Clube Palmeiras

What Clube Palmeiras does

Clube Palmeiras (legal name: Sociedade Recreativa Palmeiras) is a private, member-owned recreational sports club in Belo Horizonte, Minas Gerais, Brazil, founded on July 14, 1957 by Antônio Papini. It operates a single physical facility in the Santa Efigênia neighborhood and serves families, children, and individuals through a sports school, fitness studio, event spaces, and a social/community programming calendar. The club's portfolio spans 20+ activities organized under the Escola de Esportes umbrella, including futsal, swimming, judo, tennis, beach tennis, futevôlei, ballet, dance, functional training, hydrogymnastics, aquatic spinning, and a sports initiation program for children ages 2-9, alongside a disability-inclusion project ('Esporte para Todos') in partnership with APABB/MG.

The core technology footprint is modest and operationally focused. The club runs an official website (with Google Analytics and Google AdSense integrations) and, since 2024, the APP do Palmeiras mobile application on Android and iOS, which enables members to issue guest invitations, register for championships, reserve spaces (including the gourmet barbecue area and mezanino for private events), and pay invoices. There is no disclosed proprietary technology beyond this club-management platform. On-site infrastructure includes two official futsal courts (also used for tennis, handball, basketball, and volleyball), swimming facilities, a capacity-constrained fitness studio limited to 6-8 students per class, and event spaces for up to 200 people.

Revenue is generated through a multi-stream recurring model tied to three membership categories. Proprietário members purchase a R$12,900 share and pay R$400/month, gaining voting rights and board eligibility; Usuário Familiar members pay a R$600 joining fee plus R$427/month; Usuário Individual members pay R$300 plus R$205/month. Sports school programs, space rental (churrasqueira gourmet and mezanino), guest passes (weekday/weekend differentiated), and event programs such as the Colônia de Férias vacation childcare add incremental subscription and transaction revenue. All categories are at maximum capacity with active waiting lists, signaling demand-supply imbalance in favor of the operator.

Name

Clube Palmeiras

Legal name

Sociedade Recreativa Palmeiras

Website

https://www.clubepalmeirasmg.com.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Clube Palmeiras is a member-owned traditional recreational sports club in Belo Horizonte, Brazil, founded in 1957. It operates a sports school with 20+ modalities, event spaces, and a mobile member app, serving families and individuals at maximum capacity.

Ownership category

akta.pro rank

Product category

Recreational Sports Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Recreational sports club
• Membership-based fitness
• Sports training programs
• Social club services
• Athletic facility rental

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees (Condomínio): Monthly fees charged to members based on membership category (Proprietário, Usuário Familiar, Usuário Individual). Proprietário members pay R$400/month, Familiar R$427/month, Individual R$205/month.
2. Membership Cota (Share): One-time purchase of a club share for Proprietário members at R$12,900.
3. Sports School Fees: Monthly fees for various sports activities including futsal, swimming, judo, tennis, dance, functional training, beach tennis, futevôlei, and aquatic spinning.
4. Space Rental: Rental fees for churrasqueira gourmet and mezanino gourmet spaces to members for events.
5. Guest Passes: Fees charged to members for bringing guests, with different rates for weekdays and weekends.
6. Joining Fees: One-time joining fees: R$600 for Familiar members, R$300 for Individual members.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Clube Palmeiras is a private recreational sports and social club in Belo Horizonte, Brazil, providing members with access to multiple athletic facilities (swimming pools, soccer fields, basketball, volleyball, and tennis courts), a sports school, social and cultural events, dining services, and event-space rentals. It is a member-owned association founded in 1957, with three categories of membership and supplementary offerings such as guest passes and an official mobile app.

Product overview

Clube Palmeiras is a traditional recreational and sports club offering a comprehensive portfolio of sports, leisure, and social services. The main platform is the Sports School (Escola de Esportes) which encompasses multiple distinct programs including fitness studio, dance school, futsal, swimming, judo, functional training, hydrogymnastics, aquatic spinning, tennis, beach tennis, footvolley, and sports initiation. The club also operates space rental services (churrasqueira and mezzanine), a vacation colony program, and a mobile app for member services. All offerings are available to members through various membership categories with associated fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Patrimonial, Effective, Honorary)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APABB/MG (Associação de Pais, Amigos e Pessoas com Deficiência)coreStrategic or Co-development PartnerPartnership with APABB/MG, an association for people with disabilities, providing inclusive sports and recreational activities. The 'Esporte para Todos' project offers sports and physical activities designed for people with disabilities, promoting socialization, development of potential, and quality of life.
• Quintal da ThatáminorStrategic or Co-development PartnerPartnership with Quintal da Thatá, led by Professor Thainá Roque, to operate the Colônia de Férias (vacation childcare program) during school breaks. Provides organized activities and supervision for children ages up to approximately 12 years during holiday periods.
• Liga Interclubes de FutevôleicoreStrategic or Co-development PartnerThe club is a founding member of the board of this league, which is the largest futevôlei tournament in Minas Gerais. The league includes clubs such as Jaraguá, PIC, Iate, Clube da Caixa, AABB, and Clube Belo Horizonte, with seven stages held annually at different member clubs.
• CBF (Confederação Brasileira de Futebol)minorOthersAffiliation through the bocha team following CBBB (Confederação Brasileira de Bocha e Bolão) standards and recommendations for official court dimensions and competition rules.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minas Tênis Clube: Minas Tênis Clube is the dominant traditional recreational and sports club in Belo Horizonte, offering tennis, swimming, futsal, fitness, social events, and space rental under a member-owned model. It is the closest direct peer given shared city, similar multi-sport platform, and identical membership-club business model.
• AABB Belo Horizonte: AABB (Associação Atlética Banco do Brasil) operates a national network of recreational clubs, with the Belo Horizonte unit offering sports schools, fitness, social events, and member dining. Comparable as a membership-based multi-sport club competing in the same metropolitan area and league circuits (e.g., Liga Interclubes de Futevôlei).
• Clube da Caixa: Clube da Caixa is a Belo Horizonte recreational club competing directly with Palmeiras in the same interclub sports leagues and family-recreation segment. It operates under a similar member-owned governance model with comparable sports school and event-rental offerings.
• Iate Clube de Belo Horizonte: Iate Clube is a traditional BH recreational club participating in the same Liga Interclubes de Futevôlei and offering a comparable multi-sport, family-membership value proposition. It is materially larger in facility footprint but competes for the same family-recreation wallet.
• Clube Belo Horizonte: Clube Belo Horizonte is a long-standing social and sports club in the same city, also participating in the Liga Interclubes de Futevôlei. Overlaps directly in family membership, sports school, and event-rental segments.
• Jaraguá Country Club: Jaraguá is a Belo Horizonte-based social and recreational club that competes in the same Liga Interclubes de Futevôlei. It offers similar family-membership, multi-sport, and event-hosting services targeting the same upper-middle-class family segment.
• PIC (Clube): PIC is a recreational club in the Belo Horizonte ecosystem participating in the same interclub futevôlei league. It mirrors Palmeiras in member-owned multi-sport operations, family programming, and event-space rentals.

Broad incumbents

• SESC (Serviço Social do Comércio): SESC operates a nationwide network of recreational facilities offering sports, fitness, cultural activities, and event spaces on a membership basis. While state-funded and not a private club, it competes for the same family-leisure demand and operates at significantly larger scale across Brazil.
• Club Athletico Paulistano: Club Athletico Paulistano is a large traditional member-owned recreational and sports club in São Paulo offering tennis, swimming, fitness, and social programming. Comparable as a multi-sport member-club benchmark, though operating at materially greater scale and in a different geography.

Emerging players

• Smart Fit: Smart Fit is a low-cost fitness chain with significant Brazilian presence including Belo Horizonte. It does not directly compete in the full-service club category but pressures Palmeiras on fitness-studio pricing and could absorb younger members seeking cheaper, no-frills alternatives to traditional clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClubePalmeirasBH
• LinkedInlinkedin.com/company/clube-palmeiras

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Palmeiras