Ruth Asset Management
- Company typePrivate
- Founded2002
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ruth Asset Management firmographics
Firmographics- Name
- Ruth Asset Management
- Legal name
- Ruth Asset Management AB
- Website
- https://ruthassetmanagement.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ruth Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
- akta.pro secondary industries
- Large-Cap Equity (Active) (FSAAAIAA), Small-Cap Equity (Active) (FSAAAIAC), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Ruth Asset Management is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Ruth Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees: Ruth Asset Management generates revenue through management fees charged on assets under management across its fund range, including portfolio strategies (Crafted By Ruth series) and single strategies (Core funds).
- Swedish Equities Fund (A-share): Net assets of 3,945 MSEK with management fee of 0.70% and ongoing charges of 1.50% for Class A shares of Ruth Core Swedish Equities.
- Nordic Small Cap Fund: Net assets of 78 MSEK with management fee of 1.00% and ongoing charges of 1.90% for Class B shares.
- Emerging Markets Fund: Net assets of 62 MSEK with management fee of 2.10% and performance fee of 0.10% for Class B shares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ruth Core Swedish Equities A - Institutional/retail share class with 0.70% management fee |
| Subscription | Annual | Ruth Core Nordic Small Cap B - Smaller share class with 1.00% management fee |
| Subscription | Annual | Ruth Core Emerging Markets B - Higher fee for emerging markets exposure |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels4 records
Ruth Asset Management product offering
Product offeringCore offering
Ruth Asset Management AB is a Swedish fund management company that develops, manages, and distributes actively managed investment funds. Its product range spans multi-asset Portfolio Strategies (the "Crafted By Ruth" series) covering risk profiles from defensive (Comfort) to high-equity (Intensity), single-strategy equity and credit funds (Ruth Core range), and Naventi-branded mixed funds. Funds are distributed both directly through a proprietary customer portal and indirectly via leading Swedish savings platforms.
Product overview
Ruth Asset Management offers a focused range of investment funds organized into two main categories: Portfolio Strategies (Comfort, Balance, Expansion, and Intensity) and Single Strategies (Core funds). The Portfolio Strategies are actively managed holistic solutions packaged as multi-asset funds, combining Ruth's expertise with selected external managers to provide complete investment solutions across different risk levels. Single Strategies serve as building blocks for investors who want to construct their own portfolios, including global equities, Swedish equities, emerging markets, Nordic small caps, and Nordic credit. Additionally, the company offers three externally managed Naventi funds (Defensiv, Balanserad, and Offensiv Flex) as part of its product range. All funds emphasize sustainability integration and long-term value creation.
Differentiator
Problem solved
Functional benefit
Brands
- Crafted By Ruth: Fund management services with portfolio strategies (Comfort, Balance, Expansion, Intensity).
- Ruth Core
- Naventi
Products and services
- Comfort Crafted By Ruth Multi-asset Portfolio Strategy fund targeting investors with a low-to-moderate risk tolerance; one of four risk-graded portfolio solutions in the Crafted By Ruth series, combining equities, fixed income, and alternatives.
- Balance Crafted By Ruth Balanced multi-asset Portfolio Strategy fund in the Crafted By Ruth series, designed for investors seeking a balanced risk-return profile through diversified allocation.
- Expansion Crafted By Ruth Growth-oriented multi-asset Portfolio Strategy fund in the Crafted By Ruth series, targeting investors with a higher risk tolerance and a tilt toward equities and growth assets.
- Intensity Crafted By Ruth Highest-risk multi-asset Portfolio Strategy fund in the Crafted By Ruth series, aimed at investors willing to accept substantial equity-market exposure for higher return potential.
- Ruth Core Global Equities Single-strategy actively managed global equity fund concentrating investments in developed-market equities worldwide.
- Ruth Core Swedish Equities Single-strategy actively managed equity fund focusing on listed Swedish companies.
- Ruth Core Emerging Markets Single-strategy actively managed equity fund investing in companies in emerging-market economies.
- Ruth Core Nordic Small Cap Single-strategy actively managed equity fund investing in smaller-capitalization companies across the Nordic region.
- Ruth Core Nordic Credit Single-strategy Nordic corporate credit fund investing primarily in Nordic investment-grade and high-yield corporate bonds.
- Naventi Defensiv Flex Defensive Naventi-branded mixed-asset fund, designed for investors with a low-risk preference and flexible mandate.
- Naventi Balanserad Flex Balanced Naventi-branded mixed-asset fund offering a balanced risk profile with a flexible allocation mandate.
- Naventi Offensiv Flex Offensive Naventi-branded mixed-asset fund targeting growth-oriented investors with a higher equity weight and flexible mandate.
Quantifiable outcome
- Ruth Core Swedish Equities A: 23.83% year-to-date return
- +2 more outcomes
Companies that use Ruth Asset Management
Customer profileSegments3 records
Ideal customer profiles2 records
Ruth Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ruth Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered former and core.
- Qblue Balanced A/SformerQblue Balanced A/S previously managed the fund Ruth Core Global Equities through delegation. Ruth Asset Management assumed direct responsibility for fund management as of April 30, 2026. The change had no impact on fund fees or risk profiles.
- Carnegie Fonder (Carnegie Fonder)coreCarnegie Fonder serves as the external portfolio manager for the Ruth Core Nordic Small Cap fund. Anna Strömberg from Carnegie Fonder is listed as a portfolio manager for this fund, providing specialized Nordic small cap expertise.
- External Partners for Emerging Markets and Nordic Small CapcoreRuth Asset Management uses two external partners to manage specialized strategies: emerging markets (managed by a knowledgeable team with deep understanding of local markets) and Nordic small caps (in partnership with Carnegie Fonder).
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Ruth Asset Management competitors and assessment
Company assessmentDirect peers
- Didner & Gerge Fonder: Didner & Gerge is a Swedish boutique asset manager focused on Nordic and global equities with quantitative and fundamental analysis combined. Highly comparable to Ruth's approach of pairing quantitative screening with fundamental analysis in single-strategy funds.
- Lannebo Fonder: Lannebo Fonder is a Stockholm-based active asset manager specializing in Swedish and Nordic equities, with a focused fund range and strong sustainability orientation. Comparable in size and strategy mix to Ruth's single-strategy Core funds, particularly Ruth Core Swedish Equities and Nordic Small Cap.
- Öhman Fonder: Öhman Fonder is a Swedish active asset manager offering multi-asset and equity strategies with sustainability integration, distributed across major Swedish platforms. Comparable mid-sized peer with a similar retail-and-pension target market and product structure.
- Naventi: Naventi is a Swedish asset manager whose three multi-asset funds (Defensiv, Balanserad, Offensiv Flex) are distributed through Ruth's platform. Comparable as a multi-asset Nordic fund manager with sustainability integration and overlapping risk-profiled fund structures.
- Carnegie Fonder: Carnegie Fonder is a leading Swedish active asset manager offering Swedish equity, Nordic, and global funds across multiple risk profiles. They are also a strategic partner to Ruth (managing Nordic Small Cap), making them the most directly comparable peer in the Swedish active equity space.
Regional players
- Alfred Berg Asset Management: Alfred Berg is a Nordic asset manager (part of BNP Paribas) offering Swedish, Nordic, and European equity strategies plus multi-asset solutions. Comparable product range with a Nordic focus, though with broader European institutional reach than Ruth's domestic focus.
Broad incumbents
- Handelsbanken Fonder: Handelsbanken Fonder is one of Sweden's largest fund managers, offering Swedish, Nordic, and global equity strategies plus multi-asset solutions distributed through the Handelsbanken branch network. Directly comparable in product mix and Swedish retail distribution, but at much greater scale.
- Swedbank Robur: Swedbank Robur is Sweden's largest asset manager and the dominant default-fund provider in Swedbank's pension platform. Offers a comprehensive fund range overlapping with Ruth's portfolio strategies and single strategies, with a massive incumbent distribution advantage.
- SEB Investment Management: SEB Investment Management operates one of Sweden's largest fund ranges and is simultaneously a distribution partner for Ruth's funds. Competes directly in Swedish equity, global equity, and multi-asset strategies, leveraging its own banking-channel distribution.
Emerging players
- Tundra Fonder: Tundra Fonder is a Nordic asset manager with deep emerging-markets and frontier-market expertise. Comparable to Ruth's Emerging Markets fund offering, though Tundra's portfolio is more concentrated on frontier and thematic EM strategies rather than broad EM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Ruth Asset Management social profiles
Digital presenceRuth Asset Management compliance and trust
Trust signalCompliance1 record
Ruth Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruth Asset Management leadership team
Management profileNumber of profiles
Profiles8 records
Ruth Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruth Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruth Asset Management
What does Ruth Asset Management do?
Ruth Asset Management AB is a Swedish fund management company that develops, manages, and distributes actively managed investment funds. Its product range spans multi-asset Portfolio Strategies (the "Crafted By Ruth" series) covering risk profiles from defensive (Comfort) to high-equity (Intensity), single-strategy equity and credit funds (Ruth Core range), and Naventi-branded mixed funds. Funds are distributed both directly through a proprietary customer portal and indirectly via leading Swedish savings platforms.
Is Ruth Asset Management a public or private company?
Ruth Asset Management is a private company. It is classified as unknown and is currently operating.
When was Ruth Asset Management founded?
Ruth Asset Management was founded in 2002. It employs 11 to 50 people.
Where is Ruth Asset Management based?
Ruth Asset Management is headquartered in Stockholm, Sweden, in the Europe region.
How does Ruth Asset Management make money?
Four revenue lines are on record. Fund Management Fees are the primary driver. The others are swedish Equities Fund (A-share), nordic Small Cap Fund and emerging Markets Fund.
Who are Ruth Asset Management's main competitors?
Direct peers on record are Didner & Gerge Fonder, Lannebo Fonder, Öhman Fonder, Naventi and Carnegie Fonder. Alfred Berg Asset Management is listed as a regional player. Broad incumbents are Handelsbanken Fonder, Swedbank Robur and SEB Investment Management. Tundra Fonder is listed as an emerging player.
Does Ruth Asset Management have an API?
No public API is recorded for Ruth Asset Management.
What industry is Ruth Asset Management in?
Ruth Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAE, Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset, with a secondary code of FSAAAIAA, Large-Cap Equity (Active). Its NAICS code is 523940 and its SIC code is 6282.