Toque Sports

What Toque Sports does

Toque Sports is a Colombian digital sports media outlet founded in 2015 and headquartered in Barranquilla. Its stated proposition is a football-focused news portal covering Fútbol Profesional Colombiano (FPC), the Selección Colombia national team, and Colombian players abroad under the editorial vertical 'Cafeteros por el Mundo.' The product is delivered primarily through a WordPress-based website (toquesports.com) and distributed via owned social channels on Facebook, Twitter/X, Instagram, and a YouTube channel branded 'ActualFutbol,' with an RSS feed for syndication.

The underlying technology is a commodity WordPress CMS deployment with no disclosed proprietary features, APIs, SDKs, integrations, or mobile applications. End-user access is free and the company does not publish any pricing information. The stated revenue model is display advertising, but no advertisers, programmatic relationships, or commercial counterparties are disclosed, and there is no headcount, financial, or funding data in the public record.

A material divergence is observable between the company's stated Colombian football journalism positioning and the live homepage content on toquesports.com, which is dominated by multilingual (French, Italian, Spanish) online casino, iGaming, sports betting, and KYC-verification articles targeting international gambling operators (1win, GoldenBet, FreshBet, Casombie, and others). This indicates the site has been substantially repurposed as a gambling affiliate marketing property, which carries distinct regulatory, reputational, and brand-integrity considerations relative to a pure sports news identity.

Name

Toque Sports

Legal name

Toque Sports

Website

https://toquesports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Toque Sports is a Colombian digital sports media outlet operating a WordPress-based website and social channels that publish football news, with its live homepage repurposed toward multilingual online gambling affiliate content. It serves Colombian football fans via free ad-supported distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Toque Sports operates the ToqueSports web portal, a digital sports media outlet that publishes football/soccer news, match reports, transfer updates, and multimedia content. Its editorial coverage is specialized in Colombian football, including the Fútbol Profesional Colombiano (FPC) league, the Selección Colombia national team, and Colombian players playing abroad. The company distributes this content for free through its website and owned social media channels, monetizing via advertising.

Product overview

ToqueSports is a Colombian sports news website and media outlet focused on football/soccer content. The platform delivers news coverage of Colombian Football (FPC), the Colombian National Team (Selección Colombia), international leagues, player transfers, match reports, and sports journalism. The primary product is the ToqueSports web portal at toquesports.com.

Differentiator

Problem solved

Functional benefit

Products and services

• ToqueSports Web Portal A Colombian sports news website and digital media outlet delivering free football/soccer journalism covering the Fútbol Profesional Colombiano (FPC) league, Selección Colombia national team, international football, player transfers, and match reports. Targeted at general sports fans, particularly Colombian football enthusiasts and followers of Colombian players abroad.
• ActualFutbol YouTube Channel
• ToqueSports RSS Feed An RSS feed syndication service at the ToqueSports feed URL that allows subscribers to receive updated sports news and articles automatically.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bolavip: Latin American digital sports media outlet with a heavy football focus, including dedicated Colombian coverage. Comparable as a similarly-sized digital-first Spanish-language sports publisher competing for the same fan audience in the region.
• Goal Colombia: Colombian edition of the global digital football publisher Goal (DAZN-owned). Comparable as a digital-first, free, ad-supported football news destination targeting Colombian fans — a direct head-to-head competitor for audience and ad spend.
• Futbolred: Colombian football-focused digital media property operated by El Tiempo / Casa Editorial. Comparable as a dedicated Spanish-language Colombian football portal targeting the same fan segment, with the advantage of a major newspaper parent.

Broad incumbents

• Caracol Deportes: Sports vertical of Caracol Televisión, one of Colombia's two main private broadcast networks. Comparable as a mass-reach Colombian sports media outlet covering FPC and Selección Colombia with significantly larger editorial and broadcast resources.
• AS Colombia: Colombian edition of the Spanish sports daily AS (PRISA Group). Comparable as a free, ad-supported Spanish-language football news destination targeting Colombian fans with broader international league coverage.
• Win Sports: Dominant Colombian pay-TV sports broadcaster holding primary rights to Categoría Primera A (FPC). Comparable as the leading Colombian football media destination that Toque Sports targets editorially, but operates as a much larger subscription/broadcast incumbent.
• RCN Deportes: Sports vertical of RCN Televisión, the other major Colombian private broadcast network. Comparable as a broad-reach Colombian sports media brand competing for the same football fan audience with cross-platform distribution.
• Marca Claro Colombia: Colombian edition of the Spanish sports daily Marca (Unidad Editorial). Comparable as a major Spanish-language football portal covering Colombian and international football with substantially larger editorial resources.
• ESPN Latinoamérica: Pan-regional ESPN edition serving Spanish-speaking Latin America including Colombia. Comparable as a major sports media destination covering FPC, Selección Colombia, and Colombian players in top European leagues — directly competes for the same audience at much larger scale.
• Fox Sports Latinoamérica: Regional Fox Sports edition with Spanish-language coverage of Colombian football and South American competitions. Comparable as a large incumbent covering the same Selección Colombia and FPC content verticals.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ToqueSports
• YouTubeyoutube.com/user/ActualFutbol
• Facebookfacebook.com/ToqueSportsxxxx
• Instagraminstagram.com/toquesports
• LinkedInlinkedin.com/company/toque-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toque Sports