Eco Cars

What Eco Cars does

ECO CARS, s.r.o. is a Czech-founded (2016) importer, distributor, and service provider of small electric vehicles (SEVs) for the Czech and Slovak markets, operating as a subsidiary of the ITTEC HOLDING a.s. group. The company sells, rents, services, and resells personal and utility electric vehicles under the SEV category (L6e-A and L7e-B2 EU homologation classes), with a portfolio spanning EVOLUTION-branded passenger vehicles (Express, Forester, Ranger, Maverick, D-MAX lines), HiSUN 4x4 utility models, TARA Fleet golf carts, and used E-Z-GO inventory. Vehicles are built on lithium iron phosphate (LiFePO4) battery systems with AC/DC motors, regenerative braking, Curtis/Sevcon motor controllers, and fast-charging capability from standard 230V outlets (80% in 1 hour, full in 4–5 hours); several models are homologated for public road use, including operation by AM-license holders from age 15.

The company's revenue model combines four streams: (1) new vehicle hardware sales, (2) short- and long-term rentals targeted at events, festivals, productions, and individual trial users (functioning as a try-before-you-buy funnel), (3) authorized after-sales service, spare parts, and custom modifications (winter adaptations, cage attachments, film-production camera rigging), and (4) resale of pre-owned vehicles from its rental fleet and customer trade-ins with battery warranties. Go-to-market is a regional enterprise field-sales motion — direct account managers cover Czech Republic (including a Moravia specialist) and Slovakia — supplemented by a website-based e-commerce storefront, email/newsletter outreach, and event-based product demonstrations.

ECO CARS serves a diversified vertical mix: cities and municipalities (park maintenance, pedestrian zone operations, waste and material transport where quiet operation enables night work), golf courses and sports facilities, hotels/campsites/farms, airports and large commercial facilities, event productions, and individual consumers. The company operates four company-owned service centers (Modletice, Plasy, Havířov, Hrubá Borša) plus one authorized partner (TRAKTORSERVIS, s.r.o.) and cites "300+ clients" across the Czech Republic. Within the ITTEC HOLDING group, ECO CARS shares sales resources with sister company ITTEC, s.r.o., which imports golf-course equipment, irrigation systems, and garden LED lighting, enabling cross-sell into an overlapping customer base.

Name

Eco Cars

Legal name

ECO CARS, s.r.o.

Website

https://ecocars.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ECO CARS, s.r.o. is a Czech-based importer and distributor of small electric vehicles (SEVs) — both personal passenger vehicles and utility cargo/4x4 models — for the Czech and Slovak markets, selling, renting, servicing, and reselling lithium-battery-powered homologated vehicles to municipalities, golf resorts, hotels, airports, events, and individual consumers under the ITTEC HOLDING group.

Ownership category

akta.pro rank

Product category

Electric Vehicle Dealer and Importer

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)

akta.pro secondary industry

Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI)

Keywords

• Small electric vehicles
• Utility electric vehicles
• Electric vehicle dealer
• EV sales and rental
• Electric mobility solutions

Headquarters

HQ city

Ricany

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Electric Vehicle Sales: Sale of new personal and utility electric vehicles (small electric vehicles - SEV), including road-approved (homologated) models. Products include golf carts, personal transport vehicles, and utility/work vehicles for municipalities, resorts, farms, and commercial properties.
2. Vehicle Rental: Short-term and long-term rental of electric vehicles for events (festivals, concerts, markets), productions, and individual customers wanting to trial the vehicles before purchase.
3. After-Sales Service and Spare Parts: Warranty and post-warranty servicing, replacement parts, and custom modifications (winter configurations, cage attachments, camera equipment modifications for film productions).
4. Used Vehicle Sales: Resale of pre-owned electric vehicles sourced from the rental fleet and customer trade-ins, with warranties on batteries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eco Cars imports, sells, and rents personal and utility small electric vehicles (SEV) under the EVOLUTION, HiSUN, TARA, and Garia brands across the Czech Republic and Slovakia. The company offers road-homologated models for public use, complemented by after-sales service, spare parts, custom modifications, and a used vehicle resale program.

Product overview

Eco Cars is a Czech electric vehicle dealer specializing in personal and utility electric vehicles under the SEV (Small Electric Vehicle) category. The product portfolio includes two main vehicle lines: personal vehicles (Osobní vozidla) featuring EVOLUTION Express, FORESTER, RANGER, MAVERICK, D-MAX, and TARA Fleet models for passenger transport; and utility vehicles (Užitková vozidla) including EVOLUTION Worker, Truckster, Flatbed, and HiSUN Vector for cargo and work applications. Both lines offer road-approved (homologovaná) variants. The company complements vehicle sales with rental services, authorized maintenance, spare parts supply, and used vehicle sales across the Czech and Slovak markets.

Differentiator

Problem solved

Functional benefit

Products and services

• EVOLUTION TRUCKSTER 700 XL Street

Quantifiable outcome

• Battery charging reaches 80% capacity in 1 hour, with full charge in 4-5 hours from standard 230V outlet
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ITTEC HOLDING a.s.coreStrategic or Co-development PartnerECO CARS s.r.o. is a member of the ITTEC HOLDING a.s. group, which also includes ITTEC, s.r.o. (importer of machinery, automatic irrigation systems for sports turf care, golf course equipment, and garden LED lighting). The holding company provides corporate governance, shared resources, and cross-selling opportunities across complementary product lines in the golf, landscape, and electromobility sectors.
• ITTEC, s.r.o.coreStrategic or Co-development PartnerPart of the same holding group as ECO CARS. ITTEC, s.r.o. is an importer of machines, automatic irrigation systems for sports turf care, golf course equipment, and garden LED lighting. Shares distribution network and sales team resources (sales contacts use @ittec.cz and @ittec.sk email domains for Moravia and Slovakia respectively).
• TRAKTORSERVIS, s.r.o.minorImplementation/ SI/ Consulting PartnerPartner service center for ECO CARS vehicles in Silůvky, Czech Republic. Provides authorized service and maintenance for vehicles in the region.
• Československá obchodní banka, a. s. (ČSOB)minorOthersPayment services provider for processing customer transactions. Listed as a data processor under GDPR documentation.
• PPL CZ s.r.o.minorOthersPrimary delivery partner for domestic Czech Republic shipments. Freight rates are set based on order value with free shipping for orders over CZK 20,000.
• TOPTRANS EU, a.s.minorOthersDelivery partner for heavy goods (vehicles and large items). Contractual delivery terms negotiated individually, typically at preferential rates for ECO CARS customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Melex: Melex is a Polish manufacturer of small electric utility vehicles used in factories, airports, hotels, and municipalities. It is a regional peer to Eco Cars in Central/Eastern Europe with overlapping product positioning and similar customer verticals.
• Alke Electric Vehicles: Alke is an Italian manufacturer of professional electric utility vehicles for municipal, industrial, and resort use. Comparable to Eco Cars' utility/work vehicle line in customer verticals, though operating from Southern Europe rather than directly competing in CZ/SK.

Broad incumbents

• Club Car: Club Car is a global manufacturer of golf carts and small electric utility vehicles owned by Platinum Equity. It competes directly with Eco Cars' product lines (golf carts, utility vehicles) but operates at global scale with a broad OEM portfolio.
• Polaris Commercial: Polaris manufactures a broad range of utility and commercial off-road EVs (including GEM and Pro XD lines). Comparable to Eco Cars' utility 4x4 and work vehicle segment at the broader product/category level.
• Cushman (Textron): Cushman, part of Textron, produces commercial utility vehicles and personnel carriers for resorts, municipalities, and industrial sites. Comparable to Eco Cars' municipal and resort utility offerings with overlapping customer segments.
• E-Z-GO (Textron): E-Z-GO is a leading manufacturer of golf cars and light-duty utility EVs owned by Textron. Eco Cars is itself an E-Z-GO dealer and competes in adjacent model lines, making it the most directly comparable incumbent in the Czech/Slovak LSEV space.

Emerging players

• HDK Electric Vehicles: HDK is a UK-based manufacturer and distributor of electric utility and golf-style vehicles serving hospitality, municipal, and industrial markets. Comparable as a niche LSEV distributor/manufacturer similar in business model to Eco Cars.
• Tropos Motors (AYRO): Tropos Motors (now part of AYRO) produces compact electric utility vehicles for last-mile delivery, facilities, and municipal use. Comparable to Eco Cars' flatbed and utility EV models but operates at smaller scale in the North American market.

Others

• Addison Lee / Voltia (commercial EV fleets): Voltia provides electric commercial fleet vehicles and conversions. While focused on light commercial vans rather than LSEVs, it represents the broader EV-fleet transition that competes for the same municipal/facility electrification budget pool.

Direct peers

• Garia (Paragon): Garia manufactures premium electric golf carts and light utility vehicles and is one of the brands Eco Cars distributes. Comparable as a direct peer due to overlapping product portfolio in the personal/utility LSEV category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecocarscz
• LinkedInlinkedin.com/company/ecocarscz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Cars