Flight Centre

What Flight Centre does

Flight Centre (NZ) Limited is the New Zealand operating subsidiary of Flight Centre Travel Group (ASX: FLT), an Australian-headquartered travel company founded in 1982 that expanded into New Zealand in the 1990s. The business operates as a multi-channel travel agency serving New Zealand consumers and corporate clients, with distribution through physical retail stores across New Zealand cities (including Auckland, Mount Maunganui, Tauriko, Napier, Taupo, and Whangarei), the e-commerce platform flightcentre.co.nz, iOS and Android mobile applications, phone-based sales, and the dedicated business-travel sub-brand Corporate Traveller.

The company's core product offering covers flights (domestic and international, across all cabin classes with multi-city and round-the-world search), holiday packages, accommodation, cruises, tours, and car hire, supplied through a deep network of airline, cruise line, and tour operator partnerships. The platform is extended by an ecosystem of add-on modules including Travel Insurance, the Flight Centre Mastercard (500-day interest-free financing), Gift Cards, Travel eSIM, the Captain's Pack bundle, and Foreign Exchange services. The technology stack is a standard web-based booking platform with deal-aggregation and mobile frontends; there are no disclosed proprietary AI/ML capabilities, APIs, or integrations.

Revenue is generated primarily through travel agency commissions from airline, tour, cruise, and accommodation suppliers, supplemented by Travel Expert Service Fees and Online Booking Fees charged at point of booking, holiday package sales, travel insurance affiliate commissions, and credit card/finance product revenue. Customer segments are dominated by individual leisure travelers and families as primary cohorts, with corporate business travel as a secondary vertical. The firm is privately held at the New Zealand entity level (a subsidiary of the publicly listed Australian parent), reports 10,000+ employees at the consolidated level, and operates within a globally distributed destination footprint while maintaining domestic-only retail and sales operations.

Name

Flight Centre

Legal name

Flight Centre (NZ) Limited

Website

https://flightcentre.co.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Flight Centre (NZ) Limited is a New Zealand-based travel agency offering flights, holidays, cruises, tours, accommodation, and car hire through physical retail stores, a website, mobile apps, and phone sales. It serves individual leisure travelers, families, and corporate clients via its Corporate Traveller sub-brand.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Corporate Air Ticketing Agencies (SME/Enterprise Accounts) (THAKALAB), Corporate Travel & Accommodation Coordination (HSACADAL), Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing) (THAKAMAN)

Keywords

• Travel agency services
• Flight booking
• Holiday packages
• Cruise packages
• Guided tours

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Flight Centre earns commissions from airline partners, tour operators, cruise lines, and accommodation providers when customers book through their platform. This is the primary revenue stream.
2. Service Fees: The company charges a Travel Expert Service Fee for bookings made with travel experts in store, via email or over the phone, and an Online Booking Fee for flight bookings made online. These fees are charged in addition to the advertised price.
3. Holiday Package Sales: Revenue from bundled holiday packages combining flights, accommodation, tours, and other travel services at negotiated rates.
4. Travel Insurance: Sale of travel insurance products through the platform, generating commission revenue.
5. Credit Card / Finance Products: The Flight Centre Mastercard and holiday finance options provide additional revenue through interest-free periods and promotional financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Flight Centre operates as a full-service travel agency in New Zealand, selling flights, holiday packages, accommodation, cruises, guided tours, and car hire through retail stores, website, and mobile apps. Revenue is earned via supplier commissions and service fees from bookings, with supplementary income from travel insurance, a co-branded Mastercard offering 500-day interest-free financing, foreign exchange, and travel eSIMs. The Corporate Traveller sub-brand provides dedicated business travel management to corporate clients.

Product overview

Flight Centre is a New Zealand-based online travel agency operating primarily through its website (flightcentre.co.nz) and mobile app, offering a comprehensive portfolio of travel products and services. The core platform provides direct booking for flights (spanning all cabin classes with multi-city and round-the-world options), package holidays, accommodation, cruises, tours, and car hire. The product ecosystem is extended through several add-on modules including Travel Insurance, the Flight Centre Mastercard (500-day interest-free financing), Gift Cards, Travel eSIM, Captain's Pack, and Foreign Exchange services. The company also operates sub-brands such as Window Seat (travel blog/publications) and Corporate Traveller (business travel management), alongside dedicated apps and partner-integrated car hire and cruise booking sub-sites. The company claims to organise over 2,000 tours per month through a network of global tour operator partners.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Traveller: Business travel service for corporate clients
• Flight Centre Mastercard

Products and services

• Flight Bookings Standalone flight booking service covering domestic and international routes across all cabin classes (economy, premium economy, business, first class) with multi-city and round-the-world search capabilities, sold to individual leisure and corporate travelers.
• Holiday Packages Handpicked package holidays combining flights and accommodation across beach, luxury, family, adventure, and romantic categories, sold to leisure travelers seeking bundled savings.
• Accommodation / Hotels Hotel and accommodation booking service covering properties from budget to five-star resorts across international destinations.
• Cruises Cruise booking service covering ocean and river cruises, expedition voyages, and themed cruises across multiple cruise lines including Princess, Royal Caribbean, MSC, Norwegian, Carnival, and Oceania.
• Tours Guided tour booking service covering small group tours, adventure tours, cultural tours, youth-focused tours, and luxury tours through operators including Intrepid, G Adventures, Contiki, Trafalgar, APT, Wendy Wu, and AAT Kings.
• Flight Centre Mastercard Co-branded credit card offering 500 days no interest and no payments on travel bookings, providing holiday financing options for customers.
• Travel Insurance Travel insurance products offered alongside bookings to protect against unforeseen circumstances during travel, sold to leisure and corporate travelers.
• Car Hire Car hire booking service accessible through cars.flightcentre.co.nz, allowing customers to compare and book rental vehicles as part of travel packages.
• Corporate Traveller (Business Travel Management) Business travel management service under Flight Centre catering to corporate clients with dedicated business travel services, including policy compliance, consolidated invoicing, and corporate rate agreements.
• Travel Money / Foreign Exchange Foreign currency exchange service, cash passports, and money transfer options for travellers.
• Travel eSIM Travel eSIM product enabling international connectivity for travellers, offered as an extra for overseas trips.

Quantifiable outcome

• 4.8 out of 5 stars Trustpilot rating based on customer reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core.

• Air New ZealandcoreChannel Partner/ Reseller/ DistributorAir New Zealand is a key airline partner providing domestic and international flight routes to and from New Zealand. Flight Centre offers Air New Zealand flights as part of their core product portfolio with access to competitive fares.
• QantascoreChannel Partner/ Reseller/ DistributorQantas Airways is a featured airline partner offering flights on Australian and international routes. Listed as one of Flight Centre's trusted airline partners.
• EmiratescoreChannel Partner/ Reseller/ DistributorEmirates is an airline partner providing long-haul flight options to global destinations. Part of Flight Centre's trusted airline partner network.
• Singapore AirlinescoreChannel Partner/ Reseller/ DistributorSingapore Airlines is a featured airline partner offering flights across Asia and beyond. Listed as a trusted airline partner.
• Fiji AirwayscoreChannel Partner/ Reseller/ DistributorFiji Airways is a key Pacific airline partner providing flights to Fiji and connecting destinations. Part of the trusted airline partner network.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPrincess Cruises is a major cruise partner featured prominently on Flight Centre's cruise platform with multiple exclusive deals and packages available.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean International is a featured cruise partner offering fly-stay-cruise packages to destinations including Asia and beyond.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorCarnival Cruise Line is a cruise partner offering cruises departing from New Zealand ports including Auckland, with packages including Fiji and South Pacific destinations.
• Intrepid TravelcoreChannel Partner/ Reseller/ DistributorIntrepid Travel is a featured tour operator partner offering small group tours and family adventure holidays across multiple destinations including Vietnam, Nepal, and worldwide.
• G AdventurescoreChannel Partner/ Reseller/ DistributorG Adventures is a featured tour operator offering small group tours including conservation-focused and cultural experiences across multiple destinations.
• ContikicoreChannel Partner/ Reseller/ DistributorContiki is a featured tour operator targeting 18-35 year olds with social travel experiences including Vietnam, Thailand, and youth-focused itineraries.
• TrafalgarcoreChannel Partner/ Reseller/ DistributorTrafalgar is a featured tour operator offering guided tours including Australia, outback, and Northern Territory experiences with exclusive savings.
• APT CruisingcoreChannel Partner/ Reseller/ DistributorAPT is a featured cruise and touring partner offering river cruises and land tours including Mekong and Vietnam Cambodia experiences with significant exclusive savings.
• Wendy Wu TourscoreChannel Partner/ Reseller/ DistributorWendy Wu Tours is a featured tour operator specializing in Asia travel including Vietnam, Cambodia, and Asian destinations with positive customer reviews.
• AAT Kings TourscoreChannel Partner/ Reseller/ DistributorAAT Kings Tours is a featured tour operator offering Australian and New Zealand touring experiences.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorNorwegian Cruise Line is a cruise partner offering Alaska and international cruise itineraries through Flight Centre.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorMSC Cruises is a featured partner offering European river and ocean cruises including Oktoberfest Bavarian Brews packages.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorOceania Cruises is a cruise partner offering premium ocean cruising experiences including Lisbon to Rome itineraries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Webjet Limited: Australian-listed OTA focused on flights, hotels, and packages across ANZ. Operates a similar consumer OTA-plus-B2B model in the same region as Flight Centre NZ.

Broad incumbents

• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK, and OpenTable - dominant global OTAs. A broad incumbent whose consumer brands compete directly with Flight Centre on accommodation, flight, and package bookings.
• Flight Centre Travel Group: Publicly listed parent company (ASX: FLT) of Flight Centre NZ, operating a broader global portfolio of leisure, corporate, and wholesale travel brands. Comparable as the umbrella organization governing Flight Centre NZ's strategy and capital allocation.
• Expedia Group: Global online travel agency operating consumer brands (Expedia, Hotels.com, Vrbo) and B2B (Expedia Partner Solutions). Competes with Flight Centre on flights, hotels, and packages across nearly every market Flight Centre serves.
• Trip.com Group: Asia-headquartered global OTA (Trip.com, Ctrip, Skyscanner, Qunar) competing on flights, hotels, and packages worldwide, including in NZ-origin markets. Comparable as a multinational OTA with similar product breadth.

Direct peers

• helloworld Travel: NZ/AU retail travel agency brand with a comparable storefront-led model selling flights, packages, cruises, and tours. Competes head-to-head with Flight Centre on leisure travel bookings in New Zealand.
• House of Travel: New Zealand's other large retail/online travel agency network, offering flights, holidays, cruises, and tours with in-store consultants. Direct competitor to Flight Centre NZ in the retail travel agency category.
• Orbit Travel: New Zealand-based travel agency offering flights, holidays, and tours through retail and digital channels. A direct NZ-domestic competitor with a similar product mix to Flight Centre.
• Corporate Travel Management (CTM): Global corporate travel management company with strong ANZ presence, serving enterprise clients with policy-compliant booking and reporting. Directly comparable to Flight Centre's Corporate Traveller sub-brand.

Emerging players

• Intrepid Travel: Small-group adventure tour operator with global reach, listed as a key tour partner of Flight Centre. Comparable as a supplier-adjacent peer in the experiential/tour category that Flight Centre resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FlightCentreNZ
• Facebookfacebook.com/FlightCentreNZ
• LinkedInlinkedin.com/company/flight-centre-travel-group
• Instagraminstagram.com/flightcentrenz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flight Centre