What Davis-Monthan AFB does

The 355th Force Support Squadron (355 FSS) at Davis-Monthan Air Force Base is a U.S. Department of the Air Force unit that delivers Morale, Welfare, and Recreation (MWR) services to authorized military and civilian personnel at the installation in Tucson, Arizona. The unit operates approximately twenty distinct facilities and programs spanning family support (Military & Family Readiness Center, School Liaison, Child Development Center, Family Child Care, Youth Programs), recreation (Fitness Center, Thunder Alley Bowling, Outdoor Recreation, Pools, Arts & Crafts, Auto Hobby), community engagement (Community Center, Library, Information Tickets & Travel), lodging and dining (Davis Monthan Inn, Dining Options), and military personnel administration (Military Personnel Flight, Honor Guard, Mortuary, Resale Lot, Boneyard Vista).

The digital infrastructure is a standard web content management system with an integrated events calendar supporting subscriptions via Google Calendar, iCalendar, Outlook 365, and Outlook Live. The website integrates with federal platforms including IDCO/DMDC for ID card appointments, QueueKiosk for same-day DEERS check-in, USAJobs for civilian employment listings, the DISA Interactive Customer Evaluation (ICE) feedback system, and the Air Force-wide MyAirForceLife.com portal. Social presence is limited to Facebook (@355FSS) and Instagram (@355fss), with Strike Magazine as the base's community publication.

The 355 FSS does not operate a commercial revenue model. It is funded primarily through Department of Defense appropriations, supplemented by Non-Appropriated Fund (NAF) receipts from fee-based activities such as lodging, bowling, dining, and the vehicle resale lot. Services are provided at minimal or no cost to authorized patrons — active duty personnel, families, DoD civilians, and retirees — with no traditional sales motion. A Commercial Sponsorship program introduced in 2024 represents the unit's first structured effort to attract third-party advertiser revenue.

Name

Davis-Monthan AFB

Legal name

United States Department of the Air Force

Website

https://dmforcesupport.com

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

The 355th Force Support Squadron at Davis-Monthan Air Force Base is a U.S. Air Force unit delivering morale, welfare, and recreation services — including childcare, fitness, recreation, lodging, and family support — to authorized military personnel, families, DoD civilians, and retirees in Tucson, Arizona.

Ownership category

akta.pro rank

Product category

Military Installation Morale, Welfare and Recreation (MWR) Services

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Military & Government Extended Stay Lodging (THAGAEAG), Military/Government Monthly Lodging (THAMAFAK)

Keywords

• Military base services
• Morale welfare recreation
• Family readiness programs
• Lodging facilities
• Child youth programs

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Government Appropriated Funding: As a U.S. Air Force Morale, Welfare and Recreation (MWR) organization, the 355th Force Support Squadron is funded through Department of Defense appropriations. Services are provided to authorized patrons (military personnel, families, DoD civilians) at little to no cost.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Operates the 355th Force Support Squadron (355 FSS) delivering morale, welfare, and recreation (MWR) and base-support services at Davis-Monthan Air Force Base. Offerings include lodging, dining/food and beverage operations, fitness and recreational facilities, child and youth programs, outdoor recreation, information/travel services, automotive skills support, and family readiness activities. Services are available to authorized military personnel, their families, DoD civilians, and retirees.

Product overview

Davis-Monthan AFB's 355th Force Support Squadron (355 FSS) operates a comprehensive suite of morale, welfare, and recreation (MWR) services organized into distinct facilities and programs. The core offering includes family support services (Military & Family Readiness Center, Child Development Center, Youth Programs), fitness and recreation (Fitness Center, Thunder Alley Bowling, Outdoor Recreation, Pools), arts and community (Arts & Crafts Center, Community Center, Library), lodging and dining, and military personnel services. The 355 FSS also publishes Strike Magazine as its official base publication and maintains an events calendar with recurring programs like Friday Unwind, Cosmic Bowling, Pins and Pals, and seasonal events including Freedom Fest and Spirit Week activities.

Differentiator

Problem solved

Functional benefit

Brands

• Strike Magazine: Strike Magazine is a publication of the 355th Force Support Squadron providing news and information to Davis-Monthan AFB community members.

Products and services

• Force Support Squadron MWR Programs
• Base Lodging Facilities
• Fitness and Recreation Facilities
• Child and Youth Programs
• Food and Beverage Operations
• Information, Tickets and Travel (ITT)
• Outdoor Recreation
• Automotive Skills Support

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered support.

• USA Jobs (U.S. Office of Personnel Management)supportOthersThe 355th FSS directs job seekers to USA Jobs (usajobs.gov) for civilian employment opportunities at Davis-Monthan AFB, including both NAF (Non-Appropriated Fund) and civil service positions.
• MyAirForceLife.comsupportOthersThe base website integrates with the Air Force-wide MyAirForceLife.com portal for centralized information about eligible patrons, FSS gift cards, and other force support resources.
• DISA ICE (Interactive Customer Evaluation)supportOthersThe base uses the Defense Information Systems Agency (DISA) ICE system for collecting customer feedback on facility experiences.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Randolph AFB FSS: Randolph AFB's 12th Force Support Squadron operates an MWR portfolio structurally identical to the 355 FSS, serving Air Force personnel and families with family readiness, recreation, and community programming.
• Naval Air Station North Island MWR: NAS North Island's MWR program delivers family support, recreation, lodging, and fitness services to Navy personnel and families using the same appropriated funding model and patron-restriction framework as the 355 FSS.
• Joint Base Andrews FSS: Joint Base Andrews Force Support Squadron provides MWR services to military personnel and families at Andrews AFB, with a directly comparable portfolio of family support, fitness, recreation, and lodging programs under the same DoD MWR framework.
• Lackland AFB FSS (Wilford Hall): Lackland AFB's 802nd Force Support Squadron delivers essentially identical MWR programming — childcare, fitness, recreation, lodging, dining — to a comparable Air Force training and operational base population under the same AFSVC governance.

Others

• Military OneSource: Military OneSource is the DoD-wide counseling, relocation, and family support service that overlaps with the 355 FSS's Military & Family Readiness Center offerings — a complementary rather than competing DoD program serving the same patron population.
• Defense Commissary Agency (DeCA): DeCA operates military commissaries providing grocery services to the same authorized patron population as the 355 FSS; while a different service category (retail grocery vs. MWR), it shares the patron base, appropriation funding model, and base-located delivery model.
• Fisher House Foundation: Fisher House Foundation provides free lodging to military families near treatment facilities; it is comparable to the family-support orientation of the 355 FSS but specializes in lodging for medical rather than general MWR use cases.

Broad incumbents

• Navy MWR: Navy MWR is the Navy-wide counterpart to Air Force MWR, providing family support, recreation, and community programming to Navy and Marine Corps personnel across hundreds of installations under equivalent DoD policy.
• Army Family and MWR Programs: Army Family and MWR Programs is the Army-wide equivalent of the Air Force MWR system, operating at significantly larger scale across all Army installations with a comparable service portfolio of family support, recreation, and lodging.
• Armed Forces Recreation Centers (Hale Koa, Shades of Green): Armed Forces Recreation Centers are DoD-owned resort/hotel properties serving eligible military patrons; comparable to Davis Monthan Inn in lodging scope but at a much larger resort scale and operating under the same MWR appropriation framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/355FSS
• Instagraminstagram.com/355fss/?hl=en
• LinkedInlinkedin.com/company/davis-monthan-outdoor-recreation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis-Monthan AFB