What Jexo does

Jexo was a London-based, privately held software company founded in 2018 by co-founders Biro Florin and Nikki Závadská. It developed simplified cloud applications for teams using Atlassian Jira, distributed exclusively through the Atlassian Marketplace. The company operated with a very small team (1–10 employees) and positioned itself around ease-of-use, contrasting its lightweight apps with the complexity of enterprise planning suites.

Technically, Jexo's product surface was built natively on the Atlassian Forge and Atlassian Connect platforms, embedding the apps inside Jira's data and workflow context. Its flagship product, Swanly, provided portfolio roadmaps, structure views, Gantt charts, and release timelines as a hub for planning, tracking, and reporting across multiple Jira projects. Foxly addressed requirements management, backlog prioritization, and planning poker. The broader suite comprised five cloud apps targeting roadmapping and prioritization. There is no evidence of proprietary AI or ML capability; the differentiator was usability and simplicity.

Jexo monetized via SaaS subscriptions sold through the Atlassian Marketplace, targeting a horizontal customer segment of Atlassian Jira teams. It built brand and pipeline through content-led marketing — a blog with 15,000 monthly readers, the Monday Coffee with Jexo podcast co-hosted by the founders, and the PM72 Summit, which drew 2,000 attendees. On February 1, 2023, Jexo was acquired by Appfire, a strategic operating company in the Atlassian ecosystem, with the founders and team joining Appfire to expand its Agile planning capabilities. Pricing details, revenue figures, and customer counts were not publicly disclosed.

Name

Jexo

Legal name

Jexo

Website

https://jexo.io

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

1–10 employees

Short description

Jexo is a London-based developer of simplified cloud apps for Atlassian Jira teams, offering portfolio roadmapping, backlog prioritization, and project planning tools distributed via the Atlassian Marketplace. Founded in 2018 and acquired by Appfire in February 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions via Atlassian Marketplace: Jexo's apps are sold as cloud-based subscriptions through the Atlassian Marketplace, providing planning and productivity tools for Jira teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jexo develops cloud-based project management and agile planning apps built natively on Atlassian Forge and Connect platforms for teams using Atlassian Jira. Its products include Swanly (portfolio roadmaps, Gantt charts, release timelines, and structure views) and Foxly (requirements management, backlog prioritization, and planning poker), sold as subscriptions through the Atlassian Marketplace to simplify cross-project planning, tracking, and prioritization.

Product overview

Jexo offers simplified apps for team planning and productivity built on Atlassian Forge and Connect. The company's core products include Swanly (portfolio roadmaps, Gantt charts, release timelines, and structure visualization) and Foxly (backlog prioritization, requirements management, and planning poker). Jexo's flagship app Swanly serves as a central hub for planning, tracking, and reporting work across Jira projects, while Foxly focuses on helping teams prioritize work and make collective decisions. Five of their apps align with Atlassian Jira to make roadmapping and prioritization simple for any team.

Differentiator

Problem solved

Functional benefit

Brands

• Swanly: Flagship app for teams and managers who need to plan and keep track of work across projects. Brings clarity, structure, and visibility to work in Jira, serving as a hub for planning, tracking, and reporting.
• Foxly

Products and services

• Swanly Swanly is Jexo's flagship app for teams and managers who need to plan and keep track of work across projects. It provides an easy-to-use roadmap timeline that connects Jira data across projects and teams, featuring portfolio roadmaps, structure views, Gantt charts, and release timelines, and serves as a central hub for planning, tracking, and reporting work.
• Foxly Foxly is a Jira-native app that brings transparency and structure to work prioritization processes, identifying the most impactful tasks while bringing teams together to decide on priorities. It includes features for requirements management, backlog prioritization, and planning poker.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• AppfireflagshipStrategic or Co-development Partner · 1 February 2023Appfire acquired Jexo in February 2023, bringing Jexo's talented team and popular cloud apps built on Atlassian Forge and Connect into Appfire's portfolio. The acquisition expands Appfire's capabilities in Agile planning. Jexo co-founders Biro Florin and Nikki Závadská joined Appfire along with their team. Jexo had developed a strong partnership with Appfire in the Atlassian ecosystem, sharing the stage at industry conferences and aligning on core values and company culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jexo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jexo