Nuorten yrittäjyys ja talous

What Nuorten yrittäjyys ja talous does

Nuorten yrittäjyys ja talous NYT ry is a Finnish non-profit association formed on June 1, 2023, through the merger of Ung Företagsamhet rf and Ekonomi och ungdom TAT, providing experiential and activity-based learning programs in entrepreneurship, financial literacy, and work-life skills for all school levels from primary through higher education. The organization reaches approximately 190,000 children and youth annually through collaboration agreements with all 269 Finnish municipalities and operates within the international Junior Achievement (JA) network (115 countries). Its program portfolio is organized as a unified platform-plus-modules architecture: Yrityskylä (Mini, Alakoulu, Yläkoulu) serves as the core simulation-based learning environment with an estimated 90% participation rate among 6th and 9th graders; Yrityssankari and Taloussankari provide subject-specific materials for elementary and upper secondary; Duunikoutsi, Oma työ, and Sijoittajakoulu are modular add-ons for career coaching, self-assessment, and investment education; and Vuosi yrittäjänä (across upper secondary, vocational, and higher education tiers) is the flagship year-long practice-company program that feeds into the annual Uskalla Yrittää competition and the European Gen-E championships.

The underlying technology consists of several digital platforms — Opeportaali (teacher portal for enrollment, lesson plans, and progress tracking), the Yrityskylä applications, Duunikoutsi, etäTET (remote work experience), and the Vuosi yrittäjänä application — built and maintained with external technical partners (Into-Digital, Greenstep, Mediamaisteri, TriMedia, Zef, Tecinspire). NYT holds registered trademarks including Yrityskylä (class 41, education and training), Yrityskylä Mini, Yrityssankari, NYT, and its graphical signature. The organization is governed by a board chaired by Petri Lempiäinen (Replay Capital Oy) with Christina Dahlblom as vice-chair, and has been recognized with the JA Europe Model Organisation Award ten times (most recently 2024), while JA Worldwide has been nominated for the Nobel Peace Prize in 2022, 2023, and 2024.

NYT operates as a non-profit funded primarily through municipal collaboration agreements, corporate CSR partnerships (flagship partners include LähiTapiola, SEB, Lidl, Fennia, OP Financial Group, Elo, Suomen Yrittäjät, Alihankintamessut, and JA Alumni Finland), foundation and government grants, and individual donations, with government grants historically representing a small share of income. All services are provided free of charge to schools, municipalities, and students; revenue is not publicly disclosed. Distribution flows through municipal school networks and the Opeportaali self-serve teacher portal, complemented by direct regional expert outreach and the NYT-lähettiläs ambassador program. Annual research outputs, most notably the NYT Youth Future Report (Tulevaisuusraportti) surveying roughly 6,400 students in partnership with LähiTapiola, Utbildningsstyrelsen, AMKE, and Taloustutkimus, serve both as a stakeholder-influence asset and as a recurring engagement channel.

Name

Nuorten yrittäjyys ja talous

Legal name

Nuorten yrittäjyys ja talous NYT ry

Website

https://nuortennyt.fi

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Nuorten yrittäjyys ja talous NYT is a Finnish non-profit association providing free entrepreneurship, financial literacy, and work-life education programs across all 269 municipalities, reaching roughly 190,000 children and youth annually from primary school through higher education.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

Educational Support Services (61171), Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industries

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth entrepreneurship education
• Financial literacy programs
• Experiential learning services
• Career skills training
• School education programs

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Funding: NYT receives significant funding from Finnish municipalities through collaboration agreements. Services are provided free of charge to schools and municipalities through these partnerships.
2. Corporate Partnership Funding: The organization partners with businesses who fund entrepreneurship education as part of their corporate social responsibility programs. Partners gain visibility and the opportunity to connect with young people while supporting education.
3. Foundation and Government Grants: NYT receives support from foundations, ministries, and government bodies. State subsidies have historically represented a small percentage of annual income.
4. Private Individual Donations: Individual donors contribute to supporting the organization's mission of youth entrepreneurship education.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nuorten yrittäjyys ja talous (NYT) delivers experiential and activity-based learning programs in entrepreneurship, financial literacy, and work-life skills for all school levels from primary through higher education. Its portfolio includes the Yrityskylä simulation-based learning environments, the year-long Vuosi yrittäjänä practice-company program, and supporting modules (Taloussankari, Yrityssankari, Duunikoutsi, Oma työ, Sijoittajakoulu), delivered free to schools through municipal collaboration agreements and supported by an annual Uskalla Yrittää student entrepreneurship competition.

Product overview

Nuorten yrittäjyys ja talous (NYT) is a nationwide non-profit association (founded 1 June 2023 through the merger of Ung Företagsamhet rf and Ekonomi och ungdom TAT) providing experiential and activity-based learning programs in entrepreneurship, financial literacy, and career skills for all school levels. The portfolio is organized as a unified platform-plus-modules architecture: Yrityskylä (comprising Yrityskylä Mini for grades 1–2, Yrityskylä Alakoulu for grade 6, and Yrityskylä Yläkoulu for grade 9) serves as the core simulation-based program; Yrityssankari and Taloussankari provide subject-specific materials for elementary and upper secondary respectively; Duunikoutsi, Oma työ, and Sijoittajakoulu are modular add-ons covering career coaching, self-assessment, and investment education; Vuosi yrittäjänä (available for upper secondary, second-level, and higher education) is the flagship year-long practice-company program that feeds into the Uskalla Yrittää competition. All programs are free for schools and municipalities, with Opeportaali serving as the unified teacher portal for enrollment and content access.

Differentiator

Problem solved

Functional benefit

Brands

• Yrityskylä: Learning experience about working life, entrepreneurship, and finance for 6th and 9th graders
• Vuosi yrittäjänä
• Duunikoutsi
• Taloussankari
• Yrityssankari
• Uskalla Yrittää

Products and services

• Yrityskylä Mini A learning experience for grades 1-2 in elementary school where young children explore working life and economics through a simplified miniature village simulation. Free to schools through municipal partnerships.
• Yrityskylä Alakoulu A simulation-based learning program for 6th graders combining teacher training, classroom lessons, and a visit to the Yrityskylä learning environment to experience working life and entrepreneurship. Reaches approximately 90% of all Finnish 6th graders each year.
• Yrityskylä Yläkoulu A game-based learning program for 9th graders where students run a simulated company, learn about taxes, wages, and society through classroom lessons and a Yrityskylä game day. Reaches approximately 90% of all Finnish 9th graders each year.
• Yrityssankari An experiential entrepreneurship learning material for grades 4-6 in elementary school where children run a practice company and test their skills in a sales event. Includes printed workbooks for students and teacher guides.
• Duunikoutsi A career coaching program for upper secondary and vocational students that helps young people identify their skills, explore career paths, and prepare for working life, delivered through a digital application.
• Taloussankari A financial literacy program for upper secondary students covering personal finance, budgeting, saving, and responsible money management.
• Oma työ A career exploration module for upper secondary students where they map their own skills, interests, and future career paths through guided assignments.
• Vuosi yrittäjänä – Yläkoulu A year-long entrepreneurship program for upper secondary students that includes the Vuosi yrittäjänä Intro (8 themes, 1-2 credits) and the full program (15 modules) where students run a real-money practice company and may compete in Uskalla Yrittää.
• Vuosi yrittäjänä – Toinen aste A year-long entrepreneurship program for vocational schools and upper secondary schools at the second-level stage, mirroring the upper secondary structure with Intro and full program options.
• Vuosi yrittäjänä – Korkea-aste A year-long entrepreneurship program for higher education students (universities and universities of applied sciences), allowing students to found and operate a practice company.
• Sijoittajakoulu An investment education program for second-level students and adults covering stock market basics, portfolio building, and financial investing through practical exercises.
• Uskalla Yrittää An annual national competition for students participating in the Vuosi yrittäjänä program, culminating in a final event where student companies present their businesses; winners proceed to European entrepreneurship championships. Engages approximately 55 student companies and 170 young people annually in the national final.
• etäTET A remote workplace orientation program for upper secondary students and those in vocational training, providing virtual exposure to different industries, companies, and career paths as a supplement to traditional TET periods.
• NYT-lähettiläät (Ambassador Program) A student ambassador program where graduates of the Vuosi yrittäjänä program visit schools to share their entrepreneurship journey and inspire new students to join the program.
• Opeportaali (Teacher Portal) A digital portal for teachers providing access to all NYT program materials, enrollment management, lesson plans, and tracking tools for student progress across Yrityskylä and other programs.

Quantifiable outcome

• 190,000 students reached annually through programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• LähiTapiola (LokalTapiola)flagshipGTM or Marketing Partner · 1 January 2026Finnish financial services company partnering on youth financial literacy education. Supports NYT programs and the annual Youth Future Report (Tulevaisuusraportti). Collaboration includes financial support and expertise in insurance and finance education.
• Utbildningsstyrelsen (Finnish National Agency for Education)coreGTM or Marketing Partner · 1 January 2026Finnish education authority collaborating on the annual Youth Future Report and supporting financial literacy education in schools.
• SEBflagshipGTM or Marketing Partner · 1 January 2026Swedish financial services group operating in Finland. Awards sponsor for Uskalla Yrittää competition, providing prizes for Best Business Idea category.
• LidlflagshipGTM or Marketing Partner · 1 January 2026German retail chain operating in Finland. Award sponsor for Best Product category in Uskalla Yrittää competition.
• FenniaflagshipGTM or Marketing Partner · 1 January 2026Finnish insurance company. Award sponsor for Best Service category in Uskalla Yrittää competition.
• OP (Osuuspankki / OP Financial Group)flagshipGTM or Marketing Partner · 1 January 2026Finnish banking and financial services group. Award sponsor for Best Sustainable Company category in Uskalla Yrittää competition.
• Suomen Yrittäjät (Federation of Finnish Enterprises)flagshipGTM or Marketing Partner · 1 January 2026Finland's largest small business organization. Award sponsor for Best Solo Entrepreneur category in Uskalla Yrittää competition.
• Alihankintamessut (Subcontracting Fair)flagshipGTM or Marketing Partner · 1 January 2026Finnish industrial subcontracting trade fair. Award sponsor for Best Brand category in Uskalla Yrittää competition.
• Elo (Elo Pension Company)flagshipGTM or Marketing Partner · 1 January 2026Finnish pension insurance company. Award sponsor for Future Innovator category in Uskalla Yrittää competition.
• JA Alumni Finland rycoreStrategic or Co-development Partner · 1 January 2026Association of past NYT/JA program participants. Awards sponsor for Alumni Leadership category in Uskalla Yrittää competition.
• JA WorldwidecoreStrategic or Co-development PartnerInternational parent organization of Junior Achievement, operating in 115 countries and reaching over 10 million students annually. NYT Finland is part of this global network for youth entrepreneurship education.
• JA EuropecoreStrategic or Co-development PartnerEuropean JA organization operating in 40+ countries, reaching over 3 million students annually. Organizes the Gen-E European entrepreneurship competition. NYT Finland participates in European competitions and receives the Model Organisation Award.
• JA AfricaminorStrategic or Co-development PartnerPart of JA Worldwide's regional network for Sub-Saharan Africa. NYT Finland collaborates on youth entrepreneurship education initiatives.
• JA Asia PacificminorStrategic or Co-development PartnerRegional JA office for Asia and Pacific region. Part of international JA network collaboration.
• JA AmericasminorStrategic or Co-development PartnerRegional JA office for Canada and South America. International JA network member.
• INJAZ Al-Arab & JA MenaminorStrategic or Co-development PartnerRegional JA office for Middle East and North Africa. Part of international JA network.
• Junior Achievement USAminorStrategic or Co-development PartnerUS national JA organization, part of global Junior Achievement network.
• AMKE rf (Association for Development of Vocational Expertise)coreGTM or Marketing PartnerFinnish association for vocational education development. Co-research partner for NYT Youth Future Report, supporting alignment with vocational training needs.
• Taloustutkimus (Economic Research)coreTechnology or IntegrationFinnish market research company responsible for data collection and analysis for the annual NYT Youth Future Report surveying thousands of Finnish youth.
• Into-Digital OycoreTechnology or IntegrationTechnical partner providing digital platform development and maintenance for Yrityskylä applications and Opeportaali. Processes customer data for these digital services.
• Greenstep OycoreTechnology or IntegrationTechnical partner for Yrityskylä and Duunikoutsi applications. Responsible for data processing environment for customer information.
• MediamaistericoreTechnology or IntegrationTechnical partner for Business Courses and Sijoittajakoulu (Investor School) learning environments. Provides technical data processing for these educational platforms.
• TriMediacoreTechnology or IntegrationTechnical partner for Opeportaali teacher portal and web visitor registry. Responsible for technical data processing environment.
• Zef OycoreTechnology or IntegrationTechnical partner for surveys, event registrations, and Summer Entrepreneur program. Responsible for data processing environment for these services.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• EVERFI: Digital financial literacy and life-skills education platform serving K-12 and higher education institutions with interactive online courses — directly competes for financial-literacy curriculum adoption in schools.
• DECA: International student organization preparing emerging leaders for careers in business, marketing, finance, and entrepreneurship through school-based chapters and competitions — adjacent youth business education model.

Direct peers

• Junior Achievement USA: Largest single-country JA affiliate delivering K-12 entrepreneurship, financial literacy, and work-readiness programs through school partnerships in the United States — same program model, different geography.
• Ung Företagsamhet (JA Sweden): Swedish Junior Achievement affiliate running the same youth entrepreneurship, financial literacy, and work-life programs model across Swedish schools — NYT's direct predecessor organization and closest model peer in the Nordic market.
• Ungt Entreprenørskap (JA Norway): Norwegian Junior Achievement affiliate delivering entrepreneurship education programs to Norwegian schools through teacher training, student company programs, and competitions — same JA model, same Nordic public-school channel.
• NFTE (Network for Teaching Entrepreneurship): US-based non-profit providing entrepreneurship education to youth from under-resourced communities through school programs and competitions — directly comparable youth entrepreneurship mission with similar experiential learning methodology.

Others

• Finanssiala ry (Finance Finland): Finnish financial sector trade association whose member banks and insurers (OP, Fennia, LähiTapiola, Elo) co-fund and partner on NYT's financial literacy programs — an ecosystem enabler and partner rather than competitor.

Broad incumbents

• JA Worldwide: Global parent organization of the Junior Achievement movement operating in 115 countries with 10M+ students and 150M alumni — NYT is an operational affiliate of this network.
• JA Europe: Regional umbrella organization coordinating 40+ JA affiliates including NYT; organizes the Gen-E European entrepreneurship competition where NYT's winning student companies compete.

Regional players

• Junior Achievement Estonia: Estonian Junior Achievement affiliate delivering entrepreneurship and financial literacy programs to Estonian schools — same JA model, same Nordics-adjacent market, not directly competing with NYT in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nuortennyt
• Facebookfacebook.com/nuortenNYT
• LinkedInlinkedin.com/company/nuoriyrittajyys
• Instagraminstagram.com/nuortennyt
• TikToktiktok.com/@nuortennyt

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuorten yrittäjyys ja talous