What OMG does

OMG is identified in firmographic data as an online network connecting customers to businesses, headquartered in Pyrmont, Australia, with 11-50 employees and a website at omg.com.au, founded in 2008. However, the substantive source material aggregated for this analysis overwhelmingly characterizes a substantially larger and different entity — Nine Entertainment Company (Nine for Brands) — a publicly listed Australian multi-platform media network trading on the ASX under ticker NEC. The discrepancy between the firmographic block (small private firm, 11-50 employees, 2008 founding) and the rest of the source data (public company, 2013 founding, multi-billion-dollar media footprint) suggests either a data-attribution issue or that OMG operates within or alongside the larger Nine ecosystem.

Treating the substantive source data as authoritative for product and revenue characterization, the company operates free-to-air television (Nine Network), broadcast video on demand (9Now), subscription video on demand via wholly-owned subsidiary Stan, a portfolio of news and lifestyle digital and print publications (including the Australian Financial Review, The Sydney Morning Herald, The Age, Good Food, Traveller, AFR Magazine, 9Honey), podcasts, and live events. Core technology includes the proprietary 9Tribes audience segmentation product (68 audience segments across nine verticals) and the Consumer Pulse / Consumer Pulse Sport research products, which collectively support data-driven advertising solutions.

Revenue is generated primarily through (1) advertising across television, BVOD, digital, print, podcasts, and events, priced via custom quotations tied to campaign scope, audience targeting, and platform selection; (2) recurring consumer subscriptions via Stan; and (3) content licensing of premium original content to other platforms and international markets. The go-to-market motion combines an enterprise field sales team for major brand advertisers, a digital advertising enquiries portal for mid-market clients, and self-serve consumer subscription for Stan. The primary customer segment is major brand advertisers seeking integrated multi-platform reach into Australian consumers across news, business & finance, lifestyle, entertainment, and sport verticals.

Name

OMG

Legal name

Nine Entertainment Company

Website

https://omg.com.au

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian multi-platform media network (Nine Entertainment Company) offering television, BVOD, SVOD (Stan), digital, print, and events advertising solutions to brand advertisers across news, lifestyle, entertainment, and sport verticals.

Ownership category

akta.pro rank

Product category

Multi-Platform Media and Advertising

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industry

General Entertainment AVOD Platforms (MPACAAAB)

Keywords

• Multi-platform media
• Broadcast television
• Subscription video on demand
• Digital advertising
• Audience segmentation

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising across multiple platforms including television (Nine Network), broadcast video on demand (9Now), subscription video on demand (Stan), digital properties (news sites, lifestyle platforms), print magazines, podcasts, and events. The company offers data-driven advertising solutions powered by audience segmentation technology.
2. Subscription Video on Demand (Stan): Subscription-based streaming service offering premium content including iconic series, blockbuster movies, and homegrown franchises with light ad load environment.
3. Content Licensing: Licensing of premium original content to other platforms and international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OMG operates as a multi-platform media network producing and distributing television, broadcast video on demand (9Now), subscription video on demand (Stan), digital and print publications, podcasts, and events for Australian audiences. Its core commercial offering is integrated advertising solutions powered by the proprietary 9Tribes audience segmentation product (68 segments across nine verticals), delivered alongside content-licensing deals and Stan consumer subscriptions.

Product overview

Nine operates as a leading multi-platform media network offering a diversified portfolio of content and advertising solutions. The core offering includes television broadcasting (9News, 60 Minutes, reality shows like The Block, MAFS, Love Island, LEGO Masters), subscription video on demand (Stan Entertainment), digital and print publications (Financial Review, Good Food, AFR Magazine, Traveller), podcasts, and events. The platform's differentiating capability is its audience data product 9Tribes, which provides 68 audience segments across nine verticals for targeted advertising. Research products include Consumer Pulse and Consumer Pulse Sport for audience insights. The ecosystem is described as fueled by ambition and defined by trusted, scaled content, market-leading data, transformative tech and AI, focused on delivering business outcomes for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Stan: Premium subscription video on demand streaming service offering iconic series, blockbuster movies, and beloved homegrown franchises.
• 9Now
• 9News
• Financial Review
• Good Food
• Traveller

Products and services

• Multi-Platform Advertising Solutions

Quantifiable outcome

• 68 audience segments across nine verticals enabling precise targeting

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• AirwallexcoreGTM or Marketing PartnerNine partnered with Airwallex on a brand campaign that commanded the national business conversation in the Australian Financial Review. The partnership is featured in the Headliners case study series demonstrating effective brand advertising across Nine's media platforms.
• B&TminorGTM or Marketing PartnerCollaborative partnership with B&T media on the Headliners series featuring brand advertising excellence. The series showcases leading brands in print and digital advertising, including Airwallex's campaign in the Australian Financial Review.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omg_2
• Xx.com/OMGonline
• Facebookfacebook.com/sydneymorningherald

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG