Super Shuttle

What Super Shuttle does

Super Shuttle, operated by Tourism Transport Limited, is New Zealand's only nationwide airport ground transport service, providing shared and exclusive door-to-door shuttle transfers at 12 airports across the country (Auckland, Wellington, Christchurch, Queenstown, Dunedin, Hamilton, Kerikeri, Napier, Nelson, Palmerston North, Rotorua, and Whangarei). Founded in Auckland in 1987 following passenger transport deregulation, the company pioneered the airport shuttle industry in NZ and expanded nationwide by 1989. It holds sole-operator concessions for shared-ride on-demand services at five major airports (Auckland, Wellington, Christchurch, Dunedin, Queenstown) and is the only nationwide airport ground transport operator in the country. The franchise/owner-driver model means independent operators own their vehicles and operate under the Super Shuttle brand, with top-performing Auckland vans grossing up to NZ$350,000 per vehicle per annum.

The proprietary technology stack includes the CARINA dispatch system, the eDispatch mobile phone-based dispatch and ticketing system (introduced as a world-first in 2005 using GPRS), a Driver App for owner-drivers, and a customer-facing iOS/Android mobile app with one-tap booking, real-time tracking, and cashless payment via the Windcave payment gateway. The 2015 digital platform relaunch unified web, mobile web, and smartphone channels. The product portfolio spans shared-ride airport transfers (approximately half the price of a taxi), exclusive-ride private hire (up to 11 passengers), multi-stop pickups, regional transfers, charter/touring, and the Platinum premium sub-brand offering European luxury vehicles. Add-on services include oversized luggage transport (bikes, skis, surfboards), pet shuttle, meet-and-greet, child safety seat storage, and wake-up calls.

The business model is transaction-based per booking, with fixed pricing that includes GST, fuel surcharges, insurance levies, and airport taxes. Revenue streams are diversified across consumer (over 100,000 monthly users), corporate accounts with charge-back facilities, travel agents via the GATS portal, hotel partnerships (e.g., Sky City), and an international partnership with Sydney Super Shuttle for cross-border referrals. The company is privately held with no external funding history and is operated by a small central team of 11-50 employees, with the broader fleet consisting of independent owner-drivers.

Name

Super Shuttle

Legal name

Tourism Transport Limited

Website

https://supershuttle.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Shuttle is New Zealand's only nationwide airport ground transport service, operating shared and exclusive door-to-door shuttle transfers at 12 airports for individual travelers, corporate accounts, and tourism partners.

Ownership category

akta.pro rank

Product category

Airport Ground Transportation Services

NAICS

Transit and Ground Passenger Transportation (485), Charter Bus Industry (4855)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

akta.pro secondary industry

Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

Keywords

• Airport shuttle services
• Shared ride transfers
• Door-to-door transport
• Corporate travel services
• Luxury airport transfers

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Shared Ride Airport Transfers: On-demand, fixed-price, door-to-door shared shuttle service where individually booked groups share the vehicle. Passengers pay per person or per group rate. Approximately half the price of a taxi. Core revenue driver.
2. Exclusive Ride Service: Private hire of entire vehicle and trailer for exclusive use. Approximately 25% more than a single taxi fare. Suitable for groups, families, or those wanting dedicated service.
3. Vehicle and Trailer Charter: On-demand, fixed price charter service for exclusive use including transfers, site visits, sightseeing, touring or other transport services.
4. Corporate/Business Accounts: Charge back facilities and group discount rates for business customers. Offers business travel solutions with account management.
5. Regional Transfer Services: Fixed price door-to-door transfer service between regional locations, metropolitan cities, towns or airports on an exclusive use basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Super Shuttle operates a nationwide door-to-door shared-ride and exclusive airport shuttle service across 12 New Zealand airports, available 24/7 for every flight. Core offerings include per-person/fixed-price Shared Ride (approximately half the cost of a taxi, with 2-3 en-route stops), Exclusive Ride (private van + trailer for up to 11 passengers), Multi-Stop pickups, Business Accounts with charge-back facilities, and a premium Platinum sub-brand using European luxury vehicles in Auckland, Wellington, Christchurch and Queenstown. Add-on services cover oversized luggage, pet transport, meet-and-greet, child seat storage and wake-up calls, all bookable via website, mobile app, phone, airport shuttle ranks, or corporate/GATS agent channels.

Product overview

Super Shuttle operates a unified airport transfer platform offering shared and exclusive ride services across 12 New Zealand airports. The core portfolio includes Shared Ride (economy shared shuttle for groups up to 7), Exclusive Ride (private van for up to 11 passengers), Multi-Stop (multiple pickups), and Business accounts. Add-on services include oversized luggage transport, pet shuttle, Meet & Greet, child safety seat storage, and wake-up calls. A premium sub-brand, Platinum, provides luxury transfers in European vehicles with enhanced amenities (leather seats, USB chargers, individual AC) in four cities. A companion mobile app enables booking, tracking, and payment. The business segment offers corporate accounts with group rates and charge-back facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum: Premium business class airport transfer service featuring bespoke European vehicles with leather interiors, reclining seats, USB chargers, cup holders, and individual air conditioning. Available for exclusive use of up to 11 passengers in Auckland, Wellington, Christchurch, and Queenstown for executive transfers, touring, and luxury family travel.

Products and services

• Shared Ride Shuttle Service On-demand, fixed-price, door-to-door shared shuttle where individually booked groups share the vehicle during an airport transfer, with typically 2-3 on-the-way stops. Priced at approximately half the cost of a taxi and includes a standard international luggage item plus one carry-on.
• Exclusive Ride Service Private shuttle hire of an entire vehicle and trailer for exclusive use. Carries up to 11 passengers and their luggage, suited to families, groups and teams wanting dedicated space without shared stops. Priced at approximately 25% more than a single taxi fare.
• Multi-Stop Service Shared ride service for parties travelling together but wanting pickups from different locations. Pickups must be on route, with an additional fee per extra stop and significant savings compared to separate bookings.
• Business Account Service Corporate transport solution providing group discount rates, charge-back facilities, and tailored business travel options. Encourages colleagues to travel together with savings of around half the price of a taxi. Managed through direct sales and the GATS Global Agent Transfer System online portal for travel arrangers and administrators.
• Cross Town / Cross Country Service Exclusive use door-to-door service for groups or large luggage moving across cities, with Cross Country extending to out-of-town destinations. Ideal for field trips, sports teams and wine trails.
• Oversized Luggage Transport Utility trailer service for oversized luggage items including bikes, surfboards, skis, snowboards and large boxes, charged at $10 per oversized item with a 2 metre maximum length. Roof racks also accommodate surfboards, windsurfers and canoes.
• Pet Shuttle Service Pet transport service allowing domestic pets to travel either in the vehicle with exclusive booking, or in the luggage trailer in a cage for the shared ride price.
• Meet & Greet Service Personnel station at airport arrival or baggage claim areas displaying the group name on a signboard to facilitate connection with the nominated transport service.
• Child Safety Seat Storage Service allowing travellers with infants to store their child safety seat with Super Shuttle for return on their journey back. Charged at $10, available only in Auckland.
• Wake-Up Call Service Telephone wake-up call service for travellers, charged at $2 when booked and prepaid online or through the reservations centre.
• Platinum Premium Transfer Service Business-class airport transfer service using bespoke European vehicles with leather interior, reclining seats, seat-back tables, individual USB chargers, cup holders, and individual air-conditioning. For exclusive use of up to 11 passengers; used for executive transfers, touring and luxury family travel. Available in Auckland, Wellington, Christchurch and Queenstown.
• Super Shuttle Mobile App Smartphone application for iOS and Android enabling quick booking for immediate or future travel, real-time shuttle tracking before pickup, saved favourite journeys, frictionless in-app credit card payment and electronic receipt management. Compatible with iOS 9+ and Android 4.1+.
• Vehicle and Trailer Charter On-demand, fixed-price door-to-door exclusive hire of an entire Super Shuttle vehicle and trailer for transfers, site visits, sightseeing, touring or other transport services.
• Touring and Sightseeing Service Non-transfer exclusive-use service where the Super Shuttle vehicle is hired for touring and sightseeing purposes, with the breadth and scope of the tour agreed between the customer and the booking agent or driver.

Quantifiable outcome

• Cost savings of approximately 50% compared to taxi fares
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sydney Super ShuttlecoreStrategic or Co-development PartnerInternational partnership for cross-border shuttle services between New Zealand and Australia. Allows Super Shuttle NZ customers to be referred to Sydney Super Shuttle and vice versa for seamless airport transfer services across both countries.
• Sky CityminorGTM or Marketing PartnerHotel partnership offering Super Shuttle airport transfer deals to Sky City hotel guests. Part of hotel deals section on Super Shuttle website.
• WindcavecoreTechnology or IntegrationSecure payment service provider (PSP) for processing online credit card payments. Card details are sent directly to the payment gateway over encrypted connection. Super Shuttle does not store card information.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuperShuttleNZ
• LinkedInlinkedin.com/company/super-shuttle-nz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Shuttle