Zhanjiang Guolian Aquatic Products

What Zhanjiang Guolian Aquatic Products does

Zhanjiang Guolian Aquatic Products Development Co., Ltd. (湛江国联水产开发股份有限公司) is a vertically integrated, full-industry-chain aquaculture and seafood processor founded in 2001 and listed on the Shenzhen Stock Exchange ChiNext board in 2010 (ticker 300094). The company is headquartered in Wuchuan City, Zhanjiang, Guangdong, China, and operates from what is described as the largest intelligent aquatic processing facility in China, built around a 5G-enabled smart manufacturing line, a CNAS-accredited laboratory, and a proprietary '2211' electronic supervision and traceability system. Its procurement reaches 25 countries, finished products are exported to more than 40 countries, and the company is one of only two BAP 4-star certified aquaculture operators in China, holding HACCP, BRC, AEO, and High-Tech Enterprise certifications.

The product portfolio is split between raw and prepared aquatic foods. The 龙霸 (Long Ba) brand covers raw shrimp and other seafood ingredients, while the 小霸龙 (Xiao Ba Long) brand encompasses six prepared-food categories — flavored fish, crayfish, battered/breaded, quick-cook, hotpot, and rice/noodle — totaling 100+ SKUs. The 2022 product mix reported 5.1 billion RMB in total annual sales, of which 1.1 billion RMB came from prepared foods, indicating that the higher-margin branded prepared-foods business is meaningful but still secondary to commodity-adjacent raw seafood revenue.

The business model is multi-channel B2B and B2C distribution. B2B food service is anchored by multi-year contracts with named customers including Haidilao, Xubobo, Burger King, Domino's, Subway, and Red Lobster. B2B retail distribution covers Walmart, Yonghui, Sam's Club, and Hema (under a January 2022 cooperation framework), while direct-to-consumer revenue runs through self-operated storefronts on JD.com, Tmall, Pinduoduo, and Douyin. International export is supported by a US distribution subsidiary (Sunnyvale Seafood) and a first-mover RCEP export channel generating roughly $20M/year in incremental volume. Revenue mechanics are a mix of multi-year B2B contracts, branded retail SKUs, and spot export sales — exposing the company to both US tariff risk (the trigger for the February 2026 Yum China domestic pivot) and commodity-price volatility.

Name

Zhanjiang Guolian Aquatic Products

Legal name

湛江国联水产开发股份有限公司

Website

https://guolian.cn

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhanjiang Guolian Aquatic Products (湛江国联水产) is a vertically integrated Chinese aquaculture and seafood processor, founded 2001 and listed on Shenzhen ChiNext (300094), serving B2B food-service chains, mass retailers, e-commerce platforms, and 40+ export markets from the largest intelligent aquatic processing facility in China.

Ownership category

akta.pro rank

Product category

Aquatic Food Processing

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Aquaculture (1125)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industries

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Aquatic product processing
• Premade seafood
• Seafood export
• Aquaculture products
• Frozen seafood

Headquarters

HQ city

Xiashanqu

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 水产预制菜销售 (Prepared Seafood Product Sales): Guolian generates primary revenue from processed/prepared seafood products including six major series: 风味鱼系列(flavored fish), 小龙虾系列(crayfish), 裹粉系列(coating powder), 快煮系列(quick-cook), 火锅系列(hotpot), and 米面系列(rice/noodle products). The company operates both B2B (to restaurant chains and food service operators) and B2C channels (via e-commerce platforms). 2022 prepared food revenue reached 11 billion yuan.
2. 水产品初加工及出口 (Primary Processed Seafood & Export): Revenue from semi-processed and raw aquatic product sales to domestic distributors, retail chains, and export markets across 40+ countries and regions. The company exports to RCEP countries, Americas, Europe, and Asia-Pacific markets. Exports include shrimp, tilapia, crawfish, and other seafood products.
3. 全球采购及供应链服务 (Global Procurement & Supply Chain Services): 执行'全球买，全球卖'的经营策略，通过全球化采购体系从25个国家采购优质水产原料，供应自用及部分外销，形成采购规模优势。

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Zhanjiang Guolian Aquatic Products is a publicly listed, full-industry-chain aquatic food enterprise that breeds, processes, and sells raw and pre-made seafood products. Its core offerings include six series of prepared seafood (flavored fish, crayfish, battered/breaded, quick-cook, hot pot, rice/noodle) sold under the Xiao Ba Long brand to food service operators and consumers, plus raw shrimp, tilapia, and fish products sold under the Long Ba brand. The company operates a 5G-enabled intelligent manufacturing plant, nine-region nine-warehouse national logistics network, and a global procurement platform sourcing from 25 countries, exporting to more than 40 markets worldwide.

Product overview

Zhanjiang Guolian Aquatic Products Development Co., Ltd. (Guolian) is a global, full-industry-chain aquatic food enterprise that positions itself as a 'Central Kitchen' for food service enterprises and households. The company operates two primary sub-brands: 龙霸 (Long Ba) for raw aquatic ingredients (shrimp and fish) and 小霸龙 (Xiao Ba Long) for pre-made prepared foods. The product portfolio is organized into six major pre-made food categories: flavored fish series (including grilled fish in various flavors), crayfish series (whole, tails, and prepared forms), battered/breaded series, quick-cook series, hot pot series, and rice/noodle series. The company also operates several subsidiaries including Guomei Aquatic Products (processing), Guolian E-commerce (online sales), Yiyang Factory (crayfish processing), and Sunnyvale Seafood (US market). The company exports to over 40 countries and regions and achieved 5.1 billion RMB in annual sales in 2022, with pre-made food sales reaching 1.1 billion RMB.

Differentiator

Problem solved

Functional benefit

Brands

• 龙霸 (Longba): Raw aquatic products brand including shrimp and fish products
• 小霸龙 (Xiaobalong)

Products and services

• Long Ba (龙霸) Brand - Raw Aquatic Products Primary brand for raw aquatic product ingredients including shrimp and fish, positioned as 'Eat good shrimp, choose Long Ba' (吃好虾，选龙霸). Targeted at enterprise food service operators and consumer retail channels.
• Xiao Ba Long (小霸龙) Brand - Pre-made Prepared Foods Premium pre-made food (prepared dishes) brand featuring grilled fish, shrimp tacos, and other ready-to-eat aquatic food products, positioned as 'Quality life with Xiao Ba Long' (生活有质，小霸龙). Targeted at B2B food service chains and B2C consumer e-commerce buyers.
• Flavored Fish Series Pre-made Dishes (风味鱼系列预制菜) Pre-made fish dishes including grilled fish (烤鱼) in various flavors such as spicy and garlic. One of six major pre-made food product categories. Targeted at B2B restaurant chains and B2C consumers.
• Crayfish Series Pre-made Dishes (小龙虾系列预制菜) Seasoned crayfish products including whole crayfish, crayfish tails, and crayfish-based prepared foods. The company's top-selling pre-made food category with over 400 million RMB in national sales in 2020. Targeted at B2B and B2C channels.
• Battered/Breaded Series (裹粉系列) Battered and breaded aquatic products including breaded shrimp and fish for frying or baking. One of six major pre-made food categories. Targeted at B2B food service operators and B2C consumers.
• Quick-Cook Series (快煮系列) Ready-to-cook aquatic food products designed for quick preparation. One of six major pre-made food categories. Targeted at time-pressed consumers and restaurant chains.
• Hot Pot Series (火锅系列) Aquatic food products designed for hot pot dining including fish balls, shrimp balls, and seafood combinations. One of six major pre-made food categories. Targeted at hot pot chains (Haidilao, Xubobo) and consumer hot pot occasions.
• Rice and Noodle Series (米面系列) Rice and noodle based prepared dishes incorporating seafood ingredients such as seafood fried rice and noodle bowls. One of six major pre-made food categories. Targeted at B2B and B2C channels.
• Sunnyvale Seafood (美国桑尼威) US Distribution Brands US subsidiary established in 1983 and fully acquired by Guolian. Operates own brands Talassa, O'good, i'Cook, O'fresh, and Sunnyvale Delight. Distributes shrimp, tilapia, Vietnamese basa fish, Chinese crayfish, catfish, squid products, seafood packs, shrimp balls, fish balls, pork, beef and poultry products through Asian, Latino, mainstream Caucasian supermarket channels, food distribution, and wholesale channels in the US.

Quantifiable outcome

• 塘头价3-5元/斤的原料鱼经烤制加工后市场价增加6-7倍
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and major.

• Yum ChinacoreStrategic or Co-development Partner · 27 February 2026Guolian announced plans to supply shrimp and tilapia products to Yum China as part of its strategic shift toward the domestic Chinese market. This partnership is driven by increased tariffs on US exports and the benefits of faster cash flows in the domestic market. It aligns with Chinese government initiatives and growing consumer demand for high-quality, certified seafood.
• Ocean No.1 Fund (海洋壹号基金)flagshipStrategic or Co-development Partner · 3 November 2025Guolian水产集团与海洋壹号基金达成战略合作，共筑蓝色经济新高地。双方将共同推进海洋经济的开发与建设，实现海洋资源的可持续利用和蓝色经济的跨越式发展。
• Hema (Shanghai Hema Network Technology Co., Ltd., 盒马鲜生)coreChannel Partner/ Reseller/ Distributor · 11 January 2022Guolian signed a cooperation framework agreement with Hema (Shanghai 盒马) for new retail distribution of aquatic prepared food products. Hema's O2O (online-to-offline) retail model complements Guolian's e-commerce and physical retail strategy.
• Guangdong Province — 12221 Market System for 'Wu Chuan Roast Fish' (吴川烤鱼)flagshipStrategic or Co-development Partner · 1 December 2021Guolian is a key enterprise in Wuchuan City's campaign to create the 'Wu Chuan Roast Fish' regional public brand and establish Wuchuan as the 'Chinese Roast Fish Capital'. The company participates in Guangdong Province's '12221' agricultural market system combining online/offline and domestic/international marketing.
• Qianxihe Food Co., Ltd. (千喜鹤饮食股份有限公司)coreStrategic or Co-development Partner · 30 July 2021Guolian signed a Strategic Cooperation Framework Agreement with Qianxihe Food covering seafood prepared food raw material supply, category and product development, sales channel sharing, and brand building in the group meal sector. This partnership represents a deepening of Guolian's B2B food service strategy.
• Yiyang Factory (国联(益阳)食品有限公司)coreOthers · 1 November 2018Established November 2018 as the first project in Guolian's crayfish business segment and first step in the group's strategy to expand into the freshwater industry of the Yangtze River mid-downstream economic belt. Located in Yiyang High-tech Zone adjacent to Dongting Lake with superior water quality.
• Sunnyvale Seafood (SSC) — Wholly-owned US SubsidiarycoreOthersSunnyvale Seafood (SSC), established in 1983 and fully acquired by Guolian, operates as the group's US subsidiary. It distributes products under brands Talassa, O'good, i'Cook, O'fresh, and Sunnyvale Delight across Asian, Latino, and mainstream white supermarket channels, food distribution, and wholesale channels in the United States.
• Guomei Aquatic Products (广东国美水产食品有限公司)coreOthersGuomei Aquatic Products is a wholly-owned subsidiary of Guolian, integrating tilapia seedling, aquaculture, aquatic product deep processing, bio-engineering products, and import/export trade. It operates 6 fish processing lines and 6 shrimp processing lines.
• Guolian E-commerce (广州国联水产电子商务有限公司)majorOthersGuolian E-commerce operates the company's various aquatic product e-commerce businesses, collaborating with platforms including Shunfeng Best, Benlai Life, JD.com, Tmall Supermarket, and Tmall to deliver premium marine foods to consumers.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Clearwater Seafoods: Canadian shellfish and seafood company with global distribution and value-added processing; comparable to Guolian for premium value-added seafood processing, traceability systems, and export reach.
• High Liner Foods: North American frozen seafood processor and prepared seafood supplier; comparable to Guolian's Sunnyvale Seafood US subsidiary and breaded/battered seafood product lines serving restaurant and retail channels.

Broad incumbents

• Nippon Suisan (Nissui): Japanese diversified seafood and food company with marine product processing, aquaculture, and prepared foods; relevant peer for Guolian's aquaculture-to-prepared-food integration and Asian export strategy.
• Maruha Nichiro: One of Japan's largest seafood companies with global procurement, processing, and frozen/prepared seafood operations; comparable for Guolian's global buy/global sell model and prepared seafood exports to Asia-Pacific markets.
• Thai Union Group: Global seafood leader (Chicken of the Sea, King Oscar, Bumble Bee) with extensive shrimp, tuna, and prepared seafood operations; relevant comparable for Guolian's international frozen/breaded seafood exports and brand-building ambitions.
• Charoen Pokphand Foods: Asia's largest integrated aquaculture and food conglomerate with shrimp and seafood processing; relevant comparable for Guolian's integrated aquaculture-to-processing model and Asian export footprint.

Direct peers

• Zoneco Group (獐子岛集团): Listed Chinese aquaculture and seafood processor with similar shrimp, scallop, and fish product lines and export orientation; competes with Guolian across raw and value-added aquatic categories in both domestic and international markets.
• Anjoy Foods (安井食品): China's largest prepared food (pre-made meal) company with extensive frozen and ready-to-cook seafood and meat products serving both B2B food service and B2C retail channels; directly comparable to Guolian's prepared seafood strategy and scale ambitions in China's prepared food category.
• Homeyo Foods (海欣食品): Chinese listed seafood prepared food company specializing in fish balls, surimi, and frozen seafood products; competes directly with Guolian's hot pot, battered, and quick-cook prepared seafood series for B2B and B2C customers.

Emerging players

• Anhui Yingjia Foods (迎驾集团 / 银鱼水产): Chinese regional prepared aquatic food producer; comparable emerging player competing with Guolian in domestic pre-made seafood and frozen prepared meals categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhanjiang-guolian-aquatic-products-co-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhanjiang Guolian Aquatic Products