Scholastic Funds for Students of Hispanic Descent

What Scholastic Funds for Students of Hispanic Descent does

Scholastic Funds for Students of Hispanic Descent (SFSHD) is a Wisconsin-based nonprofit charitable organization founded in 1963 by two Mexican Waukesha high school students, Mary (Garcia) Benavides and Victoria (Hurtado) Herrera, to encourage Hispanic youth to pursue higher education. The organization awards scholarships to Hispanic high school seniors from the City of Waukesha, Wisconsin, supporting post-secondary education at colleges or vocational schools. As of 2026, SFSHD has awarded 695 scholarships totaling over $500,000 since issuing its first scholarship in 1965. It is the only Hispanic scholarship program operating in Waukesha, and recipients are reached through formal partnerships with Waukesha North, Waukesha South, Waukesha West, and Catholic Memorial High Schools.

SFSHD operates as a grassroots, community-led organization governed by a five-person elected executive board (President Luis Hernandez Jr., Vice President Kelly Mindiola, Treasurer Maya Lara, Secretary Cathy Hernandez, Member at Large George Martinez) and runs with no physical office, using only a Waukesha PO Box. The organization has no proprietary technology product; its digital infrastructure is limited to a Squarespace-hosted website, PayPal for online donations, Google Calendar for event scheduling, and AmazonSmile for affiliate giving.

The business model is donation-driven, with revenue derived from individual contributions, corporate sponsorships, the Annual Golf Outing fundraiser (single player $175, foursome $700, with capacity for 144 golfers and an average of about 100 participants annually), AmazonSmile referrals, United Way workplace giving, and in-kind gift card/auction item donations. SFSHD became a state-recognized 501(c)(3) nonprofit in 1974 (EIN 39-1944001) and is a member of the Waukesha County Community Foundation. The 24th Annual Golf Outing is scheduled for August 2, 2026, at Ironwood Golf Course in Sussex, Wisconsin.

Name

Scholastic Funds for Students of Hispanic Descent

Legal name

Scholastic Fund for Students of Hispanic Descent

Website

https://sfshd.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Scholarship Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industry

Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Scholarship fund services
• Nonprofit education grants
• Hispanic student scholarships
• Community fundraising events
• Charitable scholarship foundation

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Donations and Contributions: SFSHD raises funds through individual donations, corporate sponsorships, and member contributions. Donations are tax-deductible as the organization is a state-recognized nonprofit charitable organization.
2. Golf Outing Fundraiser: The annual golf outing is the organization's largest fundraiser, averaging about 100 golfers annually. Revenue comes from player registrations ($175 single player, $700 foursome), sponsorships, raffles, and auctions.
3. AmazonSmile: SFSHD receives 0.5% of eligible purchases when supporters shop through AmazonSmile using their EIN 39-1944001.
4. United Way Workplace Giving: SFSHD is authorized to receive donations through workplace United Way contribution programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SFSHD is a state-recognized 501(c)(3) nonprofit charitable organization that awards scholarships to Hispanic high school seniors of the City of Waukesha, Wisconsin to pursue post-secondary education at colleges or vocational schools. The organization funds these scholarships primarily through donations, corporate sponsorships, and its annual golf outing fundraiser.

Product overview

Scholastic Funds for Students of Hispanic Descent (SFSHD) operates as a non-profit scholarship organization offering a single integrated portfolio of services centered on its core scholarship program. The organization awards financial assistance to Hispanic high school seniors from Waukesha, Wisconsin to pursue higher education. The primary fundraising mechanism is the Annual Golf Outing, while supplementary donation channels include gift cards, auction items, and in-kind donations. Digital application and registration modules enable students and event participants to engage with the organization's services online. As of 2026, SFSHD has awarded nearly 700 scholarships totaling over $500,000 since its founding in 1965.

Differentiator

Problem solved

Functional benefit

Products and services

• SFSHD Scholarship Program A scholarship program that awards financial assistance to Hispanic high school seniors of the City of Waukesha, Wisconsin to pursue post-secondary education at colleges or vocational schools. Eligible students must demonstrate Hispanic descent and meet application requirements including an April 15 deadline.
• Annual Golf Outing The organization's primary fundraising event, held the first weekend in August each year at Ironwood Golf Course in Sussex, Wisconsin. Features a scramble-format tournament with 18 holes, cart, range balls, lunch and dinner, course events, auction, and raffles. Registrations are sold at $175 per single player and $700 per foursome, with a capacity of 144 golfers.

Quantifiable outcome

• 695 scholarships awarded and over $500,000 in scholarship funds distributed as of 2026
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Waukesha County Community FoundationcoreStrategic or Co-development PartnerSFSHD is a proud member of the Waukesha County Community Foundation. This membership provides organizational visibility, credibility, and connection to the broader Waukesha County charitable community.
• DirectSupplymajorGTM or Marketing PartnerMajor sponsor of the SFSHD Annual Golf Outing fundraiser.
• ES (sponsor)majorGTM or Marketing PartnerMajor sponsor of the SFSHD Annual Golf Outing fundraiser.
• Goffs (sponsor)majorGTM or Marketing PartnerMajor sponsor of the SFSHD Annual Golf Outing fundraiser.
• USP (sponsor)majorGTM or Marketing PartnerMajor sponsor of the SFSHD Annual Golf Outing fundraiser.
• Ironwood Golf CoursecoreStrategic or Co-development PartnerVenue host for the SFSHD Annual Golf Outing, located at W270 N6166 Moraine Drive, Sussex, WI 53089. The golf outing is the organization's largest fundraiser.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Indian College Fund: National nonprofit providing scholarships to American Indian and Alaska Native students. Comparable organizational model as an ethnic-specific scholarship fund with community-rooted donor base and targeted demographic mission, though serving a different population.
• United Negro College Fund (UNCF): National nonprofit that awards scholarships and supports students of color in higher education. Comparable as an ethnic-focused scholarship organization with similar mission structure (community-rooted, targeted demographic, scholarship administration), though focused on African American students and operating nationally.
• Scholarship America: Large national nonprofit that administers scholarship programs for donors, companies, and communities. Comparable in administering scholarship programs for specific populations, but operates at far greater scale and across many donor-branded funds rather than one focused mission.
• Hispanic Scholarship Fund: National nonprofit providing scholarships and support to Hispanic Americans pursuing higher education. Directly comparable mission (Hispanic-targeted higher education access), but operates at vastly greater scale and broader geographic scope than SFSHD's local Waukesha program.

Emerging players

• Cristo Rey Network: National network of Catholic colleges and high schools focused on college access for students from low-income families, including significant Hispanic enrollment. Partial overlap in mission (Hispanic college access) but primarily operates through schools rather than direct scholarships.

Regional players

• Greater Milwaukee Foundation: Regional community foundation serving the greater Milwaukee area, including Waukesha County. Comparable as a Wisconsin-based grantmaking organization operating in adjacent geography, though with broader scope and a much larger asset base than SFSHD.
• Milwaukee Achiever Scholarship Program: Local scholarship programs serving Milwaukee-area students including those from Hispanic backgrounds. Comparable as a regional college-access scholarship organization operating in adjacent Wisconsin geography to SFSHD.

Direct peers

• Waukesha County Community Foundation: Local community foundation in Waukesha County of which SFSHD is a member. Comparable as a grantmaking organization serving the same geographic community, with overlapping donor pools and beneficiary networks in Waukesha County.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scholastic-fund-for-students-of-hispanic-descent-corp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scholastic Funds for Students of Hispanic Descent