SPYDERCRANE
SPYDERCRANE (Smiley Lifting Solutions, LLC) is the exclusive North American distributor of Furukawa UNIC mini crawler cranes, serving glazing, steel erection, construction, industrial, and government customers with compact 1,900–22,000 lb capacity cranes designed for confined-space lifting.
- Company typePrivate
- Founded2006
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SPYDERCRANE does
SPYDERCRANE is a Phoenix, Arizona-based brand of mini crawler cranes distributed exclusively in North America by Smiley Lifting Solutions, LLC, a privately held LLC founded in 2006. The company is the exclusive territorial distributor for Furukawa UNIC Corporation of Japan — the inventor of the mini crawler crane category and the largest global producer of hydraulic cranes — and modifies/brands UNIC equipment for US and Canadian standards and operating conditions. The product family comprises 45+ varieties across eight series (Pick & Carry, 090, 200, 300, 400, 500, 700, 1006) with lifting capacities ranging from 1,900 lbs to 22,000 lbs, all built on a dual-track crawler chassis with variable geometry outriggers and Furukawa UNIC's patented Overturn Protection System that uses load cells in each outrigger to detect ground-pressure changes and automatically halt unsafe crane functions.
The underlying technology centers on compact hydraulic crawler crane engineering — hexagonal keeled booms (140,000–160,000 psi steel), up to 62 variable outrigger positions, wireless four-function remote control with 300–400 ft range, multiple power options (battery, gasoline, propane, diesel, electric 110V–480V, or combination), and on-board self-diagnostic computers. Differentiated accessories include the SPYDERWEB Glass Manipulator (1,300–2,200 lb capacities with tilt/rotate remote) and Smiley Work Platforms, while the 400 Series (UM445) launched in 2026 added standard lithium-ion battery power with a 57.4-foot tip height via luffing jib. The customer base spans five vertical segments: glazing (primary), steel erection (primary), general construction (primary), industrial maintenance, and government/military — with applications centered on confined-space lifting where conventional truck-mounted or carry deck cranes cannot access.
Revenue is generated through a hybrid model combining direct equipment sales (one-time) and recurring rentals via factory stores and an authorized reseller network across the US and Canada, supplemented by parts sales (190,000+ SKU inventory), service and technical support, and a SPYDERCRANE Qualified Operator Training program. Pricing is quote-based and not publicly disclosed; a rent-to-purchase program allows rental payments to count toward equipment acquisition. The company is privately held by its co-founders Roger Bassetti and Warren Wagoner and partner Tony Smiley, with no institutional funding rounds, M&A activity, or public financial disclosures on record.
SPYDERCRANE firmographics
Firmographics- Name
- SPYDERCRANE
- Legal name
- Smiley Lifting Solutions, LLC
- Website
- https://spydercrane.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPYDERCRANE (Smiley Lifting Solutions, LLC) is the exclusive North American distributor of Furukawa UNIC mini crawler cranes, serving glazing, steel erection, construction, industrial, and government customers with compact 1,900–22,000 lb capacity cranes designed for confined-space lifting.
- Ownership category
- akta.pro rank
SPYDERCRANE industry classification
Industry- Product category
- Mini Crawler Cranes
- NAICS
- Material Handling Equipment Manufacturing (33392), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Mobile & Crawler Cranes (IMAHAJAA)
- akta.pro secondary industries
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where SPYDERCRANE is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SPYDERCRANE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Direct sale of SPYDERCRANE mini crawler cranes across multiple series (090, 200, 300, 400, 500, 700, 1006, and Pick & Carry series) with lifting capacities from 1,900 lbs to 22,000 lbs.
- Equipment Rentals: Rental of mini cranes across the United States and Canada through factory stores and authorized reseller network. Rent-to-purchase plans available allowing rental payments to count toward eventual purchase.
- Parts Sales: Direct sales of over 190,000 parts with next day shipping on in-stock parts and expedited shipping for factory part orders. Parts available via phone or online quote request.
- Service and Technical Support: Technical support, troubleshooting, and machine shop services for SPYDERCRANE equipment. Expert mechanics and technicians available.
- Training Services: Product training services including general familiarization on delivery and formal SPYDERCRANE Qualified Operator Training for jobsites requiring specific certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment purchase across multiple series |
| Subscription | Monthly | Equipment rental options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SPYDERCRANE product offering
Product offeringCore offering
SPYDERCRANE distributes and supports a portfolio of mini crawler cranes designed for lifting in confined indoor and outdoor spaces. The product family spans multiple series with lifting capacities from 1,900 lbs to 22,000 lbs, sold and rented through factory stores and authorized resellers across North America. The company also provides parts, service, and operator training programs to support its installed equipment base.
Product overview
SPYDERCRANE is a premier mini crane brand distributed exclusively by Smiley Lifting Solutions in North America, manufactured by Furukawa UNIC Corporation of Japan. The product portfolio consists of multiple series of compact mini crawler cranes engineered for optimal performance in narrow and confined spaces: Pick & Carry Series (PC094, PC295) for transport of materials with automatic braking; 090 Series (URW094) as the smallest battery-powered model for elevators and confined areas; 200 Series (URW095, URW205, URW295) as the most versatile glazing tools; 300 Series (URW306(T), URW306, URW376) for construction applications; 400 Series (UM445) featuring lithium-ion battery power; 500 Series (URW506, URW547) designed for steel erection; 700 Series (URW706) as a large capacity model; and 1006 Series (URW1006) offering the highest 22,000 lb lifting capacity. All models feature dual-track chassis, variable geometry outriggers, and patented overturn protection. The ecosystem includes proprietary accessories like SPYDERWEB Glass Manipulators and Smiley Work Platforms, supported by comprehensive services including rental/sales network, parts supply (190,000+ parts inventory), and operator training programs.
Differentiator
Problem solved
Functional benefit
Brands
- SPYDERWEB: Glass manipulator accessory designed specifically for SPYDERCRANE mini cranes, equipped with independent remote control offering tilt and rotate functions for glass panel placement.
- Smiley Work Platforms
Quantifiable outcome
- Lift up to 22,000 lbs in spaces where conventional cranes cannot operate
- +3 more outcomes
Companies that use SPYDERCRANE
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
SPYDERCRANE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
SPYDERCRANE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Furukawa UNIC CorporationcoreFurukawa UNIC Corporation of Japan is the manufacturer of UNIC mini-crawler cranes - the inventor and pioneer of the mini-crawler crane category with the largest distribution and production of hydraulic cranes worldwide. SPYDERCRANE branded mini cranes are UNIC products modified and branded for the North American market by Smiley Lifting Solutions. Furukawa UNIC has been producing hydraulic equipment since 1946 and is the largest manufacturer of truck mounted cranes and mini-crawlers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SPYDERCRANE competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SPYDERCRANE social profiles
Digital presenceSPYDERCRANE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPYDERCRANE leadership team
Management profileNumber of profiles
Profiles3 records
SPYDERCRANE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPYDERCRANE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPYDERCRANE
What does SPYDERCRANE do?
SPYDERCRANE distributes and supports a portfolio of mini crawler cranes designed for lifting in confined indoor and outdoor spaces. The product family spans multiple series with lifting capacities from 1,900 lbs to 22,000 lbs, sold and rented through factory stores and authorized resellers across North America. The company also provides parts, service, and operator training programs to support its installed equipment base.
Is SPYDERCRANE a public or private company?
SPYDERCRANE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPYDERCRANE founded?
SPYDERCRANE was founded in 2006. It employs 11 to 50 people.
Where is SPYDERCRANE based?
SPYDERCRANE is headquartered in Phoenix, United States, in the North America region.
How does SPYDERCRANE make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service and Technical Support and training Services.
Does SPYDERCRANE have an API?
No public API is recorded for SPYDERCRANE.
What industry is SPYDERCRANE in?
SPYDERCRANE's product category is Mini Crawler Cranes. Its primary akta.pro industry code is IMAHAJAA, Mobile & Crawler Cranes, with a secondary code of IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders). Its NAICS code is 33392 and its SIC code is 3530.