Yaa Asantewaa Rural Bank

What Yaa Asantewaa Rural Bank does

Yaa Asantewaa Rural Bank (YARB) is a privately held rural banking institution headquartered in Ghana, founded in 2010 and operating with 101-250 employees under the slogan "Your Future, Our Vision." The bank serves retail consumers, micro-enterprises, SMEs, farmers, salary workers, pensioners, women entrepreneurs, schools, churches, and families through a network of physical branches and integration with the nationwide Rural Community Bank (RCB) network of 144+ banks.

The product portfolio spans roughly ten account types — including Personal Salary, Current, Savings, Susu (doorstep), OBAAPA (women SME), ME MMA YIEDIE (children's trust savings), Special, Family, School/Church Development, and E-Banking — and twelve loan categories covering commercial, SME/micro-enterprise, agricultural, salary, pension, funeral/social, group, instant (Putupru), Susu, school/church/project, overdraft, and salary advance lending. Technology is described as standard rural banking infrastructure supporting e-banking, mobile money, Western Union, MoneyGram, E-Zwich (Ghana's national electronic payment system), and iDeposit services.

Revenue is generated primarily through interest income on the diversified loan book, account-related fees and commissions (including commission on turnover for current accounts and SMS alert charges), and transaction fees from inter-RCB transfers and international remittances. Go-to-market is sales-led and branch-based, with dedicated sales executives providing doorstep banking for Susu and Savings products. While the bank publishes annual financial statements for 2022-2024 on its website, no revenue, deposit-base, or asset figures are disclosed in the available source material, and there is no evidence of funding rounds, M&A activity, or AI/ML capabilities.

Name

Yaa Asantewaa Rural Bank

Legal name

Yaa Asantewaa Rural Bank

Website

https://yarbgh.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Yaa Asantewaa Rural Bank is a privately held Ghanaian rural bank offering savings, current, salary, Susu, and specialized accounts plus a diversified loan book to retail consumers, SMEs, farmers, salary workers, pensioners, and institutions through branches and the 144+ RCB network.

Ownership category

akta.pro rank

Product category

Rural Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

akta.pro secondary industries

Microloans & Working Capital Loans (FSAKAGAA), Agricultural & Rural Microfinance (FSAKAGAG), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Rural banking services
• Deposit accounts
• Consumer lending
• Microfinance loans
• Financial advisory

Headquarters

HQ city

Ghana

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Revenue generated from interest charged on loans including Commercial Loans, Susu Loans, School/Church/Project Loans, Putupru (Instant) Loans, Salary Workers Loans, Pension Loans, Funeral/Social Loans, Micro-Enterprise (SME) Loans, Farmers/Agric Loans, Group Loans, Overdrafts, and Salary Advances.
2. Account Fees and Commissions: Revenue from minimum balance requirements, commission on turnover (COT) for current accounts, SMS alert services, and other banking service fees.
3. E-Banking Services: Transfer fees and charges for money transfers through the network of 144+ Rural Community Banks, international money transfers via Western Union and Money Gram, Mobile Money, and iDeposit services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Yaa Asantewaa Rural Bank provides retail and microfinance banking products to individuals, SMEs, salary workers, farmers, pensioners, and institutions in Ghana. Its deposit offering spans Current, Savings, Personal Salary, Susu, ME MMA YIEDIE (children's trust), School/Church Development, OBAAPA (women in SME), Special, and Family accounts, while its lending offering covers Commercial, Susu, School/Church/Project, Putupru Instant, Salary Advance, Salary Workers, Pension, Funeral/Social, Micro-Enterprise/SME, Farmers/Agric, Group Loans, and Overdrafts, supplemented by e-banking transfers, remittances, and business advisory services.

Product overview

Yaa Asantewaa Rural Bank offers a comprehensive suite of traditional banking products and services for Ghanaian customers. The portfolio includes multiple account types (Personal Salary Account, Current Account, Savings Account, Susu Account, ME MMA YIEDIE Account, E-Banking, YARB School/Church Development Account, OBAAPA Account, YARB Special Account, and YARB Family Account) covering everyday banking, savings, and specialized community banking needs. On the lending side, the bank provides diverse loan products including Commercial Loans, Overdrafts, Susu Loans, School/Church/Project Loans, Putupru (Instant) Loans, Salary Advance, Salary Workers Loan, Pension Loans, Funeral/Social Loans, Micro-Enterprise (SME) Loans, Farmers/Agric Loans, and Group Loans. The bank also offers financial advisory and fund management services, positioning itself as a community-focused financial institution.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Account Traditional checking account for day-to-day banking with cheque book, ATM access, overdraft facilities, and minimal commission on turnover (COT) charged monthly. Designed for individuals and businesses needing transactional banking.
• Savings Account Basic savings account with low opening balance, quarterly interest payments tied to minimum balance maintained and industry indicators, no notice required for withdrawals, and doorstep banking via dedicated sales executives.
• Personal Salary Account Salary account for Government, Public and Private Institution workers offering free SMS alerts, interest-free salary advances, salary loans at reduced rates, loan duration up to 5 years, credit line up to 6 months, loan insurance cover, and competitive interest rates.
• Susu Account Innovative interest-bearing savings product with doorstep banking and flexible deposit amounts. Quarterly interest is paid and holders become eligible for Susu Loans after 30 days of contribution; loan insurance cover is included.
• ME MMA YIEDIE Account Trust savings account for parents and guardians to save towards children's personal and educational upkeep, offering high interest yields.
• E-Banking Electronic banking services enabling mobile transfers across Ghana through a network of 144+ Rural Community Banks, international money transfers via Western Union and Money Gram, Mobile Money transactions, and iDeposit services.
• YARB School/Church Development Account Savings account specially designed for churches, schools, and similar institutions with cheque books, unlimited withdrawals, and access to School/Church/Project Loans for development and building projects.
• OBAAPA Account Savings account for women in the SME market that builds savings habits with a minimum opening balance of GHS 10, provides access to loan facilities after three months, and offers discounted interest rates on loans and overdrafts. Interest-bearing.
• YARB Special Account Special account with unlimited withdrawals and daily interest earnings on remaining balance; available as Individual Current Accounts (initial deposit GHS 200, operational balance GHS 20,000) and Corporate Current Accounts (initial deposit GHS 500, operational balance GHS 50,000) with no COT charged and free e-Alert and monthly e-Statement.
• YARB Family Account Family banking product that groups individual family member accounts under one Family Savings Account for consolidated financial planning, collective savings goals, and emergency support.
• Commercial Loans Traditional loan facilities for business purposes offered to SMEs and commercial customers with various repayment terms to support working capital and business expansion.
• Overdrafts Overdraft facilities providing immediate cash access beyond the available balance on Current and other eligible accounts for personal and business customers.
• Susu Loans Loans available to Susu Account holders after 30 days of contribution history, with loan insurance cover included.
• School/Church/Project Loans Financing for educational institutions, churches, and community projects, including development and building projects.
• Putupru (Instant) Loans Quick instant loans for immediate financial needs, providing rapid access to funds for customers requiring urgent cash.
• Salary Advance Advance payment against upcoming salary for Personal Salary Account holders, marketed as interest-free, supporting short-term liquidity needs before payday.
• Salary Workers Loan Loans specifically designed for salary workers, with repayment deducted directly from salary, offered at reduced rates through the Personal Salary Account.
• Pension Loans Loans for pensioners to supplement retirement income, tailored to pension cash flows.
• Funeral/Social Loans Social loans designed to cover funeral expenses and other community obligations.
• Micro-Enterprise (SME) Loans Financing for small and micro enterprises to support business growth, working capital, and operational needs.
• Farmers/Agric Loans Agricultural loans for farmers to finance farming activities and inputs, addressing seasonal cash-flow and input-financing needs.
• Group Loans Group-based loans for cooperative groups and associations, supporting members who may lack individual collateral.
• Business Advisory Services Advisory offering that combines industry expertise to provide strategic and financial advice to clients, complementing the bank's core lending and deposit products.
• Long-Term Financing Long-term financing solutions focused on structured debt instruments for customers with extended capital needs.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Rural Community Banks (RCBs) NetworkcoreTechnology or IntegrationExtensive network partnership with over 144 Rural Community Banks across Ghana enabling nationwide e-banking transfers. This network is described as the single biggest network of banks in Ghana, allowing Yaa Asantewaa Rural Bank to serve customers throughout the country.
• Western UnioncoreTechnology or IntegrationInternational money transfer partnership enabling customers to receive foreign remittances at any branch through Western Union's global money transfer network.
• Money GramcoreTechnology or IntegrationInternational money transfer partnership providing alternative remittance channel for customers to receive foreign remittances at bank branches.
• E-ZwichsupportingTechnology or IntegrationIntegration with Ghana's national electronic payment system E-Zwich for electronic banking transactions.
• Mobile MoneysupportingTechnology or IntegrationPartnership with Mobile Money services for mobile-based financial transactions and transfers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SG-SSB Limited (formerly Susu gatherers, now licensed): SG-SSB is a licensed Susu scheme operator in Ghana offering informal savings and microfinance products — directly comparable to YARB's Susu account and doorstep banking product offering for unbanked rural customers.
• Agricultural Development Bank of Ghana (ADB): ADB is a Ghanaian development bank focused on agricultural lending and rural finance — directly comparable to YARB's farmers/agric loans, SME lending, and rural community banking focus, though operating at a larger institutional scale.
• Sinapi Aba Savings and Loans: Sinapi Aba is a Ghanaian savings and loans company focused on microfinance and SME lending, particularly for women entrepreneurs. Directly comparable to YARB's Obaapa women SME product, Susu-style savings, and microenterprise lending focus.

Emerging players

• M-KOPA (pay-as-you-go solar / mobile credit): M-KOPA operates pay-as-you-go solar and mobile credit financing across East and select West African markets including Ghana. While product-adjacent rather than direct, it competes for the same underbanked rural customers' credit and savings flows via digital channels.
• MTN Mobile Money (MoMo): MTN MoMo is Ghana's dominant mobile money platform serving tens of millions of customers for transfers, savings, and microloans. It targets the same unbanked/rural segments YARB serves, and competes directly for deposits, transfers, and small-value transactions.

Broad incumbents

• Fidelity Bank Ghana: Fidelity Bank Ghana is a mid-tier commercial bank with strong retail and SME focus and a notable agency banking network for rural reach. Comparable to YARB in serving salary workers, SMEs, and rural customers, but with broader digital capabilities.
• CalBank PLC: CalBank is a Ghanaian universal bank offering retail, SME, and commercial banking — overlapping with YARB's SME lending, salary accounts, and current accounts for business customers, though operating with a broader product suite and digital channel strength.
• Prudential Bank Ltd: Prudential Bank is a Ghanaian commercial bank serving retail and SME segments with products spanning savings, current accounts, and SME/agricultural lending — directly comparable to YARB's deposit and loan product portfolio across similar customer segments.
• Ghana Commercial Bank (GCB Bank PLC): GCB is Ghana's largest state-owned commercial bank with the most extensive branch network in the country. While much larger and broader in scope, it competes directly with YARB for retail deposits, salary workers, and SME lending across Ghana.
• Bank of Ghana (Rural Banks Division oversight / ARB Apex Bank): ARB Apex Bank is the regulatory/clearing apex body for all Rural and Community Banks in Ghana — directly comparable to YARB's institutional structure, governance framework, and operational scope as one of Ghana's rural banks operating under the same RCB model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yarngh
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yaa-asantewaa-rural-bank-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaa Asantewaa Rural Bank