Wobauaalen

Municipal Housing Serviceswobauaalen.de

Wohnungsbau Aalen GmbH (Wobauaalen) is a municipal housing company wholly owned by the City of Aalen, Germany, managing roughly 1,500 rental apartments and 61 homeowner communities (~1,100 units), developing new affordable housing, and offering brokerage and investor services in the Aalen/Ostalbkreis region.

Company typePrivate
Founded-
HeadquartersAalen, Germany
Headcount11–50
GTM typeB2C
OfferingServices

What Wobauaalen does

Wohnungsbau Aalen GmbH (Wobauaalen) is a municipal housing company wholly owned by the City of Aalen (Stadt Aalen), operating as the largest rental housing provider in Aalen, Baden-Württemberg, with approximately 1,500 self-owned apartments and additional administration of 61 homeowner communities covering roughly 1,100 units. Its core function is to supply, manage, and develop residential real estate for the city's population, with a stated pipeline of about 500 new apartments. The company runs a website-based customer platform, a service app, and an internal apartment-exchange platform, and has integrated a Zapier-based chatbot for handling tenant inquiries — basic workflow automation rather than a proprietary AI system.

The business model combines recurring rental income from the owned portfolio with fee-based service revenue: WEG (Wohnungseigentümergemeinschaft) property management, property brokerage for buyers and sellers, capital-investor services, and rental-acquisition services on behalf of third-party owners. Property development and the resale of newly completed units add a lumpy but material revenue stream, evidenced by the recent completion of the Alte Heidenheimer Straße 119 project and the planned Ziegelstraße 20 development starting in 2026.

The company is governed by Managing Director Franziska Tagscherer and a Supervisory Board chaired by Mayor Frederick Brütting, reflecting its public-ownership status. It cooperates with state-level housing associations (Initiative Wohnen.2050, KOWO BW, vbw), local infrastructure partners (Stadtwerke Aalen), and education partners (DHBW Stuttgart, Jugendwerk Aalen). Operationally, its footprint is concentrated in Aalen and the surrounding Ostalbkreis region, with no disclosed expansion beyond that micro-market.

Wobauaalen firmographics

Firmographics

Name: Wobauaalen
Legal name: Wohnungsbau Aalen GmbH
Website: https://wobauaalen.de
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Wohnungsbau Aalen GmbH (Wobauaalen) is a municipal housing company wholly owned by the City of Aalen, Germany, managing roughly 1,500 rental apartments and 61 homeowner communities (~1,100 units), developing new affordable housing, and offering brokerage and investor services in the Aalen/Ostalbkreis region.
Ownership category
akta.pro rank

Wobauaalen industry classification

Industry

Product category: Municipal Housing Services
NAICS: Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131)
SIC: Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Multifamily Apartment Property Management (BPAJAFAA)
akta.pro secondary industries: HOA / Condominium Association Management (BPAJAFAH), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

Rental housing
Property management
Real estate development
Municipal housing
Property brokerage

Where Wobauaalen is headquartered

Location

Headquarters

HQ city: Aalen
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Wobauaalen business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Rental Income: Primary revenue stream from renting approximately 1,500 apartments to tenants. The company is the largest provider of rental housing in Aalen, focusing on affordable housing for all population segments.
Property Sales: Revenue from selling newly constructed Eigentumswohnungen (owner-occupied apartments) to buyers. The company acts as a developer (Bauträger) and plans to create approximately 500 new build apartments in coming years.
WEG Property Management: Managing 61 owner associations with approximately 1,100 residential and commercial units
Broker Services: Real estate brokerage services for property transactions
Capital Investor Services: Services for investors looking to purchase property as investment
Wohnraumakquise (Rental Acquisition): Service helping property owners rent out their apartments through the company

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Rental apartments - varies by size and location
One time/ perpetual license	Multi-year contract	Alte Heidenheimer Straße - 7 apartments
Unit Pricing	Multi-year contract	Ziegelstraße Neubau - 6 apartments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Wobauaalen product offering

Product offering

Core offering

Wohnungsbau Aalen GmbH is a municipal housing company providing rental apartments (approximately 1,500 units), condominium development (Eigentumswohnungen) including sustainable timber-hybrid new-build projects, WEG property management for 61 residential owner communities (~1,100 units), real estate brokerage for existing properties (Gebrauchtimmobilien), capital-investor services, neighborhood management (Quartiersmanagement), and housing-acquisition services in the Aalen region of Baden-Württemberg, Germany.

Product overview

Wobauaalen (Wohnungsbau Aalen GmbH) operates as a municipal housing company offering an integrated portfolio of housing services. The core offerings include a rental apartment portfolio of approximately 1,500 units (the largest in Aalen), new construction owner-occupied apartments through projects like Ziegelstraße 20 and Alte Heidenheimer Straße 119, WEG property management for 61 owner communities (~1,100 units), real estate brokerage services, and neighborhood management. The company also provides capital investor services and housing acquisition support. The portfolio is characterized by sustainable construction methods, particularly timber building techniques, and a focus on affordable housing provision for all population segments.

Differentiator

Problem solved

Functional benefit

Products and services

Mietwohnungen (Rental Apartments) Long-term rental housing across multiple Aalen neighborhoods, comprising approximately 1,500 apartments in the company's owned portfolio. Includes both standard market-rate and subsidized units, with reserved allocation for housing-eligibility certificate (Wohnberechtigungsschein) holders and civil servants. Targets individuals and households seeking stable, locally managed rental housing.
Eigentumswohnungen (Owner-Occupied Condominiums) New-build condominium units developed by Wobauaalen for purchase by owner-occupiers and capital investors. Constructed using sustainable timber-hybrid methods (Holz-Hybrid-Bauweise). Multiple active development sites in Aalen. Targets private buyers and capital investors.
WEG-Verwaltung (Residential Owner-Community Property Management) Property-administration services for residential owner communities (Wohnungseigentümergemeinschaften, WEG), including accounting, maintenance coordination, and community management. Currently serving 61 communities with approximately 1,100 units. Targets WEG boards and jointly acting unit owners.
Maklerservice (Real Estate Brokerage for Existing Properties) Brokerage services for the sale and rental of existing residential properties (Gebrauchtimmobilien) in the Aalen region, leveraging the company's local market expertise and brand. Targets private owners and investors wishing to transact existing real estate.
Kapitalanlegerservice (Capital Investor Service) Service package tailored for capital investors, supporting acquisition of Wobauaalen-developed condominiums as income-producing assets, including tenant placement and ongoing management. Targets private investors seeking rental-yield exposure in Aalen real estate.
Quartiersmanagement (Neighborhood Management) Community and neighborhood management offering covering social, infrastructural, and tenant-engagement activities across Wobauaalen-owned districts in Aalen. Targets residents of Wobauaalen-owned neighborhoods and the broader Aalen community.
Wohnraumakquise (Housing Acquisition Service) Service supporting acquisition of additional housing stock (rental and WEG) to grow the company's portfolio. Targets property owners and sellers interested in transacting with the municipal housing company.

Companies that use Wobauaalen

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Wobauaalen technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Wobauaalen partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

Stadt Aalen (City of Aalen)coreStrategic or Co-development PartnerParent company relationship - Wohnungsbau Aalen GmbH is a fully owned subsidiary (Tochterunternehmen) of the City of Aalen. The company fulfills the city's housing policy objectives.
Initiative Wohnen.2050minorStrategic or Co-development PartnerMembership in the Initiative Wohnen.2050 for climate-neutral construction and sustainable housing development.
KOWO BW (Kommunale Wohnungsunternehmen Baden-Württemberg)minorStrategic or Co-development PartnerMembership in the association of municipal housing companies in Baden-Württemberg.
Verband der Wohnungswirtschaft Baden-Württemberg (vbw)minorStrategic or Co-development PartnerMember of the housing industry association for Baden-Württemberg.
Jugendwerk AalenminorGTM or Marketing PartnerCommunity partnership with youth organization in Aalen.
DHBW Stuttgart (Duale Hochschule Baden-Württemberg)minorOthersEducational partnership providing training opportunities.
Stadtwerke AalenminorStrategic or Co-development PartnerPartnership with local utility company for infrastructure and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Wobauaalen competitors and assessment

Company assessment

Direct peers

GWG München: Municipal housing company of the City of Munich managing a large rental apartment portfolio. Comparable business model as a German municipal housing provider with affordable housing focus and property development activities.
Nassauische Heimstätte: Regional housing company owned by the State of Hesse, managing rental apartments, property development, and property management services. Comparable as a publicly-owned German housing company with similar service offerings and geographic concentration.
GBG Mannheim: Municipal housing company of the City of Mannheim, similarly structured as a GmbH subsidiary providing rental housing, property management, and development services in Baden-Württemberg. Comparable scale, governance, and operating model as a city-owned housing utility.
Gewobag: Berlin's municipal housing company managing approximately 65,000 apartments. Comparable as a large German municipal housing provider with affordable housing mandate, property management, and new construction development.
SAGA Hamburg: Hamburg's municipal housing company, one of Germany's largest with a portfolio of over 130,000 apartments. Comparable in mission and structure as a city-owned housing utility providing affordable rental housing and related services.
WOBAK Magdeburg: Municipal housing company of Magdeburg managing approximately 20,000 rental apartments. Comparable as a city-owned German housing utility with similar diversified service offerings including rental, property management, and development.
Bauverein München: Munich-based cooperative housing association providing affordable rental housing to members. Comparable as a German affordable housing provider with non-profit structure and similar municipal-aligned mission, though organized as a cooperative.
SWSG (Stuttgarter Wohnungs- und Städtebaugesellschaft): Municipal housing company of the City of Stuttgart, managing tens of thousands of rental apartments with similar affordable housing mandate. Most directly comparable to Wohnungsbau Aalen as another large German municipal housing provider with diversified services including property management and development.

Broad incumbents

Deutsche Wohnen: Major German residential property company focused on urban rental housing and property management. Comparable as a large-scale residential housing provider, though operates as a private publicly-traded company with different ownership structure.
Vonovia: Germany's largest residential real estate company managing approximately 540,000 apartments across Germany. Comparable as a major residential property manager and developer, though operates nationally rather than as a municipal entity focused on a single city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Wobauaalen compliance and trust

Trust signal

Compliance3 records

Wobauaalen financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wobauaalen leadership team

Management profile

Number of profiles

Profiles5 records

Wobauaalen funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wobauaalen M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wobauaalen

What does Wobauaalen do?

Is Wobauaalen a public or private company?

Wobauaalen is a private company. It is classified as state government owned and is currently operating.

When was Wobauaalen founded?

Wobauaalen was founded in -1. It employs 11 to 50 people.

Where is Wobauaalen based?

Wobauaalen is headquartered in Aalen, Germany, in the Europe region.

How does Wobauaalen make money?

Six revenue lines are on record. Rental Income is the primary driver. The others are property Sales, WEG Property Management, broker Services, capital Investor Services and wohnraumakquise (Rental Acquisition).

Who are Wobauaalen's main competitors?

Direct peers on record are GWG München, Nassauische Heimstätte, GBG Mannheim, Gewobag, SAGA Hamburg, WOBAK Magdeburg, Bauverein München and SWSG (Stuttgarter Wohnungs- und Städtebaugesellschaft). Broad incumbents are Deutsche Wohnen and Vonovia.

Does Wobauaalen have an API?

No public API is recorded for Wobauaalen.

What industry is Wobauaalen in?

Wobauaalen's product category is Municipal Housing Services. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 531311 and its SIC code is 6513.