What weg.de does

weg.de is a Cologne-headquartered online travel agency serving German-speaking consumers (Germany, Austria, Switzerland) with package holidays, hotels, flights, flight+hotel bundles, city trips, and cruises. The platform aggregates supply from more than 50 tour operators — including TUI, DERTOUR Group (and vtours), Schauinsland-Reisen, FTI Group, Alltours, TUI Musement, and AID Cruises — alongside approximately 300-350 airlines, enabling comparison and combined booking of travel components in a single transaction. Supporting features include a travel magazine (Reisemagazin), destination and thematic guides, and structured search filters covering sustainability, adults-only hotels, and boutique categories.

The company operates as part of the lastminute.com Group, one of Europe's larger online travel holdings, and earns revenue primarily through commissions paid by tour operators, hotels, and airlines on bookings transacted through the platform. Pricing is supplier-derived and dynamic, payment options include SEPA direct debit, credit card, PayPal, Sofortüberweisung, and giropay, and the platform is positioned around volume-driven marketplace economics rather than subscription or membership. The customer base is end-consumer (B2C) and the go-to-market is largely direct/digital, with reliance on organic search, brand recognition accumulated over two decades of operation, and partnership-level distribution via the parent group.

Operationally, weg.de has emphasized incremental product breadth (including a Bahn+Hotel rail-and-hotel bundle aligned with sustainability demand), customer service, and editorial content to compete in a market where booking friction is low and meta-search competitors (e.g., Google Travel, hotel meta-search engines) apply ongoing margin pressure. As a privately held subsidiary of lastminute.com Group, weg.de does not disclose standalone revenue, GMV, or headcount, which limits independent assessment of growth and unit economics.

Name

weg.de

Legal name

weg.de

Website

https://www.weg.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

weg.de is a Cologne-based online travel agency serving German-speaking consumers with package holidays, hotels, flights, flight+hotel bundles, city trips, and cruises aggregated from 50+ tour operators and around 300 airlines, operating as a subsidiary of the lastminute.com Group.

Ownership category

akta.pro rank

Product category

Online Travel Agency (OTA)

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

Keywords

• Online travel agency
• Package holidays
• Hotel booking platform
• Flight search
• City trip packages

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Tour operator and airline booking commissions: weg.de earns commissions from tour operators (TUI, vtours, DERTOUR, Alltours, and dozens more) and airlines for each completed booking of package holidays, hotels, and flights made through the platform. The platform aggregates inventory from multiple suppliers and takes a transaction-based commission on bookings. This is the primary revenue stream.
2. Affiliate and referral partnerships: weg.de operates a partner program (Partnerprogramm) generating referral revenue from associated travel sites or influencers driving bookings to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

weg.de is a German online travel agency (OTA) that aggregates package holidays, hotels, flights, and city trips from 50+ tour operators and 300+ airlines into a single consumer booking platform. It enables dynamic packaging (Flight + Hotel, Bahn + Hotel), multi-dimensional search and filtering, and provides EU package travel law protection, a low-price guarantee, and flexible cancellation options for leisure travelers in the DACH region.

Product overview

weg.de is a German online travel agency (OTA) offering a comprehensive travel booking platform with package holidays (Pauschalreisen), standalone hotel bookings, flight reservations from 300+ airlines, and combined flight+hotel dynamic packages. The platform also supports city trips (Städtereisen) with options for train+hotel combinations (Bahn+Hotel), last-minute deals, and various specialized holiday categories including All Inclusive, family resorts, club holidays, wellness retreats, and boutique hotels. The core offering centers on package holidays and hotel bookings, supplemented by flight search and comparison tools, all backed by EU package travel law protections and a low-price guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays) Package holidays combining flight, hotel, and transfer in one booking, protected under EU package travel law with options for flexible cancellation and price guarantee. Targeted at German-speaking leisure travelers seeking comprehensive, all-inclusive vacations.
• Hotels Standalone hotel booking platform offering accommodations worldwide with filtering options for star ratings, meal types, amenities, and sustainable travel. For individual travelers, families, couples, and groups seeking accommodation-only bookings.
• Flüge (Flights) Flight search and booking service comparing prices from over 300 airlines including scheduled, charter, and low-cost carriers. Targeted at travelers seeking flight-only bookings or as a component of dynamic packages.
• Flug + Hotel (Dynamic Package)

Quantifiable outcome

• Tiefpreisgarantie (low-price guarantee) ensures customers always receive the best available price for package and last-minute holidays
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• TUI (TUI Deutschland, airtours, LTUR)coreChannel Partner/ Reseller/ DistributorTUI is one of the most prominently featured tour operators on the weg.de platform. TUI Deutschland, airtours, and LTUR products are sold through the platform. Exclusive promotional campaigns (e.g., up to €250 Sofortrabatt) are run on weg.de. TUI is a flagship partner with dedicated promotional landing pages and featured placements on the homepage.
• vtours (V-TOURS International)coreChannel Partner/ Reseller/ Distributorvtours is a major tour operator featured extensively on weg.de with dedicated campaign pages (e.g., 'Last Minute Urlaub mit vtours — Jetzt bis zu 40% sparen'). vtours is headquartered in Aschaffenburg, Germany, and serves 140 destinations worldwide. The company hosted over 1 million guests in fiscal year 2023/24. On August 29, 2025, the Hotelplan Group (parent of vtours) was acquired by DERTOUR Group. vtours offers FLEX-Tarif options featured on weg.de.
• DERTOUR Group (DERTOUR, DERTOUR Dynamic, MEIERS WELTREISEN)coreChannel Partner/ Reseller/ DistributorDERTOUR Group is one of Europe's leading travel groups. weg.de features DERTOUR, DERTOUR Dynamic, DERTOUR INTERNATIONAL, DERTOUR XDER, and MEIERS WELTREISEN products across the platform. The group's acquisition of Hotelplan Group (containing vtours) in August 2025 represents a significant consolidation in the German tour operator landscape served by weg.de.
• Alltours (alltours, alltours-X, a&b kurzfristreisen by alltours)coreChannel Partner/ Reseller/ DistributorAlltours is a major German tour operator with a full range of package holidays, featured on weg.de with dedicated sections and logo placement on the partner overview page.
• Aldiana (Aldiana, Aldiana-X)coreChannel Partner/ Reseller/ DistributorAldiana operates club hotels and resort brands. Featured with logo on partner pages and integrated into hotel search results. Club holiday packages (Cluburlaub) are a featured product category on weg.de.
• ANEX Tour (Anex, BUCHER Reisen)coreChannel Partner/ Reseller/ DistributorANEX Tour is a multinational tour operator operating across Europe, Middle East, and Asia. BUCHER Reisen (dynamically packaged) products are also featured on weg.de. Both are listed in the prominent 'Ausgewählte Reiseveranstalter' (Selected Tour Operators) section.
• payment providers (Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna, Google Pay)supportingGTM or Marketing PartnerAll major international and regional payment methods are supported for secure online booking, including Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna (installment payments), and Google Pay. Payment logos are displayed in the footer under 'Sicheres Zahlen' (Safe Payments).
• Industry associations (DRV, IATA, VIR)supportingOthersweg.de displays trust badges from DRV (Deutscher Reiseverband — German Travel Association), IATA (International Air Transport Association), and VIR (Verband Internet Reisevertrieb — Internet Travel Distribution Association) in its footer under 'Mit Vertrauen buchen' (Book with confidence). These associations provide industry certification and credibility signaling.
• Coral Travel, Eurowings Holidays, ITS, LMX International, Neckermann Reisen, ÖGER Tours, OLIMAR, schauinsland-reisen, and 35+ additional tour operatorsminorChannel Partner/ Reseller/ DistributorOver 35 additional tour operators are listed on weg.de including Coral Travel, Eurowings Holidays, ITS, LMX International, LTUR, Neckermann Reisen, ÖGER Tours, OLIMAR, schauinsland-reisen, Snowtrex, SPICA TRAVEL, TRAVELIX, XFIT Reisen, Bentour Reisen, Berge & Meer, Capital Holidays, ETI, FALK TRAVEL, Ferien Touristik, FIT Reisen, For You Travel, Gruber Reisen, HolidayCloud, Holidays Last Minute, I.D. Riva Tours, byebye, and others. Each provides package holiday inventory across various destinations and price points.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weg_de
• Facebookfacebook.com/weg.de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weg.de