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SPYDERCRANE

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uuid003g4ba

Namestring
SPYDERCRANE
Legal namestring
Smiley Lifting Solutions, LLC
Websiteurl
spydercrane.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

SPYDERCRANE is a Phoenix, Arizona-based brand of mini crawler cranes distributed exclusively in North America by Smiley Lifting Solutions, LLC, a privately held LLC founded in 2006. The company is the exclusive territorial distributor for Furukawa UNIC Corporation of Japan — the inventor of the mini crawler crane category and the largest global producer of hydraulic cranes — and modifies/brands UNIC equipment for US and Canadian standards and operating conditions. The product family comprises 45+ varieties across eight series (Pick & Carry, 090, 200, 300, 400, 500, 700, 1006) with lifting capacities ranging from 1,900 lbs to 22,000 lbs, all built on a dual-track crawler chassis with variable geometry outriggers and Furukawa UNIC's patented Overturn Protection System that uses load cells in each outrigger to detect ground-pressure changes and automatically halt unsafe crane functions.

The underlying technology centers on compact hydraulic crawler crane engineering — hexagonal keeled booms (140,000–160,000 psi steel), up to 62 variable outrigger positions, wireless four-function remote control with 300–400 ft range, multiple power options (battery, gasoline, propane, diesel, electric 110V–480V, or combination), and on-board self-diagnostic computers. Differentiated accessories include the SPYDERWEB Glass Manipulator (1,300–2,200 lb capacities with tilt/rotate remote) and Smiley Work Platforms, while the 400 Series (UM445) launched in 2026 added standard lithium-ion battery power with a 57.4-foot tip height via luffing jib. The customer base spans five vertical segments: glazing (primary), steel erection (primary), general construction (primary), industrial maintenance, and government/military — with applications centered on confined-space lifting where conventional truck-mounted or carry deck cranes cannot access.

Revenue is generated through a hybrid model combining direct equipment sales (one-time) and recurring rentals via factory stores and an authorized reseller network across the US and Canada, supplemented by parts sales (190,000+ SKU inventory), service and technical support, and a SPYDERCRANE Qualified Operator Training program. Pricing is quote-based and not publicly disclosed; a rent-to-purchase program allows rental payments to count toward equipment acquisition. The company is privately held by its co-founders Roger Bassetti and Warren Wagoner and partner Tony Smiley, with no institutional funding rounds, M&A activity, or public financial disclosures on record.

Short descriptiontext

SPYDERCRANE (Smiley Lifting Solutions, LLC) is the exclusive North American distributor of Furukawa UNIC mini crawler cranes, serving glazing, steel erection, construction, industrial, and government customers with compact 1,900–22,000 lb capacity cranes designed for confined-space lifting.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPhoenix, United States
HQ citystring
Phoenix
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mini crawler cranes, confined space lifting, construction equipment, crawler crane sales, mini crane rentals
Industry3 codes
1Mobile & Crawler Cranes
CodeIMAHAJAAPrimaryYes
2Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders)
CodeIMAHAJAIPrimaryNo
3Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging)
CodeIMAHABAJPrimaryNo
NAICS code2 codes
  • Material Handling Equipment Manufacturing33392
  • Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing532412
SIC code2 codes
  • Construction, Mining & Materials Handling Machinery & Equip3530
  • Construction Machinery & Equip3531
Product category
Mini Crawler Cranes
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Equipment Sales
TypeOne Time License
Description

Direct sale of SPYDERCRANE mini crawler cranes across multiple series (090, 200, 300, 400, 500, 700, 1006, and Pick & Carry series) with lifting capacities from 1,900 lbs to 22,000 lbs.

spydercrane.com
2Equipment Rentals
TypeSubscription Recurring
Description

Rental of mini cranes across the United States and Canada through factory stores and authorized reseller network. Rent-to-purchase plans available allowing rental payments to count toward eventual purchase.

spydercrane.com
3Parts Sales
TypeOne Time License
Description

Direct sales of over 190,000 parts with next day shipping on in-stock parts and expedited shipping for factory part orders. Parts available via phone or online quote request.

spydercrane.com
4Service and Technical Support
TypeProfessional Services
Description

Technical support, troubleshooting, and machine shop services for SPYDERCRANE equipment. Expert mechanics and technicians available.

spydercrane.com
5Training Services
TypeProfessional Services
Description

Product training services including general familiarization on delivery and formal SPYDERCRANE Qualified Operator Training for jobsites requiring specific certification.

spydercrane.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Pricing details2 tiers
1Equipment purchase across multiple series
ModelOtherBilling cadencePay-as-you-go
Notes

Purchase pricing requires quote request. Multiple series available from compact 090 Series to heavy-lift 1006 Series with capacities from 1,900 to 22,000 lbs.

spydercrane.com
2Equipment rental options
ModelSubscriptionBilling cadenceMonthly
Notes

Rental available across US and Canada with flexible terms. Rent-to-purchase option allows rental payments to count toward eventual purchase.

spydercrane.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 2 records shown
1SPYDERWEB
Description

Glass manipulator accessory designed specifically for SPYDERCRANE mini cranes, equipped with independent remote control offering tilt and rotate functions for glass panel placement.

spydercrane.com
+1 more record
Core offering1 text field

SPYDERCRANE distributes and supports a portfolio of mini crawler cranes designed for lifting in confined indoor and outdoor spaces. The product family spans multiple series with lifting capacities from 1,900 lbs to 22,000 lbs, sold and rented through factory stores and authorized resellers across North America. The company also provides parts, service, and operator training programs to support its installed equipment base.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Lift up to 22,000 lbs in spaces where conventional cranes cannot operate
+3 more records
Product overview1 text field

SPYDERCRANE is a premier mini crane brand distributed exclusively by Smiley Lifting Solutions in North America, manufactured by Furukawa UNIC Corporation of Japan. The product portfolio consists of multiple series of compact mini crawler cranes engineered for optimal performance in narrow and confined spaces: Pick & Carry Series (PC094, PC295) for transport of materials with automatic braking; 090 Series (URW094) as the smallest battery-powered model for elevators and confined areas; 200 Series (URW095, URW205, URW295) as the most versatile glazing tools; 300 Series (URW306(T), URW306, URW376) for construction applications; 400 Series (UM445) featuring lithium-ion battery power; 500 Series (URW506, URW547) designed for steel erection; 700 Series (URW706) as a large capacity model; and 1006 Series (URW1006) offering the highest 22,000 lb lifting capacity. All models feature dual-track chassis, variable geometry outriggers, and patented overturn protection. The ecosystem includes proprietary accessories like SPYDERWEB Glass Manipulators and Smiley Work Platforms, supported by comprehensive services including rental/sales network, parts supply (190,000+ parts inventory), and operator training programs.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on1996-01-01
Description

Furukawa UNIC Corporation of Japan is the manufacturer of UNIC mini-crawler cranes - the inventor and pioneer of the mini-crawler crane category with the largest distribution and production of hydraulic cranes worldwide. SPYDERCRANE branded mini cranes are UNIC products modified and branded for the North American market by Smiley Lifting Solutions. Furukawa UNIC has been producing hydraulic equipment since 1946 and is the largest manufacturer of truck mounted cranes and mini-crawlers.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature12 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SPYDERCRANE

Mini Crawler Cranesspydercrane.com

SPYDERCRANE (Smiley Lifting Solutions, LLC) is the exclusive North American distributor of Furukawa UNIC mini crawler cranes, serving glazing, steel erection, construction, industrial, and government customers with compact 1,900–22,000 lb capacity cranes designed for confined-space lifting.

What SPYDERCRANE does

SPYDERCRANE is a Phoenix, Arizona-based brand of mini crawler cranes distributed exclusively in North America by Smiley Lifting Solutions, LLC, a privately held LLC founded in 2006. The company is the exclusive territorial distributor for Furukawa UNIC Corporation of Japan — the inventor of the mini crawler crane category and the largest global producer of hydraulic cranes — and modifies/brands UNIC equipment for US and Canadian standards and operating conditions. The product family comprises 45+ varieties across eight series (Pick & Carry, 090, 200, 300, 400, 500, 700, 1006) with lifting capacities ranging from 1,900 lbs to 22,000 lbs, all built on a dual-track crawler chassis with variable geometry outriggers and Furukawa UNIC's patented Overturn Protection System that uses load cells in each outrigger to detect ground-pressure changes and automatically halt unsafe crane functions.

The underlying technology centers on compact hydraulic crawler crane engineering — hexagonal keeled booms (140,000–160,000 psi steel), up to 62 variable outrigger positions, wireless four-function remote control with 300–400 ft range, multiple power options (battery, gasoline, propane, diesel, electric 110V–480V, or combination), and on-board self-diagnostic computers. Differentiated accessories include the SPYDERWEB Glass Manipulator (1,300–2,200 lb capacities with tilt/rotate remote) and Smiley Work Platforms, while the 400 Series (UM445) launched in 2026 added standard lithium-ion battery power with a 57.4-foot tip height via luffing jib. The customer base spans five vertical segments: glazing (primary), steel erection (primary), general construction (primary), industrial maintenance, and government/military — with applications centered on confined-space lifting where conventional truck-mounted or carry deck cranes cannot access.

Revenue is generated through a hybrid model combining direct equipment sales (one-time) and recurring rentals via factory stores and an authorized reseller network across the US and Canada, supplemented by parts sales (190,000+ SKU inventory), service and technical support, and a SPYDERCRANE Qualified Operator Training program. Pricing is quote-based and not publicly disclosed; a rent-to-purchase program allows rental payments to count toward equipment acquisition. The company is privately held by its co-founders Roger Bassetti and Warren Wagoner and partner Tony Smiley, with no institutional funding rounds, M&A activity, or public financial disclosures on record.

SPYDERCRANE firmographics

Firmographics
Name
SPYDERCRANE
Legal name
Smiley Lifting Solutions, LLC
Website
https://spydercrane.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Short description
SPYDERCRANE (Smiley Lifting Solutions, LLC) is the exclusive North American distributor of Furukawa UNIC mini crawler cranes, serving glazing, steel erection, construction, industrial, and government customers with compact 1,900–22,000 lb capacity cranes designed for confined-space lifting.
Ownership category
akta.pro rank

SPYDERCRANE industry classification

Industry
Product category
Mini Crawler Cranes
NAICS
Material Handling Equipment Manufacturing (33392), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
SIC
Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
akta.pro primary industry
Mobile & Crawler Cranes (IMAHAJAA)
akta.pro secondary industries
Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

  • Mini crawler cranes
  • Confined space lifting
  • Construction equipment
  • Crawler crane sales
  • Mini crane rentals

Where SPYDERCRANE is headquartered

Location

Headquarters

HQ city
Phoenix
HQ country
United States
HQ region
North America

Offices3 records

Markets served

SPYDERCRANE business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Equipment Sales: Direct sale of SPYDERCRANE mini crawler cranes across multiple series (090, 200, 300, 400, 500, 700, 1006, and Pick & Carry series) with lifting capacities from 1,900 lbs to 22,000 lbs.
  2. Equipment Rentals: Rental of mini cranes across the United States and Canada through factory stores and authorized reseller network. Rent-to-purchase plans available allowing rental payments to count toward eventual purchase.
  3. Parts Sales: Direct sales of over 190,000 parts with next day shipping on in-stock parts and expedited shipping for factory part orders. Parts available via phone or online quote request.
  4. Service and Technical Support: Technical support, troubleshooting, and machine shop services for SPYDERCRANE equipment. Expert mechanics and technicians available.
  5. Training Services: Product training services including general familiarization on delivery and formal SPYDERCRANE Qualified Operator Training for jobsites requiring specific certification.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goEquipment purchase across multiple series
SubscriptionMonthlyEquipment rental options

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

SPYDERCRANE product offering

Product offering

Core offering

SPYDERCRANE distributes and supports a portfolio of mini crawler cranes designed for lifting in confined indoor and outdoor spaces. The product family spans multiple series with lifting capacities from 1,900 lbs to 22,000 lbs, sold and rented through factory stores and authorized resellers across North America. The company also provides parts, service, and operator training programs to support its installed equipment base.

Product overview

SPYDERCRANE is a premier mini crane brand distributed exclusively by Smiley Lifting Solutions in North America, manufactured by Furukawa UNIC Corporation of Japan. The product portfolio consists of multiple series of compact mini crawler cranes engineered for optimal performance in narrow and confined spaces: Pick & Carry Series (PC094, PC295) for transport of materials with automatic braking; 090 Series (URW094) as the smallest battery-powered model for elevators and confined areas; 200 Series (URW095, URW205, URW295) as the most versatile glazing tools; 300 Series (URW306(T), URW306, URW376) for construction applications; 400 Series (UM445) featuring lithium-ion battery power; 500 Series (URW506, URW547) designed for steel erection; 700 Series (URW706) as a large capacity model; and 1006 Series (URW1006) offering the highest 22,000 lb lifting capacity. All models feature dual-track chassis, variable geometry outriggers, and patented overturn protection. The ecosystem includes proprietary accessories like SPYDERWEB Glass Manipulators and Smiley Work Platforms, supported by comprehensive services including rental/sales network, parts supply (190,000+ parts inventory), and operator training programs.

Differentiator

Problem solved

Functional benefit

Brands

  • SPYDERWEB: Glass manipulator accessory designed specifically for SPYDERCRANE mini cranes, equipped with independent remote control offering tilt and rotate functions for glass panel placement.
  • Smiley Work Platforms

Quantifiable outcome

  • Lift up to 22,000 lbs in spaces where conventional cranes cannot operate
  • +3 more outcomes

Companies that use SPYDERCRANE

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles5 records

SPYDERCRANE technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature12 records

SPYDERCRANE partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Furukawa UNIC CorporationcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1996Furukawa UNIC Corporation of Japan is the manufacturer of UNIC mini-crawler cranes - the inventor and pioneer of the mini-crawler crane category with the largest distribution and production of hydraulic cranes worldwide. SPYDERCRANE branded mini cranes are UNIC products modified and branded for the North American market by Smiley Lifting Solutions. Furukawa UNIC has been producing hydraulic equipment since 1946 and is the largest manufacturer of truck mounted cranes and mini-crawlers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

SPYDERCRANE competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

SPYDERCRANE social profiles

Digital presence

SPYDERCRANE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SPYDERCRANE leadership team

Management profile

Number of profiles

Profiles3 records

SPYDERCRANE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SPYDERCRANE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPYDERCRANE

What does SPYDERCRANE do?

SPYDERCRANE distributes and supports a portfolio of mini crawler cranes designed for lifting in confined indoor and outdoor spaces. The product family spans multiple series with lifting capacities from 1,900 lbs to 22,000 lbs, sold and rented through factory stores and authorized resellers across North America. The company also provides parts, service, and operator training programs to support its installed equipment base.

Is SPYDERCRANE a public or private company?

SPYDERCRANE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SPYDERCRANE founded?

SPYDERCRANE was founded in 2006. It employs 11 to 50 people.

Where is SPYDERCRANE based?

SPYDERCRANE is headquartered in Phoenix, United States, in the North America region.

How does SPYDERCRANE make money?

Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service and Technical Support and training Services.

Does SPYDERCRANE have an API?

No public API is recorded for SPYDERCRANE.

What industry is SPYDERCRANE in?

SPYDERCRANE's product category is Mini Crawler Cranes. Its primary akta.pro industry code is IMAHAJAA, Mobile & Crawler Cranes, with a secondary code of IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders). Its NAICS code is 33392 and its SIC code is 3530.

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