National Guild of Hypnotists

What National Guild of Hypnotists does

The National Guild of Hypnotists (NGH), founded in 1950 in Boston and incorporated as a not-for-profit educational corporation in New Hampshire, is the oldest and most recognized professional membership organization for consulting hypnotists. NGH serves over 25,000 members across 100+ local chapters in 93 countries, providing tiered membership (Certified Consulting Hypnotist and Regular Member), professional certification (Consulting Hypnotist, Board Certification, and Train the Trainer), continuing education, professional liability insurance eligibility, and client referrals through the Find a Hypnotist directory.

Core products and services include the annual NGH Convention in Marlborough, MA (200+ presentations, August), the Solid Gold Weekend in Las Vegas, the HYPNOFLIX subscription video streaming platform, the NGH Hypnosis Podcast, the Member CE Webinar Series, the quarterly Journal of Hypnotism, the bimonthly Hypno-Gram newsletter, the NGH Store and MP3 Store for educational materials, and the NGH Mobile App on iOS and Android. The technology stack is non-proprietary: a WooCommerce-based e-commerce site, standard streaming infrastructure, and content management — no proprietary AI, ML, or platform technology was disclosed.

The business model is diversified across five revenue streams: recurring membership dues, one-time convention registration ($140-$415 per attendee), training program fees, product sales (books, MP3s, music, DVDs ranging $4.95-$100), and the HYPNOFLIX subscription. Operations are supported by approximately 8 full-time staff at the Merrimack, NH headquarters, with leadership comprising President Dr. Dwight Damon (founding member, now deceased) and Executive Director Jereme Bachand, a third-generation hypnotist and grandson of Dr. Damon. NGH is independently owned as a non-profit, with no parent company, outside investors, or funding rounds identified in the source data.

Name

National Guild of Hypnotists

Legal name

National Guild of Hypnotists, Inc.

Website

https://ngh.net

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Guild of Hypnotists is a 75-year-old, US-based not-for-profit professional membership organization that certifies and serves over 25,000 consulting hypnotists across 93 countries through training, conventions, publications, and a subscription video platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Merrimack

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to journals, resources, insurance eligibility, and member discounts. Tiered levels include Certified Hypnotist (professional) and Regular Member (non-professional).
2. Convention Registration: Annual convention fees ranging from $140-$415 depending on membership status and registration timing.
3. Training Programs: Hypnosis certification courses, Board Certification examinations (twice annually), and continuing education workshops offered at various locations.
4. Product Sales: Online store selling hypnosis books, DVDs, MP3s, hypnosis background music, and NGH merchandise. Convention MP3 audio downloads from previous events.
5. HYPNOFLIX Video Platform: Subscription-based streaming platform with thousands of training videos for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The National Guild of Hypnotists is a non-profit professional membership association that provides hypnosis certification, training, and continuing education to consulting hypnotists. Its core offerings include the NGH Certified Consulting Hypnotist Certification course, Board Certification examinations, the Train The Trainer program, and the annual NGH Convention with 200+ workshops. Supporting products include HYPNOFLIX streaming, the Journal of Hypnotism, Hypno-Gram newsletter, the NGH Store, and a network of 100+ local chapters across 93 countries.

Product overview

The National Guild of Hypnotists operates a membership-based professional organization offering a comprehensive portfolio of hypnosis-related products and services. The core offerings include membership programs with certification tracks (Consulting Hypnotist Certification, Board Certification, Train The Trainer), the annual NGH Convention featuring 200+ workshops and seminars, HYPNOFLIX video streaming platform with thousands of training videos, the NGH Hypnosis Podcast, and continuing education through monthly webinars. Supporting products include The Journal of Hypnotism (quarterly publication), Hypno-Gram (bimonthly e-zine), the NGH Store and MP3 Store for educational materials and music, the NGH Connect advertising platform for member referrals, the Find a Hypnotist consumer referral service, the NGH Mobile App, the Solid Gold Weekend advanced training event, NGH Chapters network spanning 93 countries, and the NGH Download Center with member resources.

Differentiator

Problem solved

Functional benefit

Brands

• HypnoFlix: A subscription-based video streaming service offering thousands of hypnosis training videos for members.
• The Journal of Hypnotism
• Hypno-Gram

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NFH Guild 104 (OPEIU, AFL/CIO/CLC)minorOthersUnion affiliation available through NGH membership providing additional benefits. NGH President Dr. Dwight Damon was President of NFH 104 OPEIU, AFL/CIO/CLC, AFL-CIO.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Board for Certified Clinical Hypnotherapists: Independent certification body for clinical hypnotherapists offering board certification and credentialing. Directly comparable to NGH's Board Certification track in serving practitioners who want enhanced clinical credentials.
• American Council of Hypnotist Examiners: National certifying body for hypnotherapists that grants credentialed titles to practitioners. Directly comparable to NGH as a competing hypnosis certification and membership organization serving the same consulting hypnotist customer base.
• American Society of Clinical Hypnosis: U.S. professional membership organization for physicians, dentists, and psychologists using clinical hypnosis. Comparable to NGH as a peer hypnosis professional association with certification, training, and convention offerings, though skewed toward licensed healthcare clinicians.
• International Hypnosis Association: International professional hypnosis association offering training, certification, and membership to hypnotists. Overlaps directly with NGH in mission, member persona, and certification services.
• Milton H. Erickson Foundation: Foundation dedicated to advancing professional hypnosis and brief therapy through training events, publications, and memberships. A direct peer in providing hypnosis education, congresses, and credentialing-adjacent community for practitioners.

Emerging players

• Hypnotherapy Academy of America: Online-focused hypnosis training and certification provider. Comparable to NGH as a competing hypnosis training provider, though more specialized in online delivery rather than association-style membership.
• International Medical and Dental Hypnotherapy Association: Membership and certification body for medical/dental hypnotists. Comparable to NGH in offering tiered membership and certification, but focused on the clinical/healthcare-integrated segment where NGH's Board Certification also competes.

Others

• Wellness Coaching Association: Professional association serving wellness and health coaches with certification, continuing education, and community. Comparable as a thematic adjacent membership organization targeting practitioners in the broader wellness/modality space where NGH also competes for share-of-wallet.

Regional players

• British Society of Clinical Hypnosis: UK-based professional society for clinical hypnosis training and membership. Comparable as a regional professional hypnosis association providing training, certification, and continuing education to practitioners in its geography.

Broad incumbents

• International Coach Federation: Large global professional association for coaches and wellness practitioners offering membership, credentialing (ACC/PCC/MCC), continuing education, and a member directory. Comparable as a larger, broader-scope professional membership body whose operating model overlaps with NGH's certification-and-community model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NationalGuildofHypnotists1950
• Facebookfacebook.com/NGHHeadquarters
• Xx.com/NGHHeadquarters
• LinkedInlinkedin.com/company/national-guild-of-hypnotists

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Guild of Hypnotists