Turu-uuringute

What Turu-uuringute does

Turu-uuringute AS is an Estonian market research firm founded in 1994 and headquartered at Pärnu mnt. 102, Tallinn. The company delivers full-service public opinion and marketing research, executing quantitative surveys (web panel, telephone, face-to-face), qualitative research, and desk research under a multi-stage random sampling methodology anchored on the Statistics Estonia population database. Its core infrastructure includes a proprietary Internet research panel ("Veebipaneel") of thousands of Estonian respondents and a scheduled monthly Omnibuss survey (n=1000) that pools questionnaires from multiple clients within a single field wave, yielding results with a reported maximum statistical error of ±3.1% at 95% confidence. All research specialists are reported to have more than 10 years of experience.

The firm operates a sales-led go-to-market with direct client engagement, competitive bidding for government contracts, and recurring mandates from a diversified set of Estonian public institutions. Visible customers span Riigikantselei (Government Office), the Ministry of Social Affairs, the Transport Agency, the Bank of Estonia (Eesti Pank), Rail Baltic Estonia OÜ, Tallinna Linnatransport (since 1999), Tallinn Strategic Management Centre, the University of Tartu, the National Institute for Health Development, and a number of NGOs and political foundations. Beyond standalone projects, the firm coordinates the European Social Survey in Estonia and conducts recurring party-political and societal polling.

Turu-uuringute AS is a privately held Estonian public limited company (aktsiaselts) wholly owned by the Finnish research firm Taloustutkimus OY (TOY), which has 40+ years of market research experience. The TOY group also encompasses sister firms Latvian Facts (Latvia) and Vilmorus (Lithuania), with which Turu-uuringute conducts cross-Baltic studies, as well as Baltic Surveys Ltd as a secondary partner. Revenue is generated through commissioned professional-services engagements rather than product sales, and the firm maintains compliance with GDPR/Estonian IKS and the ICC/ESOMAR International Code of Market and Social Research.

Name

Turu-uuringute

Legal name

Turu-uuringute AS

Website

https://turu-uuringute.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Turu-uuringute AS is an Estonian market research firm founded in 1994, providing quantitative, qualitative, and desk research to government ministries, public agencies, NGOs, and private clients across Estonia. Owned by Finnish Taloustutkimus OY, it operates a web panel and monthly Omnibuss survey.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Market research services
• Public opinion polling
• Survey research
• Consumer research
• Social research

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public Opinion Research Services: Commissioned research studies for government agencies, public sector organizations, and private companies. Studies cover political polling, social issues, health, transport, and various market research topics.
2. Omnibus Survey Services: Shared-cost monthly survey where multiple clients submit questionnaires. Costs are divided among participants while each receives only their own results.
3. Web Panel Surveys: Internet-based survey research using their proprietary panel of thousands of Estonian respondents. Panel members earn points redeemable for rewards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Turu-uuringute AS is a full-service market research firm providing public opinion and marketing research in Estonia. The company delivers commissioned quantitative surveys (via web panel, telephone, and face-to-face), qualitative research, and desk research for government agencies, public sector institutions, private companies, and academic researchers. Their signature products include the monthly Omnibus population survey (n=1000) and the proprietary Veebipaneel web panel used for internet-based data collection.

Product overview

Turu-uuringute AS provides comprehensive public opinion and marketing research services as a full-service market research company. The company's core offerings consist of three main research methodologies—quantitative surveys, qualitative research, and desk research—delivered through distinct service channels. The Omnibuss product is a scheduled monthly representative population survey combining multiple client questionnaires, while the Veebipaneel (Web Panel) enables internet-based research with thousands of pre-recruited respondents. The company also conducts face-to-face interviews, telephone surveys, and online surveys using their web panel infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnibuss (Monthly Omnibus Survey) A monthly representative population survey (n=1000) combining questionnaires from multiple clients in a single field period. Costs are shared among participating clients, and each client receives only their own questionnaire results. Survey results are extendable to the entire 18+ Estonian population. Used by government agencies, businesses, and NGOs that need cost-effective, statistically reliable representative polling.
• Veebipaneel (Web Panel) An online research panel consisting of thousands of Estonian respondents who regularly participate in internet-based surveys on various topics. Panel members earn points for participation redeemable for rewards. Used to deliver internet-based quantitative surveys for public sector, private, and academic clients.
• Kvantitatiivuuringud (Quantitative Research) Statistical surveys collecting opinions, attitudes, and behavioral data from populations or defined target groups. Emphasis on sample definition and representativeness using the Statistics Estonia population database. Delivered via web panel, telephone, and face-to-face data collection. Targets government, private sector, and academic clients.
• Kvalitatiivuuringud (Qualitative Research) Qualitative research focused on exploring possible opinions and their underlying reasons rather than statistics. Often integrated into quantitative studies through open-ended response formats. Serves government, private, and academic clients needing deeper insight into motivations and attitudes.
• Desk-uuringud (Desk Research) Secondary research gathering information about problems or situations from existing sources including the internet, databases, media, and publications. Used by clients needing situational analysis, market landscaping, or background context without primary data collection.

Quantifiable outcome

• Maximum statistical error of ±3.1% at 95% probability level for full sample surveys
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and minor.

• Latvian Facts (Läti)majorStrategic or Co-development PartnerSister company in Latvia, part of the TOY group network. Cooperates with Turu-uuringute AS on cross-Baltic marketing and opinion research.
• Vilmorus (Leedu)majorStrategic or Co-development PartnerSister company in Lithuania, part of the TOY group network. Cooperates with Turu-uuringute AS on cross-Baltic marketing and opinion research.
• Baltic Surveys Ltd (Leedu)minorStrategic or Co-development PartnerLithuanian research company, partner in Baltic regional research cooperation with Turu-uuringute AS.
• TOY-Opinion Sankt PeterburgminorOthersPart of the TOY group, located in Saint Petersburg, Russia.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vilmorus: Lithuanian sister company within the Taloustutkimus OY group. Provides public opinion polling and market research across Lithuania and partners with Turu-uuringute on cross-Baltic projects.
• Norstat: Nordic and Baltic-focused data collection and market research company with panel-based survey products. Competes with Turu-uuringute for multi-country Scandinavian-Baltic research tenders and panel-based work.
• Kantar (including Kantar Emor): Global market research group that acquired Estonia's Emor in 2016 and operates as Kantar Emor in Tallinn, directly competing with Turu-uuringute for Estonian public-sector and commercial research contracts using overlapping methodologies (panels, omnibus, ad hoc studies).
• Latvian Facts: Latvian sister firm within the Taloustutkimus OY group. Conducts public opinion and market research for government and commercial clients in Latvia, frequently partnering with Turu-uuringute on cross-Baltic studies.
• Baltic Surveys Ltd: Lithuanian research company and TOY group partner that cooperates with Turu-uuringute on cross-Baltic marketing and opinion studies, sharing panel and fieldwork infrastructure.
• Taloustutkimus OY: Finnish market research company and parent owner of Turu-uuringute. Operates the same quantitative, qualitative, and omnibus survey model in Finland, making it the closest methodological and structural comparable, both as a sister entity and as the benchmark for the parent group.

Emerging players

• YouGov: Online research panel and analytics platform with growing European coverage. Increasingly competes for digital-first survey work that historically would have gone to traditional firms like Turu-uuringute.

Broad incumbents

• GfK (NIQ-GfK): Global market research firm with consumer and public-sector research offerings. Overlaps with Turu-uuringute on multi-country consumer and societal studies in the Baltic region.
• NielsenIQ: Global consumer research and insights company with extensive panel and consumer-behavior products. Competes at the higher end of commercial market research for multinational clients operating in the Baltics.
• Ipsos: Global market research and public opinion firm with broad European coverage. Competes with Turu-uuringute for larger international and EU-funded research programs where Baltic fieldwork is bundled into pan-European studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/turuuuringute
• LinkedInlinkedin.com/company/turu-uuringute-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turu-uuringute