P.A. FOOD Sdn Bhd

Name

P.A. FOOD Sdn Bhd

Legal name

PA FOOD SDN BHD

Website

https://pa-food.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

P.A. FOOD Sdn Bhd is a Malaysian halal-certified frozen food manufacturer founded in 1985, producing Asian and Malaysian cuisine (pau, flatbreads, dim sum, finger food, cooking pastes) for retail chains, foodservice operators, and OEM/private label partners across 25 countries under the PA, uPastry, Pau Ahmad, and Dapur Kitchen brands.

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Snack Food Manufacturing (31191), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Ethnic & International Meals (CRADADAE)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Snacks & Appetizers (CRADADAD), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Halal frozen food
• Asian frozen pastry
• Private label manufacturing
• Foodservice frozen meals
• Frozen ready meals

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail): Direct sales of frozen food products including flatbreads, steamed buns, finger food, dim sum, and cooking sauces to retail consumers through supermarket chains.
2. OEM/Private Label Solutions: Manufacturing products under customer brands, serving companies both large and small including some of the most respected names in the food industry. Competitive pricing with quality standards.
3. Food Service Solutions: Kitchen solutions for foodservice operators including airlines, cruise ships, theme parks, cinemas, cafes, restaurants, catering services, hawker stalls, food courts, canteens, franchises, hotels, and resorts.
4. Product Customization/R&D Services: Research & Development department with full-service laboratory and state-of-art equipment for product customisation and specifications to meet exacting demands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

P.A. FOOD Sdn Bhd manufactures halal-certified frozen Asian and Malaysian food products, including flatbreads (roti pratha, chapati, naan), steamed buns (pau, mantou, baozi), finger food (spring rolls, samosa, curry puffs), dim sum (siew mai, sesame balls), noodles, and ready-to-eat Malaysian cooking pastes and microwaveable meals. The company sells through retail chains, its own online store, foodservice operators, and OEM/private label partnerships, exporting to over 25 countries.

Product overview

P.A. FOOD Sdn Bhd is a frozen food and pastry manufacturer offering a multi-brand portfolio of Asian and Malaysian food products. The company's product offering is organized into four main brands: (1) PA (flagship brand) for pre-prepared frozen pastry products including flatbreads (Roti Pratha, Chapati, Naan), steamed buns (Baozi, Mantou, Oriental Buns), finger food (Spring Roll, Samosa, Curry Puff), dim sum (Sesame Ball, Shumai), and microwave meals; (2) uPastry for flat pastry sheets and noodles for home cooking; (3) Pau Ahmad as the original halal brand for steamed buns (Pau) and dim sum including Siew Mai and local Malaysian delights (Keropok Lekor, Otak Otak); and (4) Dapur Kitchen for authentic Malaysian cooking pastes and heat-and-serve ready meals. The company also offers business services including OEM/Private Label solutions, Food Service solutions, and Product Customization for airline, cruise ships, theme parks, restaurants, hotels, and other food service operators.

Differentiator

Problem solved

Functional benefit

Brands

• PA: Flagship brand comprising all pre-prepared frozen pastry products. Provides convenience and authentic taste for a global audience.
• uPastry
• Pau Ahmad
• Dapur Kitchen

Products and services

• PA Flatbread Frozen flatbreads including Roti Pratha/Paratha, Chapati, and Naan, sold to retail consumers and foodservice operators globally.
• PA Steamed Bun Frozen steamed buns including Baozi, Mini Steamed Buns, Sandwich Buns/Gua Bao, Mantou, and Oriental Buns, sold to retail and foodservice customers.
• PA Finger Food Frozen bite-size snacks and appetisers including Spring Roll, Samosa, Curry Puff, Fried Tofu Puff, and Glutinous Rice Ball, ideal for parties, gatherings, and foodservice use.
• PA Dim Sum Frozen dim sum including Sesame Ball and Shumai (Siew Mai) in chicken and seafood flavours, sold for retail consumption and dim sum restaurants.
• PA Microwave Series Frozen microwavable ready meals offering authentic Malaysian dishes that can be prepared in minutes, designed for retail consumers and busy foodservice operators.
• uPastry Frozen flat pastry sheets (spring roll, samosa, oriental pastries) and noodles (ramen, Shanghai, spinach, ban mee, udon) for home cooking and foodservice preparation.
• Pau Ahmad Halal-certified traditional Malaysian steamed buns (Pau), dim sum, and local delights including Siew Mai, Mini Pau, Keropok Lekor, Otak Otak, Karipap, Samosa, and Popiah sold to Malaysian retail consumers.
• Dapur Kitchen Frozen Malaysian concentrate cooking pastes (Nyonya Curry, Assam Fish, Rendang, Penang Assam Laksa, Katong Laksa, Mee Rebus) and heat-and-serve meals (Mutton Curry, Sambal, Satay Peanut, Dhal Curry, Mamak Curry) for retail and foodservice.
• OEM/Private Label Manufacturing Solutions Contract manufacturing of frozen Asian food products under customer brands, serving companies both large and small in the food industry with quality standards and competitive pricing.
• Foodservice Solutions Kitchen supply solutions for foodservice operators including airlines, cruise ships, theme parks, cinemas, cafes, restaurants, catering services, hotels, and resorts.

Quantifiable outcome

• Products supplied to Michelin star restaurants
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• MetrocoreChannel Partner/ Reseller/ DistributorMajor retail chain where PA Food products are sold. Part of the retail distribution network serving Malaysian consumers.
• FairpricecoreChannel Partner/ Reseller/ DistributorMajor supermarket chain where PA Food products are available for retail consumers in Singapore and Malaysia.
• AEONcoreChannel Partner/ Reseller/ DistributorRegional retail chain offering PA Food products across their stores in Malaysia.
• Sams (Costco)coreChannel Partner/ Reseller/ DistributorWarehouse club retailer where PA Food products are sold, providing access to bulk buyers.
• SME Association of MalaysiaflagshipOthersPA Food founder Mr Ding Hong Sing was elected as National President of the SME Association of Malaysia in November 2021, establishing the company as a leading voice in Malaysian business.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wan Chai Ferry: Frozen dim sum and dumpling brand (under General Mills) supplying retail in Asia and globally. Directly comparable to PA Food's PA Dim Sum and Pau Ahmad sub-brand offerings in supermarkets.
• JFC International: Major distributor and processor of Asian frozen foods serving retail and foodservice across North America and Europe. Comparable to PA Food in offering frozen Asian staples (buns, dim sum, dumplings) through supermarket and restaurant channels.
• Marudai Food: Japanese frozen food manufacturer producing Asian dumplings, buns, and prepared meals for retail and foodservice. Direct overlap with PA Food in frozen Asian dim sum and steamed bun categories.

Broad incumbents

• Lamb Weston: Global frozen foods supplier to foodservice (including major QSR and hospitality). Comparable to PA Food's B2B foodservice supply to airlines, cruise ships, theme parks, hotels, and restaurants.
• Ajinomoto: Global Japanese food manufacturer with extensive frozen gyozas, dim sum, and Asian prepared meals portfolio. Comparable to PA Food in producing branded and private-label frozen Asian products for international retail.
• Lotte Foods: Korean food manufacturer with frozen dim sum, dumplings, and ready-meal products distributed across Asia. Overlaps with PA Food's product mix in frozen Asian snacks and meals for retail channels.
• CJ CheilJedang: Korean food conglomerate with global frozen Asian meal and bibigo dumpling/bun business. Competes with PA Food in frozen dumplings, steamed buns, and Asian ready meals across retail and foodservice channels.

Regional players

• QL Resources: Malaysian integrated food group with frozen surimi, marine, and snack products. Compares to PA Food as a fellow Malaysian food manufacturer with significant scale and export presence across Asia.
• Tee Yih Jia Food: Singapore-headquartered manufacturer of frozen Asian foods including spring roll wrappers and pastries, serving global retail and foodservice. Closely comparable to PA Food in frozen Asian pastry and wrapper products.
• Mamee-Double Decker: Malaysian snack and food manufacturer with branded and export distribution in Asian markets. Comparable to PA Food in Malaysian origin, multi-brand portfolio, and export-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PA_FOOD
• YouTubeyoutube.com/channel/UCFogFV5QBw2fMcOjJyFmxAQ
• Facebookfacebook.com/PAFOOD
• LinkedInlinkedin.com/company/pafood
• Instagraminstagram.com/pafood_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.A. FOOD Sdn Bhd