Rogers Dermatology

What Rogers Dermatology does

Rogers Dermatology is a private, single-physician dermatology practice operating in Northern Michigan under the ownership of Dr. Tova Rogers MD. Founded in 2023 per firmographic records, the practice operates from two locations: a primary clinic in Charlevoix (1404 Bridge St.) open Monday through Thursday, and a satellite clinic in St. Ignace (1140 N. State St.) open Fridays only. The practice delivers medical, procedural/surgical, and cosmetic/aesthetic dermatology services, including skin cancer diagnosis, Mohs surgery, and aesthetic procedures to individual patients in Northern Michigan.

Beyond clinical services, Rogers Dermatology operates a curated direct-to-consumer e-commerce storefront organized into four categories: Skincare (carrying SkinCeuticals, SkinMedica, FEEL, Olio E Osso, Skin Division, and other medical-grade brands), Makeup (Axiology multi-use balms, Winki Zinc mineral lipsticks, Poppy & Pout lip balms, Larkly mineral powder sunscreen), Bath + Body (SEEN, Hanni, PAPR deodorant, Firsthand Supply, Ojai Rosemary, Maison Matine, Nomad perfumes, Derma-E, Avanza), and lifestyle Goods (VIM&VIGR compression socks, B Fresh sunglasses, Endless August trucker hats, Maison Masarin linen bags, Gucha Gucha drawstring bags, Moroccan market baskets, Karli Buxton kaftans, Carte mini umbrellas). Retail product pricing ranges from approximately $10 for lip balms to $295 for premium SkinMedica serums.

The business operates on a direct-to-consumer go-to-market model with two revenue streams: professional medical services billed per visit and one-time retail product sales via an owned e-commerce channel. Customer acquisition relies primarily on local SEO and Google Reviews rather than paid marketing. There is no disclosed external investment, parent company, institutional ownership, or funding history; the practice appears entirely founder/physician-led with 1-10 total employees and no app, no API, and no proprietary technology platform beyond a standard e-commerce build on Squarespace.

Name

Rogers Dermatology

Legal name

Rogers Dermatology

Website

https://rogersdermatology.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogers Dermatology is a private, single-physician dermatology practice led by Dr. Tova Rogers MD, operating two Northern Michigan clinics and a curated e-commerce storefront that sells medical-grade skincare, makeup, bath products, and lifestyle goods to individual consumers.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (6211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Medical dermatology
• Cosmetic dermatology
• Dermatology practice
• Skincare retail
• Professional skincare

Headquarters

HQ city

Charlevoix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Medical Dermatology Services: Professional dermatology medical services including medical dermatology, procedural treatments, and cosmetic/aesthetic procedures performed by Dr. Tova Rogers.
2. Retail Product Sales: E-commerce sales of skincare products, bath and body items, makeup, and lifestyle goods including brands such as SkinMedica, SkinCeuticals, SEEN, Hanni, and various others. Products sold include cleansers, moisturizers, sunscreens, serums, lip balms, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Rogers Dermatology is a board-certified dermatology practice led by Dr. Tova Rogers MD that provides medical, procedural/surgical, and cosmetic/aesthetic dermatology services to patients in Northern Michigan through two clinic locations (Charlevoix and St. Ignace). The practice also operates an e-commerce storefront selling curated professional skincare, makeup, bath/body, and lifestyle goods from third-party brands such as SkinCeuticals, SkinMedica, SEEN, Hanni, Axiology, and Poppy & Pout.

Product overview

Rogers Dermatology is a dermatology practice led by Dr. Tova Rogers MD, offering Medical, Surgical/Procedural, and Cosmetic/Aesthetic dermatology services at two locations in Michigan (Charlevoix and St. Ignace). The practice operates an e-commerce platform selling curated professional skincare and cosmetic products, organized into four main categories: Skincare (including SkinCeuticals, SkinMedica, FEEL, and other medical-grade brands), Makeup (Axiology multi-use balms, Winki Zinc mineral lipsticks, Poppy & Pout lip balms, Larkly mineral sunscreen), Bath + Body (SEEN hair care, Hanni body care, PAPR deodorant, Ojai Rosemary, Firsthand Supply, SkinCeuticals body treatments, Maison Matine, Nomad perfumes), and Goods (VIM&VIGR compression socks, B Fresh sunglasses, Endless August hats, Maison Masarin linen bags, Gucha Gucha bags, Moroccan baskets, Karli Buxton kaftans, Carte umbrellas). The product portfolio emphasizes dermatologist-recommended, sensitive-skin-friendly, and clean beauty formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services Medical dermatology services for the diagnosis and treatment of skin conditions, provided by Dr. Tova Rogers MD at the Charlevoix and St. Ignace clinics for individual patients.
• Procedural/Surgical Dermatology Surgical and procedural dermatology services performed by the practice for individual patients requiring skin surgery and related procedures.
• Cosmetic/Aesthetic Dermatology Cosmetic and aesthetic dermatology treatments and procedures offered to individual patients seeking aesthetic skin care services.
• Professional Skincare Retail Curated selection of medical-grade skincare products from brands including SkinCeuticals, SkinMedica, FEEL, Skin Division, and Olio E Osso, sold directly to consumers via the practice's e-commerce storefront.
• Makeup Products Retail Retail makeup line including Axiology multi-use balms, Winki zinc mineral lip balms, Larkly mineral powder sunscreen, and Poppy & Pout lip balms, sold directly to consumers.
• Bath + Body Products Retail Retail bath and body care products including SEEN hair care, Hanni body care, PAPR deodorant, Ojai Rosemary, Firsthand Supply, Maison Matine hand creams, Nomad perfumes, Derma-E, and Avanza foot cream, sold directly to consumers.
• Lifestyle Goods Retail Retail lifestyle goods including VIM&VIGR compression socks, B Fresh sunglasses, Endless August trucker hats, Maison Masarin linen bags, Gucha Gucha drawstring bags, Moroccan market baskets, Karli Buxton kaftans, and Carte mini umbrellas, sold directly to consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• US Dermatology Partners: Large PE-backed dermatology platform operating hundreds of clinics across the U.S. Comparable as a multi-provider dermatology practice offering medical, surgical, and cosmetic services, but at vastly greater scale and geographic breadth than Rogers Dermatology.
• Forefront Dermatology: Multi-state dermatology group offering medical, surgical, and cosmetic dermatology with integrated skincare product dispensaries. Operates at a much larger scale but follows the same physician-led services-plus-retail model Rogers Dermatology is building.
• Advanced Dermatology & Cosmetic Surgery: National dermatology practice combining medical dermatology, Mohs surgery, and cosmetic procedures across numerous locations. Directly comparable in service mix (medical + surgical + cosmetic) but with substantially broader reach.

Direct peers

• APDerm: Northeast-based dermatology group providing medical, surgical, and cosmetic dermatology with curated medical-grade skincare retail. Comparable hybrid clinical + retail model though at multi-physician scale.
• Riverchase Dermatology: Regional multi-provider dermatology practice offering medical, surgical, and cosmetic services in the Southeast U.S. Closely comparable operating model to Rogers Dermatology, including skincare product retail at clinical locations.

Others

• SkinMedica: AbbVie/Allergan Aesthetics medical-grade skincare brand featured prominently in Rogers Dermatology's e-commerce shop (TNS Advanced+ Serum, HA5, CE Complex). Comparable as the product brand whose premium positioning anchors the practice's retail pricing.
• SkinCeuticals: L'Oréal-owned medical-grade skincare brand whose products (C E Ferulic, Triple Lipid Restore, Physical Fusion UV Defense) are stocked at Rogers Dermatology's retail storefront. Comparable as the upstream product brand powering the practice's retail assortment.

Emerging players

• Ideal Image: Largest U.S. med-spa chain focused on aesthetic/cosmetic services. Competes with Rogers Dermatology for cosmetic dermatology and aesthetic skincare spend, though concentrated in injectables and laser treatments rather than full medical dermatology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rogersderm
• LinkedInlinkedin.com/company/rogersdermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Dermatology