Samsung NewsRoom

What Samsung NewsRoom does

Samsung Electronics Co., Ltd., founded in 1969 and headquartered in Suwon, South Korea, is a publicly traded global technology company (Korea Stock Exchange: 005930.KS) organized into two principal divisions: DX (Device eXperience), which produces smartphones (Galaxy S series, Galaxy Z Fold and Z Flip foldables), wearables (Galaxy Watch, Galaxy Buds), home appliances (Bespoke AI refrigerators, washers, dryers, ranges, microwaves, air conditioners), TVs and commercial displays, and medical equipment; and DS (Device Solutions), which designs and manufactures memory (including industry-first HBM4 and HBM4E), System LSI, and foundry services. The two divisions are unified through the SmartThings IoT platform (460 million connected users), Samsung Health (77 million monthly active users), One UI software, and the Knox security layer, enabling AI features (Galaxy AI, Vision AI, Bespoke AI, Bixby) to operate across devices and the home.

The business model is primarily hardware sales across consumer electronics, mobile, and semiconductor components, complemented by recurring ecosystem services (SmartThings, Samsung Health, Samsung Art Store) and quote-based B2B sales for Interactive Displays, network solutions, and AI infrastructure components. Samsung reaches end markets through a hybrid GTM approach combining flagship Galaxy Unpacked events, direct-to-consumer Samsung.com, major retailers, mobile carrier partnerships, regional distributors and authorized dealers across 76 countries, and direct enterprise field sales for B2B. FY2025 consolidated revenue reached 333.6 trillion KRW with 43.6 trillion KRW operating profit and 37.8 trillion KRW R&D investment, supported by 259,149 employees and 221 global bases.

Name

Samsung NewsRoom

Legal name

Samsung Electronics Co., Ltd.

Website

https://news.samsung.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Samsung Electronics is a South Korea-headquartered global technology company that designs and manufactures smartphones, wearables, home appliances, TVs, displays, and semiconductors, reaching consumers and enterprises across 76 countries through flagship product launches, retail, and direct sales.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Semiconductor and Related Device Manufacturing (334413), Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Semiconductors & Related Devices (3674), Household Audio & Video Equipment (3651), Electronic Computers (3571), Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Advanced SoCs & Application Processors (HDAHAAAB)

akta.pro secondary industries

Smartphone Components & Modules (Displays, Cameras, Batteries, Sensors, RF modules) (CRACALAD), Audio, Imaging & Multimedia SoCs (ISP/Codec/Display) (HDAHABAH)

Keywords

• Consumer electronics
• Semiconductor memory
• Smartphone manufacturing
• Home appliances
• Display technology

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Electronics Hardware: DX Division produces and sells finished products including TVs, refrigerators, washing machines, air conditioners, smartphones, network systems, computers and medical equipment. Revenue model primarily one-time hardware sales through retail and direct channels.
2. Semiconductors: DS Division consists of Memory, System LSI and Foundry Businesses providing semiconductor design, manufacturing, sales and foundry services. Revenue from component sales to device manufacturers and AI infrastructure providers.
3. Connected Services and Ecosystem: SmartThings platform connecting 460 million users; Samsung Health with 77 million monthly active users; subscription and services revenue from ecosystem.
4. B2B Enterprise Solutions: Interactive Displays for education and enterprise, network solutions (5G/6G), and semiconductor solutions for data centers and AI infrastructure.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Samsung Electronics manufactures and sells consumer electronics through two main divisions: DX (Device eXperience) producing TVs, refrigerators, washing machines, air conditioners, smartphones, tablets, wearables, network systems, computers, and medical equipment; and DS (Device Solutions) consisting of Memory, System LSI and Foundry Businesses providing semiconductor design, manufacturing, sales, and foundry services for AI infrastructure and device manufacturers. The portfolio is unified by Galaxy AI, Vision AI, Bespoke AI software platforms and the SmartThings IoT ecosystem connecting 460 million users.

Product overview

Samsung NewsRoom covers Samsung Electronics' comprehensive technology portfolio organized into two main divisions: DX (Device eXperience) and DS (Device Solutions). The DX Division produces consumer products including Galaxy smartphones (Galaxy S Series, Galaxy Z Fold, Galaxy Z Flip), wearables (Galaxy Watch, Galaxy Buds), home appliances (Bespoke AI refrigerators, washers, dryers, air conditioners, ranges, microwaves), TVs and displays (The Frame OLED, Interactive Displays), and medical equipment. The DS Division provides semiconductors including HBM4E, commercial HBM4, UFS 5.0, and SSDs. Samsung's AI ecosystem spans Galaxy AI for mobile devices, Vision AI for TVs, Bespoke AI for home appliances, and Samsung Knox for security. The product portfolio is unified through SmartThings IoT platform enabling cross-device connectivity and the One UI software interface.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy: Samsung's flagship smartphone and mobile device brand, including Galaxy S series, Galaxy Z Fold and Flip foldables, Galaxy Watch wearables, and Galaxy Buds earbuds.
• Bespoke AI
• SmartThings
• Samsung Knox
• Samsung Art Store
• One UI
• C-Lab
• Samsung Innovation Campus
• Samsung Solve for Tomorrow

Products and services

• Galaxy S26 Series Samsung's flagship smartphone lineup featuring Galaxy AI capabilities, advanced camera systems with Cinematic LUT and APV codec, and premium design. The Galaxy S26 series represents the third generation of Galaxy AI phones targeting consumers and mobile professionals.
• Galaxy Z Fold7 and Z Flip7 Premium foldable smartphones that unfold into tablet-sized screens. Galaxy Z Fold7 and Z Flip7 represent the seventh generation of Samsung's foldable innovation leadership, featuring Flex Titanium display technology and Galaxy AI capabilities for consumers.
• Galaxy Buds4 Pro Wireless earbuds featuring Sensor Fusion technology with AI-based DNN noise reduction, three microphones, Voice Pickup Unit for bone conduction, and real-time fit leakage compensation for crystal-clear calls and 16x more vocal detail than previous models.
• Galaxy Buds4 Series Galaxy Buds4 Series wireless earbuds unveiled at Galaxy Unpacked February 2026 featuring Precision Sound and Intelligent Design with ultimate sound quality for consumer audio use.
• Galaxy Watch (AI-Powered Health Companion) Smartwatches featuring health-first AI-powered health companion capabilities, continuous health tracking (sleep, movement, recovery), and integration with the Samsung Health ecosystem serving 77 million monthly active users.
• Bespoke AI Washer and Dryer AI-powered laundry appliances featuring AI Wash+, AI Dry+, 7-inch Smart Screen, Bixby voice control, and SmartThings connectivity with AI Energy Mode for up to 70% energy savings in washers and 20% faster drying in dryers.
• Slide-in Ranges with Air Fry Max Electric and gas slide-in ranges featuring Air Fry Max, True Convection, Air Sous Vide, Express Boil cooktop (electric) or Dual Power Burner (gas), Soft Close Door, and SmartThings connectivity for recipe discovery.
• Over-the-Range Microwave with Air Fry Max Microwave oven with Air Fry Max delivering crispy results 15% faster, Convection Cooking, Auto Connectivity with cooktops, slanted ergonomic design, and SmartThings connectivity for control and recipe discovery in 40 languages.
• Bespoke AI WindFree Pro Air Conditioner AI-powered air conditioner with draft-free WindFree cooling technology that adapts to user environments and lifestyles for residential climate control.
• Bespoke AI Refrigerator Family Hub AI-powered smart refrigerator with AI Food Manager for ingredient management, tailored recipe recommendations, smart diet management, Vision AI, and Samsung AI integration for connected home kitchens.
• Bespoke AI Laundry Combo All-in-one laundry solution combining washer and dryer in a single unit for home lifestyle without need to transfer laundry between machines.
• The Frame Art TV Art TV that seamlessly blends technology with interior design by displaying artwork when not in use. Features Samsung Art Store integration and Matte Display technology for consumers seeking premium living room displays.
• Samsung OLED TV OLED televisions featuring Pantone Validated ArtfulColor Certification and Vision AI for personalized viewing experiences targeting premium home entertainment consumers.
• Samsung Interactive Displays for Education Android-based interactive display portfolio for K-12 schools, higher education institutions, and educational organizations featuring AMS, Samsung AI Assistant (Circle to Search, Live Transcript, AI Summary, AI Quiz), and Samsung Education Portal.
• Samsung Art Store Digital art subscription platform for The Frame and other Samsung TVs featuring curated collections from museums (MUNCH Museum, Art Basel), artists, and entertainment franchises (Moomins, Warner Bros.) for The Frame TV owners.
• HBM4E Memory Industry's first HBM4E memory samples for next-generation AI computing, featuring enhanced bandwidth and power efficiency for AI and HPC server environments. Targeted at AI infrastructure providers and data centers in partnership with NVIDIA and AMD.
• Commercial HBM4 Memory Industry-first commercial HBM4 memory shipping with ultimate performance for AI computing applications sold to AI infrastructure providers and cloud data center operators.
• UFS 5.0 Solution Industry's fastest UFS 5.0 solution for next-generation on-device AI applications with enhanced data transfer speeds, sold to device manufacturers and mobile OEMs.
• PM1763 SSD Mass-produced SSD optimized for next-generation AI infrastructure, sold to enterprise data centers and AI server builders.
• HERA Z20 OB/GYN Ultrasound System Premium OB/GYN ultrasound system for women's health diagnostics with life cycle ultrasound solutions sold to hospitals and clinics through Samsung Medison.
• OmniTom Elite Mobile CT Scanner with PCD Technology Mobile CT scanner with ultra-high resolution Photon-Counting-Detector (PCD) technology, receiving FDA 510(k) clearance for point-of-care diagnostic imaging sold to hospitals and clinical settings.
• SmartThings IoT Platform Samsung's IoT platform connecting over 460 million users, enabling control of smart home devices, energy management, and interoperability with Matter devices and 200+ partner brands including IKEA.
• Samsung Knox Security Platform Security platform protecting Galaxy devices and the connections between them, ensuring most personal data stays on device and enabling secure enterprise mobility.
• Samsung Hotel TVs with LYNK Cloud Hotel TV systems featuring LYNK Cloud with Google Cast and AirPlay capabilities for personalized in-room experiences targeting hotels and hospitality operators.

Quantifiable outcome

• Up to 20% faster drying time with AI Dry+ technology
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature13 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• Sony PicturesflagshipGTM or Marketing Partner · 1 July 2026Marketing collaboration for Spider-Man: Brand New Day featuring Galaxy Z Fold7 and Galaxy Watch. Jacob Batalon joined as #TeamGalaxy brand ambassador. Includes Spidey Tracker interactive fan experience powered by Samsung Galaxy.
• IKEAcoreTechnology or Integration · 1 June 2026SmartThings integration with IKEA Matter devices for seamless connected home experience. Enables control of IKEA smart home devices through SmartThings platform.
• LogitechcoreStrategic or Co-development Partner · 1 June 2026Joint session at ISTELive 2026 exploring connected classroom technology. Collaboration on integrated classroom ecosystems combining hardware and software for differentiated instruction.
• AlcediscoreStrategic or Co-development Partner · 1 June 2026Partnership to advance clinical research using wearable-based endpoints. Collaboration on wearable technology for healthcare research.
• Warner Bros. Pictures and DC StudiosflagshipGTM or Marketing Partner · 1 June 2026Partnership to bring Supergirl experiences to fans through Samsung Art Store and Samsung TVs. Content collaboration for entertainment marketing.
• MUNCH MuseumcoreGTM or Marketing Partner · 1 June 2026Samsung Art Store partnership bringing masterpieces including 'The Scream' and 'The Dance of Life' to Samsung's digital art platform.
• Art BaselflagshipGTM or Marketing Partner · 1 June 2026Samsung Art Store presented at Art Basel in Basel 2026. Physical exhibition at Samsung Lounge showcasing digital art integration with Samsung displays.
• KDDIcoreTechnology or Integration · 1 June 2026AI-powered network optimization trial on commercial 5G Standalone network in Japan.
• Massachusetts General HospitalflagshipStrategic or Co-development Partner · 1 May 2026Joint study to investigate GLP-1 treatment monitoring with Galaxy Watch. Healthcare research partnership for wearable health monitoring applications.
• MoominscoreGTM or Marketing Partner · 1 May 2026Samsung Art Store global collaboration introducing Moomin characters collection created by Tove Jansson as exclusive digital art.
• LG UpluscoreTechnology or Integration · 1 May 2026Collaboration on ISAC (Integrated Sensing and Communication) technology for 6G development.
• POSTECHcoreStrategic or Co-development Partner · 1 April 20262D/3D switchable display research published in Nature journal. Academic partnership for display technology innovation.
• NVIDIAcoreStrategic or Co-development Partner · 1 March 2026Strategic collaboration on next-generation AI memory solutions including HBM4E. Partnership for AI megafactory transformation of global intelligent manufacturing.
• AMDcoreStrategic or Co-development Partner · 1 March 2026Expanded strategic collaboration on next-generation AI memory solutions. Joint development for AI computing applications.
• KT CorporationcoreTechnology or Integration · 1 February 2026X-MIMO technology verification in 7 GHz band for 6G development.
• Carbon TrustcoreStrategic or Co-development Partner · 1 November 2024New way to measure carbon impact of connected devices. Joint initiative for environmental sustainability measurement.
• Samsung Innovation Campus PartnerscoreOthers · 1 January 2013Partnership with local education authorities, academic institutions and civil society organizations in various countries for job-ready training programs in programming, AI, IoT and big data.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• LG Electronics: Direct competitor in OLED TVs, home appliances and commercial displays; overlapping product portfolio and Korean/global retail distribution makes LG the closest home-market peer across DX.
• TSMC: Pure-play foundry competitor to Samsung Foundry for advanced-node SoCs and AI accelerators. Direct peer on leading-edge logic manufacturing and customer wins (Apple, NVIDIA, AMD, Qualcomm).
• Intel: IDM competitor across logic foundry (Intel Foundry Services), PC chipsets and datacenter accelerators. Comparable on the IDM-vs-foundry strategic question and on PC/client compute adjacencies.
• Qualcomm: Mobile SoC and modem competitor that supplies many of the same smartphone OEMs Samsung competes with for flagship designs, and competes with Samsung's Exynos line for Galaxy-tier socket wins.
• Apple: Apple competes head-to-head with Samsung Galaxy in premium smartphones, tablets, watches and wearables, and overlaps in chips (Apple Silicon vs Exynos) and ecosystem services. Most directly comparable peer in mobile-consumer AI experiences.
• Micron Technology: US-based memory competitor in DRAM, NAND and emerging HBM lines. Direct peer on the commodity-memory economics that drive the bulk of Samsung's DS revenue.
• Sony Group: Competitor in premium TVs, image sensors (Sony Semiconductor vs Samsung System LSI), and entertainment content tie-ins. Comparable on the imaging/ISP silicon and TV display axes.
• SK Hynix: Korean memory competitor directly comparable in DRAM, NAND and HBM (including HBM3E/HBM4). One of two companies supplying HBM to NVIDIA alongside Samsung, making it the most direct peer for the highest-growth DS revenue line.
• Xiaomi: Chinese smartphone OEM competing across Galaxy's mid- and high-tier, and increasingly in wearables, AIoT and home appliances. Closest high-volume peer measuring Galaxy's competitive positioning outside Apple.

Emerging players

• BOE Technology: Chinese display panel competitor to Samsung Display in OLED for smartphones and TVs. Closest peer for assessing Samsung's display-manufacturing competitive position in mobile and TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/samsungtomorrow
• YouTubeyoutube.com/samsung
• Facebookfacebook.com/SamsungTomorrow
• LinkedInlinkedin.com/company/samsung
• Instagraminstagram.com/samsungnewsroom_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung NewsRoom