOACH's one-to-one coaching targeting the same end-customer.
• Vistage: Largest CEO peer advisory and executive coaching organization globally, serving SMB and mid-market leaders through group coaching and one-to-one executive coaching — directly comparable to ActionCOACH's executive and SMB coaching focus.
• EMyth: Business coaching and education company focused on helping small business owners systematize operations — directly comparable content/methodology positioning targeting the same founder-led SMB segment.
• The Alternative Board (TAB): Franchise-based peer advisory and business coaching organization serving SMB owners through monthly peer boards and one-to-one coaching — closely comparable franchise-driven coaching model targeting the same SMB segment.

Emerging players

• BetterUp: Tech-enabled coaching platform combining AI with human coaches for leadership and professional development — competing for the same executive/SMB coaching wallet share with a digital-first delivery model.

Broad incumbents

• Entrepreneurs' Organization (EO): Global membership organization for founders and entrepreneurs offering peer learning, events, and accelerator programs — overlaps with ActionCOACH's SMB/founder coaching segment but as a non-coaching membership model.
• FranklinCovey: Global training and consulting firm offering leadership, execution, and coaching content — overlaps with ActionCOACH's executive coaching and leadership development offerings as part of a broader portfolio.
• Tony Robbins Business Coaching / Results Coaching: Mass-market business and life coaching brand with high-visibility methodology and large global client base — competes for the same SMB owner buyer but with a celebrity-founder brand and broader life-coaching positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/actioncoach
• Facebookfacebook.com/ActionCOACHBusinessCoaching
• LinkedInlinkedin.com/company/actioncoach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionCOACH