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Surcheros

Full company profile

uuid003g1lk

Namestring
Surcheros
Legal namestring
Surcheros
Websiteurl
surcheros.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Surcheros is a fast-casual Tex-Mex restaurant chain founded in 2007 by Luke Christian in Douglas, Georgia, serving customizable burritos, tacos, nachos, quesadillas, salads, and bowls with grilled proteins and a signature white cheese dip. The concept began franchising in 2017 and has grown to more than 30 locations across Georgia, Florida, Tennessee, and South Carolina, with a stated target of 100 units across additional southeastern states. The menu is unified across all formats (dine-in, takeaway, delivery, and catering) and is supported by a mobile app (iOS and Android) that enables online ordering, QR-code transactions, and a points-based rewards program (10 points per dollar spent, plus birthday rewards). Revenue is generated through in-store sales, third-party delivery (e.g., DoorDash) and proprietary-app delivery, catering for events (taco bars, fajita bars, burrito boxes, party platters), and physical gift cards sold online in fixed denominations of $10 to $200.

The business model is a hybrid of corporate-owned and franchisee-operated restaurants, with growth executed primarily through franchise sales and corporate store openings in core markets. The customer base is mass-market consumer and small-group/corporate catering, segmented across families, individuals, and event buyers, with marketing executed through the mobile app/rewards channel, organic social media, email newsletter, and food-holiday promotional events. Surcheros is founder-owned and privately held with no disclosed institutional investment, no patents or regulatory actions on record, and a headcount in the 251-500 range.

Short descriptiontext

Surcheros is a privately held, founder-owned fast-casual Tex-Mex chain founded in 2007, operating 30-plus franchised and corporate locations across the southeastern US, serving customizable burritos, tacos, and bowls to families, individuals, and catering customers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersDouglas, United States
HQ citystring
Douglas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fast-casual dining, Tex-Mex restaurant, franchise restaurant chain, customizable burritos, event catering services
Industry1 code
1Mexican & Tex-Mex Fast Casual
CodeTHAFABACPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Fast-Casual Tex-Mex Restaurant
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Dine-in and Takeout Sales
TypeTransaction Fee
Description

Revenue from customers dining in at restaurant locations or placing takeaway orders. All entrees come with chips and salsa. Menu includes customizable burritos, tacos, nachos, quesadillas, salads, and bowls with various protein options.

surcheros.com
2Delivery and Catering Services
TypeTransaction Fee
Description

Revenue from delivery orders placed through the Surcheros app and third-party delivery services, as well as catering orders for events including taco bars, fajita bars, salad bars, burrito boxes, and party platters.

surcheros.com
3Gift Card Sales
TypeOne Time License
Description

Sale of physical gift cards in denominations of $10, $25, $50, $100, and $200, available for purchase online with mail delivery to recipients.

surcheros.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details1 tier
1Gift cards available in fixed denominations
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Physical gift cards sold at $10, $25, $50, $100, and $200 denominations with mail delivery to recipient.

surcheros.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Surcheros operates a fast-casual Tex-Mex restaurant chain that serves freshly prepared, fully customizable burritos, tacos, nachos, quesadillas, salads, and bowls with choice of grilled proteins and toppings. The company sells through dine-in, takeaway, delivery, and catering formats across more than 30 corporate-owned and franchisee-operated locations in the southeastern United States, supported by a branded mobile app and a points-based rewards program.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Surcheros is a Fresh-Mex fast-casual restaurant chain offering a unified menu of Tex-Mex favorites including Grilled Burritos, Tacos, Nachos, Quesadillas, Salads, and Burrito Bowls. The chain operates as a single restaurant concept without a platform-plus-modules architecture. Core offerings include customizable entrees with choice of grilled chicken, ground beef, carnitas, or grilled steak proteins. Supporting products include a Catering Services division offering Taco Bars, Fajita Bars, Grilled Salad Bars, Burrito Boxes, and Party Platters for events, plus a Surcheros Mobile App with an integrated Rewards Program for customer loyalty and ordering. A Kids Menu (Lil' Ones) provides smaller portions for children. All products share the brand positioning of Fresh-Mex cuisine with Southern hospitality, available for dine-in, takeaway, delivery, and catering across over 30 locations in the southeastern United States.

Product and service9 records
1Grilled Burritos
2Tacos
3Nachos
4Quesadillas
5Salads
6Burrito Bowls
7Catering Services
8Party Platters
9Gift Cards
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Cherokee Chamber of Commerce
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-02-04
Description

Ribbon cutting ceremony partnership for the Woodstock/Hickory Flat location. The Cherokee Chamber of Commerce hosted the ribbon cutting event on February 4, 2026 at 10:00 a.m. This is a local community partnership supporting franchisee location launch.

Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Surcheros

Fast-Casual Tex-Mex Restaurantsurcheros.com

Surcheros is a privately held, founder-owned fast-casual Tex-Mex chain founded in 2007, operating 30-plus franchised and corporate locations across the southeastern US, serving customizable burritos, tacos, and bowls to families, individuals, and catering customers.

What Surcheros does

Surcheros is a fast-casual Tex-Mex restaurant chain founded in 2007 by Luke Christian in Douglas, Georgia, serving customizable burritos, tacos, nachos, quesadillas, salads, and bowls with grilled proteins and a signature white cheese dip. The concept began franchising in 2017 and has grown to more than 30 locations across Georgia, Florida, Tennessee, and South Carolina, with a stated target of 100 units across additional southeastern states. The menu is unified across all formats (dine-in, takeaway, delivery, and catering) and is supported by a mobile app (iOS and Android) that enables online ordering, QR-code transactions, and a points-based rewards program (10 points per dollar spent, plus birthday rewards). Revenue is generated through in-store sales, third-party delivery (e.g., DoorDash) and proprietary-app delivery, catering for events (taco bars, fajita bars, burrito boxes, party platters), and physical gift cards sold online in fixed denominations of $10 to $200.

The business model is a hybrid of corporate-owned and franchisee-operated restaurants, with growth executed primarily through franchise sales and corporate store openings in core markets. The customer base is mass-market consumer and small-group/corporate catering, segmented across families, individuals, and event buyers, with marketing executed through the mobile app/rewards channel, organic social media, email newsletter, and food-holiday promotional events. Surcheros is founder-owned and privately held with no disclosed institutional investment, no patents or regulatory actions on record, and a headcount in the 251-500 range.

Surcheros firmographics

Firmographics
Name
Surcheros
Legal name
Surcheros
Website
https://surcheros.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
101–250 employees
Short description
Surcheros is a privately held, founder-owned fast-casual Tex-Mex chain founded in 2007, operating 30-plus franchised and corporate locations across the southeastern US, serving customizable burritos, tacos, and bowls to families, individuals, and catering customers.
Ownership category
akta.pro rank

Surcheros industry classification

Industry
Product category
Fast-Casual Tex-Mex Restaurant
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

  • Fast-casual dining
  • Tex-Mex restaurant
  • Franchise restaurant chain
  • Customizable burritos
  • Event catering services

Where Surcheros is headquartered

Location

Headquarters

HQ city
Douglas
HQ country
United States
HQ region
North America

Offices5 records

Markets served

Surcheros business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Dine-in and Takeout Sales: Revenue from customers dining in at restaurant locations or placing takeaway orders. All entrees come with chips and salsa. Menu includes customizable burritos, tacos, nachos, quesadillas, salads, and bowls with various protein options.
  2. Delivery and Catering Services: Revenue from delivery orders placed through the Surcheros app and third-party delivery services, as well as catering orders for events including taco bars, fajita bars, salad bars, burrito boxes, and party platters.
  3. Gift Card Sales: Sale of physical gift cards in denominations of $10, $25, $50, $100, and $200, available for purchase online with mail delivery to recipients.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goGift cards available in fixed denominations

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Surcheros product offering

Product offering

Core offering

Surcheros operates a fast-casual Tex-Mex restaurant chain that serves freshly prepared, fully customizable burritos, tacos, nachos, quesadillas, salads, and bowls with choice of grilled proteins and toppings. The company sells through dine-in, takeaway, delivery, and catering formats across more than 30 corporate-owned and franchisee-operated locations in the southeastern United States, supported by a branded mobile app and a points-based rewards program.

Product overview

Surcheros is a Fresh-Mex fast-casual restaurant chain offering a unified menu of Tex-Mex favorites including Grilled Burritos, Tacos, Nachos, Quesadillas, Salads, and Burrito Bowls. The chain operates as a single restaurant concept without a platform-plus-modules architecture. Core offerings include customizable entrees with choice of grilled chicken, ground beef, carnitas, or grilled steak proteins. Supporting products include a Catering Services division offering Taco Bars, Fajita Bars, Grilled Salad Bars, Burrito Boxes, and Party Platters for events, plus a Surcheros Mobile App with an integrated Rewards Program for customer loyalty and ordering. A Kids Menu (Lil' Ones) provides smaller portions for children. All products share the brand positioning of Fresh-Mex cuisine with Southern hospitality, available for dine-in, takeaway, delivery, and catering across over 30 locations in the southeastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

  • Grilled Burritos
  • Tacos
  • Nachos
  • Quesadillas
  • Salads
  • Burrito Bowls
  • Catering Services
  • Party Platters
  • Gift Cards

Companies that use Surcheros

Customer profile

Segments2 records

Ideal customer profiles3 records

Surcheros technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Surcheros partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Cherokee Chamber of CommerceminorGTM or Marketing Partner · 4 February 2026Ribbon cutting ceremony partnership for the Woodstock/Hickory Flat location. The Cherokee Chamber of Commerce hosted the ribbon cutting event on February 4, 2026 at 10:00 a.m. This is a local community partnership supporting franchisee location launch.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Surcheros competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Surcheros social profiles

Digital presence

Surcheros financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Surcheros leadership team

Management profile

Number of profiles

Profiles2 records

Surcheros funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Surcheros M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surcheros

What does Surcheros do?

Surcheros operates a fast-casual Tex-Mex restaurant chain that serves freshly prepared, fully customizable burritos, tacos, nachos, quesadillas, salads, and bowls with choice of grilled proteins and toppings. The company sells through dine-in, takeaway, delivery, and catering formats across more than 30 corporate-owned and franchisee-operated locations in the southeastern United States, supported by a branded mobile app and a points-based rewards program.

Is Surcheros a public or private company?

Surcheros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Surcheros founded?

Surcheros was founded in 2007. It employs 101 to 250 people.

Where is Surcheros based?

Surcheros is headquartered in Douglas, United States, in the North America region.

How does Surcheros make money?

Three revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are delivery and Catering Services and gift Card Sales.

Does Surcheros have an API?

No public API is recorded for Surcheros.

What industry is Surcheros in?

Surcheros's product category is Fast-Casual Tex-Mex Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.

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Live signals
QsrmagazineSurcheros Brings Back Guest Favorites, Including Mini QuesadillaSurcheros is bringing back the Mini Burrito, Mini Quesadilla, and banana peppers to its Fresh Toppings bar on September 21. The Minis, requested through the app, counter, and social media, return as lighter portions. Banana peppers rejoin the Fresh Toppings bar the same day.EIN PresswireSurcheros Brings Fan Favorites Back to the MenuSurcheros is bringing back the Mini Burrito and Mini Quesadilla, along with banana peppers on the Fresh Toppings bar, starting September 21. The items are returning after guest requests via app, counter, and social media. The brand also offers a free rewards program through its app.QsrmagazineSurcheros Brings Back-to-School Convenience with Take Home Taco KitsSurcheros launched Take Home Taco Kits for back-to-school, offering tortillas, rice, beans, cheese, and toppings with protein choices like grilled chicken, ground beef, carnitas, or steak. The kits include chips, sauces, and optional sides or a cookie, with online ordering for pickup or delivery.EIN PresswireSurcheros Takes the Stress Out of Back-to-School MealtimeSurcheros launched Take Home Taco Kits for back-to-school mealtime, offering customizable Tex-Mex flavors with tortillas, rice, beans, and protein choices. The kits include toppings and chips, with online ordering for pickup or delivery. The company, founded in 2007, plans continued expansion.EIN PresswireSurcheros Continues Growth Momentum, Sets System Sales RecordSurcheros added four new Georgia locations and reopened Waycross, bringing its Georgia footprint to 37 restaurants. The brand set a record $302,335 in systemwide sales during its Cinco de Mayo promotion, with average sales per restaurant up 8% year-over-year. It was named to 1851 Franchise's 2026 Fastest Growing Emerging Franchises list and Fast Casual Top 100.EIN PresswireSurcheros® Opens New Doors in Waycross at Memorial DriveSurcheros opened a new restaurant in Waycross, Georgia, at 2330 Memorial Drive, with a ribbon-cutting ceremony on August 18. The first 100 guests who purchase and scan their receipt in the app receive free burritos for a year. The location offers dine-in, pickup, and delivery, and the brand plans continued expansion.EIN PresswireSurcheros® Expands Presence in Perry with New Houston Lake Road / Perry Parkway LocationSurcheros is opening a new location in Perry, Georgia, at 1818 Houston Lake Rd, led by franchisees Kyle and Debbie Cullars. The grand opening on June 23 includes a ribbon-cutting ceremony and a giveaway of free burritos for a year to the first 50 guests. The restaurant will initially operate Monday through Saturday, with Sunday hours added soon.24-7 Press ReleaseSurcheros Gives Rewards Members $10 Off Taco Kits for Father's Day CelebrationsSurcheros is offering Rewards Members $10 off its Taco Kits on June 21 for Father's Day. Each kit includes 10 tortillas, protein, cheese, lettuce, pico de gallo, sour cream, guacamole, Surcheros sauce, mild salsa, queso, and chips. The offer is available through the Surcheros app, which is free to sign up.EIN PresswireSurcheros Adds New Entrees, Loaded Queso and Chocolate Chunk Cookie to MenuSurcheros added new permanent menu items including Steak Fajita Burrito, Honey N' Habanero Bowl, Southwest Bowl, Loaded Queso, and Chocolate Chunk Cookie. The items are available at participating locations and will remain on the menu as permanent offerings.EIN PresswireSurcheros Goes Big with 5x Rewards Points This Cinco de MayoSurcheros will offer 5x rewards points on May 5 for all menu items, including catering orders, with members earning 50 points per dollar. The offer applies to all Fresh-Mex favorites and the Take Home Taco Kit, and the company cites its 2025 Fast Casual Top 100 Movers & Shakers placement.