Plastics and Rubber Asia

What Plastics and Rubber Asia does

Plastics and Rubber Asia (PRA) is a B2B trade media title covering the plastics and rubber processing industry across Asia. Founded in 1985 and operated by Kenter & Co Publishers' Representatives BV (a Netherlands-registered publishing representative), the title produces a quarterly print magazine supplemented by a digital edition, with combined distribution of approximately 12,000 print copies and 45,000 digital copies per issue. The publication targets plastics and rubber industry professionals — including processors, machinery OEMs, moldmakers, and raw material suppliers — across the Asian region, and is distributed at major trade events such as Plastics & Rubber Indonesia and Sino-Pack.

The core product is human-edited trade journalism (industry news, technical features, supplier profiles, market commentary) packaged into a quarterly print issue and a website/digital archive. PRA does not operate proprietary software, platform infrastructure, or data products beyond its content publishing workflow. The company maintains a portfolio of sister titles under the same publishing representative — Rubber Journal Asia, Injection Moulding Asia, and Energy Oil & Gas Asia — which collectively extend coverage across adjacent process-industry verticals and allow cross-title advertising packages.

The business model is classic B2B trade media: revenue is generated primarily from display advertising placed by industrial suppliers (machinery, materials, moldmaking), supplemented by paid subscriptions and event-related promotional partnerships. The team is small (1-10 employees) and the company is privately held with no disclosed funding rounds, investors, or revenue figures. The 40-year continuous publication record represents the primary intangible asset.

Name

Plastics and Rubber Asia

Legal name

Kenter & Co Publishers' Representatives BV

Website

https://plasticsandrubberasia.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Plastics and Rubber Asia is a B2B trade media title, founded in 1985 and operated by Kenter & Co Publishers' Representatives BV, publishing a quarterly print and digital magazine covering the Asian plastics and rubber processing industry for machinery OEMs, material suppliers, and processors.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Trade magazine publishing
• Plastics industry news
• Rubber industry media
• B2B advertising media
• Industry publication

Headquarters

HQ city

Ampang

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising: Primary revenue stream from display advertising in print magazine and banner advertising on website. Advertisers include machinery manufacturers, material suppliers, and service providers in the plastics and rubber industry.
2. Subscriptions: Revenue from print and digital magazine subscriptions. Print edition has circulation of 12,000 copies per issue; digital edition has distribution of 45,000 copies per issue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Plastics and Rubber Asia (PRA) is a B2B trade media company that publishes a quarterly magazine covering the plastics and rubber industry across Asia, distributed in both print (12,000 copies per issue) and digital (45,000 copies per issue via Issuu) formats. The publication covers industry news, materials, machinery, market trends, and trade exhibitions, and sells advertising inventory to machinery manufacturers, material suppliers, and service providers targeting the Asian plastics and rubber market. Sister publications under the same media group include Rubber Journal Asia, Injection Moulding Asia, and Energy, Oil & Gas Asia.

Product overview

Plastics and Rubber Asia is a publishing/media company offering a portfolio of industry magazines covering the plastics and rubber sectors in Asia. The core product is the Plastics and Rubber Asia Magazine, published quarterly in both print (12,000 copies) and digital (45,000 copies) formats. Related publications include Injection Moulding Asia (focused on moulding machinery and technology) and Rubber Journal Asia (covering rubber industry topics). The company also provides digital archives, newsletters, and distributes complimentary copies at major international trade shows.

Differentiator

Problem solved

Functional benefit

Brands

• PRA: Abbreviated name for Plastics and Rubber Asia magazine
• Rubber Journal Asia
• Energy, Oil & Gas Asia

Products and services

• Plastics and Rubber Asia Magazine Asia's leading quarterly trade magazine for the plastics and rubber industry, published in print (12,000 copies per issue) and digital (45,000 copies per issue) formats, covering industry news, materials, machinery, company updates, market trends, and trade exhibitions for plastics and rubber professionals across the Asian region.
• Plastics and Rubber Asia Digital Edition Electronic version of the Plastics and Rubber Asia magazine distributed via the Issuu platform, with online access and an archive of past issues. Digital distribution reaches 45,000 copies per issue.
• Injection Moulding Asia Sister publication under the PRA media group, focused specifically on injection moulding technology, machinery, and industry news for Asian plastics processors.
• Rubber Journal Asia Sister publication under the PRA media group, covering the rubber industry in Asia including liquid silicone rubber and elastomer applications.
• Plastics and Rubber Asia Email Newsletters Email newsletters providing the latest industry updates and headlines to subscribers, with subscription registration handled via Google Forms.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Rubber Journal AsiacoreOthersSister publication under the PRA umbrella, focused specifically on the rubber industry in Asia. Part of integrated media group serving the broader plastics and rubber sector.
• Injection Moulding AsiacoreOthersSister publication covering injection moulding technology and applications in Asia. Complements the main Plastics and Rubber Asia magazine with specialized sector coverage.
• Energy, Oil & Gas AsiaminorOthersRelated publication in the energy sector, operated alongside PRA publications. Part of broader media portfolio.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Plastics News: Flag-ship global trade publication for the plastics industry operated by Crain Communications. Directly comparable to PRA in B2B trade publishing, industry news coverage, and an advertising-led revenue model serving plastics manufacturers and processors.
• Plastics Technology: Long-running trade publication focused on plastics processing, machinery, and materials. Comparable to PRA in vertical B2B media, advertiser base in plastics manufacturing, and multi-format (print + digital) delivery.
• Plastics & Rubber Weekly: UK-headquartered trade title covering plastics and rubber news for industry professionals. Closely comparable to PRA in dual plastics-plus-rubber editorial remit and advertising-driven business model.
• PlasticsToday: Digital-first B2B media brand covering plastics design, processing, and sustainability. Comparable to PRA as a niche plastics vertical publisher monetized through advertising and audience engagement.
• Rubber World: Established rubber industry trade publication serving manufacturers and suppliers. Comparable to PRA's Rubber Journal Asia sister title and the broader rubber vertical the parent group covers.

Regional players

• European Plastics News / Plastics News Europe: Regional trade publication covering the European plastics industry. Comparable to PRA in business model and content scope but serves a different geography, reinforcing PRA's Asia-only positioning.

Emerging players

• Compounding World: Specialist B2B publication focused on plastics compounding, additives, and masterbatch. Overlaps PRA's materials coverage and represents a focused competitor for compounding-segment advertisers.

Broad incumbents

• ICIS (Independent Commodity Intelligence Services): Major global commodity intelligence provider covering chemicals, polymers, and plastics with news, pricing, and analytics. A broader incumbent adjacent to PRA with deeper resources and more comprehensive data products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/PRA_Malaysia
• YouTubeyoutube.com/channel/UCXPbaYANq2-NRCkV88Nuq_A
• Facebookfacebook.com/PRA.Malaysia
• LinkedInlinkedin.com/in/plasticsandrubberasia
• Instagraminstagram.com/pra.magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastics and Rubber Asia