VIVID

What VIVID does

VIVID is a product brand of Axtel Communications Private Limited (ACPL), a privately held Indian company headquartered in Bangalore that designs, manufactures, and distributes call-center and office communication hardware. Its catalog spans wired and Bluetooth headsets (VIVID HD, HD Plus, PRO, USB, USB Plus, UC Plus, and Blue Tooth Mono/Duo), modular Quick Disconnect (QD) accessories, dial pads, and office telephones, organized under three sub-brand tiers — Agile (premium), Value (economy), and Whiz (UC/Bluetooth). Underlying technology centers on audio engineering rather than software: neodymium-magnet speakers, ultra noise-cancelling microphones, acoustic shock protection, DSP-enabled USB adapters, and a QD modular cable system that interoperates with major telephone platforms (Avaya, Cisco, NEC, Nitsuko, Plantronics, GN/Jabra, and Microsoft Lync).

The company pursues a sales-led go-to-market with direct enterprise coverage across six Indian metros (Bangalore, Delhi/NCR, Mumbai, Chennai, Hyderabad, Cochin), PAN India delivery, and a partner-enabled rental program for contact-center headsets that introduces a monthly recurring revenue stream on top of traditional hardware sales. Primary customers are call-center and BPO operators needing noise cancellation, all-day wear comfort, and high durability, with a secondary corporate/enterprise segment requiring flexible connectivity across legacy desk phones and modern VoIP/UC environments. Pricing is not publicly disclosed; sales conversion runs through a 'Request For Free Demo' flow and direct engagement with the sales team.

VIVID operates as a sub-50-employee private business with no external venture or institutional funding disclosed in the source material. Its market presence is limited to India, and there are no patents, certifications, named customer logos, or management-team details publicly documented, which constrains external validation of scale, IP defensibility, or revenue trajectory.

Name

VIVID

Legal name

Axtel Communications Private Limited

Website

https://vivid-india.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

VIVID is the headset hardware brand of Axtel Communications Private Limited, an India-based manufacturer that designs, makes, and distributes call-center and office headsets, accessories, and telephones for BPOs and enterprises across the country.

Ownership category

akta.pro rank

Product category

Business Headsets and Telephony Equipment

NAICS

Telephone Apparatus Manufacturing (33421), Consumer Electronics and Appliances Rental (532210)

SIC

Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industries

Wired Headphones & Earphones (CRACANAC), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Call centre headsets
• Office telephones
• Noise cancelling headphones
• Bluetooth business headsets
• Quick Disconnect headsets

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Headset Hardware Sales: VIVID generates revenue primarily through the sale of wired and wireless headsets, Bluetooth headsets, and related communication equipment. Products include call center headsets, office telephones, dial pads, and accessories sold through direct sales and partner channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

VIVID designs, manufactures, and distributes call centre headsets, office headsets, dial pads, office telephones, and related connectivity accessories for contact centres, BPOs, and corporate offices. The product range spans wired (USB, QD, RJ) and wireless (Bluetooth) headsets sold under the VIVID brand, complemented by an accessory portfolio of adapters, cables, and replacement parts compatible with leading telephone platforms. A partner rental programme offers contact centre headsets on a monthly subscription basis for enterprise customers.

Product overview

VIVID is a manufacturer of business headsets and telecommunications equipment designed for call centres and office environments. The product portfolio consists of two main categories: core headset products (wired and wireless/Bluetooth) and accessory components (cables, adapters, and replacement parts). The wired headset lineup includes VIVID HD, VIVID HD Plus, VIVID PRO, VIVID USB, VIVID USB Plus, and VIVID UC Plus. The Bluetooth/wireless range includes VIVID Blue Tooth (available as Mono and Duo variants). All headsets feature Neodymium magnet speakers, noise cancelling microphones, Quick Disconnect functionality, and various wearing styles (Monaural/Binaural). The accessory portfolio includes USB cables (USB-DSP, USB-MS Lync Optimized), telephone cords (HIS cables, QD to RJ9 adapters in multiple colors for Avaya/AT&T/Lucent/NEC/Nitsuko compatibility), training cords for supervisor purposes, intelligent cords for specific telephone systems, audio jack adapters (3.5mm, 2.5mm), PC cords, converters (USB to RJ11, QD Converter), ear cushions, and switch boxes. Products are organized under three sub-brands: Agile Series (premium HD/Hi-Fi), Value Series (economical), and Whiz Series (USB/Bluetooth UC). The accessories enable connectivity with various telephone systems (Avaya, Cisco, NEC, Nitsuko, Plantronics, GN/Jabra) and support VoIP and Microsoft Lync integration.

Differentiator

Problem solved

Functional benefit

Brands

• Vivid Agile Series: Stylish and best in class product for the best possible communication between caller and listener. Ergonomic design, Light weight, Flexible and acoustic foam ear pads with soft leatherette cover offers all day wearing comfort. HD/Hi-Fi stereo sound and ultra noise cancellation technology ensures better customer experience.
• Vivid Value Series
• Vivid Whiz Series

Products and services

• VIVID Blue Tooth (VW850-BT/D) Wireless Bluetooth call centre headset with superb sound quality, ultra noise-cancelling microphone, wideband audio, 360-degree flexible microphone boom, up to 18m wireless range and 12 hours talk time. Available in Monaural or binaural wearing styles.
• VIVID Blue Tooth Mono (V 830-BT) Lightweight Bluetooth monaural headset (45g) with ultra noise-cancelling microphone, 360-degree rotatable flexible microphone boom, pliable steel headband, and large ear pad for all-day comfort.
• VIVID Blue Tooth Duo Binaural Bluetooth headset offering stereo sound for users preferring dual-ear coverage in call centre environments.
• VIVID HD (VV450-QD/D) High-quality contact centre headset with Quick Disconnect feature, Neodymium magnet speaker with Golden Contacts, lightweight adjustable headband, and swappable leatherette or super-soft ear cushions. Weight 79g.
• VIVID HD Plus (VA680-QD) Stylish, lightweight professional headset with wideband speakers and superior noise cancellation. Features Quick Disconnect cable, adjustable leatherette headband, and high-quality all-day wearing design.
• VIVID PRO (V600-QD) Economical contact centre headset with noise-proof microphone, reinforced cable for durability, choice of mono or duo speaker variants, and QD cords available for USB/RJ/2.5mm/3.5mm connectivity.
• VIVID UC Plus (VW830-USB/D) Premium headset with hi-fi stereo sound and superior noise cancellation optimized for Microsoft Lync and a wide range of VoIP communication systems. Targeted at conference calls, webinars, music, and video.
• VIVID USB (VV400-USB) Best-value USB wired headset for call centres with over-the-head and goose-neck style, movable speakers, adjustable headband, flexible rotatable voice boom, noise cancelling technology, and Neodymium magnet speaker with golden contacts.
• VIVID USB Plus (VV430-USB) High-quality USB call centre headset suitable for long hours with Neodymium magnet speaker with Golden Contactor, noise-cancelling microphone, reinforced cable, external volume control up to 25 levels, and intelligent mute button with LED indicator.
• Vivid Agile Series Premium sub-brand series featuring stylish HD/Hi-Fi stereo headsets with ultra noise cancellation, ergonomic design, lightweight flexible frames, acoustic foam ear pads, and soft leatherette cover for all-day wearing comfort. Available in monaural and binaural variants.
• Vivid Value Series Economical yet robust headset series built to last. Features over-the-head goose-neck style, bendable boom, 350-degree rotation axis, in-line call control, Neodymium magnet speakers, and noise cancellation. Replaceable ear cushions and microphone sponge available in monaural and binaural.
• Vivid Whiz Series Premium new-generation USB/Bluetooth UC headsets designed for business executives and customer service agents requiring mobility, excellent sound quality, and all-day wearing comfort. Ergonomic ultra-lightweight design with wideband audio and ultra noise cancellation, available in monaural and binaural.

Quantifiable outcome

• Productivity improvement up to 43% with headset use
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Logitech: Logitech's headsets (Zone, H-series) overlap with VIVID's USB and UC Plus lines; as a broad computer peripherals incumbent, it competes for the same enterprise procurement budget but across many other device categories.
• Yealink: Yealink is a leading UC endpoint vendor (phones, headsets, video) competing with VIVID on USB/Bluetooth UC headsets while also selling the desk phones (Avaya/Cisco-class) that VIVID's QD cables connect into.
• Microsoft (Teams Certified headsets): Microsoft's Teams Certified headset program (with Poly, Jabra, EPOS, Logitech, Yealink) sets the procurement standard VIVID's UC Plus and Lync-optimized cables target; relevant as the platform-level incumbent shaping enterprise headset demand.

Direct peers

• Jabra (GN Audio): Jabra is one of the top global headset vendors with a strong call center / contact center portfolio (Evolve, Engage, Biz) directly competing with VIVID's HD, Pro and Whiz series for the same BPO and enterprise customers.
• EPOS (Sennheiser enterprise): EPOS, born out of Sennheiser's enterprise business, sells premium wired and wireless headsets for contact centers and UC — directly comparable to VIVID's Agile and Whiz series targeting the same professional headset buyer.
• Poly (HP Poly): Poly (formerly Plantronics + Polycom, now part of HP) is the global leader in professional call center and UC headsets with direct overlap to VIVID's wired, Bluetooth and QD-style product lines and the same enterprise/BPO customer base.
• Axtel (Poland): Axtel is a European headset and contact center accessories manufacturer — notably the namesake of VIVID's parent entity Axtel Communications — with very similar product positioning (wired/wireless headsets, QD accessories) for BPOs and enterprises.

Emerging players

• VT (VTIN / VT Electronics): VT is a growing Asia-based headset brand specializing in contact center and UC headsets; it competes with VIVID in the same price-sensitive tier for Indian BPO and offshore captive center buyers.
• Mpow / Avantree: Mpow and Avantree are online-led headset brands selling affordable wired and Bluetooth headsets — competing with VIVID's Value Series for price-sensitive SMB and remote agent buyers, especially via e-commerce channels in India.
• JPL Telecom: JPL Telecom is a UK-based specialist in contact center and office headsets, offering wired and QD-style products at price points directly comparable to VIVID's Value and Pro series, targeting similar SMB and BPO buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vividheadsets
• LinkedInlinkedin.com/company/axtel-communications-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVID