CertMark
CertMark (CMI Certification) is a JAS-ANZ accredited Australian third-party product certification body administering CodeMark, WaterMark, and CMI ProdCert schemes for building, plumbing, PPE, safety, and fire products manufacturers across Australia, New Zealand, and 70+ countries.
- Company typePrivate
- Founded2009
- HeadquartersBuderim, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CertMark does
CertMark, operating commercially as CMI Certification PTY LTD, is a privately held Australian third-party product certification body headquartered on the Sunshine Coast, Queensland (Palmwoods, QLD). The firm holds JAS-ANZ accreditation under ISO/IEC 17065 and administers three certification pathways: CodeMark Australia (voluntary third-party building product certification demonstrating conformity with the Building Code of Australia and National Construction Code Volume One and Two), WaterMark (the mandatory national plumbing and drainage product certification under NCC Volume Three), and the proprietary CMI ProdCert Scheme covering PPE, safety, fire, and construction & building materials against Australian, New Zealand, and international standards (AS, AS/NZS, NZS, ISO, ASTM, NFPA). Certification involves technical documentation review, evaluation of test evidence from NATA/IANZ/ILAC-accredited laboratories, manufacturing-site audits, Product Quality Plan approval, and ongoing annual surveillance.
The company's revenue model is professional-services fees denominated in AUD, invoiced on 14-day terms with full payment required prior to commencement and non-refundable terms. Pricing is bespoke per application, varying with product complexity, applicable standards, and scope; there is no publicly disclosed fee schedule. Go-to-market is direct enterprise field sales: clients engage via the company website, online enquiry forms, and direct contact with dedicated client managers, with the process running from initial enquiry through formal application, technical assessment, audit, certification, and ongoing surveillance. The customer base spans building products manufacturers, plumbing products manufacturers, PPE suppliers, fire protection product manufacturers, and consumer/industrial safety product manufacturers across Australia and New Zealand, with formal authorisation to operate in 70+ countries. Distribution is wholly direct through CMI's own certification professionals, with no third-party reseller or channel layer.
Strategically, the firm is founder/owner-operated with no external investors or parent company. Recent moves include a February 2025 non-exclusive partnership with Equal Assurance to cross-refer Management Systems Certification work, expanded geographic accreditation coverage to 70+ jurisdictions, and the publication of NCC 2025 transition guidance to capture re-certification demand ahead of regulatory deadlines including the 1 May 2026 Lead-Free WaterMark requirement. Leadership is anchored by Richard Donarski as National Compliance Director, who also chairs the SF-010 Occupational Respiratory Protection Committee at Standards Australia / Standards New Zealand.
CertMark firmographics
Firmographics- Name
- CertMark
- Legal name
- CMI Certification PTY LTD
- Website
- https://cmicert.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CertMark (CMI Certification) is a JAS-ANZ accredited Australian third-party product certification body administering CodeMark, WaterMark, and CMI ProdCert schemes for building, plumbing, PPE, safety, and fire products manufacturers across Australia, New Zealand, and 70+ countries.
- Ownership category
- akta.pro rank
Where CertMark is headquartered
LocationHeadquarters
- HQ city
- Buderim
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CertMark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Certification Services: CMI Certification generates revenue through fees charged for product certification services including application processing, technical assessment, testing review, audit services, and ongoing surveillance. Fees are invoiced on 14-day terms with full payment required prior to commencement of work. Fees are non-refundable, denominated in AUD, and subject to GST where applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom certification fees based on product type, standards, and scope of assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CertMark product offering
Product offeringCore offering
CertMark (operating as CMI Certification) is an ISO/IEC 17065 accredited product certification body providing third-party conformity assessment against Australian, New Zealand, and international standards. The company administers the CodeMark Australia (building products), WaterMark (mandatory plumbing/drainage products), and the proprietary CMI ProdCert schemes, delivering application processing, technical documentation review, testing evidence assessment, manufacturing site audits, Product Quality Plan (PQP) approval, and ongoing annual surveillance to manufacturers and suppliers across 70+ countries.
Product overview
CertMark International (CMI Certification) is a JAS-ANZ accredited certification body specializing in third-party product certification. The company offers three main certification schemes: CodeMark Australia (voluntary building product certification against the Building Code of Australia/NCC), CMI ProdCert (accredited product certification against Australian, New Zealand, and international standards), and WaterMark (mandatory plumbing and drainage product certification under the ABCB-administered scheme). Under the ProdCert scheme, CMI provides specialized certification across four product sectors: Construction & Building Materials (Glass, Windows, Plywood, Insulation), Personal Protective Equipment (PPE), Safety Products, and Fire Products. All certification is conducted in accordance with ISO/IEC 17065 and supported by testing from NATA, IANZ, or ILAC-approved laboratories.
Differentiator
Problem solved
Functional benefit
Products and services
- CodeMark Australia Certification Voluntary third-party building product certification scheme administered by the ABCB that demonstrates conformity with the Building Code of Australia (BCA) and National Construction Code (NCC) Volume One and Two for building products and systems. Targeted at manufacturers and suppliers of regulated building materials seeking market access and acceptance by specifiers and building certifiers in Australia.
- WaterMark Certification Mandatory national product certification scheme for specified plumbing and drainage products installed in Australia, demonstrating conformity with the Plumbing Code of Australia and the NCC Volume Three. Targeted at plumbing and drainage product manufacturers (tapware, valves, pipes, fittings, water heaters, sanitary products) for whom WaterMark certification is a regulatory prerequisite for installation.
- CMI ProdCert Certification Proprietary ISO/IEC 17065 accredited product certification scheme certifying products against applicable Australian, New Zealand, and international product standards (AS, AS/NZS, ISO, ASTM, NFPA). Targeted at manufacturers and suppliers of PPE, safety products, fire protection products, and construction and building materials seeking a flexible, multi-jurisdictional certification pathway through a single engagement.
- Construction & Building Materials Certification Third-party product certification for construction and building materials including glass, windows, plywood, insulation, and tanks, delivered under the CMI ProdCert scheme against Australian, New Zealand, and international standards. For manufacturers and suppliers of construction products requiring recognised certification beyond what CodeMark provides.
- PPE Certification Product certification for Personal Protective Equipment including protective clothing, eyewear, helmets, respirators, and footwear, delivered under the CMI ProdCert scheme against AS, AS/NZS, ISO, ASTM, and NFPA standards. For PPE manufacturers and suppliers seeking market acceptance and regulatory compliance across Australia, New Zealand, and international markets.
- Safety Certification Product certification for safety products including child restraints, bicycles, potting mix, ladders, prams, cots, jacks, and breathalysers, delivered under the CMI ProdCert scheme against applicable Australian, New Zealand, and international standards. For manufacturers and suppliers of consumer and industrial safety products requiring third-party certification.
- Fire Products Certification JAS-ANZ accredited third-party certification for fire products under the CMI ProdCert Scheme, covering fire detection, alarm systems, fire extinguishers, and related equipment across Australia, New Zealand, and international markets against AS/NZS, AS, NZS, ISO, NFPA, and ASTM standards. For manufacturers and suppliers of fire protection products requiring life-safety verification accepted by fire authorities and building certifiers.
Companies that use CertMark
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
CertMark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CertMark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Equal AssurancecoreCMI Certification has partnered with Equal Assurance through a non-exclusive arrangement to offer clients extended access to Management Systems Certification (through Equal Assurance) and Product Certification (through CMI Certification). Both organisations are accredited Certification Bodies by JAS-ANZ. Equal Assurance offers certification to ISO 9001, ISO 45001, ISO 14001, ISO 22000, ISO/IEC 27001, HACCP Systems, ISO 10002, and CCF Code.
- Australian Building Codes Board (ABCB)coreThe ABCB administers national building and plumbing regulatory frameworks referenced in the NCC. CMI operates certification schemes (CodeMark, WaterMark) under ABCB governance and guidelines.
- Fire Protection Association AustraliaminorFPA Australia is a peak industry body for fire protection. CMI is a Silver Member and provides fire product certification services aligned with FPA technical standards and guidance.
- Joint Accreditation System of Australia and New Zealand (JAS-ANZ)coreJAS-ANZ provides formal accreditation for CMI's certification activities under ISO/IEC 17065, granting regulatory recognition for issuing product certification certificates.
- Association of Accredited Certification Bodies (AACB)minorAACB facilitates organisational improvement, reduction of operational risk, and compliance to standards and schemes. CMI Certification and Equal Assurance are both members.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
CertMark competitors and assessment
Company assessmentBroad incumbents
- TÜV Rheinland Australia: Global German-origin TIC incumbent with Australian operations providing product testing and certification across construction, PPE, and fire categories. Comparable third-party certification services within a much broader global portfolio.
- SGS Australia: World's largest TIC company with Australian operations spanning product testing, certification, and inspection. Comparable to CMI in product conformity assessment but with global scale and bundled service offerings.
- UL LLC (Underwriters Laboratories): Global safety science and certification leader with Australian operations certifying construction, electrical, fire, and PPE products. Comparable third-party safety certification services with strong fire/PPE overlap.
- Intertek Australia: Global TIC incumbent with Australian presence offering product testing and certification for building, plumbing, fire, and PPE products. Overlaps with CMI's product categories but operates at much larger scale as part of a diversified portfolio.
- Bureau Veritas Australia: Global testing, inspection and certification (TIC) incumbent with Australian operations offering building product certification, WaterMark, and management systems. Comparable offering bundled with broader global TIC services.
Others
- Equal Assurance (EQM): Australian JAS-ANZ accredited certification body specialising in management systems certifications (ISO 9001, 14001, 45001, 22000, 27001). Formal CMI partner under 2025 reciprocal arrangement; closely comparable business model and customer base but non-overlapping certification scope.
Direct peers
- IAPMO R&T (Oceania): Plumbing and mechanical product certification specialist, accredited to certify products to WaterMark requirements. Direct competitor in plumbing/drainage product certification, the core WaterMark scheme.
- SAI Global: Historically Australia's largest certification body offering CodeMark, WaterMark, and management systems certification. Closely comparable offering and customer base to CMI in the Australian regulated products market.
- AWTA Product Services: Australian product testing and certification provider (originally wool testing authority) offering building and consumer product conformity assessment under JAS-ANZ. Comparable in regulatory positioning and Australian footprint.
- Global-Mark Pty Ltd: Australian JAS-ANZ accredited product certification body specialising in CodeMark, WaterMark, and other building/plumbing/fire product schemes. Most direct head-to-head competitor to CMI in the Australian third-party certification market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CertMark social profiles
Digital presenceCertMark compliance and trust
Trust signalCompliance2 records
CertMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
CertMark leadership team
Management profileNumber of profiles
Profiles1 record
CertMark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CertMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CertMark
What does CertMark do?
CertMark (operating as CMI Certification) is an ISO/IEC 17065 accredited product certification body providing third-party conformity assessment against Australian, New Zealand, and international standards. The company administers the CodeMark Australia (building products), WaterMark (mandatory plumbing/drainage products), and the proprietary CMI ProdCert schemes, delivering application processing, technical documentation review, testing evidence assessment, manufacturing site audits, Product Quality Plan (PQP) approval, and ongoing annual surveillance to manufacturers and suppliers across 70+ countries.
Is CertMark a public or private company?
CertMark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CertMark founded?
CertMark was founded in 2009. It employs 11 to 50 people.
Where is CertMark based?
CertMark is headquartered in Buderim, Australia, in the Oceania region.
How does CertMark make money?
One revenue line is on record: product Certification Services.
Who are CertMark's main competitors?
Broad incumbents on record are TÜV Rheinland Australia, SGS Australia, UL LLC (Underwriters Laboratories), Intertek Australia and Bureau Veritas Australia. Equal Assurance (EQM) is listed as an others. Direct peers are IAPMO R&T (Oceania), SAI Global, AWTA Product Services and Global-Mark Pty Ltd.
Does CertMark have an API?
No public API is recorded for CertMark.