PRODEX

What PRODEX does

PRODEX (SIA PRODEX) is a Latvian privately-held door retail and distribution company founded approximately 25 years ago, operating a single showroom-warehouse at the DECCO CENTRS interior center in Riga, Latvia. The company positions itself as the Baltic region's leading specialized full-service door trading company and offers over 120 door models across eight main categories: veneered, painted, painted-veneered, laminated, steel technical/EI30 fire-rated, pine wood, and concealed ('hidden') doors with aluminum frames, supplemented by a handles and hardware assortment. Its go-to-market is built on three channels: a retail showroom for end customers (B2C), a wholesale line for resellers and contractors, and a project-supply division serving construction companies, builders, interior designers, and architects with consultation, delivery, installation, and warranty services.

The company's revenue mechanics are anchored in one-time product sales (doors and hardware) plus installation services performed by qualified in-house craftsmen; pricing is quote-based and not publicly disclosed. Distribution is omnichannel-light: a physical showroom plus a multilingual website (Latvian, English, Estonian, Lithuanian) with light paid digital marketing via Google AdWords remarketing and Facebook pixel. Customer logos are limited and small-scale (e.g., Hotel Wellton Riga), with the bulk of volume coming from a long tail of residential and small commercial projects across Latvia, Lithuania, and Estonia. There is no disclosed funding, no parent company, no M&A activity, no patents, no certifications, and no AI/ML capabilities — PRODEX is a mature, organically-financed regional SME in a low-tech distribution category.

Name

PRODEX

Legal name

SIA PRODEX

Website

https://prodex.lv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PRODEX is a 25-year-old Latvian door retailer and distributor operating a showroom-warehouse at Riga's DECCO CENTRS interior center, selling 120+ interior door models and hardware across the Baltic region to retail, wholesale, and construction-project customers.

Ownership category

akta.pro rank

Product category

Interior Door Retail

akta.pro primary industry

Interior Doors (IMADAIAB)

akta.pro secondary industry

Exterior Doors (IMADAIAA)

Keywords

• Interior door retail
• Door wholesale distribution
• Door installation services
• Fire rated doors
• Hidden door systems

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Door product sales: Retail and wholesale sale of interior doors across multiple categories: veneered, painted, painted veneered, laminated, steel/technical EI30, pine wood, and hidden doors. Also includes door handles and hardware (furnitūra/rokturi).
2. Installation services: Professional door installation by qualified Prodex craftsmen. The company offers and recommends Prodex installation for quality, professional door setup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRODEX is a Baltic full-service door trading company that retails and wholesales over 120 interior door models — veneered, painted, painted veneered, laminated, pine wood, steel/technical EI30, and hidden doors — together with handles and hardware, through a Riga showroom-warehouse and a dedicated project-supply channel. It also delivers the doors it sells, with professional installation by qualified craftsmen and warranty plus post-warranty service.

Product overview

PRODEX is a specialized door retail company operating as a showroom-warehouse model in Latvia, offering over 120 door models. The core product portfolio includes eight main door categories: veneered doors, painted doors, painted veneered doors, laminated doors, steel technical and EI30 fire doors, pine wood doors, and hidden doors. The company also supplies door hardware and accessories including handles in various finishes. Services include professional consultation, project supply for construction companies and designers, wholesale distribution, and installation services. The company operates from a showroom-warehouse facility in Riga's DECCO CENTRS interior center.

Differentiator

Problem solved

Functional benefit

Products and services

• Veneered Interior Doors (Finierētas durvis) Interior doors with wood veneer finish combining natural wood aesthetics with manufactured door construction, sold to retail homeowners and wholesale buyers.
• Painted Interior Doors (Krāsotas durvis) Interior doors with painted finishes available in various colors to match interior design, sold through the showroom and project-supply channels.
• Painted Veneered Interior Doors (Krāsotas finierētas durvis) Interior doors with painted veneer finish that preserves visible wood structure while offering color options for interior design matching.
• Laminated Interior Doors (Laminētas durvis) Interior doors with laminated finish, available in various designs and colors including oak, walnut, and other wood-effect patterns.
• Steel and EI30 Fire-Rated Technical Doors (Metāla un EI30 durvis) Technical steel doors and fire-resistant EI30 doors providing fire protection ratings, intended for projects requiring fire-rated door solutions.
• Pine Wood Interior Doors (Priedes koka durvis) Solid pine wood interior doors, available unfinished or with various treatments including primed options, with glued timber frames and veneer-covered MDF panels customizable to any finishing color.
• Hidden Doors with Aluminum Frames (Slēptās durvis) Concealed doors with black aluminum perimeter and frame, reverse or standard opening direction, consisting of rounded interior door with honeycomb or perforated particleboard filling, aluminum door frame, two hidden hinges, and magnetic lock — designed to form a uniform surface with the wall after installation.
• Door Handles and Hardware Accessories (Furnitūra / Rokturi) Door handles, knobs, and hardware accessories available in various finishes including black, nickel, chrome, gold, and bronze, sold alongside doors through showroom, wholesale, and project-supply channels.
• Showroom and Professional Consultation Services Full-service door retail at the Riga showroom-warehouse offering professional consultations, project-specific door recommendations tailored to project specifics and budget, and product viewing across 120+ door models.
• Professional Door Installation Services Professional installation of purchased doors by qualified Prodex craftsmen, including warranty and post-warranty service for installed doors.
• Wholesale Door Distribution (Vairumtirdzniecība) Wholesale supply of interior doors and hardware in bulk to retailers, contractors, and other businesses purchasing for resale or their own projects, with dedicated wholesale contacts.
• B2B Project Door Supply (Projektu apgāde) Full-project door supply service for construction companies, builders, designers, and architects, including consultation on door specifications, delivery, professional installation, warranty, and post-warranty service for development projects.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ASSA ABLOY: Swedish multinational providing door solutions, access control, and hardware across Europe. Overlaps with PRODEX on the handles/hardware category and certain steel/technical door segments.
• JELD-WEN: Global manufacturer of interior and exterior doors, windows, and related building products with extensive European distribution. Comparable broad portfolio spanning veneered, laminated, and painted interior doors that overlap with Prodex's assortment.
• Dierre: Italian door manufacturer selling interior and security doors through dealer networks across Europe. Comparable through its mix of steel/technical and wood interior doors, served via wholesale channels.
• Masonite: Large North American-headquartered door manufacturer with European presence; produces interior wood, molded, and specialty doors. Broad incumbent overlap with Prodex's wood-door and interior categories.
• Garofoli: Italian manufacturer of high-end interior doors (wood, veneered, lacquered) with showrooms across Europe. Directly comparable to PRODEX's veneered and painted interior-door offering in the premium/design-led residential segment.
• Hörmann: Germany-headquartered global manufacturer of doors (including steel/technical and interior doors) sold across Europe through direct sales and dealer networks. Comparable on product breadth, especially the steel/technical EI30 fire-door category PRODEX carries.

Direct peers

• Scrigno: Italian maker of pocket and frameless concealed door systems, distributed across Europe. Comparable in the hidden/concealed door niche that PRODEX serves in the Baltics.
• Eclisse: Italian manufacturer of concealed pocket-door systems and hidden door frames. Direct competitor in PRODEX's hidden-door category with aluminum-frame engineering; both sell into European interior-door projects involving concealed installations.

Regional players

• Baltic interior design distributors: Other showrooms operating inside Baltic interior-trade centers (analogous to DECCO CENTRS) selling doors, finishes, and hardware to designers, architects, and end customers — directly comparable go-to-market and customer model.
• Eesti Door (Baltic regional retailers): Regional door retailers operating in the Baltic or Nordic geographies with comparable assortment of interior doors and similar project-supply services to construction companies in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prodexinfo
• LinkedInlinkedin.com/company/prodex-sia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODEX