Vista Physical Therapy
Vista Physical Therapy is a private outpatient PT practice founded in 2015 by Jacob Barrack, DPT, operating a clinic in Vista, CA plus North Texas JV sites with Medical City Healthcare, serving consumer, post-surgical, and student-athlete patients via insurance and self-pay.
- Company typePrivate
- Founded2015
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vista Physical Therapy does
Vista Physical Therapy is a private outpatient physical therapy practice founded in 2015 by Jacob Barrack, DPT, headquartered at 115 Main Street in Vista, California. The practice delivers eight core service categories including sports medicine, post-surgical rehabilitation, manual therapy, and work-injury recovery, serving a mix of adult consumer patients, post-operative cases, and youth/student athletes primarily in Southern California. The founder's background as a former Philadelphia Phillies minor-league baseball player is positioned as a brand differentiator in the sports-medicine segment, and underpins partnerships with athletic organizations targeting the student-athlete vertical.
The business operates one primary clinic in Vista, CA, and has extended into North Texas through a joint venture with Medical City Healthcare, with locations in Rockwall and Frisco. Revenue is generated through insurance reimbursement (in-network with more than 20 PPO providers) and self-pay across eight service lines, supplemented by a small retail product line of seven items (braces, recovery tools, kinesiology tape). Distribution leverages hospital-system JV partnerships for facility access in new geographies and an athletic partnership with Performance Course for youth/student-athlete referrals in Texas. The practice employs 11–50 staff and has no disclosed funding, M&A, or AI/ML capability signals in the source material.
Vista Physical Therapy firmographics
Firmographics- Name
- Vista Physical Therapy
- Legal name
- Vista Physical Therapy and Rehab, PC
- Website
- https://vista-physicaltherapy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vista Physical Therapy is a private outpatient PT practice founded in 2015 by Jacob Barrack, DPT, operating a clinic in Vista, CA plus North Texas JV sites with Medical City Healthcare, serving consumer, post-surgical, and student-athlete patients via insurance and self-pay.
- Ownership category
- akta.pro rank
Vista Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Other Ambulatory Health Care Services (6219)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industry
- Home Health Physical Therapy & Mobile PT (HSADAIAO)
Keywords
Where Vista Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vista Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Outpatient Physical Therapy Services: Direct patient care services including evaluation, treatment, and rehabilitation for various musculoskeletal conditions
- Product Sales: E-commerce sales of rehabilitation products including pillows, foam rollers, TENS units, and massage tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce products ranging from $4.99 to $79.99 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Vista Physical Therapy product offering
Product offeringCore offering
Vista Physical Therapy delivers customized one-on-one outpatient physical therapy and rehabilitation services, including manual therapy, therapeutic exercise, ultrasound, electrical stimulation, and specialized isokinetic testing and training using the Cybex Norm Humac system. In addition to clinical services, the clinic retails rehabilitation and fitness products directly to patients.
Product overview
Vista Physical Therapy operates as a physical therapy and rehabilitation clinic offering a comprehensive portfolio of therapeutic services and retail products. The core service offering consists of 8 distinct physical therapy treatments including Manual Therapy, In-Office Exercise Rehabilitation, Ultrasound Therapy, Paraffin Treatments, Isokinetic Exercise, Home Exercise Programs, Electrical Stimulation, and Cervical and Lumbar Traction. These services are delivered through their clinic facility by licensed physical therapists and are complemented by a retail product line of 7 physiotherapy-related products including cervical support pillows, TENS/EMS devices, foam rollers, massage tools, and back support products. The therapy services function as the primary clinical offering while the retail products serve as supplementary items for patients to continue treatment at home.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Physical Therapy Evaluations
- Manual Therapy
- Therapeutic Exercise Rehabilitation
- Ultrasound Therapy
- Electrical Stimulation Therapy
- Isokinetic Testing and Training
- Rehabilitation and Fitness Product Retail
Quantifiable outcome
- Same therapist from evaluation through treatment completion
Companies that use Vista Physical Therapy
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Vista Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vista Physical Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Medical City HealthcarecoreJoint venture partnership to open two new outpatient physical therapy clinics in Rockwall and Frisco, Texas. The partnership expands Vista's North Texas footprint and improves local access to high-quality rehabilitative care. The clinics are part of a strategic expansion initiative with the healthcare provider.
- Performance CoursecoreVista Physical Therapy named official sports medicine partner of Performance Course, a Texas-based athletic training organization. The collaboration provides injury prevention, recovery, and performance support to youth and student-athletes across Texas, leveraging Vista's nearly 40 North Texas locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Vista Physical Therapy competitors and assessment
Company assessmentRegional players
- Kessler Rehabilitation Center: Mid-Atlantic outpatient PT provider with strong orthopedic and sports-medicine programs within the Select Medical family. Comparable in clinical scope but geographically distinct from Vista's CA/Texas footprint.
Direct peers
- Athletico Physical Therapy (Empower): National outpatient orthopedic PT chain, now part of Empower, specializing in manual therapy, sports medicine, and post-surgical rehab. Closely mirrors Vista's orthopedic/sports-medicine clinical positioning.
- Ivy Rehab Network: Multi-state outpatient PT provider with pediatric, orthopedic, and sports medicine specialties, plus partnership/joint-venture clinic model. Relevant peer given Vista's growing JV expansion strategy.
- Pivot Physical Therapy: Mid-Atlantic and multi-region outpatient PT chain offering orthopedic, sports, and post-surgical rehabilitation. Directly comparable clinic-based business model and clinical service mix.
- FYZICAL Therapy & Balance Centers: Franchise-based PT network with strong emphasis on vestibular/balance therapy, orthopedic rehabilitation, and sports medicine. Similar clinical mix and individualized-treatment positioning as Vista.
- TherapySouth: Regional outpatient PT chain in the Southeast US specializing in manual therapy, orthopedics, and sports rehabilitation. Comparable private-practice outpatient PT positioning and service breadth.
- US Physical Therapy: NYSE-listed operator of ~650 outpatient PT clinics delivering orthopedic, sports, and industrial rehabilitation services with a partnership/clinical-staffing model. Closely aligned to Vista's clinic-based outpatient PT business.
- ATI Physical Therapy: One of the largest US outpatient physical therapy chains, offering orthopedic, sports medicine, and post-surgical rehabilitation across hundreds of clinic locations. Directly comparable to Vista's outpatient PT, manual therapy, and sports-injury focus.
Broad incumbents
- Select Medical Holdings: Diversified post-acute care operator with NovaCare Rehabilitation outpatient PT and Concentra occupational health. Comparable in PT service delivery and payer relationships, but operates at a much larger, multi-segment scale.
- Concentra (Select Medical): Occupational health and work-injury rehabilitation provider with work-injury/return-to-work clinical workflows that overlap Vista's work-injury segment. Adjacent rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vista Physical Therapy social profiles
Digital presenceVista Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Physical Therapy leadership team
Management profileNumber of profiles
Profiles2 records
Vista Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Physical Therapy
What does Vista Physical Therapy do?
Vista Physical Therapy delivers customized one-on-one outpatient physical therapy and rehabilitation services, including manual therapy, therapeutic exercise, ultrasound, electrical stimulation, and specialized isokinetic testing and training using the Cybex Norm Humac system. In addition to clinical services, the clinic retails rehabilitation and fitness products directly to patients.
Is Vista Physical Therapy a public or private company?
Vista Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vista Physical Therapy founded?
Vista Physical Therapy was founded in 2015. It employs 11 to 50 people.
Where is Vista Physical Therapy based?
Vista Physical Therapy is headquartered in Vista, United States, in the North America region.
How does Vista Physical Therapy make money?
Two revenue lines are on record. Outpatient Physical Therapy Services are the primary driver. The others are product Sales.
Who are Vista Physical Therapy's main competitors?
Kessler Rehabilitation Center is listed as a regional player. Direct peers are Athletico Physical Therapy (Empower), Ivy Rehab Network, Pivot Physical Therapy, FYZICAL Therapy & Balance Centers, TherapySouth, US Physical Therapy and ATI Physical Therapy. Broad incumbents are Select Medical Holdings and Concentra (Select Medical).
Does Vista Physical Therapy have an API?
No public API is recorded for Vista Physical Therapy.
What industry is Vista Physical Therapy in?
Vista Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAIAO, Home Health Physical Therapy & Mobile PT. Its NAICS code is 62134 and its SIC code is 8093.