WHG Eberswalde
WHG Eberswalde is the largest residential landlord in Eberswalde, Germany, managing 5,800 apartments across 383 properties for 9,300+ tenants, with digital tenant services, FTTH fiber rollout, and energy-efficient renovations.
- Company typePrivate
- Founded1992
- HeadquartersEberswalde, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WHG Eberswalde does
WHG Eberswalde (legal name: WHG Wohnungsbau- und Hausverwaltungs-GmbH) is a private German residential housing company and the largest landlord in Eberswalde, Brandenburg, operating exclusively in this single ~40,000-resident city approximately 50 km northeast of Berlin. The company manages 383 properties comprising 5,800 apartments serving 9,300+ tenants across all nine city districts (Finow, Nordend, Westend, Stadtmitte, BBV/Osterweiterung, Eisenspalterei, Finow-Ost, Ostend, Leibnitzviertel). Revenue is generated primarily through monthly residential rental income on a portfolio spanning subsidized WBS units (€615+), mid-market renovated stock (€800-€1,200), and premium sub-brands including Atelier.B heritage lofts (€1,425-€2,470) and the WHG CUBE.56 shared-living concept. Temporary furnished housing (WHG Wohn.Komfort) and ancillary ClubCard partner commissions provide secondary streams.
WHG Eberswalde firmographics
Firmographics- Name
- WHG Eberswalde
- Legal name
- WHG Wohnungsbau- und Hausverwaltungs-GmbH
- Website
- https://whg-ebw.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WHG Eberswalde is the largest residential landlord in Eberswalde, Germany, managing 5,800 apartments across 383 properties for 9,300+ tenants, with digital tenant services, FTTH fiber rollout, and energy-efficient renovations.
- Ownership category
- akta.pro rank
WHG Eberswalde industry classification
Industry- Product category
- Residential Property Rental & Housing Management
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro industry
- Corporate Housing Property Management (Owner-Managed / Third-Party)Corporate & Executive Short-Term Housing ManagementBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental ManagementServiced Apartments & AparthotelsStudent Housing Property Management & Leasing Operators
Keywords
Where WHG Eberswalde is headquartered
LocationHeadquarters
- HQ city
- Eberswalde
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
WHG Eberswalde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Residential Rental Income: WHG earns revenue primarily from monthly rental income on its residential property portfolio. Total rent (Gesamtmiete) comprises base rent (Grundmiete) plus operating costs (Betriebskosten) and heating costs (Heizkosten). Listings range from €615 to €2,470 per month. Some apartments require a housing eligibility certificate (WBS/Wohnberechtigungsschein) for subsidized units. Deposits (Kaution) are typically 2-3 months' rent. Properties include both market-rate and publicly subsidized housing.
- WHG Wohn.Komfort (Furnished Temporary Housing): WHG offers fully furnished temporary apartments (Wohn.Komfort), providing flexible short-term rentals for tenants needing temporary housing. This is a separate service from standard long-term rentals, likely commanding a premium rate.
- ClubCard Partner Commissions / Regional Discounts: The WHG.Clubcard program partners with regional businesses to offer tenant discounts. While primarily a tenant benefit, the program likely involves commercial arrangements with ClubCard.Partner businesses.
- Fiber Internet / TV / Telephone Services: WHG bundles fiber optic connectivity through its partnership with TELTA Citynetz GmbH. While tenant costs for fiber are paid to TELTA, WHG's negotiated partnership agreement likely provides favorable terms. Television costs are expected to decrease with fiber rollout. Revenue flows primarily to TELTA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level / affordable units (€615–€800/month) |
| Subscription | Monthly | Mid-range renovated units (€800–€1,200/month) |
| Subscription | Monthly | Premium / newly built units (€1,200–€2,470/month) |
| Subscription | Monthly | Atelier.B Premium Lofts (€1,425–€2,470 warm rent) |
| Subscription | Monthly | Subsidized / WBS-required units |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
WHG Eberswalde product offering
Product offeringCore offering
WHG Eberswalde is a German municipal housing company that owns, renovates, and rents residential apartments in Eberswalde, Brandenburg, serving over 9,300 tenants across 383 properties and 5,800 units. It complements its core rental business with a digital tenant portal (Mein.Zuhause), a fiber-to-the-home internet partnership, premium sub-brand projects (Atelier.B, CUBE.56), a tenant loyalty card (ClubCard), and furnished temporary housing (Wohn.Komfort).
Product overview
WHG Eberswalde is a housing association (Wohnungsbau- und Hausverwaltungs-GmbH) offering residential rentals across Eberswalde with a digital tenant ecosystem. The core offering consists of the Wohnungssuche (apartment search portal) and WHG Mieterportal (Mein.Zuhause tenant portal with web and app access). Value-added services include WHG.Glasfaser fiber internet, WHG.Clubcard discount program, WHG Wohn.Komfort furnished apartments, and WHG.Bulli mobile consultation. Premium sub-brands include Atelier.B luxury lofts and WHG CUBE.56 shared-apartment concept. The Bebel-Quartier represents a flagship renovated complex with sustainable features.
Differentiator
Problem solved
Functional benefit
Brands
- WHG CUBE.56: WG-style apartment living with individual apartments combined with community living opportunities.
- Atelier.B
- Mein.Zuhause
Products and services
- Residential Apartment Rentals (Wohnungssuche)
Quantifiable outcome
- 383 properties with fiber (Glasfaser) rollout covering 5,800 apartments and 9,300+ tenants, completion by summer 2027
- +4 more outcomes
Companies that use WHG Eberswalde
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
WHG Eberswalde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
WHG Eberswalde partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TELTA Citynetz GmbHcoreTELTA Citynetz GmbH is WHG's exclusive infrastructure partner for the fiber-to-the-home (FTTH/Glasfaser) rollout covering all 383 WHG properties and 5,800 apartments. Selected after a Europe-wide tender process. TELTA handles the full deployment of fiber optic cables from the curb (Bordstein) into each apartment, with installation completed by summer 2027. TELTA will offer internet, TV, and telephone tariffs to WHG tenants at market rates, with costs expected to be lower than existing copper-based services. WHG bears the infrastructure investment cost.
- Kreiswerke BarnimminorKreiswerke Barnim collaborates with WHG to provide tenant education on sustainability topics: waste disposal and recycling (Abfallentsorgung/Mülltrennung), Zero Waste Index, energy solutions and consulting, municipal infrastructure, mobility and carsharing, and educational programs. Information is made available to WHG tenants through the Mieterservice section of the WHG website, linking to the Kreiswerke Barnim website.
- AareoncoreAareon provides the CRM-based property management software underlying the WHG Mieterportal (Mein.Zuhause). WHG uses Aareon's platform for tenant management, damage reporting, contract data, document storage, and the tenant portal interface. The portal URL (whg-ebw-crmportal.aareon.com) confirms the Aareon integration. Aareon is a European market leader in property management software.
- ClubCard Partner businesses (regional retailers)minorRegional Eberswalde businesses participate in the WHG.Clubcard loyalty program, offering discounts and special offers exclusively to WHG tenants. Partners change annually (ClubCard.Partner and Vergünstigungen variieren). Tenants access offers digitally via the Mieterportal or via a physical ClubCard. This creates a localized commercial network benefitting both tenants (discounts) and regional businesses (customer traffic from 9,300+ WHG tenants).
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
WHG Eberswalde competitors and assessment
Company assessmentRegional players
- HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal residential landlord with ~74,000 units. Very comparable business model to WHG: municipal/community-oriented ownership, long-term residential rental, energy-efficient modernization programs, and digital tenant services. The closest pure comparable for WHG's operating model in a single city.
- ProPotsdam GmbH: Potsdam municipal residential landlord with ~17,000 units. Comparable to WHG as a mid-sized Brandenburg-area municipal landlord focused on long-term residential rental, portfolio renovation, and tenant services, with similar Berlin-adjacent commuter dynamics.
- WBM Wohnungsbaugesellschaft Berlin-Mitte mbH: Berlin Mitte municipal residential landlord managing ~30,000 units. Comparable mid-sized municipal landlord with same long-term residential rental focus, modernization programs, and tenant service orientation as WHG.
- Gewobag Wohnungsbauaktiengesellschaft Berlin: Berlin municipal residential landlord with ~68,000 units. Operates the same long-term residential rental and portfolio-modernization model as WHG and serves a similar commuter-friendly market adjacent to central Berlin.
- degewo AG: Berlin municipal residential landlord with ~75,000 units. Operates a comparable single-city concentrated long-term residential rental model with active portfolio modernization and tenant-facing digital services.
Broad incumbents
- Deutsche Wohnen SE: Major German residential landlord with ~150,000 units concentrated in Berlin and other major German cities. Highly comparable business model to WHG with similar focus on long-term residential rental, portfolio modernization, and digital tenant services.
- TAG Immobilien AG: German residential landlord with ~84,000 units across multiple German regions. Focuses on long-term residential rental property management, value-accretive portfolio acquisitions, and digital tenant platforms — highly comparable to WHG's operating model.
- Vonovia SE: Germany's largest residential landlord with ~550,000 units nationwide. Operates the same core business model as WHG (long-term residential rental housing, property management, digital tenant services) but at vastly greater scale and geographic breadth, including a major Berlin portfolio.
- LEG Immobilien SE: German residential landlord with ~166,000 units primarily in North Rhine-Westphalia. Comparable business model of long-term residential rental property operation with focus on portfolio modernization, sustainability upgrades, and digital tenant services.
Others
- Aareon AG: European market leader in property management software and the actual provider of WHG's Mieterportal (Mein.Zuhause) CRM platform. Comparable as an enabling technology provider rather than a competitor — illustrates the software layer WHG's digital tenant service runs on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WHG Eberswalde social profiles
Digital presenceWHG Eberswalde compliance and trust
Trust signalCompliance3 records
WHG Eberswalde financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHG Eberswalde leadership team
Management profileNumber of profiles
Profiles8 records
WHG Eberswalde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHG Eberswalde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHG Eberswalde
What does WHG Eberswalde do?
WHG Eberswalde is a German municipal housing company that owns, renovates, and rents residential apartments in Eberswalde, Brandenburg, serving over 9,300 tenants across 383 properties and 5,800 units. It complements its core rental business with a digital tenant portal (Mein.Zuhause), a fiber-to-the-home internet partnership, premium sub-brand projects (Atelier.B, CUBE.56), a tenant loyalty card (ClubCard), and furnished temporary housing (Wohn.Komfort).
Is WHG Eberswalde a public or private company?
WHG Eberswalde is a private company. It is classified as unknown and is currently operating.
When was WHG Eberswalde founded?
WHG Eberswalde was founded in 1992. It employs 51 to 100 people.
Where is WHG Eberswalde based?
WHG Eberswalde is headquartered in Eberswalde, Germany, in the Europe region.
How does WHG Eberswalde make money?
Four revenue lines are on record. Residential Rental Income is the primary driver. The others are WHG Wohn.Komfort (Furnished Temporary Housing), clubCard Partner Commissions / Regional Discounts and fiber Internet / TV / Telephone Services.
Who are WHG Eberswalde's main competitors?
Regional players on record are HOWOGE Wohnungsbaugesellschaft mbH, ProPotsdam GmbH, WBM Wohnungsbaugesellschaft Berlin-Mitte mbH, Gewobag Wohnungsbauaktiengesellschaft Berlin and degewo AG. Broad incumbents are Deutsche Wohnen SE, TAG Immobilien AG, Vonovia SE and LEG Immobilien SE. Aareon AG is listed as an others.
Does WHG Eberswalde have an API?
No public API is recorded for WHG Eberswalde.
What industry is WHG Eberswalde in?
WHG Eberswalde's product category is Residential Property Rental & Housing Management. Its primary akta.pro industry code is THAMAHAJ, Corporate Housing Property Management (Owner-Managed / Third-Party), with a secondary code of BPAJAIAH, Corporate & Executive Short-Term Housing Management. Its NAICS code is 53111 and its SIC code is 6513.